May 21, 2015

In the news ... May 21, 2015

How Does The Google Twitter Partnership Affect Your Digital Marketing Strategy?

The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.

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Defining And Devising A Digital Marketing Strategy For Businesses

With the dramatic increase in the use of, and reliance on, internet search engines, mobile devices and social media networks, it would seem that anyone with a product or service to sell would have a digital marketing strategy. But while some surveys show the majority, more than 80%, of companies think digital transformation is a competitive opportunity, less than one-fourth of Chief Marketing Officers believe their company will be known as a digital business in five years.

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Digital disruption threatens to change IT to its core

CAMBRIDGE, Mass. — A great deal of lip service has been paid this year to digital transformation and its impact on the CIO role, but no less critical is the topic of digital disruption.

Digital disruption is so important that it was the lead topic at yesterday's MIT Sloan CIO Symposium, which saw over 700 top IT leaders and corporate executives gather to tackle the most important topics keeping them up at night. Indeed, a third (32 percent) of CIOs surveyed by the Sloan School said their organizations are now at risk from digital disruption.

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May 14, 2015

In the news ... May 14, 2015

Digital Transformation has Evolved into a Must-have Strategy for Enterprises, Verticals seen Embracing Social, Mobile, Analytics and Cloud (SMAC) Platforms – Notes Frost & Sullivan

Increasing high speed broadband penetration and social media along with digitization is driving many growth opportunities in the Indian market. An empowered and connected environment can increase efficiency and boost business profitability for enterprises. With the promise of such benefits, digital transformation is slowly becoming the top agenda for most organizations. 

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 Creating your digital playbook

Late last year I attended a breakout session with a group of executives at an MIT leadership event. The group was discussing the challenges involved in becoming a digital business, and specifically the role of IT leaders in enabling that objective.

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Canadians now have shorter attention span than goldfish thanks to portable devices: Microsoft study

People now have shorter attention spans than goldfish — and our always-on portable devices may be to blame, a new study suggests.

The study from Microsoft Corp. draws on surveys of more than 2,000 Canadians who played games online in order to determine the impact that pocket-sized devices and the increased availability of digital media and information are having on everyday life. Researchers also used electroencephalograms (EEGs) to monitor 112 people.

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May 05, 2015

4 Questions Experts Can Answer Without Thinking

by Scott James, Greenleaf Book Group

This spring, I spent a lot of time at happy hours during SXSW Interactive, and while the venues changed, many things stayed the same: Smart people wearing clunky lanyards, sipping free drinks and talking about the future. The energy was electric, and everyone was there to learn, meet interesting people, and grow.

I got to talk to a lot of established experts as well as a lot of people building a platform and reputation around their expertise. In many ways, my SXSW conversations weren’t all that different from the conversations I have everyday with authors about brand strategy around their books.

As I talked to people, it struck me that there was a clear line between experts who have built a platform and brand around their expertise and experts who are great at their work but haven’t figured out how to launch that one big idea or build a truly successful platform.

I think there’s indeed a “secret sauce,” and it’s simple yet profound. Experts know the answers to questions like these:

  • What are you doing right now that’s working?
  • What is it about what you say that makes people care?
  • What are you doing next?

Experts who have built a platform around their expertise are ready to talk about these things at the drop of a hat. Their answers, at any given moment, may be trending positive or negative, but the telling fact for me is that experts with big ideas think about specific, high level gauges of success, progress and growth all the time and guide their actions and initiative accordingly.

If you’re building your own platform as an expert or have a big idea you’re looking to launch in the not too distant future, here’s your chance to test yourself on where you’re at with these questions.

1. What’s working? Experts know. Why? Because they measure. This is true in every aspect of what’s happening, whether it be on the web, in print, or in person.

Experts who build a business around their expertise know which email approach adds the most to their bottom line, they know which events get them more clients, and they know if flying to a certain city for a certain client is the right move. They know this because they have a system in place to keep track, and they take the time to assess and understand. They take the guesswork out of trying new things. Every successful expert I talk to can tell me the two or three things they do that drives their business and expands their audience—and they can tell me without thinking about it too hard. It’s part of everything they do and how they do it. Can you tell me the two or three most effective things you did last year?

2. What is making you stand out? This is always compelling to hear from someone who knows. If an expert understands his or her differentiator and personal brand, it sounds simple and obvious—of course, that’s because they’ve done the work.

Most people just stumble through an answer and talk about what they themselves like about what they do, or what they are excited about. This misses the point. Experts with strong personal brands know that they are swimming in a crowded ocean, and they can pinpoint what it is about what they do that other people get excited about, and they know how to talk about what they do in a way that honors their uniqueness and targets the specific needs of the people they want to influence. Can you tell me how the essence of what you do will change my day to day life?

3. What’s next? Experts have a long-term plan, but they also know the specific project (or projects) they are doing next.

Experts think several steps ahead, and that ability to be deeply in the project that is happening now but also already be thinking at 50,000 feet and how today is laying a foundation for three years from now is a difficult mental tightrope to walk. But where some people get buried in the details of their current project and let everything else go, missing the forest for the tree, experts can walk that tightrope because they know it’s critical. Experts can’t afford to wait until after their current project to think about what’s next. And really, none of us can. Can you tell me the next big idea you’re launching?

4. What do you want to be doing in 5 years? This may feel like cheating because it sounds similar to #3, but I think of it as distinctly different. I’m talking about what you want to be actively doing day-to-day, not which accomplishments you want to check off.

This is a key nuanced difference I see over and over in the way experts who are making it happen talk about their future vs. those who are still looking for the right way forward. Successful experts build a community that they can work and grow within, so the question becomes how they want to be doing their work and with whom, rather than what award do they want to win or what endgame they want to pursue. Do you have a vision for how you want to be spending your time 5 years from now?

Scott James is the manager of brand strategy at Greenleaf Book Group, a publisher and distributor best known for its innovative business model, distribution power and award-winning designs.

May 02, 2015

79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.

(ED. One thing I have learned over the many years I have been in this industry, just like the old E. F Hutton ad ... when Bill Sweetman talks ... I listen. Simply, he has never steered me wrong.)

Startups without the optimal domain name face an uphill marketing battle. Choosing a hard-to-spell name that fails the “Radio Test” is the number one problem, followed by not having the exact match

Seventy-nine percent of the startups participating in the Collision startup conference in Las Vegas on May 5-6, 2015 may not be using the optimal domain name to market their business, according to domain name consulting firm Name Ninja.

More than two-thirds (68%) of the startup domains failed the Radio Test, meaning the names are not spelled the way they sound. Other startup domain problems include not having the exact match .com domain or having a .com domain that appends other words to the startup name.

“If your startup is named Fashion Ferret then the optimal domain name is the exact match .com domain FashionFerret.com,” explains domain name expert and Name Ninja President Bill Sweetman, adding “Using anything else is risky because it’s likely to confuse your customers and drive up your marketing costs.”

Fostering dialog about the domain name challenges facing startups, domain name consulting firm Name Ninja (www.nameninja.com) analyzed the domain names of 491 startups attending the upcoming Collision startup conference (www.collisionconf.com).

Name Ninja found that 386 or 79% of the startup domain names were counterintuitive and likely pose marketing challenges. Only 21% of startup domain names were the most intuitive domain name.

Name Ninja has published an infographic that summarizes the results of its analysis:
(See below)

Bill Sweetman, who has helped hundreds of startup founders get their dream domain name, sympathizes with the challenges entrepreneurs face when it comes to acquiring the optimal domain name: “I get it. Most startups don’t have much cash to spend on their domain name. But let’s not forget that your domain name is a key marketing asset. You don’t have to spend a fortune to get a memorable domain name. There are lots of free tools and service providers that can help you no matter what your domain name budget is.”

Thankfully for those 386 startups attending Collision with the “risky” domain names, help is on its way. Name Ninja's Bill Sweetman is attending the conference and will be available to any startup founder that wishes to discuss their domain name challenge. Startup founders that wish to book a complimentary in-person meeting with domain name expert Bill Sweetman can do so by emailing collision[at]nameninja.com.

 

Collision_startup__domain_name_analysis_2015_04_low_res



 

April 27, 2015

In the news ... April 27, 2015

Yellow Pages Opens Second Office Location in Montreal Dedicated to Digital Media and Technology

MONTREAL, QUEBEC--(Marketwired - April 27, 2015) -

Note to editors: Two images are included with this press release on Marketwired's website.

Yellow Pages (TSX:Y), a leading provider of digital media and marketing solutions for small businesses, announced today the opening of a second office location in Montreal, in addition to the company's existing national headquarters location on Nun's Island.


 The Nova Scotia film tax credit – a numbers game

Ameya Charnalia - The Globe and Mail

Amid a fierce debate over the government of Nova Scotia’s decision to cut a popular film and television tax credit, a key justification for the decision is being called into question.
 

 Canada Media Fund chides Diana Whalen for tax credit cut 'misinformation'

By Katy Parsons, CBC News

The president of the Canada Media Fund has written to Nova Scotia's finance minister to "correct some misinformation" being used to justify a cut to the Nova Scotia film industry tax credit.

In the provincial budget presented earlier this month, Diana Whalen revealed the plan to reduce the film tax credit by about 75 percent of its current value, starting in July.

Read more

 

Med-divider

 

April 25, 2015

In the news ... April 25, 2015

Gamification: An essential component of a winning digital strategy

Gamification was once perceived as an activity of choice for teenage users only, however the ongoing competition in the digital landscape and the need for brands to adopt innovative concepts for driving engagement, have well established gamification as a key component to their marketing strategy.

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Interactive strategy pushes the button

Digital natives — people who have grown up with the internet and have known only the digital era — now form the largest target audience for most businesses. As a result, the most far-sighted companies will develop products and services with the specific needs and wants of digital natives in mind, not least their tendency to buy lifestyles, not just products. To accomplish this mission, these companies will need to adopt a human-centred design (HCD) approach which places these users at the very heart of its philosophy.

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5 Ways A Digital Marketing Course Can Boost Your Career

 
Thanks to our weekly #DigiJobsHour Twitter chats (every Thursday at 3pm in case you were wondering!) and our monthly Hangouts (12pm, the last Friday of every month!), here at Bubble we’re constantly being asked how digital marketers can improve their chances of getting a job and move up in their careers – and one answer we always fall back on is professional courses.

Read more 
 
Med-divider

April 12, 2015

5 Ways Twitter Can Find You “The Job of Your Life"

You may have used twitter to get connected with your college mates. You may have spent hours on it, tweeting about your daily, notorious activities. Or, you might also have capitalized on its millions of tweets to get dissertation help and survive such a daunting task.

Regardless, what will you do now when you’ve completed your graduation? Would you still tweet about your notorious college life? Or, would you close it down to dedicate yourself finding a better employment? I’d suggest otherwise!

You may not know it yet, but Twitter can be used for job search as well. If it is used wisely, it can be a pretty powerful tool in your arsenal to get you “the job of your life”. So, believe it or not, Twitter has much more to offer to you than meets the eye!

It is, although, true that many have lost their job due to a single, thoughtless tweet. However, there are also many who have found impressive jobs that they could ever wish for. How did they do it? It isn’t a rocket science, but only a couple of considerations that can get you the job you desire.

 Make a List of Potential Twitter Feeds

Adding potential employers’ Twitter feeds to your Twitter List is a great way of staying up-to-date with current job openings. A Twitter List allows you to separately follow only those users who are added to your list, and not the ones you follow usually. This lets you keep your tweets sorted so you don’t get mixed feeds on your profile. You may even finds country-related Twitter feeds for jobs. For instance, you may subscribe to IT Jobs Melbourne if you live in Australia or IT Jobs Canada if you live in Canada.

Write a Catchy, Professional and Searchable Bio

Do you know what an elevator pitch is? It’s a concise yet persuasive marketing pitch. When you build a personal brand, this marketing pitch is what gets the first attention. Use this pitch as your professional Twitter bio to grab the attention of potential employers the instant the gaze at your profile. Secondly, you also need to optimize the bio so it is visible on search engines as well. To do that you need to use relevant hashtags. For instance, if you’re looking for a job in Brand Develop, you may need to use #branddeveloper hashtag to enhance the visibility of the bio.

Links to Your Digital Resume or a Portfolio Is a Must

Having a digital resume or an online portfolio isn’t an option, but a necessity. An online resume not only helps you create a professional presence in the digital world, but also a gateway to connect with many prospective employers and industry leaders. Same holds true for digital Portfolios. Thus, it is necessary that create resumes on networks like LinkedIn, Visual CV, etc. You may create portfolios on sites like Behance, Dribble, etc.

Capitalize On Twitter Hashtags (#)

As said earlier, Hashtags are a great way to bring potential visitors to your profile who are looking for employees with a certain skills set. Plus, it can also be used for monitoring and joining conversations happening in your industry/field. For instance, if you’re looking for a code (programming) teaching job, you may monitor the hashtag, #codingforkids, to stay connected with the current discussions. Also, hop in the conversation and contribute your expertise to the community.

Track and Join Industry Leaders

Industry leaders or influencers’ Twitter feeds are a goldmine for both job searchers and professionals alike. Not only do they have tons of experience to guide you through their insightful tweets, but they also have a gazillion of resources for you to make the most from. You can either find Twitter influencers on Google or sites like Twellow, etc. Topsy is another great tool you can use to find Influencers in your industry. Just search industry-relevant-queries on Topsy and click Influential Only, Viola!

Getting recruiters’ attention is easy now, but since everyone is doing, you need to be creative in how YOU do it. So, start brainstorming and start creating engaging Tweets, to grab the roaming eyes of those potential employers and influence their hearts!

  Med-divider

Ashley Sanford leads the team of content developers at Peak Dissertation. Apart from content development, she’s also a passionate blogger with a core interest in leadership program and consultation.

April 04, 2015

Five Common Interview Questions & How to Answer Them

By Amy Klimek

The purpose of this article is to investigate five of the most common interview questions so that you can prepare to effectively answer them in your next interview. While the terminology or the nature of the question may be a bit different depending on the circumstances (or the particular job's details and responsibilities), you can generally expect to be asked some variation of these five questions:

1. Where do you see yourself in ___ years?

The most dangerous aspect of this question is the ambiguity with which it is asked. This question is so open ended that you can be tempted to answer about anything from your personal life to your professional progress. It's extremely important to be prepared for this question so that you do not find yourself rambling without a particular direction. While you can't prepare for the length of time given, have some general, flexible ideas in place so that you can show you are an individual with a plan and action steps to achieving that plan.

If the question is under two years, provide an example of a professional skill you hope to improve upon (preferably one you plan to be tasked with in this position). If it is two-to-five years, address your desire to take on additional responsibilities past the ones currently listed for this job. Anything over five years you should answer carefully. Don't disclose too lofty of expectations but also don't short-change yourself, either.

2. Why did you decide to apply for _____ position?

Also asked as, "Why do you want to work at our company?" This question is your opportunity to show you've done your research on the company, the position, and the ways in which you are trained to succeed. While providing a few statements that show your familiarity with the company's history, sprinkle in a few previous responsibilities or tasks you have had that seem to be a logical preparation for the current position you're applying for.

3. What is one of your greatest weaknesses?

What may appear to be a trap question is, often times, a very insightful question which says a lot about you as a potential employee. Avoid the cliché, overplayed strategy of listing a weakness such as "too hard working" or "over committed to my job" as employers have heard this far too many times. Use this as an opportunity to prove that you have a high level of self-awareness and can be insightful enough to recognize areas you would like to improve. No one wants to hire someone who thinks they're already perfect and the better a supervisor knows their subordinates strengths and weaknesses, the better they can provide opportunities for success while avoiding opportunities for failure.

It is important, however, to make sure the "weakness" you choose to disclose is professionally viable. Weaknesses such as always being late, lack of attention to detail, and rudeness are hard to play off as professional shortcomings that can be tempered with others for success. Aim for weaknesses such as having trouble being micromanaged where the trait you struggle with is also a trait which should be avoided by others. Few employers will identify themselves with these negative traits which makes the idea of it being an issue, in their eyes, less likely.

4. Why are you looking to leave your current job?

This one can be tricky. You may be looking to leave because you hate your boss or you're tired of being underpaid/under-appreciated, but providing these as reasons you're looking for something new could potentially backfire. Your potential new employer may wonder why you have such a bad relationship with your current boss or if you find yourself to be more valuable to your current company than you already are.

Aim for more positive rationales such as looking to take on new and additional responsibilities. Professional growth should be admired and shows that you have a plan and want to take on the necessary work to achieve it. Other reasons such as changes in your home life (a spouse losing their job, kids heading to college, etc.), while accurate, can also have the potential of backfiring. Make your search for a new position a positive exploration, not the result of unfortunate circumstances.

5. What is one of your greatest accomplishments?

Much like Question #1, the ambiguity here can tempt you to reach into your personal life to respond, but resist doing so. Provide a professional example where you overcame adversity and, especially if your position will involve supervising others, be sure to explain how you involved others in reaching this common achievement. Highlighting your ability to be a quality coworker who is goal-driven and can use appropriate resources to get results paints you as a great hire.

  Med-divider

Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that Amy has held similar roles at Rent.com, eBay and US Interactive.

For Amy, corporate culture isn't about dogs and free lunches, it's about empowering employees and creating an enriching environment for people to excel.

 

March 14, 2015

Famous Writers' Insults

All through history, many of the most famous writers were brutally knocked out  - and often by their renowned collegues. Many of the best-known works of writing, from Conrad's novels to Whitman's poems, have been forced to bear some genuinely insulting characteristics. - See more at:

Famous writers' insults

 

All through history, many of the most famous writers were brutally knocked out  - and often by their renowned collegues. Many of the best-known works of writing, from Conrad's novels to Whitman's poems, have been forced to bear some genuinely insulting characteristics. - See more at: http://www.aussiewriter.com/blog/famous-writers-insults/#sthash.P09D2KC2.dpuf
All through history, many of the most famous writers were brutally knocked out  - and often by their renowned collegues. Many of the best-known works of writing, from Conrad's novels to Whitman's poems, have been forced to bear some genuinely insulting characteristics. - See more at: http://www.aussiewriter.com/blog/famous-writers-insults/#sthash.P09D2KC2.dpuf
All through history, many of the most famous writers were brutally knocked out  - and often by their renowned collegues. Many of the best-known works of writing, from Conrad's novels to Whitman's poems, have been forced to bear some genuinely insulting characteristics. - See more at: http://www.aussiewriter.com/blog/famous-writers-insults/#sthash.P09D2KC2.dpuf
All through history, many of the most famous writers were brutally knocked out  - and often by their renowned collegues. Many of the best-known works of writing, from Conrad's novels to Whitman's poems, have been forced to bear some genuinely insulting characteristics. - See more at: http://www.aussiewriter.com/blog/famous-writers-insults/#sthash.P09D2KC2.dpuf

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