August 17, 2015

Why Hiring Staff Recruitment Agency is Good for Companies?

Recent research has shown that recruitment agencies have been performing rather well despite the rise of online job boards and social networking. Using social media is fine, but when it comes to filling a role for a technical position, an agency can help guide the process better.  Group

Here are just a few of the advantages that staffing agencies bring to the table for both parties in a job vacancy.

 Better Talent

Companies can really sit down with a rep from a staffing agency and create the best profile for their company. This lets the firm understand the characteristics of an ideal candidate and helps to find the best talent. Also, agencies have access to a much bigger pool of talent than a single company. This division of labor bodes well for all those involved.


Companies and potential employees can both save a lot of time and effort on signing with an agency. The process is a lot simpler and the amount of costs involved are reduced dramatically. Because of these savings the companies are more likely to go with agencies and this means it is better place to find work for job seekers.


Staffing agencies usually have a pretty good idea about the sort of candidates out there and the ones that can fit roles in companies better. It is what they do and because the focus is on talent acquisition, the results are usually better than most other alternatives. Staffworks CNY, a great staffing agency, has suggested that the positive results staffing agencies continue to post around the year is partly because of the competitive services they offer both recruiters and people recruiting.

Better flexibility

A contingent workforce is exactly what is needed for a company to thrive. Many times the work that is increased suddenly needs to be dealt with carefully. Hiring temps is the most practical solution and this can be done through staffing agencies. Agencies allow companies to access a workforce that works on demand and this helps people find temporary jobs while driving efficiency at companies. 

Less risk

When a company goes out a gets its own recruitment done, it runs the risk of hiring the wrong candidate. This sort of risk is a waste of time, effort and resources. All of the risk can be mitigated by hiring temp workers from a staffing agency. This means less risk for companies, who are in turn more likely to hire from a certain agency.

More focus

Staffing agencies can give a lot of focus on individual candidates and companies. They work tirelessly to fulfill demand for labor, so the best candidates are often helped to get the most well-paid and desirable jobs. Companies are also more comfortable with it since the focus is entirely on the most well-suited candidate. Hiring managers at companies cannot be expected to be experts at everything, so they get help from agencies who know the industry and the labor market a lot better.


August 13, 2015

Life in the Cloud (Infographic)

The cloud, whether it’s to be productive at work, share special moments with friends or relax at home, it has become a huge part of life online, in ways you may not even think of. In order to help educate people on the cloud, here is an infographic from the company SingleHop that lists some of the functions that the cloud provides on a daily basis. Below are some questions that might help you think about how the cloud affects you on a regular basis! 

  • Do you stream music/videos from the cloud? Streaming services can give you access to millions of files or you can host your own files to share home movies with family and friends!
  • How do you use the cloud to streamline your work and stay productive in and out of the office? Do you use it to share documents and files between different members of your team?
  • How do you use social media, email or instant messaging to stay in touch with friends and family? What sort of data do you you store on sites like Facebook and Twitter?
  • What apps do you use that run in the cloud? Apps often run on cloud servers, which are broken up into public versus private clouds, that are accessed by millions daily. These servers save all of the data that you use on apps that you access from any electronic device.

How would your life be different if you didn’t have access to the cloud? Check out the graphic below to find out!


August 10, 2015

In the news ... August 10, 2015

App-based Promotions and Digital Coupons for the Win!

How app-based promotions and coupons drive results for ecommerce

According to Mobile Commerce Daily, nearly 96 percent of all mobile users will search for online coupons in 2015. This represents a huge market of consumers your business could engage and convert. And it’s a market that wants to be served—the Netsize Guide reports that 79% of smartphone users would like to download “money-off” coupons to their phones.

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Bell Media Salutes Independent Producers for Canadian Screen Awards

Bell Media congratulates its production partners and internal team members on their 2015 Canadian Screen Awards nominations, as announced yesterday morning. Bell Media received 140 nominations, more than any other broadcaster, with nods for programs produced by more than 30 Canadian independent producers, as well as its news, sports, and in-house production teams. Additionally, 12 films supported by Bell Media received 47 nominations yesterday. Bell Media is the proud principal partner of the Canadian Screen Awards.

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The Top 10 Social Publishers in the US and Canada in 2014

TORONTO, ONTARIO--(Marketwired - Jan. 15, 2015) - Engagement Labs (TSX VENTURE:EL), creator of eValue™ tool released its list of The 2014 Top 10 Publishers of social media content in the United States and Canada.

The company ranked the top social media publishers- companies that consistently issue new content distributed online and via social media- based on the findings of its eValue™ tool - the global benchmark for social scoring- by leveraging more than 300 conventional social media metrics together to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool's three key metrics are Engagement, Impact and Responsiveness. According to the eValue data, the Top 10 publishers in each country are as follows:

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August 05, 2015

In the news ... August 5, 2015

What Twitter users want from brands

Most brands already know Twitter is a hot place to reach consumers. But to move from noisemaker to valuable content provider, check out what consumers are looking for on the platform while shopping. Twitter recently conducted a survey via its Insight Survey Platform, which polled both a general Canadian audience and an active retail audience (who follow and engage with brands). Here’s what they found:

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New media changing politics

A slightly fuzzy, zoomed-in screen grab from question period took a brewing controversy for Environment Minister Leona Aglukkaq, and crystallized it into a tale of callous indifference.

"Leona Aglukkaq reads newspaper, ignores questions about people looking for food in dump," read the headline last month by Press Progress, a social-media focused news organization funded by the Broadbent Institute.

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Report: NHL partners with MLB on digital media deal valued at $1.2B

Major changes are coming to the way fans consume digital content directly from the National Hockey League.

The NHL and Major League Baseball are expected to deliver a joint announcement Tuesday of a “groundbreaking new partnership” between the two leagues. According to Sports Business Journal, the partnership involves MLB Advanced Media taking over the NHL's digital operations, including the league's and member clubs' websites, live streaming, mobile applications and NHL Network. The NHL signed a six-year partnership with MLBAM on this new endeavor.

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July 31, 2015

In the news, and of note ... July 31, 2015

Digital strategy

Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete.

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Top 4 hallmarks of successful digital strategies

The race is on. Across industries and geography, leaders are sprinting to get ahead in the digital era. And yet, what most participants are confusing as the finish line are markers along the way. - See more at:

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Digital Marketing Tips to Maximise Your B2B Event Marketing

Is event marketing out dated in the era of all things digital?

Stats from the 2015 B2B Content Marketing Trends report proves not…

Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows!

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July 23, 2015

In the news ... July 23, 2015

Campbell Dives Deeper Into Digital with Major Spending Hike

Campbell Soup Co.'s playbook for overcoming sluggish sales trends includes a lot more digital spending and less traditional advertising, including pulling some brands from TV altogether, executives said Wednesday. The soup, meals and beverage marketer has also launched a transparency program aimed at overcoming the mounting consumer distrust of big food companies.

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Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas That Are Creating A Buzz Globally

NEW YORK, July 23, 2015 /PRNewswire/ -- Innovator360 is your ideation partner! Our solution helps you understand consumers better by supporting you with Trends, Innovations, Ideas that are creating buzz globally. Innovator360 provides consumer insights, data, and innovative case examples from the world's leading brands.This report answers the following key questions:

- How are brands adopting digital and social media within the organization?

- How marketers can formulate holistic social media marketing strategies?

- How are implementing digital and social media strategies?

- How do brands measure return on digital and social media investment?

- How are brands leveraging mobile, social commerce, video, game and display and social networks to achieve their marketing and organizational goals?

- What percentage of advertising budgets are allocated to digital, mobile based and social media initiatives?

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Strategy: Driven by User Experience, Data & Brand

Building a sturdy house requires a well-conceived blueprint. The same is true for your digital business. Whether you are starting over or ''re-modeling'', our veteran technology and marketing consultants lay out a plan that will engage your customers and lift sales.

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July 14, 2015

CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics

Let's begin with a few simple definitions as stated by the Canadian Government via the fightspam website (CASL) and the CRTC website. As there seems to be a lot of confusion out there, let's see if we can clear a few things up.

If you are sending a CEM to an electronic address, then you need to comply with three requirements.

You need to:

(1) obtain consent,

(2) provide identification information, and

(3) provide an unsubscribe mechanism.

That's not too difficult to understand. The confusion it seems, is in the execution. Most of us do not have a clear method of tracking when and where someone signed up. In fact it has been pretty loosey goosey for most of us in business. And we have all used a little "deception" - fine print buried in the Privacy Policy that states you are going to get emails from our partners and sponsors, etc. CASL is putting an end to that kind of behavior. Your opt-in must take a "positive action" (that does not mean un-checking a pre-checked box agreeing to a long list of terms that you know they will never read). CRTC states you must prove that each and every person you send a CEM to actually has stated they would like to receive your CEMs.

Continue reading "CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics" »

July 04, 2015

Ways to Create A Successful and Relevant Social Media Content

SocWhen deciding to write something for the internet, it is essential that a few things should be kept in mind. Among them, credibility tops the list as the world of internet is full of readers and individuals who are looking for some fresh and relevant information, which is of course credible and authentic. We do not want people to be indulged in something hoax and made-up, that is why the authors and the social media content developers or the contributors need to be aware of the significance of the content. Apart from that, you also have to make sure that your content goes viral; a contributor develops and drafts an appropriate content with the hopes of being shared across the globe and so that the content is exposed to millions of readers out there. You have to make sure that the material is share worthy and it entails a unique and different perspective, which has not been staged before.  A single piece of an article does not mean that the author has removed the weight off their shoulder, rather the main purpose behind this approach is that the material can be made contagious and communicable. With the presence of effort and daily struggles with an open mind, the chances of getting through that will eventually be enhanced and increased. Building the material from the scratch might be difficult and challenging, but with the amount of constant re-shares and thousands of likes, your spirits tend to boost up and this way you can continue to produce content, which is not only worthy of sharing, but also leaves an impact on the readers! Let us discuss what are the basic elements or in other words, determinants that can steer the direction for your success in terms of content writing.

A praiseworthy forum!

As an author and an aspiring content contributor, you need to setup a forum and create a platform through which your readers can initiate a constant process of thinking and consultations. This can only happen if you tend to welcome different perceptions, suggestions and contributions from all over the world and let them speak their hearts out and allow them to discuss on the topic, in detail.

Continue reading "Ways to Create A Successful and Relevant Social Media Content" »

June 26, 2015

5 Essential SEO Tips Every Single Page Websites Should Implement

UntitledWebsite and the seo are the either sides of a same coin. Both are impossible without each other. The more number of websites on web has raised the use of seo too. As you might know that the work of search engine optimization i.e. the seo is to achieve high page rankings for the websites they are working for. There are different types of websites and depending upon its type the respective methods are implemented by the seo companies to increase its page rank. Also depending upon the size of website the different seo tools are used. Generally the big or vast websites give great results when seo is applied for them. But nowadays there are many websites only with a single page and that’s it. You might be thinking that how is it possible to perform seo on a single page website?

According to Good Monster, a mobile responsive website has never been more important and finding an agency that provides the right services is vital. With advanced seo tools and features it is possible to do it. With these advancements you can apply all rules and algorithms to these short websites. What you need to do is just follow these 5 very important tips and if done correctly then great results will surely be visible. They are listed as below.

  1. Not only good but the selection of best keywords.
  2.  Structuring and sectioning the single page.
  3. Use of Google analytics for tracking.
  4. Awesome and fresh content.
  5. Building links for website.

These above tips prove to be a great help if followed correctly. Here is a brief description of each step so that you can understand it correctly.

Continue reading "5 Essential SEO Tips Every Single Page Websites Should Implement" »

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