September 30, 2014

In the news ... September 30, 2014

People, Places and Players Making News on the Canadian Media Scene

Peace Point Names Senior Execs in Creative; Acquisitions; International Sales

Peace Point Entertainment has appointed Nicole Hamilton as VP, Creative & Development, responsible for the company’s creative strategic direction globally, including overseeing Peace Point’s Toronto based development team as well as the company’s development activities in Los Angeles and New York.

The company also promoted Julie Chang to SVP Business Affairs & Acquisitions, and Eric Mueller to SVP International Sales & Acquisitions in the company’s distribution division, Peace Point Rights.

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Media Advisory: CNW Breakfast with the Media - State of Canadian Media 2014 event

TORONTO, Sept. 26, 2014 /CNW/ - CNW will kick-off its fall Breakfast with the Media series in Toronto with a panel discussion about the current state of Canadian media.

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Blue Ant Media and Infiniti Partner on New Canada Undiscovered Series

Blue Ant Media and luxury automotive brand Infiniti have partnered on a new 4K series, Canada Undiscovered. The 3-part original series will broadcast on T+E and nature and wildlife specialty channel OASIS this fall and will highlight unique and rare natural wonders across Canada. The partnership involves collaboration between OMD, TBWA and Critical Mass to develop and execute a unique content marketing program for Infiniti.

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September 29, 2014

In the news ... September 29, 2014

The 5 Most Common Digital Marketing Strategies

In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

According to global stadistics (by the World Bank), more than 2 million people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing. Below are the five most common digital marketing strategies:

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You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online. But when’s the last time you ensured your SEO strategy is following best practices -- and getting the results your business really needs?

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A Day in the Life of a Successful Social-Media Strategy

Social media marketing has become so pervasive that 93 percent of marketers utilize it. The problem isn't whether it's important and whether to integrate it into our marketing plans. It's how to integrate it into our daily business lives on a day-to-day basis.

What may surprise you is that social success isn’t dependent on some X-factor or trick, but is instead based on consistency, connection and a little creativity.

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Med-divider

September 24, 2014

In the news ... September 24, 2014

How Netflix and Canada’s broadcast regulator arrived at a deadlock

Last week, a representative of the U.S.-based video streaming service appeared in Gatineau at Let’s Talk TV, a major hearing into the future of the country’s television industry, to answer questions from the Canadian Radio-television and Telecommunications Commission (CRTC). When the regulator asked for information that the company considers sensitive – like the number of subscribers Netflix has in Canada, and how much money it earns from them – the exchange became heated. The CRTC ordered Netflix to hand over the information, in confidence.

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Helping Students Find the Right Jobs

Ontario Supports Online Career Matching at Colleges and Universities

Ontario is helping university and college students find good jobs by expanding access to leading-edge technology that provides timely labour market information and connections to businesses.

Magnet, an innovative career-networking platform, uses technology developed in partnership with Ryerson University's Digital Media Zone to collect data on individuals' skills and employers' needs.

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BlackBerry launches Passport phone, Blend app

BlackBerry released its new Passport phone today, a keyboard smartphone with a 4.5-inch​ screen aimed at corporate users.

John Chen, charged with turning around Waterloo, Ont.-based BlackBerry since last November, has said the company’s future rests on rebuilding its relations with the enterprise market, long a core of its business.

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Med-divider

September 18, 2014

In the news .. September 18, 2014

Digital ad revenue tops other media categories for first time: report

SIMON HOUPT

The Globe and Mail

Internet users may scoff at banner ads, swat away irritating pop-ups, and get creeped out by ads that follow them from one website to another, but digital is now the favourite media category of Canadian advertisers.

A new report says Canadian Internet publishers earned more advertising revenue than any other media in 2013, marking the first time digital media outperformed television, daily print newspapers, and radio broadcasters.

Read more.


SMBs: You Don’t Need an Expensive Content Calendar Tool…you need good content.

Last week, back from Content Marketing World 2014Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

Read more. 


Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 

Guillaume Decugis's insight:

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.

Read more.

Med-divider

September 15, 2014

In the news ... September 15, 2014

(ED: Back at it! Was off on holidays for a week!)

BC Tech Group Joins Digital Media Network

The BC Technology Industry Association (BCTIA) has joined the Canadian Digital Media Network (CDMN), a cross-Canada network of digital media innovation hubs collaborating to advance digital innovation nationally.

The BCTIA will now be a channel for driving participation in national initiatives that support the commercialization of digial media innovation. Applications for the CDMN Soft-Landing Program, an initiative for mature startups and small- to medium-sized enterprises (SMEs) to expand their businesses, will be accepted in November of 2014. Companies can apply for up to $4000 worth of funding to cover travel and accommodation expenses associated with an up to three month stay at a business accelerator in an economy of interest.

The BCTIA will also gain domestic and international market exposure for its entrepreneur members and community, as well as access to proven regional programming and best practices shared by other network members. "The CDMN is Canada's digital media collaboration network connecting innovation hubs across the country," said Kevin Tuer, CDMN Managing Director. "We're delighted to bring on board another organization dedicated to furthering Canada's competitiveness in the global digital economy, and to advancing commercialization of digital media innovations."

Read more.


Think Like A Startup: Five Ways To Boost Your SEO Strategy

By Yosef Martin

A new startup is born every day.

In garages, dorm rooms, and basements all around the world, people are bringing their business ideas to life. But this surge of entrepreneurial energy isn’t limited to actual startups. Big brands like Coca-Cola and Red Bull are adopting lean and agile methods to mimic the flexibility and rapid innovation of Silicon Valley’s hottest up-and-comers.

While it may not be practical to adjust every aspect of your company to be more like a startup, adjusting your SEO strategy at the enterprise level to mirror a startup’s methods can help you stay ahead of the game.

Read more.


CMO Today: Online Quizzes Give Marketers Key Data

You’ve surely seen them on your Facebook page. Yes, online quizzes have taken the Internet by storm in recent months. Curious which Grease character you are? Zimbio has a quiz for that. Looking for ways to spend $100? BuzzFeed has one that could help. Like most trends on the Internet, marketers are eager to get a piece of the action, CMO Todayreports. And while BuzzFeed and Zimbio say they don’t use quiz answers to help target ads, some other companies do. UK-based ad company VisualDNA, for example, is powering quizzes like this one on Wikia.com — and sharing the results to advertisers for ad targeting purposes. The Wikia quiz promises to tell users about their personality based on answers to around 20 multiple-choice questions, which include “Do you own a car?” “Do you have children?” and “What is your age?” It’s safe to say the resulting data are piquing the interest of advertisers, particularly those using such data to buy ads programmatically. So the next time you take an online quiz, know that in addition to finding out which character from “Friends” you are, an advertiser may know too.

Read more.

  Med-divider

September 03, 2014

Gamifacation

(Ed: A while back we worked with Demand Metric and I am very impressed with this company and it's services. You should check them out and give them a try.)

Did you know that 70% of Forbes' Global 2000 have plans to use Gamification?

Gamification has quickly become a super trend in marketing, customer retention and employee engagement.  Check out this new infographic: The Business of Gamification to learn: what gamification is, how it works, facts and stats, business benefits, and how to get started.  

To see gamification in action, join the Demand Metric community and learn how our points, badges, ranks and levels work.

 

The Business of Gamification Infographic;

Powered by Demand Metric

September 02, 2014

People, Places and Players Making News on the Canadian Digital Media Scene (09/02)

Videogame Awards Names Host

Videogame actor Mark Meer will be the host for the 5th Annual Canadian Videogame Awards (CVAs) Ceremony, taking place November 21st at The Carlu in Toronto.

The CVAs are produced by Reboot Communications and EP Media and are officially endorsed by DigiBC, Interactive Ontario and the Entertainment Software Association of Canada.

Canadian Meer has appeared in several international videogame franchises, including Mass EffectDragon Age and the highly anticipated 2014 release,The Long Dark. Meer is also the co-creator, writer and star of Super Channel'sTiny Plastic Men, and a founder of the comedy/improv troupe, Gordon's Big Bald Head.

"We are delighted to bring Mark aboard as our fearless host for this year's big show," said Greg Spievak, Co-Founder of the CVAs and CEO of Reboot Communications. "He has been an incredible presenter in years past and is already one of our industry's highest profile and most vocal ambassadors."

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Med-divider

August 30, 2014

Hacker Marketing

61HTHb9zcNL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_I read Growth Hacker Marketing by Ryan Holiday a while back. It's a great read. The info is a compendium of best practices gathered from around the Net going back a couple of decades. The practices (tactics) are fluid and you can make them your own - you can also pick and choose from a varied and rich slate.I also know when you search hacker marketing there are a dozen or so sites that give even more great ideas and tactics.

The thing I really liked about the book was it was written in a way that even an old Geezer like myself comes away charged. 

So, whether you have a robust market to promote your company, site or app ... or you are bootstrapping, the tips in this book are well worth going over. I can personally corraborate and endorse some of these as I have used them for dozen's and dozens of clients over the years - yeah they are old chestnuts, but they work. Full stop!

Med-divider

August 25, 2014

In the news ... Aug 25, 2014

Burger King in Talks to Buy Tim Hortons in Canada Tax Deal

By  LIZ HOFFMAN and DANA MATTIOLI

Burger King is in talks to buy Canadian coffee-and-doughnut chain Tim Hortons, a deal that would be structured as a so-called tax inversion and move the hamburger seller's base to Canada. WSJ's Liz Hoffman joins Geoff Rogow on the News Hub. Photo: AP

Burger King Worldwide Inc. BKW +18.81% is in talks to buy Canadian coffee-and-doughnut chain Tim Hortons Inc., THI.T +20.02% a deal that would be structured as a so-called tax inversion and move the hamburger seller's base to Canada.

The two sides are working on a deal that would create a new company, they said in a statement, confirming a report on the talks by The Wall Street Journal. The takeover would create the third-largest quick-service restaurant provider in the world, they said.

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Dot com stone age

By Tyler Hellard  

Why the Canadian government needs to hit refresh on its digital strategies

When former Public Safety Minister Vic Toews stood in the House of Commons and proclaimed that anyone who didn’t support the government’s new Lawful Access legislation was standing with the child pornographers, the Internet collectively decided he was being ridiculous. When MP Dean Del Mastro compared ripping a CD to buying socks and then stealing shoes (because, you know, feet), the Internet collectively decided he was being profoundly stupid.

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Bissell’s subway dining for one

When you think of the dirtiest floors in Canada, which come to mind? A public restroom? A mall entryway? How about the floor of the subway platform?

If you were dared to eat food off that floor – would you?

Ravi Dalchand, senior brand manager at Bissell Canada would – supposing, of course, he had a chance to clean it up first. To promote the brand’s latest steam vacuum cleaner, which promises to clean 99% of germs, Dalchand, along with the KBS+ creative team, headed to Toronto’s Bloor subway station to do a bit of cleaning and dining.

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