October 25, 2014

In the news ... October 25, 2014

The digital journal of a Montreal-born jihadist

In the season premiere of Enquête, Radio-Canada’s investigative journalism program follows the digital journal of Sami, a young man in his 20s who left his Montreal home to wage jihad in Syria.

Sami’s Facebook account, now closed, offered a window into his experience and clues to his path toward jihad, the arabic word for resistance.

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CTV and Canadian Marketing Association Announce Judges for Super Bowl Ad Challenge

CTV and the Canadian Marketing Association confirmed its esteemed panel of judges for the Super Bowl Canadian Ad Challenge. The Challenge seeks from marketers and their creative partners their best-in-class, original creative specifically targeted to Canadians for CTV’s exclusive Canadian coverage of the biggest sporting event in North America.

The panel of judges will be quarterbacked by Stephen Brown, President, FUSE Marketing Group. Brown will oversee the judging process, which begins immediately after the competition closes on Monday, Dec. 1 at 12 noon ET.

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Yet More Cuts at CBC/Radio-Canada says Media Guild

CBC President Hubert Lacroix has shared more details about the corporate-wide job cuts he first announced in June. In a meeting with union leaders, Lacroix said the CBC will lose another 400 jobs by the end of March 2015 bringing the total number of jobs cut at CBC this fiscal year to 1057. There will be another 400 job cuts to come by March 2016. Lacroix further added that another 400 and possibly more jobs will be cut by 2020.

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October 17, 2014

In the news ... October 17, 2014

Will Independent Media Become a Thing of the Past in Canada?

Concerns over the reach and independence of the press have hit a high point in Canada, where a large media buyout is underway. It has left citizens asking: can we trust independent reporting when the vast majority of the media is owned by one parent cooperation?

Postmedia, a company that owns a number of popular newspaper chains in Canada, will be scooping up 175 daily newspapers in a landmark $316 million buyout

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Interactive: Cigarette package warnings from around the world

Cigarettes are bad for you. Everyone knows that. But a growing number of countries around the world are trying to smack smokers in the face with the cold, harsh, reality of smoking.

Cigarette packages are increasingly regulated, with more space than ever devoted to warnings, graphics and advice to quit. In some countries, logos aren’t even permitted on cigarette packages anymore. The full breakdown comes in a new report from the Canadian Cancer Society released Tuesday morning.

“There has been tremendous progress internationally in implementing package warnings,” the organization says. “The worldwide trend for larger, picture health warnings is growing and unstoppable, with many more countries in the process of developing such requirements.”

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Province Enhancing Measures to Prepare For Ebola Virus Disease

 Ebola in the province. These measures will further protect the safety of all Ontarians, including health care workers.  

The new measures include:

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October 10, 2014

In the news ... October 10, 2014

People, Places and Players Making News on the Canadian Digital Media Scene

Top Media CEO Named to Vancouver Economic Commission Board

Shahrzad Rafati, founder and CEO of Vancouver, BC-based media and technology company BroadbandTV, has been appointed to the Vancouver Economic Commission’s board of directors.

The nine member team features strong representation from key Vancouver economic sectors including Digital Entertainment & Interactive, Technology, Green Economy as well as Finance and Education.

Rafati has been recognized by numerous industry and community groups for her contributions to the media industry, and entrepreneurship. In 2013, Rafati was responsible for closing a strategic partnership and investment with RTL Group, Europe's largest media conglomerate, and a unit of Bertelsmann, one of the world’s largest media companies. At the time, the $36 million investment marked the largest private placement into an Internet media company in Canada since 2007.

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Quebecor announces sale of English-language papers

Quebecor announced today that it has reached an agreement with Postmedia Network Canada Corporation (Postmedia) whereby Postmedia will acquire Sun Media Corporation’s English-language operations, consisting of 175 newspapers and publications, including the Sun chain of dailies, namely the Ottawa Sun, Toronto Sun, Winnipeg Sun, Edmonton Sun and Calgary Sun, as well as The London Free Press, the 24 Hours dailies in Toronto and Vancouver, and community dailies and weeklies, buyers’ guides and specialty publications [Including the Fairview Post, Peace River Record Gazette, Peace Country Sun and Grande Prairie Herald Tribune].

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CNW Breakfast with the Media Toronto Video Now Available

Today's tumultuous media landscape is a navigational challenge for both journalists and public relations professionals alike. CNW's Breakfast with the MediaState of the Media 2014 events featured media panels describing life in the newsroom and how to best work with journalists in the current news environment.

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October 06, 2014

In the news ... October 6, 2014

Transcript: Building your brand in the era of digital marketing

KARL MOORE

Special to The Globe and Mail

This is Karl Moore of the Desautels Faculty of Management at McGill University, Talking Management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of Twist Image, one of the top digital marketing firms in the world.

We are talking with some of our MBA students about building your brand. What advice do you have for building a brand, and is that really important today?

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Why digital marketers should be excited about Apple Pay

The service creates an instant audience for new mobile marketing and customer loyalty apps, like those used by automotive retailer Pep Boys to steer campaigns.

During the first weekend of its existence, Apple’s iPhone 6 found its way into the hands of 10 million people—creating an instant audience for its forthcoming mobile payments service, Apple Pay. The numbers will be higher the instant I publish this.

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What the Music Industry Could Learn From Digital Marketing

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

According to Nielsen SoundScan’s latest report, more than 70% of the music consumed in the first six months of 2014 in the U.S. was either downloaded or streamed — and streaming services are the only part of the recorded music business that's growing. Digital's influence on the music industry has driven consumption and provided immense opportunity for new business, from newer entrants, like Spotify and Pandora, to moves from veteran players, likeApple, Google and Amazon. But these competing services have paved the way for a highly fragmented landscape, and it’s become a maze for artists and labels to understand — and capitalize on — fan behavior.

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October 03, 2014

In the news ... October 3, 2014

Bell Invests $5 Million in Hubub to Grow Digital Reach in Canada

Bell Media announced this week an investment in Toronto-based digital startup Hubub.

Under the terms of the agreement, Bell Media has invested $5 million in cash and committed millions more to market Hubub.

In addition to acquiring an equity stake in the company, Bell Media has obtained the exclusive rights to monetize Hubub in Canada.

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Million Dollar Initiative Encourages Digital Media Collaboration

New Zealand and Canada are joining together to establish a million dollar matching fund to encourage the coproduction of innovative digital media projects for online audiences.

The Canada-New Zealand Digital Media incentive has $1M CDN ($1.1M NZD) available in the 2014-2015 financial year to be allocated to approximately three eligible projects. Guidelines including details on the selection process will be announced on October 10 with a call for ideas.

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Call for Canada 3.0 participants

Canada 3.0 is bringing together leaders from the Energy and Technology sectors next month in Calgary.

Dawn Farrell, President & CEO of Trans Alta, Suzanne West, President & CEO of Imaginea Energy and Tom Jenkins, Chairman of OpenText  will be amongst the  energy and technology sector leaders who will be Building the technology supply chain for the energy industry at this years Canada 3.0conference, which will be held in Calgary from October 28th – 30th.  

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September 30, 2014

In the news ... September 30, 2014

People, Places and Players Making News on the Canadian Media Scene

Peace Point Names Senior Execs in Creative; Acquisitions; International Sales

Peace Point Entertainment has appointed Nicole Hamilton as VP, Creative & Development, responsible for the company’s creative strategic direction globally, including overseeing Peace Point’s Toronto based development team as well as the company’s development activities in Los Angeles and New York.

The company also promoted Julie Chang to SVP Business Affairs & Acquisitions, and Eric Mueller to SVP International Sales & Acquisitions in the company’s distribution division, Peace Point Rights.

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Media Advisory: CNW Breakfast with the Media - State of Canadian Media 2014 event

TORONTO, Sept. 26, 2014 /CNW/ - CNW will kick-off its fall Breakfast with the Media series in Toronto with a panel discussion about the current state of Canadian media.

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Blue Ant Media and Infiniti Partner on New Canada Undiscovered Series

Blue Ant Media and luxury automotive brand Infiniti have partnered on a new 4K series, Canada Undiscovered. The 3-part original series will broadcast on T+E and nature and wildlife specialty channel OASIS this fall and will highlight unique and rare natural wonders across Canada. The partnership involves collaboration between OMD, TBWA and Critical Mass to develop and execute a unique content marketing program for Infiniti.

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September 29, 2014

In the news ... September 29, 2014

The 5 Most Common Digital Marketing Strategies

In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

According to global stadistics (by the World Bank), more than 2 million people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing. Below are the five most common digital marketing strategies:

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You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online. But when’s the last time you ensured your SEO strategy is following best practices -- and getting the results your business really needs?

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A Day in the Life of a Successful Social-Media Strategy

Social media marketing has become so pervasive that 93 percent of marketers utilize it. The problem isn't whether it's important and whether to integrate it into our marketing plans. It's how to integrate it into our daily business lives on a day-to-day basis.

What may surprise you is that social success isn’t dependent on some X-factor or trick, but is instead based on consistency, connection and a little creativity.

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September 24, 2014

In the news ... September 24, 2014

How Netflix and Canada’s broadcast regulator arrived at a deadlock

Last week, a representative of the U.S.-based video streaming service appeared in Gatineau at Let’s Talk TV, a major hearing into the future of the country’s television industry, to answer questions from the Canadian Radio-television and Telecommunications Commission (CRTC). When the regulator asked for information that the company considers sensitive – like the number of subscribers Netflix has in Canada, and how much money it earns from them – the exchange became heated. The CRTC ordered Netflix to hand over the information, in confidence.

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Helping Students Find the Right Jobs

Ontario Supports Online Career Matching at Colleges and Universities

Ontario is helping university and college students find good jobs by expanding access to leading-edge technology that provides timely labour market information and connections to businesses.

Magnet, an innovative career-networking platform, uses technology developed in partnership with Ryerson University's Digital Media Zone to collect data on individuals' skills and employers' needs.

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BlackBerry launches Passport phone, Blend app

BlackBerry released its new Passport phone today, a keyboard smartphone with a 4.5-inch​ screen aimed at corporate users.

John Chen, charged with turning around Waterloo, Ont.-based BlackBerry since last November, has said the company’s future rests on rebuilding its relations with the enterprise market, long a core of its business.

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September 18, 2014

In the news .. September 18, 2014

Digital ad revenue tops other media categories for first time: report

SIMON HOUPT

The Globe and Mail

Internet users may scoff at banner ads, swat away irritating pop-ups, and get creeped out by ads that follow them from one website to another, but digital is now the favourite media category of Canadian advertisers.

A new report says Canadian Internet publishers earned more advertising revenue than any other media in 2013, marking the first time digital media outperformed television, daily print newspapers, and radio broadcasters.

Read more.


SMBs: You Don’t Need an Expensive Content Calendar Tool…you need good content.

Last week, back from Content Marketing World 2014Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

Read more. 


Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 

Guillaume Decugis's insight:

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.

Read more.

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