June 18, 2017

How Electronics Are Changing the Healthcare Industry

If you are over the age of thirty, then you are fully aware of how much electronics has changed the world that you live in during that time. It seems like everything can be held in your hand or at least needs some form of battery power. The growth of things like the smartphone and the personal computer are just two examples of things that have changed a lot since the first day they appeared in stores for consumers. Just about every single industry has advanced with electronics in one way or another, and that includes the healthcare industry. Here we are going to discuss ways that electronics changed the industry.

Paperwork Is Nearly Eliminated

Other than signing a few forms the minute you walk into the waiting room at a hospital, the paperwork that is used in the healthcare industry has mostly been eliminated. Patient records and things like that have been moved to an electronic copy. This advancement in technology has made keeping, organising, and sharing records a lot easier for the doctors, nurses, and other health professionals. This has caused increased concerns over patient information security, but at the same time, it has introduced more jobs to the healthcare industry.

New Jobs Are Created

With the new electronics, computer systems and technology brought into the healthcare industry, there is a growing need for those trained to operate and fix them. Getting the skills needed to work on this new technology can be taught while earning an online health informatics degree from an online college. Even if you are already working in the information technology world, you can take classes to help boost your skill set leading to career advancement with your current employer. Technology brings a lot of good things to consumers and businesses alike and one of those things is new jobs. Job openings for health service managers with an online MSHI degree are expected to keep growing year on year.

New Technology Used To Care For Patients

Electronics can cover many categories and for the most part, they are being worked into just about every single industry in the world, making processes more efficient, safer, and more productive all the time. This includes the healthcare industry. New products, like wearable devices, have arrived in hospitals and clinics all over the country. These new products can help speed up the process to diagnose what is wrong with the patient. Inertia sensors and other biosensors can be put into a wristband and they will transmit data to a health professional that can then make an informed decision based on that data.

With the growth of applications that you can put on your smartphone or other gadgets, it was only a matter of time before you could take your pulse or blood pressure at home. Going to the hospital or clinic has become a more streamlined process thanks to electronics and the outlook does not appear to be showing a downturn in new technology arriving each day.

June 12, 2017

How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.


One of the most immediate things you need to think about when trying to use social media for marketing your brand is how many followers you have, and how many you hope to gain. If you are starting from scratch, you need to build up your following so there are actual users there to view your content and become exposed to your brand. Followers beget followers. Users see who their friends are following, so the more followers you have, the more other potential followers are likely to become engaged with your brand.

To begin, follow accounts in your industry to start interacting with users that already enjoy the type of content and products you put out. Comment on posts, ask questions, like posts, anything to get noticed. Publicise your accounts on your sites and bios, driving people to follow your social media accounts. Post at popular times of the day, late in the afternoon or on the weekends. Take care to grow your following, so you have an audience to engage with. 


No matter what strategies you employ to boost your brand, your efforts will mean very little if you are sharing poor quality content. Highly shareable content that is engaging, informative and fun is so much more likely to help build your following than content that just falls flat. You want users sharing your content with their friends, which builds your brand recognition and exposes your brand to others or people who might otherwise be unfamiliar with your business.

For example, if you are in the business of flower arrangements, why not share articles on the benefits of fresh flowers in your home? Or if you work in cars, share content about the hottest car trends that year. Better yet, create your own company blog or website and share your own articles, containing good information that is entertaining and easy to read. Others will share this content in a way that reaches the maximum amount of people. 


Great social media presence doesn't mean much if it does not garner you more business, support or following for your brand. One of the best ways to make sure your social media accounts are raising your exposure is to make sure you use links to bounce users around across your many platforms. This type of synergy creates more engagement and means your brand name becomes more and more accessible to users.

For example, your Instagram bio should link to your website. Your Facebook account should include posts linking to your blog. Your Twitter account should link to articles about your company. Cross promotion is the name of the game, and incredibly easy to produce using a multitude of social media platforms. Make sure everything is working together to create a strong brand presence. 

Be sure to back everything up on your website and web pages as well. You don’t want links that don’t work or pages that take a long time to load. Some programs will be able to support your system better than others so be on the lookout. You can also get enterprise internet services by Frontier Communications or similar services for a company with a lot of bandwidth.


One immediate way to drum up engagement with your followers and potential followers is to host a contest of sorts. Everyone wants to be a winner, right? And that extends to social media. Hosting a contest guarantees users will participate in whatever frame you set forth. For example, offer a free product for comments. Ask for likes and guarantee you will gift one new follower a cash amount, or credit for your store.

A branch off of this tactic is to offer discounts or coupons, particularly for some sort of engagement. Offer a discount code when users share your account with friends. People will start to get involved with your brand in a hands-on way, and in the process, you get greater exposure and a larger following. Plus, your brand is shown to a greater pool of users, as followers of yours spread your brand to their own contacts. 


Finally, never underestimate the value that users put into transparency. You always want to be straight with your followers. Today's social media users are very tech savvy and are typically quick to pick up on a scam or something that is not on the up and up. As such, be honest about your practices, your product, and your brand goals. If you are sponsored, be clear when a post is an ad. Let people know who you are working with and what your ethics are.

This adds to your brand in a positive way, as well. Users will associate your company with a good cause or up-front practices, so take pride in what you do. People will respond in a big way.

Everyone is trying to get in on the marketing game, and it can sometimes feel overwhelming and intimidating, particularly if you are a novice. Fortunately, social media is a fairly easy and effective way to get started with a marketing plan that can bring instant attention to your brand. There are some tried and true techniques here that will gain quick traction, and help facilitate a back and forth with customers and potential customers. Your brand will benefit, and your entire company will as well.

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

June 05, 2017

3 Reasons Facebook ads will get you the best ROI

Newcomers to online advertising can easily get caught up in the next trendy platform, spending a great deal of time and money generating quick shares and likes. However, a successful ad campaign requires effective marketing tools that will funnel your customers from awareness to purchase. For video advertisements that work, you don’t need to go further than Facebook.

They may not be shiny and new, but Facebook video advertisements will bring your would-be customers through the stages of the sales process without having to chase after them in an increasingly fragmented marketplace.

Here’s why:

  1. Targeting

When it comes to targeting audiences, Facebook is best in class. With 1.86 billion monthly active users (as of Dec 31, 2016), it is the world’s largest social media platform. All of those people openly share their personal information and interests with the site, allowing video advertisers to get extremely specific with who they target.

Perhaps more importantly, Facebook allows you to retarget users who have been exposed to your content. A person who has watched at least half of your video has demonstrated interest in your product or service. They are open to receiving your message.

You can retarget in a whole variety of scenarios including:

  1. Retarget your email list or segments of it with a specific offer on Facebook.
  2. Retarget people who watched any of your past video ads, or engaged with your page.
  3. Retarget website visitors or people who visited certain pages.

Retargeting moves a potential customer from awareness to consideration; now they may buy.

  1. Building Trust

Before clicking the checkout button, a customer must have some degree of trust in the seller. Trust begins with familiarity, and fortunately, this can be established quickly through repetitive exposure to advertisements.

Targeting and retargeting brings your prospective customer on a journey from becoming familiar with you to trust you, to purchasing from you. Facebook’s retargeting abilities can be effectively leveraged to move them down the next step in your funnel.

  1. Staying Power

Facebook users don’t want to click on an ad that will move them off the site. This suits Facebook just fine. Since video ads are embedded right into the home feed, clicking “play” on your ad won’t be an interruption. Instead, it just might add value to their browsing experience by showing them a product or service that they’d be interested in purchasing.

Video ads on Facebook are here to stay because they work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video ads, Memory Tree Productions has created a useful infographic that’s a primer on Facebook video ads.







May 29, 2017

2,500! That's right, 2,500 posts!

By Peter Mosley

I'm Pete Mosley and I took over One Degree in 2010 and it has been, and continues to be, a great privilege! I also want to thank FreshGigs.ca for their support and their amazing Job Feeds here!

According to Google, these are the posts that “RANG DA BELL” as far as unique visits go over the lifetime of this blog. A sincere shout out to all the contributors!  

One Degree remains an abundant source of information whether you are researching a specific topic, a company or an individual. It also is the perfect spot to start if you are looking for a job, upgrading your career or need some inside information. We have tips, best practices, timely articles and lots of fun - just search on our front page or on Google - add your search string in front of "site:onedegree.ca"  

Here is an example: 5 Questions

I am listing the top ten posts in reverse order - from the lowest number of visits to the highest. There has been a steady, solid, monthly, traffic count here on OneDegree - but these spiked LIKE CRAZY!  

Here's the TOP TEN!

#10 http://www.onedegree.ca/2008/01/one-degree-is-b.html

# 9 http://www.onedegree.ca/2008/03/finished-the-16.html

# 8 http://www.onedegree.ca/2008/08/sept-11-12---in.html

# 7 http://www.onedegree.ca/2014/01/consumer-psychology-the-e-commerce-checkout.html

# 6 http://www.onedegree.ca/2012/04/win-a-ticket-to-mesh.html

# 5 http://www.onedegree.ca/2011/04/the-lifetime-value-of-a-like-on-facebook.html

# 4  http://www.onedegree.ca/2012/10/instagram.html

# 3  http://www.onedegree.ca/2006/11/web-20-game---n.html (This one STILL gets lots of traffic!)

# 2  http://www.onedegree.ca/2005/08/liberty-village.html  (This "number two post" was ranked "number one" since 2005 until the recent "number one" more than doubled <Tripled actually - and still counting!> the best unique visitor tally!)

And the NUMBER ONE post that received the most traffic:


I was really surprised by this! This post came about because I was in a mood and needed to rant about the commotion surrounding Trump and all the “Fake News.”

I think this post proves my point.

For the record, One Degree has never engaged in anything that even remotely resembles Click Bait, nor any other nefarious tactics that increase traffic or draw attention for attention sake. I am pretty damn proud of that!

And finally, to our wonderfully, loyal readers, thank you for your support since 2003!




PS: I was going to add the description of each article fully, but come on ... go have a peek at each one!  Show us some love! And if YOU REALLY LOVE US, how about a modest donation


PPS: Well, so much for not engaging in nefarious traffic tactics! LOL!!!  But hey, come on, it's once in 2500 posts?  Mea culpa.




May 25, 2017

Taking Your Fitness Center into the Digital Age

More and more fitness centers are switching to computerized management systems. Some even go as far as letting members access their data from the cloud and offering the ability to synchronize data from fitness apps for a more comprehensive management. There are plenty of solutions that make the process of taking your fitness center into the digital age much easier.

Before you start choosing the right solution for your gym and its members, however, there are a few things you need to understand first. Taking your fitness center into the digital age is something that can be done easily once you have covered all of the basics.

Immense Benefits

There are a number of advantages that cloud or computerized fitness center management solutions currently offer. For starters, you can manage every part of your operations from one console or administrative panel. Keeping up with membership payments, scheduling classes, and even managing inventories and supplies can be done easily with the system up and running.

The benefits are also there for the customers to enjoy. As mentioned before, members can check their membership status, book classes or personal trainers, and complete other tasks easily using nothing but a web browser. It is even better if the system allows members to upload data from their fitness tracking apps since the information can help PTs pay closer attention to their members.

On top of that, there are marketing benefits to enjoy. Having a comprehensive portal will attract more users, especially those who are tech-savvy and want to stay connected. You can even invest in your own mobile fitness tracking app, complete with integration with the fitness center management system.

Information Security

One of the most important aspects to review before you start implementing a computerized fitness center management system is data security. You’ll be storing sensitive member information in the system, so you really can’t be too careful when it comes to protecting essential details.

Start by establishing a secure environment for the system to run on. If it’s a cloud-based system, make sure the cloud server is equipped with proper security measures such as SSL security and security software suite protecting the main computer or server.

Data loss is another risk to anticipate. Make sure consumer data is backed up regularly, either to a remote server or an offline storage device. You can set up RAID 1 on the main server for maximum protection; use a server RAID calculator to determine the number of hard drives you need.

A Marketing Opportunity

We’ve mentioned how moving to a computerized fitness center management system is a great marketing opportunity. Before you begin the implementation project, be sure to have a good marketing campaign to go along with the project.

You can take members on the journey with you. Share behind-the-scene videos and stories and let existing members, as well as potential customers, know the key features and details about the system before it is actually launched. Build anticipation and excitement around the fact that you’re taking the fitness center into the digital age.

May 22, 2017

Stephen Covey’s 7 Habits of Highly Effective People’s Time Management Sheet

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7 Habits of Highly Effective People”. In this book, Stephen solved many personal and professional problems by presenting a holistic, integrated and principle-centered approach. From these approaches, Stephen Covey raised a question in his book that is which priorities of yours did you neglect last year and how you will address them in the next year? The answer of this question varies from person to person. However, there are some universal principles that can help you in the next 12 months, and Stephen used those principles to craft a time management sheet which we are going to discuss in our next lines.

Covey’s Time Management Sheet:

The Covey’s time management matrix sheet is designed in a way that it will help you to schedule your whole week on the basis of what is most important to you and what will get you the most meaningful result. This matrix introduced as a separate chapter in the habit 3 from 7 habits of highly effective people with the name “Put first things first.” The matrix is designed in a way that it will not only make you a good time managing person but also help you to be a more effective self-manager. There are two main criteria on which Covey has divided the tasks and that are Urgency and importance.

Matrix Division:

Covey has divided his matrix into four quadrants. The quadrant 1 is filled with the crisis tasks or urgent tasks which he counts in the important tasks. The quadrant 2 is not the urgent one, but he counts them into the important tasks. Quadrant 3 tasks are not so important but they are urgent, and quadrant 4 is neither urgent nor important.

What did Covey say about the quadrants?

Covey has different approaches towards each quadrant.

The 1st quadrant which is urgent and important too which he denoted as the quadrant of crisis, he believes that the tasks of this quadrants are most important and need to be cared of on urgent basis.

The 2nd quadrant of not so urgent but important tasks which will give you long term benefits and you will get a bit slow outcomes from it. That is whyCovey believes that you should focus your energy on the activities of 2nd quadrant which is important but not urgent to get long term benefits.

The 3rd quadrant which is not important but urgent contains the tasks like phone calls, friends gathering and other distractions which need to be taken care of. However if you do not get rid of these distractions, you can manage to pursue your routine. But these things can be solved on the urgent basis so it is better to solve it now or they will get bigger.

The 4th quadrant is neither urgent nor important. It contains the tasks like vacations, things that make you needlessly busy and other things like that. Stephen Covey doesn’t say a lot about this quadrant which is also a sign that the tasks in this quadrant are neither important to do, nor you have to show any urgency towards them.

Wrapping Up:

The matrix may sound simple to follow, but the problem is our nature of choosing things on their urgency. Sometimes we inclined to choose the tasks that we see in front of us. We ignore it’s important and in the end lose both urgent and important work.

Covey writes “Urgent matters are usually visible. They press on us; they insist on action. They’re often popular with others. They’re usually right in front of us. And often they are pleasant, easy and fun to do. But often they are unimportant!

Author Bio:

James Hunter is one of the prominent writer in the Writing Junction, providing quality dissertation help to the students, not only from the United States from all over the World. He also likes to write the blog on multiple topics from different websites.

May 15, 2017

What Does it Take to Become a Marketing Executive?

Marketing is one of the fundamental strategies every business has to employ, and this is especially true in the digital world of today. Because of this, marketing is a fantastic career choice. Many people study for a bachelor’s degree in marketing and end their education there. However, you’ll find that studying for an MBA for marketing careers opens up many more opportunities for you.

Pepperdine University looked at just what jobs in marketing pay more with an MBA and found the role of a marketing executive came out on top. To succeed in this career, you need good decision making and analytical skills, as well as creativity, and the ability to communicate and organise well. You can find out more about the role of a marketing executive in the infographic below.

Pepperdine University created the infographic The Anatomy of a Marketing Executive.



May 08, 2017

The MBA is the Most Popular Graduate Degree

According to a recent infographic by Ohio University, the MBA is now the most popular online graduate degree. Earning an MBA online is now easier than ever thanks to the amount of schools now offering this qualification; in fact, 355 schools now offer this degree as part of their online course program.

Pursuing an MBA online takes 3 years, if you decide to study part time. Full time students can expect to complete the degree course in a much quicker timeframe. Online students can also expect to pay around $40,000 to complete their course. Not only is this much lower than the price of a traditional MBA, but online students can also continue with their careers so they have an income coming in.

The infographic below has all of the facts and figures you need concerning why an MBA is such a popular choice.

Ohio University created this infographic.



May 01, 2017

E-commerce Marketing Trends for 2017

More people than ever are leaving traditional employment to open their own e-commerce store. The rise of online business means more people can not only start their own business but make it incredibly successful, too. When running an e-commerce store it’s exceptionally important that you keep up to date with current marketing trends. Things change very quickly; some strategies emerge and grow while others fade into the background. Without implementing current trends your reach will drop and you’ll appear outdated and behind the times.


Video is playing a much bigger part in digital marketing than ever before, both in terms of live action and pre-recorded advertisements. Facebook, Instagram, and Snapchat now allow users to film live video as well as vanishing content. Businesses are using this to both advertise their products and engage with their customers. This can be a great way to entertain, answer questions, and let your audience see the personality behind the business. Video is becoming an incredibly powerful marketing tool when it comes to building both customer engagement and loyalty. So, if you aren’t using it already it’s time to add it to your marketing strategy.


For the last 10 years, internet use on mobile screens has grown exponentially. But, conversion has always been much lower than on full websites viewed on a larger screen. This is often because the process is more difficult and it’s harder to view the product. That is slowly changing. Mobile viewer to sale conversion continues to lag some way behind conversion figures on a desktop, but it’s catching up. So, not only is it important to have a great, fully responsive mobile website, you also need to make sure your e-commerce store is easy to shop, from browsing, right the way through to check out. One way of ensuring this is to develop an app for your business.

User Generated Content

Customers trust other customers much more than they trust salespeople and marketing tools. So, encourage your customers to post reviews on your website, blog, and social media profiles. This will quickly help build customer trust and loyalty. They’ll see that you must have confidence in your product if you are hosting live reviews. Video and images are a great way to take this further. Try running an Instagram contest to get your customers to take photos of your products. Let potential customers see them in action.

The Old Favorites

While the popularity of newer ideas soars, the old favorites are still exceptionally important when it comes to marketing, especially when you are launching a new store. Focus on getting the simple things like your customer service right and your customer return will be high. As will your word of mouth recommendations. You should also make sure you don’t neglect social media marketing in favor of other tools. Instead, incorporate videos into your profiles. Social media continues to grow in 2017, giving you a wonderfully simple way to reach your key audience.

If you are interested in learning more about running an e-commerce business consider an online business degree. Online business programs will help you learn about all aspects of managing your online business from marketing to business planning and forecasting.

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