July 31, 2015

In the news, and of note ... July 31, 2015

Digital strategy

Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete.

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Top 4 hallmarks of successful digital strategies

The race is on. Across industries and geography, leaders are sprinting to get ahead in the digital era. And yet, what most participants are confusing as the finish line are markers along the way. - See more at: http://www.information-age.com/it-management/strategy-and-innovation/123459887/top-4-hallmarks-successful-digital-strategies#sthash.NhA73ICq.dpuf

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Digital Marketing Tips to Maximise Your B2B Event Marketing

Is event marketing out dated in the era of all things digital?

Stats from the 2015 B2B Content Marketing Trends report proves not…

Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows!

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July 23, 2015

In the news ... July 23, 2015

Campbell Dives Deeper Into Digital with Major Spending Hike

Campbell Soup Co.'s playbook for overcoming sluggish sales trends includes a lot more digital spending and less traditional advertising, including pulling some brands from TV altogether, executives said Wednesday. The soup, meals and beverage marketer has also launched a transparency program aimed at overcoming the mounting consumer distrust of big food companies.

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Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas That Are Creating A Buzz Globally

NEW YORK, July 23, 2015 /PRNewswire/ -- Innovator360 is your ideation partner! Our solution helps you understand consumers better by supporting you with Trends, Innovations, Ideas that are creating buzz globally. Innovator360 provides consumer insights, data, and innovative case examples from the world's leading brands.This report answers the following key questions:

- How are brands adopting digital and social media within the organization?

- How marketers can formulate holistic social media marketing strategies?

- How are implementing digital and social media strategies?

- How do brands measure return on digital and social media investment?

- How are brands leveraging mobile, social commerce, video, game and display and social networks to achieve their marketing and organizational goals?

- What percentage of advertising budgets are allocated to digital, mobile based and social media initiatives?

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Strategy: Driven by User Experience, Data & Brand

Building a sturdy house requires a well-conceived blueprint. The same is true for your digital business. Whether you are starting over or ''re-modeling'', our veteran technology and marketing consultants lay out a plan that will engage your customers and lift sales.

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Med-divider

July 14, 2015

CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics

Let's begin with a few simple definitions as stated by the Canadian Government via the fightspam website (CASL) and the CRTC website. As there seems to be a lot of confusion out there, let's see if we can clear a few things up.

If you are sending a CEM to an electronic address, then you need to comply with three requirements.

You need to:

(1) obtain consent,

(2) provide identification information, and

(3) provide an unsubscribe mechanism.

That's not too difficult to understand. The confusion it seems, is in the execution. Most of us do not have a clear method of tracking when and where someone signed up. In fact it has been pretty loosey goosey for most of us in business. And we have all used a little "deception" - fine print buried in the Privacy Policy that states you are going to get emails from our partners and sponsors, etc. CASL is putting an end to that kind of behavior. Your opt-in must take a "positive action" (that does not mean un-checking a pre-checked box agreeing to a long list of terms that you know they will never read). CRTC states you must prove that each and every person you send a CEM to actually has stated they would like to receive your CEMs.

Continue reading "CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics" »

July 04, 2015

Ways to Create A Successful and Relevant Social Media Content

SocWhen deciding to write something for the internet, it is essential that a few things should be kept in mind. Among them, credibility tops the list as the world of internet is full of readers and individuals who are looking for some fresh and relevant information, which is of course credible and authentic. We do not want people to be indulged in something hoax and made-up, that is why the authors and the social media content developers or the contributors need to be aware of the significance of the content. Apart from that, you also have to make sure that your content goes viral; a contributor develops and drafts an appropriate content with the hopes of being shared across the globe and so that the content is exposed to millions of readers out there. You have to make sure that the material is share worthy and it entails a unique and different perspective, which has not been staged before.  A single piece of an article does not mean that the author has removed the weight off their shoulder, rather the main purpose behind this approach is that the material can be made contagious and communicable. With the presence of effort and daily struggles with an open mind, the chances of getting through that will eventually be enhanced and increased. Building the material from the scratch might be difficult and challenging, but with the amount of constant re-shares and thousands of likes, your spirits tend to boost up and this way you can continue to produce content, which is not only worthy of sharing, but also leaves an impact on the readers! Let us discuss what are the basic elements or in other words, determinants that can steer the direction for your success in terms of content writing.

A praiseworthy forum!

As an author and an aspiring content contributor, you need to setup a forum and create a platform through which your readers can initiate a constant process of thinking and consultations. This can only happen if you tend to welcome different perceptions, suggestions and contributions from all over the world and let them speak their hearts out and allow them to discuss on the topic, in detail.

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June 26, 2015

5 Essential SEO Tips Every Single Page Websites Should Implement

UntitledWebsite and the seo are the either sides of a same coin. Both are impossible without each other. The more number of websites on web has raised the use of seo too. As you might know that the work of search engine optimization i.e. the seo is to achieve high page rankings for the websites they are working for. There are different types of websites and depending upon its type the respective methods are implemented by the seo companies to increase its page rank. Also depending upon the size of website the different seo tools are used. Generally the big or vast websites give great results when seo is applied for them. But nowadays there are many websites only with a single page and that’s it. You might be thinking that how is it possible to perform seo on a single page website?

According to Good Monster, a mobile responsive website has never been more important and finding an agency that provides the right services is vital. With advanced seo tools and features it is possible to do it. With these advancements you can apply all rules and algorithms to these short websites. What you need to do is just follow these 5 very important tips and if done correctly then great results will surely be visible. They are listed as below.

  1. Not only good but the selection of best keywords.
  2.  Structuring and sectioning the single page.
  3. Use of Google analytics for tracking.
  4. Awesome and fresh content.
  5. Building links for website.

These above tips prove to be a great help if followed correctly. Here is a brief description of each step so that you can understand it correctly.

Continue reading "5 Essential SEO Tips Every Single Page Websites Should Implement" »

June 18, 2015

The Holy Grail of Content Marketing – and When to Recommend It

by Tanya Hall

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. 

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. But writing a book is a daunting task for most, and a long process to boot. On top of that, many would-be authors doubt whether their ideas are book-worthy. So as a trusted advisor, when should you include writing a book in the recommendations you provide to your client? Here are four key elements to look for:

1. Commitment. Writing a book requires an obvious level of time and thought commitment, but if the author wants to see any degree of commercial success, it also requires a commitment to promote and hustle sales. It takes months, sometimes years, to write a book. Once it’s complete, you’re looking at another 6-9 months for a national distribution rollout. (Digital publishing options obviously can shorten that timeframe but limit availability.) Having your support as a marketing and brand advisor not only during the writing process but also during the book launch stage will make the journey much more manageable for the author. 

Continue reading "The Holy Grail of Content Marketing – and When to Recommend It" »

June 08, 2015

From Traditional Marketing to Contemporary Advertising - The Usage of Social Media

SocmedIf you are a brand promoter and looking for a platform which suits your needs in terms of idea propagation, then there is no better forum other than the social media to do so. For some, this might be a completely absurd approach as most of the people use social media for their personal preferences and entertainment; there is a hidden use of it too. Some of the brand promoters and businessmen use social media to enhance their credibility and augment their fan base. There is no better way to increase and boost up your business because of countless reasons which will be discussed below. It is known as the new course and trajectory for development as it is a place where you meet buyers as well as your clients. You can without any second thoughts work on your business relationships and advance your interpersonal relationships as you cannot tend to ignore social media in the current era. Even the clients themselves prefer to look for those companies who are registered and have a presence on the social media. So without any further ado, get yourself acquainted with the rules of the Internet and make your life convenient by using social media as a source of marketing and advertisement. But before you do that, make sure you are familiarized and acquainted with the rudimentary elements which, if not addressed, can act as an obstacle in your way. Know your audience and target them wisely, be astute in choosing the right stage for the projection of your brand as it can easily make or break your game. Look for positive developments and talk to your clients regarding every miscommunication or negativities flowing around.

Wider reach, but focus 

Without any doubt, social media is probably the largest internet facility which has an infinite and an unlimited reach. You can communicate with people who are not even close to you, but before you do, make sure the entire game is about focus. It is essential that you specialize rather than be the jack of all trades. This way there are more chances of developing a stronger base.

Contributors; it is all about listening 

Consistency might be the key to success, but not in the case of social media marketing! Talk less and listen more, know and interact with your audience and join discussions with them to gain their trust. This way you can better understand your readers and it can give you a positive heads up for the next time.

Positive promotion comes with patience 

Technology is quick, but patience is still the key to success! Make sure to remain committed and determined as success will never be achieved overnight. Wait for the results as it can take a bit longer.

Credibility comes with quality. 

Your content will reflect your perceptions and philosophies. Therefore, quality is preferred over quantity. It is better to have an audience who admires and acknowledges your content rather than the number of people who have read your content and marketing principles.

 

Author’s bio 

Melody Wilson received her education from a respectable institute. She is an enthusiast and is passionate about reading and learning. Currently, she is involved with Assignment writing service UK and is contributing with her valuable knowledge and skills she has received. Apart from that she is seen writing informative blogs and online articles regarding Internet marketing and social media. For more details follow here at Facebook-Twitter-Gplus.

June 02, 2015

In the news ... June 4, 2015

Rebuilding Canada’s Globe and Mail

TORONTO—“I’ve been in the business for 50 years, and I’ve seen more change in the last three than in any other time. And the biggest difference is data.”

That’s what Phillip Crawley, C.E.O. of The Globe and Mail, Canada’s leading national paper, told me when I caught up with him in Toronto, where I recently addressed the annual National Conference of newspaper publishers.

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Who should lead digital strategy?

LONDON/NEW YORK: The great majority of B2B marketers believe they are best placed to lead their businesses' digital agenda, a view that is not widely shared beyond their own department.

Digital agency Omobono surveyed 331 professionals in the UK and US – 31% of whom worked at companies with a turnover of more than £1bn – from marketing, sales, customer service HR and internal communications across 12 markets. 

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Meet the woman behind Hillary Clinton's Twitter account

Katie Dowd is the campaign’s digital director, in charge of putting the swagger in Clinton’s Twitter–not to mention Facebook, Instagram, Tumblr and all the rest.

With many of the power players from Hillary Clinton’s 2008 presidential run are sitting this one out, the big question is: Who’s in?

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May 27, 2015

8 Tips for Staying Healthy at a Stressful Workplace

You must be an employee who works his level best to get the job done –and done well—to contribute to workplace productivity. Sometimes, however, you become victim to the terrible “S” that takes over people’s lives every now and then and even disrupts the workplace:  stress.

Days are lost, productivity is reduced, illnesses are born, and work is hated because of this terrible foe. Stress must be combated to ensure that productivity levels are high and satisfaction with the job is at max.

Here’s how employees can combat this foe and make sure they maintain “peace of mind” at the workplace.

  1. 1) Don’t Skimp on Breakfast: Did you know that the midday slump could be combated with the help of a healthy breakfast? According to The International Journal of Food Sciences and Nutrition, when people eat high-fiber, low carb breakfasts they are energetic throughout the day compared to people who eat high-fat breakfasts. Don’t skimp on a healthy breakfast if you want to feel more energized and less over-worked.

Continue reading "8 Tips for Staying Healthy at a Stressful Workplace" »

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