March 25, 2017

In the news ... March 25, 2017

4 digital marketing tips for startups in early stage

Startups don’t have big budgets to go wild with digital marketing. Every penny matters. There is little room for experimentation.

The best approach is to go for the best practices.

Read more


7 significant changes to digital marketing in 2017

From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital 

Read more


 Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of brand building evolve in a world of emerging technology?

These are some of the questions that concern us as modern marketers grappling with a fast-moving and uncertain environment. 

Read more

Med-divider
 

 

March 20, 2017

3 Ways Technology is Changing Ecommerce

The tech-savvy customers are using ecommerce websites to buy various goods. Instead of prowling through the streets to find what they want, they find it easier to use an ecommerce website. All hail technology!

MobileLet’s see in what three ways technology is changing ecommerce:

Mobile apps are changing consumer/retailer relationships

There was a time when the relationship between customers and retailers would not go beyond the boundaries of a brick-and mortar business. It was really difficult to imagine that time would change so much that retailers and customers would not have to connect with each other on a certain level. But it has happened. Now, mobile apps are allowing customers to connect with the retailers by going beyond the limits of a brick-and-mortar relationship. Earlier, brands had to wait for the customer’s arrival in their shops. Now, they do not have to wait for the customers to step in their respective shops. They no longer have to think about spotting an ad that would engage the attention of a customer. Customers just have to use a particular app to buy any goods of a brand. The installed app of a particular brand in a customer's mobile reminds him about the brand every day. Things have become so easier for both retailer and consumer.

Retailer’s constant presence on a consumer's mind

With the advancements in technology, many other factors have also changed. The email notifications that you used to get till yesterday, is now replaced by smartphone push notifications. These notifications constantly remind a consumer about a particular brand. These new features of smartphone have made it really easy for marketing teams to demand for the attention of a consumer. Another interesting factor that adds to this phenomenon is the presence of promotion ads. These promotions used to get filtered out by those detectors who used to identify spam. Now, they capture a user's attention just by being available on the home screen. Retailers are taking advantage of technology by keeping consumers aware of the new promotions and sales. Now, customers stay updated with the new promotions easily, which is a good thing.

Personalized customer experience

Technology has opened new avenues for the personalized customer experience. Retailers have always been aware of the fact that customers want to go out personally to shop. Customers like to buy things after roaming the whole shopping mall themselves. They like this experience of going out for shopping. But with the rise of e-commerce websites, going out to shop has become a rare phenomenon. Now, people buy and sell things through an e-commerce website. But still the innate desire to go out for shopping remains there. So, technology has taken a step ahead to cater to this need of the people. It has made personalization standard. The brands that want to build a loyal customer base are using these marketing techniques. Ecommerce websites are striving more to serve the customers in a better way. They are trying to find methods that can keep them up with the technological standards. They have also started serving customers on various social-media platforms including Facebook and Twitter. They are also adapting themselves to the needs of a customers by connecting with them through email, brand website and Instagram.

Author Bio:

This informative article is written by tech-savvy Ashley Albert, who works as a technical writer, and marketing executive at essay writing company. You can also follow her at Facebook and Twitter.

March 11, 2017

The Security of Online Gaming

 

When online casinos stepped into the limelight a while ago, players were generally worried about the fairness and safety of online gaming. Thankfully, this is a thing of the past because online casinos are highly regulated by government agencies. This means that players should only focus on choosing an internet casino that best fits their needs as well as preference. Security shouldn’t be much of a factor.

Above everything else, it should be noted that the casino industry in general is undergoing a revolution. This is very necessary in a world where risks can be high especially where online financial transactions are involved.

And thus online security for casinos is something that casino operators take seriously. A platform like Vegas Palms Online Casino will never relax the rules as far as security of online gaming is concerned. They want to safeguard their reputation, and one way of doing that is to seal all the loopholes that can result in breach of security.

One security for casinos

When internet casinos first opened shop a while back, security wasn’t a big concern. But the same can also be said about the numerous online-based businesses that found various niches on the internet space to operate from. Today, the worldwide web has undergone a serious revolution. It has since abandoned the wild-wild west mentality and embraced structure and rules. This means that online casinos have also moved away from loosely regulated entities to something more credible and safe to play at. They are essentially global corporations which are focused on giving players an environment that is safe and enjoyable to play at.

Regulatory bodies have since stepped in with tough rules

A professional internet casino like the one found here will always obtain their licenses from a credible jurisdiction. The most popular jurisdictions are Malta and Isle of Man in the UK.

A credible online casino will always submit its games and systems for auditing on a regular basis for purposes of maintaining their license. However, the unscrupulous ones will simply stick to weak regulations that don’t require this kind of thing at all. Also, in the worst case scenario, you will come across an online casino that is not licensed. These are very few indeed, and must be avoided at all cost because they do spoil the reputation of the casino industry in general.

True random numbers generators

A safe casino will run a genuine random number generator (RNG) since this algorithm is the heart of fair casino gaming. Without a reliable RNG, there is no real way to ascertain whether or not a game is fair.

All internet casinos run virtual slot reels and decks of cards. These too have to be governed by the random number generator machine which ensures that the spins and deals generated on the platform are purely out of chance, and not manipulated from outside sources. Thankfully, all registered online casinos that value their players embrace the spirit of honesty. This is further reinforced by the implementation of safe banking practices through secure encryption, meaning that someone will never find your banking information online. These things have since been implemented by casinos that maintain their licenses, and so there is generally no need for alarm.

March 06, 2017

Why Choosing the Right Payment Processing Company Matters

 

As a business owner, you already know that every single decision you make regardless of how big or small, it affects your bottom line. Business decisions will either cost you money, bring you money, or a variation of both. Of course, as the old saying goes, you must spend money to make money, but you should be doing so at a calculated risk.

Selecting the right payment processing company for your business is an extremely important business decision and in the online arena, it could essentially make or break your online sales ability depending on who your target market group or customer segment is.

Costs and Fees

The first thing you will want to examine is what the costs for set up will be with your payment processor and what the fees are that they charge per transaction. My Savvy Payment is a payment processor that offers a wealth of different options across all types of industries and for various types of business solutions.

Types of Available Payment Methods

You will want to take a good look at what payment methods are available from your payment processing company and if they are methods that your target market group are comfortable using.

If you are looking for payment methods that can be utilized by an international customer with the lowest fees possible you will want to select a payment processing company that offers completive rates for global commerce.

If your business is in Canada and is targeting households in the United States as its main target group, you will want to ensure that you have payment methods that are highly utilized by U.S. households. Again, it is really all about having ease of use, access to payments that work for you but more importantly your customers.

You must have a customer centric approach when it comes to payment methods for your online store. You don’t want to make your customers jump through hoops to pay for products, goods, or services that they want to purchase from your online store. Make it easy for them to shop and chances are, you will see your store’s conversion rates increase, your bounce rates decrease, and your overall sales performance improve.

Type of Business

You should also keep in mind the type of industry you are in and who you are selling to. If you are more of a B2b website, you will want to ensure that you have payment options that are conducive to B2b business. Wire transfer capabilities that don’t take 5 business days to process, ACH bank transfers, and third party payment portals are all things that you may need to consider if this is part of your business plan.

If your online store sells both retail and wholesale, you will want to ensure that you have a separate log in area for you wholesale accounts so that the pricing strategies are not confused.

Ensuring that you are thinking customer centric when it comes to viable payment methods for your business is key to ensuring repeat business and increased sales. Make it easy for your customers and clients to do business with you.

March 04, 2017

In the news ... March 4, 2017

Customer-focused strategy more key than digital transformation hype

The tech industry's chatter about digital transformation and disruption are scare tactics that shouldn't distract companies from making purchases based on a customer-focused strategy.

Read more


 Microsoft expands Accessibility website, launches KNFB Reader for the blind

In a new blog post, Microsoft is taking a look back to the past and to the future of accessibility at Microsoft. New additions include the KNFB Reader app for Windows 10 as well as an expanded Microsoft Accessibility website.

Read more


 CANADA PENSION PLAN INVESTMENT BOARD HAS $1,321,000 STAKE IN TAKE-TWO INTERACTIVE SOFTWARE, INC. (TTWO)

Canada Pension Plan Investment Board decreased its stake in shares of Take-Two Interactive Software, Inc. (NASDAQ:TTWO) by 83.0% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 29,300 shares of the company’s stock after selling 143,000 shares during the period. Canada Pension Plan Investment Board’s holdings in Take-Two Interactive Software were worth $1,321,000 at the end of the most recent quarter.

Read more

Med-divider

February 27, 2017

Why You Should Consider Implementing Live Streaming as a Marketing Strategy

In case you’ve missed it, 2016 was a big year for live streaming. Companies ranging from Nestle to Southwest Airlines have incorporated real-time content into their marketing strategies. With live streaming appearing to be more than just a trend, here are 3 reasons why you should consider this powerful tool:

  1. Real-time Interaction

Traditional video marketing has long been a popular method for engaging an audience. However, in this day and age, when online users are constantly seeking immediate gratification, nothing is more powerful than real-time content.

Live streaming creates an enriching customer experience by providing the opportunity for one to instantly interact with your content. For instance, your audience can share their opinions about whatever they are viewing with other users. This is great if you are introducing a new product or want feedback on changes you could make for the future.   

  1. Humanizes Your Brand

By making yourself more accessible to your followers, you are making your audience feel more connected to your brand. This is important, especially among a millennial audience, who are more likely to support brands that are transparent.

For instance, you could show how your products are manufactured. You could also give your audience a behind-the-scenes look at the office and show the people who make your company run.

Yes, there are many things that could go wrong with going live — the connection may be shaky, the audio may be poor, or you may lose the stream completely. However, this is all part of the appeal with going live. This gives a feeling of authenticity and realness that can truly humanize a brand.

  1. It’s Simple and Cost-Effective

In just a few minutes, you can be connected with your audience, anywhere in the world. All you need is a strong internet connection and a good camera that is ready to shoot.

Live streaming will also cost you less than conventional video content. Since live streaming is meant to portray a “raw” aura, there won’t be a need for a video editor!

Bio:

Author JesusJesus Sifuentes is an entrepreneurial-minded professional passionate about creating impact through purpose-driven work. He is currently the Communications Strategist at Karina Social – a Marketing and PR agency. If you require assistance elevating your brand, don’t hesitate to give them a call!

 

February 20, 2017

How To Use Visualizations to Boost Productivity

Exploding amounts of data and new technologies threaten to overwhelm companies with more information than they can possibly utilize. The use of visualizations, however, has helped many organizations unify and unleash the power of multiple data sources to make them more productive and competitive.

Large companies routinely demonstrate the impact Big Data can have on sales, employee development and collaboration, although businesses of every size can benefit. 

Research shows that almost two-thirds of all people learn visually. Knowing this, you can understand why the business world places so much emphasis on data visualizations. Still, many organizations rely on text documents, spreadsheets and notepads for critical processes.

Rather than allowing you and your firm to miss the benefits that come with visualization, apply the following strategies and boost your business productivity:

  1. Brainstorming With Mind Maps

Mind Map
You can begin utilizing visualizations right now using basic tactics such as mind mapping. If you start to organize your thoughts in a graphical way, you will quickly recognize what mind maps can do for everyday decision-making processes.

Unlike a list, a mind map can help you demonstrate the relationships between various tasks, ideas and options and use that information to increase your productivity. 

Begin a mind map by placing a topic in the center of a page and then draw lines to relevant ideas and subcategories. As part of the process, you can use various colors and shapes to highlight different types of information. At the end of your session, you will have a page that reveals the full context of your thoughts in a single glance.

Of course, many software products are available that help you create, share and publish mind maps so that your ideas are never stuck on paper.
Mind mapping work so well because it engages both sides of your brain resulting in better ideas and solutions for all your tasks. The creative aspect of mind mapping helps you stay focused and engaged during your planning and decision-making processes. 

  1. Turn Boring Into Appealing

Visuals
Creating visualizations can help you stay engaged in boring activities and tedious decision-making processes.

Software tools for businesses such as Microsoft’s Power BI application provide you with interactive features hat make analyzing large amounts of data easy and fun. Although developer tools for Power BI are available, you can easily utilize the drag-and-drop user interface to integrate data sources, define relationships and produce reports. 

The ability to transform mundane tasks into exciting challenges makes visualization a vital tool for businesses that hope to use Big Data to their advantage.

By representing information in the form of charts and graphs, you can detect and interpret trends based on numerous sources of data. In your career or business, you can create a sustainable competitive edge by using visual tactics to master the ever-increasing amount of information that is available to you.

  1. Visualizations in Employee Training and Teamwork

Business Plan
Not many companies use imagery as part of their training and development program. However, news of how visualization has impacted the programs operated by large companies is encouraging more small and midsize businesses to give new methods a try.

Simple tactics such as the provision of graphics that demonstrate the meaning and relevance of certain concepts can substantially increase the understanding and retention of important information. For example, graphical representations of processes can reduce the time employees spend in training. Showing employees photos of customers can dramatically improve the quality of service supplied by employees. 

Interactive visual systems can rapidly build employee proficiencies and thereby shorten the time required for new employees to become productive. Adding additional visual elements, such as mind mapping can help employees work better in team environments while boosting overall engagement.

Visualizations are now an essential part of any effort to increase productivity in business settings. Companies, business owners and managers who once felt overwhelmed by information can now embrace Big Data and analyze it in ways that help them adapt to internal and external trends.

Meanwhile, the collaboration benefits of visualization have made teams more productive than ever before. Training programs, enhanced by visualizations, reduce the cost of onboarding employees and help companies maintain cutting-edge, highly proficient labor forces.

You should explore ways to use visualizations to improve the results of your brainstorming and decision-making sessions. Leverage the natural human preference for visual learning and increase your business productivity as you and your team reach your business goals.

 

 

February 13, 2017

5 Sales Management Tips for Distributors

Finding it hard working your way as a sales manager for distributors? Worry not as you are not the only one. We give you tips below on how you can make it easier for you.

Hire The Right Salesman

This is the one of the if not the most important aspect. Hiring the right salesperson is key as he will be representing you, your team, and the whole company to the public. Some of the characteristic that might help you in finding the right guy is that he ought to be persuasive, charming, and people oriented. He ought to be open to training, plus he ought to know how to be smooth when answering questions about the company.

Finally the right salesman is someone you can see yourself. This is because the right salesman might be the next you. He should be someone you have established rapport with.

Build Long-Term Relationships

Even though you are a sales manager and you are an employee, that does not mean that you should not build relationships with the people around you. Harness camaraderie with your team ad fellow managers, maintain a good working relationships with your channel partners.  Remember that your distributors are proprietors and entrepreneurs. Therefore, they are worthy of your respect at all times.

Bear in mind that every one of us has our own way of maintaining our relationships. A great manager is one who can maintain relations with all the different types of people be it distributor, retailers, or colleagues.

Discuss What is Needed to Succeed

Set SMART goals. What are smart goals? They are specific, measureable, attainable, realistic, and time bound goals. Obviously an acronym, but these goals are also smart because of what they stand for.

Before aiming for anything, talk for with your team and set these smart goals.  A bad goal is something like “we willdistribute all required deliverables by month end.” A smart goal for ten people who has a quota of 15,000 for two weeks is “We will distribute 150,000 pieces of deliverables in two weeks time.” The second one is more specific as it gives how many pieces the team will need to distribute.  It is time-bound as it gives a deadline. It is more measurable, realistic and attainable as it compels the team to reach the quota that they have.

Build A Good Network

Sales teams are often divided based on geographical territory. Within a particular geographical territory there might be many dealers of same brands or different brands but of the same industry This is why creating a network and maintaining good relationships important for manager. This network, together with what you can consider as the the Ultimate Shopify Review Guide can come in handy at anytime. A player might anytime change over to the distribution of your brand. Likewise, you too might find a long list of retailers necessary to distribute your products. In this case your network will assist you as it will play a crucial role as the more people you get to know,the more new channel members you add to your network, the more likelihoods of success you have.

Provide Good Customer Service

Just like maintaining good relationships with your colleagues, partners, and dealers, the number one person that you should please is always the customer.  If the customer has any questions, make sure to address them. If you do not know the answers, tell them that you will get back, and make sure to do so. Remember that word of mouth is a great marketing tool, and this will always be from good customer service.

Author Bio:

Julian Hooks the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Ultimate Guide to Local SEO or the Ultimate Shopify Review Guide for eCommerce.

February 06, 2017

In the news ... Feb 6, 2017

Traditional media develop online strategy for survival in digital age

BUILDING online communities is a key survival strategy for the operators of traditional media in an age of digital transition along with creating original content, media experts suggest.

“Viewership via both TV and online platforms is growing together. Digital content distribution will never kill or replace the way we consume TV shows on normal screens,” said Chalakorn Panyashom, chief operating officer of Workpoint Entertainment, broadcaster of the Workpoint TV digital channel.

Read more


Report to offer 'ideas' for stemming crisis in Canada's media sector 

OTTAWA - Canada's news industry finds itself at a mission-critical crossroads, and needs a helping hand if it is to resume its role as a guardian of democracy, says the author of a major study coming Thursday that is expected to offer a road map of sorts.

The Public Policy Forum study, funded in part by the federal Heritage Department, explores the dramatic decline in the newspaper industry over the past two decades, and how massive layoffs and revenue declines in the professional news business are affecting democracy.

Read more


Forrester: Digital media spending to hit $118B by 2021

Forrester’s US Digital Marketing Forecast: 2016 to 2021, which the company shared with Marketing Dive, anticipates that digital media spending will reach $118 billion by 2021, but spending is expected to slow as marketers begin emphasizing quality over quantity in digital ad spending.

Read more


Facebook boosts longer videos in algorithm change

Facebook is changing the way it ranks videos in the news feed algorithm, per a company news post.

One of the signals Facebook uses to rank videos is percent completion and that signal previously unintentionally penalized longer videos. The revamped signal weights completion percentage more heavily the longer the video effectively removing the accidental penalty.

Read more

  Med-divider

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site ...

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.