July 21, 2017

Why Auditing Backlinks is Essential

 

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There has been much debate as to whether backlinks are still important, and whether they have any impact on your SEO ranking, and the answer is a resounding yes. In a time where search engine ranking is becoming a science and a spot on the first page near the top is worth its weight in gold, backlinks are just as important as they ever were - if not more so.

Although Google’s roll out of Penguin 4.0 made building backlinks harder, this practice still remains one of the most effective ways to rank highly and to drive targeted traffic to your site. Therefore, maintaining the health of backlinks is essential, and regular audits can help you pin point any issues before they affect your search engine rankings.

Keeping Tabs on your Link Profile

Just as a high-quality backlink can boost your visibility, a poor quality link can put it at risk, and reduce the chances of it ranking in Google. While Google is by no means the only search engine you want to rank in, it is the most popular and it has the highest standards to meet too.

An audit will pick up poor quality backlinks, and it will also see if any of the backlinks on your site are spammy- something that you will pay a heavy price for. If you keep your backlink profile clean, you’ll avoid negative SEO and be able to optimize your results quickly and easily.

In the past, Google used to ignore bad backlinks, but now they penalize sites for this, and without regular audits, you could find yourself floundering on page 12 or worse. If you want to remain completive in the web space then removing bad links fast is essential and if possible, avoid adding them in the first place. If you have already been penalized then cleaning up your backlinks is the first step on the road to recovery. If you need a helping hand in working out the case of a penalty, there are web penalty indicators such as Fe International that can tell you what your infringement was.

Maintaining Link Profile Health

Sometimes having spammy backlinks is not your fault, and your website may have been hacked to include links you never intended on having in the first place. You may also find that over time, web masters change the content on the pages that you have back linked to without your knowledge, thus affecting your backlink profile

Fortunately, there are a number of free tools that will help you ascertain the health of your backlink profile, and these should be used on a regular basis. Semrush, SEOMoz, Ahrefs, Google Analytics and Majestic are just some of the many available options and can help you reduce a loss of traffic simply by checking the status of your profile. Google Analytics is the preferred option of many, and you’ll know if you’ve been penalized by Google almost immediately, as your web traffic is tracked in real time and you’ll see a major loss.

Recovery Stations

The longer your site has bad backlinks, backlinks that are spammy or have been added by hackers, or simply poor quality links that don’t add value, the more you’ll be penalized. As it takes on average between 3 to 6 months to be ranked by Google- depending on the competitiveness of the industry and the strength of the keywords, losing any sort of ranking can hit a site hard.

It’s not just that you’ll lose ranking, it’s that other sites will be able to overtake you, pushing you further down the ladder, and further down the page, and reclaiming your spot nearer the top can take months, years or simply never happen.

Act Without Prompting

With backlink audits it’s a good idea to act before you need to. Prevention, in this case, is better than cure, especially if you are in a highly competitive industry that relies on ranking well online. General maintenance is always a good idea and checking your backlink profile weekly or even daily can save you time and money in the long run. If you are unsure of any links it is best to remove them, rather than risk leaving them in, and with the abundance of tools so freely available there is no reason why this monitoring process shouldn’t take place.

The removal of backlinks may not always be simple, and it is a process that can take time and patience, but it is worthwhile. Asking others to remove backlinks may be the more frustrating part of a link audit process, but it is one that is necessary. If for some reason you cannot get rid of a link but are aware that it may cause you to be penalized, you can make use of Google’s Disavow tool. This tool is the last resort, and it allows you to disavow a bad link, but it will only be implemented if you have proof that you’ve tried to remove the backlink and failed.

The importance of auditing your backlink profile cannot be underestimated, and if you value your search rankings and want to remain competitive in the online sphere, it is an essential activity that should be performed regularly.

July 17, 2017

Worth It? Putting a Price on Your Advertising Efforts

Worth It Putting a Price on Your Advertising Efforts
Out-of-control spending on advertising can literally drive you out of business. The idea that pouring an ever-increasing stream of dollars into that rabbit hole marked “marketing” always yields a commensurate return, is a fallacy. It might be time to step back and take a look at how to reduce advertising costs while increasing the bang for your buck. Here are three tricks that, if you’re not doing yet, hop to it. Why spend more money for the same effect when you could spend less?

The Miracle of Free

In recent years, Google has adopted a policy of rewarding good content with ever higher search engine rankings. If you are producing a single piece of well-written content each week two years ago, you’d probably be sitting pretty in page one for a number of keywords at no cost other than the time taken to write and post the pieces. When you hear the phrase, “content is king,” this is what they’re talking about. Regardless of your industry and whether you’re targeting your hometown or the global market, you’re crazy to not take advantage of content marketing. Make sure you stay current, including industry news and be interesting, unique, and creative in the content you put out. If you don’t have time to do this step yourself, it’s worth the cost to hire out to a content marketing agency. They’ll be able to include the right keywords and stay relevant in your industry.

Call to Action

Any type of content or advertisement without a CTA (Call-to-Action) at the end is about as close to wasted money as you can get. Tell a listener, reader, or viewer what you want them to do next in response to your ad. Your best bet is to induce them to turn over their email address. Since people rarely buy a product or service on a first exposure, your first goal is not to make the sale, but to gain their permission to contact them in the future with more sales messages. If your advertising is targeted and your product or service of high quality, a simple CTA could greatly affect your bottom-line in a positive direction. You can leave a message open for comments at the bottom of social media posts as a good call to action as well.

 Think Mobile

Right now, there is a huge disparity between the amount of internet traffic generated by mobile devices and the cost of targeting that market. Try scaling back your radio and television buys, which, despite what the friendly salesperson tells you, are largely untrackable when it comes to effectiveness. Shift that money into mobile spending. For marketers, it’s a buyer’s market and you can absolutely pinpoint every person that interacts with your advertisement and to what extent. Good outreach marketing solutions will always include mobile options to connect with the right audience in the right ways.

If you find yourself at a loss when it comes to increasing the effectiveness of your marketing efforts, try the preceding three strategies. You might notice a difference where it really matters - your bank account. Use better techniques and be sure to stay relevant, unique, and ahead of the curve.

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

July 10, 2017

Create a successful Youtube Channel (Infographic)

Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on Youtube is a full-time job for a lot of creators. So much so that Youtube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows.

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Youtube

July 03, 2017

Protecting Your Brand From Fake News

Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions is real, and can be incredibly damaging.

Strong brands occupy their privileged space because they are built on specific messages, which are instantly recognizable to the masses. How people feel about Coca-Cola, Nike, BMW, Tim Horton’s, and Roots, is driven by the agency work put into building their brands. When you have worked extremely hard to create a strong brand, the last thing you want is to be associated with something negative, and especially something negative and false. Here are a few ways to help protect your brand from fakes news.

Continue reading "Protecting Your Brand From Fake News " »

June 26, 2017

Myths That Can Destroy Your MBA Application

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MBA is in huge demand and there is not denying it. One of the important things you can do with your life is doing MBA from a reputable university. Anything worth achieving requires a lot of hard work. People all over the world put their time and energy in the pursuit of MBA degree but there are certain misconceptions that have paved their way when applying for your MBA.

We will look to shun some of those myths in this post. So read on!

Continue reading "Myths That Can Destroy Your MBA Application" »

June 18, 2017

How Electronics Are Changing the Healthcare Industry

If you are over the age of thirty, then you are fully aware of how much electronics has changed the world that you live in during that time. It seems like everything can be held in your hand or at least needs some form of battery power. The growth of things like the smartphone and the personal computer are just two examples of things that have changed a lot since the first day they appeared in stores for consumers. Just about every single industry has advanced with electronics in one way or another, and that includes the healthcare industry. Here we are going to discuss ways that electronics changed the industry.

Paperwork Is Nearly Eliminated

Other than signing a few forms the minute you walk into the waiting room at a hospital, the paperwork that is used in the healthcare industry has mostly been eliminated. Patient records and things like that have been moved to an electronic copy. This advancement in technology has made keeping, organising, and sharing records a lot easier for the doctors, nurses, and other health professionals. This has caused increased concerns over patient information security, but at the same time, it has introduced more jobs to the healthcare industry.

Continue reading "How Electronics Are Changing the Healthcare Industry" »

June 12, 2017

How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.

Continue reading "How to Build Your Brand on Social Media" »

June 05, 2017

3 Reasons Facebook ads will get you the best ROI


Newcomers to online advertising can easily get caught up in the next trendy platform, spending a great deal of time and money generating quick shares and likes. However, a successful ad campaign requires effective marketing tools that will funnel your customers from awareness to purchase. For video advertisements that work, you don’t need to go further than Facebook.

They may not be shiny and new, but Facebook video advertisements will bring your would-be customers through the stages of the sales process without having to chase after them in an increasingly fragmented marketplace.

Here’s why:

  1. Targeting

When it comes to targeting audiences, Facebook is best in class. With 1.86 billion monthly active users (as of Dec 31, 2016), it is the world’s largest social media platform. All of those people openly share their personal information and interests with the site, allowing video advertisers to get extremely specific with who they target.

Perhaps more importantly, Facebook allows you to retarget users who have been exposed to your content. A person who has watched at least half of your video has demonstrated interest in your product or service. They are open to receiving your message.

You can retarget in a whole variety of scenarios including:

  1. Retarget your email list or segments of it with a specific offer on Facebook.
  2. Retarget people who watched any of your past video ads, or engaged with your page.
  3. Retarget website visitors or people who visited certain pages.

Retargeting moves a potential customer from awareness to consideration; now they may buy.

  1. Building Trust

Before clicking the checkout button, a customer must have some degree of trust in the seller. Trust begins with familiarity, and fortunately, this can be established quickly through repetitive exposure to advertisements.

Targeting and retargeting brings your prospective customer on a journey from becoming familiar with you to trust you, to purchasing from you. Facebook’s retargeting abilities can be effectively leveraged to move them down the next step in your funnel.

  1. Staying Power

Facebook users don’t want to click on an ad that will move them off the site. This suits Facebook just fine. Since video ads are embedded right into the home feed, clicking “play” on your ad won’t be an interruption. Instead, it just might add value to their browsing experience by showing them a product or service that they’d be interested in purchasing.

Video ads on Facebook are here to stay because they work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video ads, Memory Tree Productions has created a useful infographic that’s a primer on Facebook video ads.

Facebook-video-ads-infographic

 

 

 

 

 

May 29, 2017

2,500! That's right, 2,500 posts!

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By Peter Mosley

I'm Pete Mosley and I took over One Degree in 2010 and it has been, and continues to be, a great privilege! I also want to thank FreshGigs.ca for their support and their amazing Job Feeds here!

According to Google, these are the posts that “RANG DA BELL” as far as unique visits go over the lifetime of this blog. A sincere shout out to all the contributors!  

One Degree remains an abundant source of information whether you are researching a specific topic, a company or an individual. It also is the perfect spot to start if you are looking for a job, upgrading your career or need some inside information. We have tips, best practices, timely articles and lots of fun - just search on our front page or on Google - add your search string in front of "site:onedegree.ca"  

Here is an example: 5 Questions

I am listing the top ten posts in reverse order - from the lowest number of visits to the highest. There has been a steady, solid, monthly, traffic count here on OneDegree - but these spiked LIKE CRAZY!  

Here's the TOP TEN!


#10 http://www.onedegree.ca/2008/01/one-degree-is-b.html

# 9 http://www.onedegree.ca/2008/03/finished-the-16.html

# 8 http://www.onedegree.ca/2008/08/sept-11-12---in.html

# 7 http://www.onedegree.ca/2014/01/consumer-psychology-the-e-commerce-checkout.html

# 6 http://www.onedegree.ca/2012/04/win-a-ticket-to-mesh.html

# 5 http://www.onedegree.ca/2011/04/the-lifetime-value-of-a-like-on-facebook.html

# 4  http://www.onedegree.ca/2012/10/instagram.html

# 3  http://www.onedegree.ca/2006/11/web-20-game---n.html (This one STILL gets lots of traffic!)

# 2  http://www.onedegree.ca/2005/08/liberty-village.html  (This "number two post" was ranked "number one" since 2005 until the recent "number one" more than doubled <Tripled actually - and still counting!> the best unique visitor tally!)

And the NUMBER ONE post that received the most traffic:

 http://www.onedegree.ca/2017/04/fake-news-you-wont-believe-what-justin-trudeau-did.html

I was really surprised by this! This post came about because I was in a mood and needed to rant about the commotion surrounding Trump and all the “Fake News.”

I think this post proves my point.

For the record, One Degree has never engaged in anything that even remotely resembles Click Bait, nor any other nefarious tactics that increase traffic or draw attention for attention sake. I am pretty damn proud of that!

And finally, to our wonderfully, loyal readers, thank you for your support since 2003!

Sincerely,

mose

 

PS: I was going to add the description of each article fully, but come on ... go have a peek at each one!  Show us some love! And if YOU REALLY LOVE US, how about a modest donation

 

PPS: Well, so much for not engaging in nefarious traffic tactics! LOL!!!  But hey, come on, it's once in 2500 posts?  Mea culpa.

 

 

 

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