June 27, 2016

How To Use Real-Life Trade Shows To Generate Online Social Shares

By Brian Gordon, President, Skyline Toronto

It is no surprise that the people of this world have become increasingly focused on social media via their smartphones. However, it may come as a surprise to B2B marketers that one of the best ways to get more attention on their buyers’ smartphones can be started by what they do in their trade show displays.

Here are 3 proven ways you can use your trade show booth as a catalyst for getting trade show attendees to share your company via social media:

  1. Photo Opportunity In Your Exhibit

Attendees at trade shows love to be wowed, and will gladly share what they were wowed about via their social media accounts. So give them a reason to whip out their smartphone and take a picture! Give them the ability to have their picture taken in your booth with cool props like guitars or hats or costumes (and yes, even those mustaches-on-a-stick!), backdrops, or with a celebrity. You can also take their pictures with your own camera, share them on your social media accounts, and then email them the link to their picture, so it’s easy for them to social share them. And if your booth activity is fun enough (entertainers, dancers, artists, and magicians) they don’t have to be in the photo to share it. Add even more reason for shares by offering a prize to those who share pictures of your cool booth activity, along with a hashtag or your social media handle in their message.

  1. Give Educational / Trends Presentations In Your Booth

Many attendees to trade shows go because they are there to learn about the issues that face their industry and to learn how to do their job better. So schedule and promote that your company’s subject matter expert(s) will be giving short sessions about key issues facing your clients. Or have a top member of your team give a presentation about the main trends in your industry. Attendees may record and share these presentations, and for sure your own company can post them to its own social media accounts.   So these presentations can do double duty – they can draw in more attendees to your booth during the show, and then get you more social shares and greater reach after the show.

  1. Create A Post-Show Video Of What Happened In Your Display

Not everyone can make it to the trade show who wanted to go. They wanted to go see what was new, to see the energy and find out which potential vendors are truly trustworthy. So create a video that features your clients who visited you in your booth, raving about your products, your service, and your quality. Make a video of the product demonstrations you gave, so viewers can see them in action. And especially show off your new products that you introduced at that show. Then post the video on your YouTube, Facebook, LinkedIn, and Twitter accounts, and use the hashtag from the show to get more views. Go into the LinkedIn Group for the trade show, and post the video as a discussion, for those who were at the show but did not make it to your booth, or those who missed the show but wanted to go.

Trade shows are real life events that have the potential to let you capture and create great, sharable content for social media. Try one of these three ideas out at your next trade show. Just be sure to test the technology before the show, have space dedicated for it in your booth, and really train your booth staff how to pull it off so the whole process goes smoothly. You’ll find that your trade show program can become a strong ally of your social media marketing.

 

About the Author

Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at http://www.skyline.com/toronto-exhibits.

June 20, 2016

Online Marketing and Your Reputation: 4 Ways to Protect Yourself

I would like to thank One Degree for publishing this article. Their site offers in-depth analysis, best practices and insight on digital and social media trends. Check out their Branding section for more information on how to improve your company’s presence.

Reputation

Consumers have access to more information than ever before thanks to social media and Google. You’ve probably heard people complain about major brands having tone-deaf social posts or poor customer service. Unfortunately, you can never erase what you post on the internet, so it is critical your brand has a strong, reputable online presence.

Whether you’ve made the mistakes or someone has hacked your brand’s site or social profiles, you can regain your credibility and protect yourself with these five tips.

Keep your site up-to-date

Your site is the first place people will find when researching your business. Make sure all of the information such as phone number, contact email and address are recent. You’ll also want to ensure all of your links work and don’t lead to 404 pages.

Monitor online mentions of your name

You also want to track mentions on blogs, news sites and social media sites. You can set up alerts to notify you whenever someone mentions your brand’s name. This way you know exactly where and why people mention you and can respond accordingly.

Utilize social media daily

While you cannot remove negative search results for your brand, you can reduce their impact by posting positive information on social media sites. This requires daily effort to maintain your position as a thought leader in your field. While it might take some time, ultimately you are building a rapport directly with your audience when you join in these social communities.

Protect yourself against hackers

Although nothing can 100 percent prevent hackers, there are a few steps you can take to make it harder for them:

  1. Use different passwords and emails for your site and social media profiles. This makes it harder for people to access all of your profiles.
  1. When using unsecure public WiFi, use a VPN such as IPVanish to encrypt the communication between your computer and ISP so even if someone were to intercept it, they would need to expend a significant amount of effort to decode it.
  1. Keep your anti-virus and anti-spyware software up-to-date and avoid dubious sites.

Keeping track of your brand’s online reputation should your top priority as it can make or break your business. It might take some time, but a good impression can go a long way to converting visitors into customers. Do you have other tips on how to protect and improve your online reputation? Let us know in the comments below.

About the Author: Cassie is a freelance writer who finds the intersection between marketing and technology a fascinating topic. She hopes her articles helps businesses improve their brand images by properly utilizing digital service.

June 06, 2016

How to Write an Analysis Essay on a Book

 

If you study English and literature as your major subjects, you will have to read a lot. In addition, you are expected to analyze what you read. An analysis essay on a book is one of the most comprehensive and paramount assignments one can be asked to do. Needless to say but many students find book review writing difficult inasmuch as they do not know how to organize their work well. Without doubt, you will have to accumulate your efforts and skills in order to compose the best analysis essay on a book. You can use these simple guidelines to grab the right approach towards the analysis of the required work of literature.

There are 6 basic step-by-step writing guidelines:

  1. Read the Book and Make the Outline. It is impossible to cope with the book analysis if you do not read the entire book attentively. What is more, you are supposed to take notes and underline the most considerable details right in the text. For instance, a good description of a character, item or environment will be very useful for the review of your novel or short story. If you fail to note the most important elements and descriptions, you will have to waste much time looking for them again. Secondly, you need to write a detailed and logical outline of the core events that take place in the book. Thirdly, you can prepare a plan of your analysis. Bear in mind that this assignment consists of three parts – introduction, the main body and conclusion. Every section has its own standards of writing and requirements.

  2. Organize an Effective and Superb Introduction. Your main duty is to attract the reader’s attention to your book analysis. Hereupon, you should write down the primary basic information about the book. Mention the full title, author, place and date of publication. These simple facts can help students find your book in the library or in various online catalogues. Then, say a few words about the author to inform the reader about the creator of your book. Say about his other famous books and define his place in the literature of your country. Bear in mind that you can analyze the text through the experience and biographical facts about the author. Sometimes authors describe their own experience and emotions through the characters of their books.

  3. Write a Short Summary of the Book and Find its Objectives. A practical analysis of a book should contain a brief summary of its text. Remember that you must not retell the whole story and details. It is enough to inform the reader about the central line of the story and its major characters. Next, it is reasonable to point out at the paramount objectives of the book. Without doubt, every book contains a great number of hidden ideas and problems. Sometimes, you should read between the lines to notice them. Try to define the message of the book whereas every author wants to deliver his specific idea to the audience.

  4. Analyze the Main Characters. The main characters often reflect the main idea of the book. Their behavior, actions, thoughts, dialogues and monologs help the reader understand the objective better. You need to find a few descriptions and important details about the characters to analyze their influence on the book and the total story better.
  5. Analyze the Main Problems of the Book. Observe the book from different sides. Pay attention to the historical, psychological, economic and cultural background of the story. This complex analysis will help you grab the message of the text inasmuch as people had different problems, values and worldview in different periods. Their culture, preferences and interests were different too.

  6. Evaluate the Stylistic Devices and Conclude the Analysis. You should observe the book from the side of its style. Find all possible metaphors, hyperboles and personifications in order to emphasize its artistic value. Ultimately, you can summarize the review and point out at the strong and weak sides of the book. Say what you like and dislike about the chosen text. Will you recommend other students to read it?

Good luck with writing your analysis essay! We hope these guidelines provided by  SmartWritingService  will help you!

May 18, 2016

Direct Response vs Brand Advertising in today's digital age

 

 

Direct Response vs Brand Advertising in today's digital age

New studies suggest that direct response is trending upwards at the expense of brand advertising. Marketers appear to be responding to the trend across North America, where proudly sporting brands and logos has become a thing of the past. I remember when a Roots sweater and Adidas shell-toe shoes were on everyone's back-to-school shopping list. Apparently, those days are fading away as consumers’ decisions are increasingly based on social consciousness, or what the brand is doing for the greater good - and those same consumers love sharing their goodwill with their social circles. It’s a significant shift in attitude towards brands. If the shift is industry-wide, you might even wonder: is ad-blocking’s popularity a symptom of the slow dissolution of brand loyalty?

In any case, direct-response seems to be the way to weather the change.

Digital Advertising Trends 2016 Report: In a recent survey of Canadian senior marketers, numbers showed a trend away from brand-focused advertising messages

The Culture Vulture: 2015 Trends Report:The appetite for wearing big logos is waning.

A short terminology review:

Direct response advertising is designed to generate an instant response from the viewer. For digital advertising, the intended response might be a website visit to purchase or sign-up. Unlike brand advertising, the emphasis is on the immediate action. Anytime you see a button with “Find out more”, “Book now!”, or “Shop now!”, you’re looking at a direct-response ad. “See if you qualify!” And “Exclusive Offer” are common calls-to-action.

Direct-response, as you can see, has been around a long time… it's been used to sell everything from accordions to newsprint jackets - they're the NEW RAGE!


As for brand advertising, I think Elon Musk defines it well:

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.- Elon Musk

Regardless of how or why brand advertising is falling away, the new preference for direct-response marketing means that agencies and advertisers will need the help of their ad tech to measure how consumers respond to a variety of calls to action, in order to optimize their strategy.

The difference between direct-response marketing now and back in the days of the newsprint jacket is that marketers today have to navigate multiple screens and advertising platforms. As a result, they also have the added challenge of staying focused on the original campaign objective, or risk being buried under a mountain of data. When you’re tracking performance, your campaign results increase in complexity as time goes on. This is especially true of programmatic campaigns. Marketers are challenged to stay focused, pivoting performance and audience data around their main goal. Thankfully, the main goal in a direct-response campaign is usually a fairly straight-forward conversion. Measurement of conversions cross-device and cross-channel is yet another hurdle, so support teams and APIs have also become part of the modern digital solution.

As we've seen over many generations, the weight-loss industry has message and urgency down to an art.

My feeling is that advertising is steadily becoming about the personal satisfaction consumers get from their brand commitments in the larger picture, and this is fueling the preference toward direct-response. After all, social media accounts are essentially showcases for personal brands, so with every buying decision, people are subconsciously asking themselves How can clicking on this ad elevate my brand? or What does supporting this product say about me (to my online network)?.

It’s easy to see how the new generation of savvy, bold consumers want more than just the allure of a brand name. These consumers know that their attention is valuable, and direct-response campaigns are a way to acknowledge that value. Just like the accordion sellers of yore, brands today can use creativity and boldness to build instant, meaningful connections with their markets – and perhaps they can even develop their own social consciousness at the same time.

Guest article by AdGear Technologies, Inc.

 

March 11, 2016

Thinking about Revamping your Digital Marketing? Try Social Media.

Internet Marketing has changed and improved so much over the past few years that companies and marketers must now rethink their entire marketing approach. Not so long ago, the whole definition of internet marketing could be summed up to basically place some paid ads here and there and then just hope someone would click on them, but those days are over. However, we're not trying to undermine the effectiveness of paid ads along the web, but there are several other variables to take into consideration, and we will focus on Social Media and some of its remarkable facts and stats.

Social Media Marketing is the hottest trend today, but as a newly discovered marketing tool, its dynamics are still a little tricky to understand. So it comes as no surprise that Social Media ads only represent about 14% of the total amount of digital ads around the globe, but this number is growing really fast.

Proof of it is that in 2015, the total investment made on social media ads surpassed the stunning mark of US$ 25.14 billion on a global scale. But what's really more impressive is the 63% growth expected by 2017, up to a total of US$ 41 billion. In Canada these numbers are nothing short of breath-taking as well, 2015 saw the expenditure of CA$ 563.4 million in 2015 and is expecting a CA$ 834.8 million total expenditure by 2017.

 

Dominant Market Players.

We have seen how important Social Media Marketing will be over the next few years, but where exactly should you, as marketers, focus your attention? It really will depend on your targeted (and retargeted) audience. But here are some numbers that will give you a heads-up.

One of the newest members in the whole online advertising game, Facebook is arguably also the most successful one. In 2015, the Menlo Park giant reported a US$ 17.08 billion total revenue from online ads. Sure, but how is that relevant to marketers and companies looking to invest in online ads?

Here's why: Desktop Facebook Ads have an 8.1x higher Click-Through Rate (CTR) than regular web ads, and on mobile it's 9.1x higher as well. That is remarkable, and it goes to show us that Facebook will provide our companies with so much more exposure than the rest of the Internet could.

The undisputed pioneer in this business, Twitter, is also a very strong contender. In 2015 alone, they reported a US$ 2.03 billion revenue in online ads, but what's more interesting about this number is where it came from. Mobile ads account for 86% of their total ad revenue, and it might have something to do with what Twitter does very well, engagement.

Promoted Tweets create a significantly higher engagement rate than the rest of online ads, and they do so by targeting highly specific audiences and providing them with content they would almost certainly be interested in. Other options to consider are Instagram, Youtube, and most recently, Snapchat.

 

Who Should Consider Social Media Marketing?

Honestly, everyone, and especially those companies which are offering products and/or services targeted to millennials. Fun fact, the freelancing working force is growing exponentially around the globe, and millennials are leading the charge in this pursuit for economic growth. Unsurprisingly, finance companies like CMC Markets who specialize in online trading are also investing heavily in Social Media Marketing.

These companies are empowering the new generation to take control over their lives by not only offering them their services as trading platforms, but also a financial independence ideal, and a wholly integrated environment to achieve just that. In such a globalized world like the one we're living in today, conventional marketing - while still very important - is rapidly losing ground to its more massive digital counterpart.

January 20, 2016

5 Ways to Use Social Media to Enhance your SEO

Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.

Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as Jan 18two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.

Here’s how to improve your search engine ranking using Social Media.

  • SEO Means More Than Just On Page and Off Page Optimization

SEO means more than just ranking good in Google, and smart marketers know that. Due to the many algorithm changes, SEO has become more human-friendly. The number of keywords you shove into your website is not as relevant as it used to be, and Google cares more about connections and shares than it cares about keyword density.

SEO is a complex practice, integrating high-quality content from different platforms, such as Facebook, YouTube, Instagram and so on and so forth. According to recent data, Facebook has more than 1.44 billion monthly active users, Twitter has over 550 million accounts, and 72 hours of new video content are being added to YouTube every minute of the day. With numbers like these, it would be crazy to ignore Social Media’s power and influence on rankings.

  • Link-building Through Social Media

Building links used to be difficult and time-consuming – it involved contacting other webmasters and searching for links opportunities. Nowadays, social shares are the new link building method.

Here’s an example: imagine that you are a photographer, and you’ve started a new project. You share your new project on your Social Media platforms, maybe on Instagram and Twitter. Your post gets shared 30 times on Twitter, and it gets a couple of hundreds of Likes on Instagram. A big blogger comes across your post and decides to share it as well. Then, a major publication sees the blogger’s share and decides to write an article about your work, linking back to your website. The simple fact that you’ve shared your work on Social Media led to backlinks from authority sites.

But, here’s the twist – not every post you share will help you gain links from popular sites. To be able to build links, you will need to find and create valuable and informative content that people want to share.

  • A Growing Social Media Fan Base = More Search Query Volume

If you are looking for ways on how to improve your Google ranking, building a strong Social Media fan base can be a great start. With Social Media, you can reach potential customers, connect with them and build trust. It is a great way to increase brand awareness and to get more people interested in your brand.

When Google sees more and more people searching for your brand, it deduces that it is extremely popular and improves your search engine ranking.

  • You Can Boost Relevant Keywords Through Social Media

You don’t have to spend exorbitant amounts of money to improve your SEO. There are simpler, smarter things you can do. For example, here’s how to increase keyword ranking through Social Media.

You probably know already how important it is to have a killer keyword strategy to make a website rank higher. But, did you know that sharing these keywords throughout your Social Media platforms can improve your search ranking? Here’s how: when creating your Social Media profiles, make sure to add as much relevant information about your business as possible, such as the name, URL, bio, contact information and your primary keywords.

Using your keywords when you are posting content across Social Media is another great way to improve your keyword ranking.

  • Social Media Platforms Are Search Engines, Too

Nowadays, people don’t use just Google or Bing to look things up. Think about it, if you are looking for information about a brand, it is entirely possible you will be using Facebook’s search option and scroll through their posts to get an idea of how trustworthy the brand is. Furthermore, platforms like Twitter, Instagram, Pinterest and even Facebook use hashtags to monitor how many times a post is being shared, or a word is being looked up and so on.

As search engines become more and more human-friendly, and social media is becoming popular, a marketing strategy integrating the two of them is paramount. Both of them matter, and they can help you improve your search engine ranking.

Corey Jansen is from Executive SEO Inc a leader in search engine optimization corey@executiveseoinc

January 11, 2016

Internet Marketing in Everyday Life

Internet
For many people nowadays, Internet marketing has stopped to be just a kind of an abstract economic concept. To buy, to sell, to earn or to assist by means of the global net has become unavoidable. Practically, all business practices, and even businesses themselves are nothing without internet marketing, and qualified specialists who know how to utilize its means. Even if your company is very much a land-based establishment, online presence is a must if your want to at least survive.

Practically, all strategies, approaches, and notions of the usual marketing process are usable in the Internet business with the tools appropriate for the Internet marketing only. And boy, do online business has a number of tools at their disposal! Email marketing, SEO-promotion (using ranks determined by the search engines for providing more deals, better image of products or services or so), SMM, i.e. social media marketing (promotion with the help of social networking) are just some of them. It’s considered a great success if your brand is massively “liked”, “shared” or commented on social media. Do you remember a scene from a movie “Intern”, where employees of the company brought to everyone’s attention another awesome social media achievement? We do! A company founded by Anne Hathaway’s character Jules posted yet another photo on Instagram, and it got 2500 likes! Huge success in today’s Internet-driven world. Many people have redefined going to the mall, as the only reason why they still do that is to check out the product they saw in the online store, and see whether the product they’re interested in purchasing looks or functions just as good in reality as promised online. E-commerce has gotten everywhere, and some people even stopped visiting stores to see the goods with their own eyes, before buying them online. Buying something online is no longer an occasional thing people do; the stereotypes have been broken, shopping online is not so dangerous, and disappointing as it could have been just a few years ago. Nevertheless, one should still pay attention to viral advertising (i.e. when buyers share their opinions about a service/product with one another), and video promotions (i.e. videos on specific services like YouTube or Vimeo made specifically to describe the product or service).

Offers, capacities and relations of the commerce online

The Internet marketing has been transformed from an abstract economic notion into the fact of everyday life. Conversion rate (value determining the efficiency of website visitors) and ROI (return on investment) start attracting more attention of numerous Internet surfers. The functionality of the virtual market is brought into real economic relationships. These relationships can be characterized in the following ways:

  • Buyer ↔Seller. Person / organization intended to buy some products or order some services are in contact with person/organization selling some products or providing some services. This model of the market relations can be expressed by the pattern customer ↔ provider.
  • Employer ↔ Employee. Person/organization hiring someone with the aim of performing some tasks taking into consideration different types of employment. Nowadays these contacts can be sometimes expressed by the model customer ↔ provider. This phenomenon is conditioned by the development of factors like growing rates of self-employment and remote work, also freelance workers and different types of project jobs.

The most widespread agents of the commerce online are buyers and sellers. It is possible to characterize the relationships represented by both models as ones between buyers and sellers in the most general sense. The participants of both types of the Internet market contacts sell or buy the products or services. Various deals are possible to be made on the Internet. Clothes, shoes, devices, services of banking and software providing are available to anyone who have access to the Internet. Besides, it is enough easy to order the pieces of jewelry, furniture or instruments.

Booking, well, anything is at the Internet users wild disposal. The Internet capacities allow everyone to order the services of renovation, car tuning, content writing and so on. The global character of the internet helps people place various kinds of ads on other website sites, personal profiles and communities/groups on all possible social networks, forums etc. Using Internet access for watching videos or films, listening to music, communicating with people is no longer a phenomenon, it’s an undeniable part of everyone’s routine. Now, the only reason why a young person would buy a TV-set is to play X-Box, not watch television, duh!

Labor markets have lost any boundaries. Now, people can finally afford combining travelling with work, leaving in different countries for different periods of time because work no longer holds them down.

Internet Marketing Has Negative Aspects? Of course! FB L

What more can we say? Internet makes dreams happen. But where’s good, there’s definitely bad, and oh, there’s plenty of negativity that Internet has become an unintentional host of. Internet marketing, and its invasive tools did contribute to that as well, and greatly, because, people have yet another outlet for their garbage. Literally, and metaphorically. Thank God for Adblockers, and the fact that real stores still exist.

Stephany Sommers
My name is Stephany Sommers and I’m SEO-specialist and co-founder of Eduzaurus.com. I like to travel around the world and take part in volunteering programs.

January 03, 2016

Graphic Grades: How to Give Your Company Image an Update

Graphic Grades How to Give Your Company Image an Update
All brands need a facelift from time to time, and while some updates are minor, others can be more extensive. As a business looking to modernize and improve a look, paying attention to graphics is important. The most important thing to remember during transition is to highlight your mission clearly. 

Logo
Most companies have a logo of some kind, although some do not. For those that do not have an existing logo, this option might become a must. Moving forward with websites, social media platforms, and literature such as letterheads and business cards, your brand and company face should be visible and recognizable. Businesses with an existing logo should make changes to spruce it up. For example, integrating more color or changing shapes and fonts would add a zest to most any symbol. 

Spokesperson
A spokesperson is a great way to connect with the consumer audience, as it puts a face to the brand. Ideally, a known local or national celebrity would be the first choice, because they already have name recognition. However, there is always the possibility to create a new personality or mascot. The former may come with a bigger expense than creating your own. 

Customized Work Uniforms
Uniforms are another opportunity to change the image of a brand. It could be something as simple as a t-shirt and slacks in the same color of black or khaki. This helps your employees look like part of a professional team. Consideration should be given for customized workwear as well, since they ensure color and fabric uniformity. This change has the added benefit of having a team building effect, and empowers employees as the brand’s front-line representative. 

Jingle
Everyone loves a good jingle. The tune should be snappy, inspiring, and memorable. Get employees and customers in on the action by enlisting them to take part in its creation. A contest with a prize adds even more excitement that can infuse enthusiasm. Once the final jingle has been developed, it should be incorporated with all appropriate customer-facing interactions. 

Legacy Customer Incentive
Incentivize customers with a legacy discount such as free shipping or a specific discount on certain items. This has financial benefits to the company’s bottom line as well as the consumer’s wallet. In addition, businesses garner customer loyalty, brand awareness, and word of mouth referrals. Consumers receive instant savings along with encouragement to purchase and visit frequently to see the newest product or service. 

Gaining a market share and raising brand visibility are key components businesses need to focus on to say relevant. These tips can help position you to become industry leaders. As mentioned earlier some changes are minor, while others take more planning and investment. A caveat is to stay true to the core values of the brand.

Med-divider

Submitted by Brooke Chaplan 

December 21, 2015

Reasons why your business should invest in Search Engine Marketing (SEM)

SeoGoogle search the term “best chocolates in my country”, “best hotels in London” or anything that you want and then see the results. On an average, a search query displays over a million most relevant to irrelevant search results for the same query. The ranking in which these search results are displayed along with the side and top advertisements is not a fluke, but a Google algorithm called search engine optimization and search engine marketing. Some traditionally driven people think with the likes of new social media platforms and digital avenues, search engine marketing has failed. Whereas they do not know that the search engine marketing and optimization itself has evolved so much that it can directly contribute to the revenue generation of a particular business.

Therefore, investing in search engine marketing is an absolutely crucial element of your business decision and it is the one you should really take. Search Engine Marketing provides you an opportunity to register yourselves in the minds of the consumer just when they are actively looking for the products and services. You are not charged a single dollar if they do not take any action against your advertisement and this is what makes this marketing so relevant, cost efficient and with high returns on investment. Today’s guest post blog is going to talk about the reasons why your business should be investing in the search engine marketing today.

Tapping onto your target audience closely

Once you know the behavior of your target audience online, you can target them at a more intimidating and personal level. You can get your business the additional revenue and communicate messages to the consumer’s right at the moment when they are interested in knowing about what you have to offer. It allows you to register your name in their minds right when they are actively searching for you.

It is cost effective

For businesses who do not have large budgets flowing into their streams, search engine marketing provides an opportunity which is simply the best idea and solution for them. It is not only cost effective, but also provides guaranteed results. You are charged only when there is a certain action taken against your advertisement or a consumer sees through your add This helps you save wastage of cost which is very high on other mediums, like television where you cannot possibly measure or see for sure if people really remember or saw your communication messages and reacted to it.

Rise of mobile and digital advertising

Around the world, it has been noted and accepted that mobile and digital advertising is more and better consumed than traditional media. This is why such an avenue is very important for your business to operate with and get results.

Competition

Most of your competition will probably be already investing a good amount on search engine marketing. If you stay behind, you might lose out on potential consumers or an opportunity without even getting a chance to tap on to it. This is why having a strong presence with search engine marketing is important for your business.

Author Bio

Shelia Wilson is the author of this blog post. Shelia works as a consultant for businesses and she also blogs as a freelancer for the site online essay writing company for her clients and readers to get insights. You can also follow her at social networks like Twitter, Facebook and G+.

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