October 10, 2015

6 Big Examples of Influence of Social Media on Our Lives

“Social Media influences our lives”.

Fotolia_27702676_Subscription_XLAfter reading this sentence, the first thing that should come in our mind is that how social media has the ability to influence people. This ability of people should be perceived in the form of communicating and exchanging the viewpoints and ideas with others. The other thing that could creep in our mind is to develop and maintain the relationship among the people to significant level.  The other views of many people are also important as they say technology in the recent age especially the influence of social media is affecting our real life relationships and communication in an adverse manner.  In reality, there are more pros than cons of social media that have emerged with the passage of time.  Let us discuss the pleasing attributes of social media and its effects on our lives in the following manner.

1.    Enhancing the political awareness

When it comes to analyzing the political situation that is prevailing in different countries of the world, this aspect cannot be overlooked that people are taking an interest in the domain of politics.  There could be many reasons provided in order to support this notion. The first reason is that different people interact with each other and these people belong to different countries of the world. Yet, they are connected because of the same preferences, demographics and other factors that are helpful in developing their relationship stronger and effective. In this way, these people also discuss the political situations of their countries through the help of videos or images. As a result, politics has also become a debatable domain as compared in the past when politics was assumed as the specific domain for a limited number of people.  

2.    Social issues are also getting popularity or importance

As far as the generation of this digital age is concerned, young adults are more concerned about the social disparity that exists in different countries of the world. They often are found in raising their voice against any discrepancy or injustice no matter if this thing is happening in their own country or in another part of the world. People tend to visit social media platforms in order to remain informed about the latest happenings from all around the globe. As a result, social issues are no longer the concerns for only affected people and these have become a concern for the whole society.

3.    Diversity is more appreciated rather than accepted

The way people from different background and culture interact with other people and make associations with other is quite fascinating. This is an interesting aspect to consider that the concept of equality and brotherhood is also improving and it is being implemented in a proper manner on different social media platforms.  This is also a matter of fact because of social media invention; the whole world has become a global village. In this way, all the people who are using social media do have associations or relationships with other people to a large extent. At the same time, this statement is becoming true that man is a social animal and cannot live in exile.

4.    Improving the sense of belongingness and association

By means of social media, people of all ages are coming closer and establishing a unique kind of relationship that is really appealing and eye catching. The lost or forgotten friends have actually met on social media in reality and as a result, old memories are also being revived. The young people are also becoming more vocal and confident and a sense of unity is already developed among people of same ages. Moreover, the communication gap between the young and old generation is decreasing that was quite significant in the past. 

5.    Self-awareness is improving as well

The concept of self-awareness is enhancing day by day and it is being done through the help of social media a great deal. There is no point of denying these fact people have started realizing the importance of their own personality. At the same time, they are valuing their own thoughts and assumptions to a significant level. As a result, people have found different ways of keeping themselves happy and away from any kind of depression or sorrows. In this way, these aspects could be considered as the blessings of social media that are providing benefits to different people. People are becoming happier and more content with their lives as they can take decisions in a right direction so that they can spend a memorable and prosperous life. 

6.    People are more concerned about their health  

The biggest impact of social media is the interest and concern of different people regarding their health and fitness condition. The people are focusing on their health with purpose as they know they should know that how to live and stay healthy for a longer period of time.  They have assumed that attaining healthy foods and diets are their basic rights; as a result they are discussing and having a conversation regarding different healthy diets and foods. In recent times, the population of obese people is increasing and, as a result, the issue of obesity is becoming a major concern throughout the world.  Social media provides a good opportunity to all those people who are health conscious and want to discuss different health issues with the right person means the doctor anytime and from anywhere in the world.

Final Thought

With the passage of time, the impacts and consequences of social media are increasing and at the same time these are already influencing every walk of life a great deal. The impacts of social media are composed of both positive and negative outcomes. The positive consequences are bringing desirable results in the lives of many people. They are more aware and confident and at the same time they are more concerned about the social and political issues that are prevailing in the current scenario. The social media has also provided a kind of platform where different people can raise their voice regarding any social injustice anytime.   

About The Author:

Amelie Millie is the owner of an academic writing company full assignment help that provides its expertise in composing academic papers of different subjects and topics. Other than her professional responsibilities, she loves writing for different blogs and websites.

October 02, 2015

What You Need to Know About Graphic Designs for Your Target Demographic

What You Need to Know About Graphic Designs for Your Target Demographic

By Brooke Chaplan / Freelance Writer

What You Need to Know About Graphic Designs for Your Target Demographic

Most professionals in charge of marketing their business are aware they must design a campaign and choose a marketing channel based on the type of demographic they target. These companies must decide who has a genuine need for the product or service they are promoting, and which tactics will have the best reach and will lead to the highest conversion rates. While marketing campaigns must be designed strategically, it is important not to overlook the impact your graphic designs can have on your reach when targeting to an audience. Here is what you need to know when creating your graphic designs.

Decide on a Narrow Audience to Target 

You might think you have products that everyone will appreciate if they gave your brand a chance, but the key to growth in business is to target a smaller and more narrow audience. You cannot afford to market and design for everyone, and are more likely to experience failure if you do. You should find a target niche that really can see the benefits of what you are offering so you can focus your efforts on reaching them. When you know who you're selling to, you can choose the best channels and ultimately the best graphic designs and print designs. You can predict their purchases and how they will think about a new idea or service.

Gain a Better Understanding for Your Target Audience 

Once you define the niche you are working in and the target audience that will help you expand, the next step will be to gain a better understanding of the demographic you are going to reach out to. You have to ask yourself the important questions before you start doodling rough draft ideas. You might wonder what the consumer's hobbies are, what their passions are, where they might spend free time, what they buy regularly, what they value in life, and more. By putting yourself in the shoes of the consumers you want to sell to, you can begin to learn more about creating the perfect design and color scheme your client base will respond to. 

Learn What Type of Emotions Different Designs Will Evoke

Custom packaging is an effective way to reach out to your audience which is why you need to spend time selecting the best graphics and colors with a professional packaging design company like Arc and Co. The shape and materials will speak to the product and catch eyes when on the shelf. The color is also very important when going for a custom look. Not only does the brand logo need to stick out, using the right colors that entice consumers to buy is key. For example, yellow is a youthful color for optimistic audiences.

One graphic design might be perfect for an impulse buyer, whereas another might be best suited for the budget shopper. You need to choose the right images, the right logos, the right packaging, and the right colors when you want to influence your target audience to trust your company. This is something to keep in mind as you finalize website design, or begin to design functional yet enticing product packaging.

 Brooke can be reached at / BrookeChaplan <at> gmail <dot> com

September 28, 2015

Hadoop for Big Data

Where do we use Hadoop Big Data mostly

Data analytics plays a major role in most organizations as it acts as a guide for future strategy with a clearer vision. Hadoop is the leading and most comprehensive open source technology for big data solutions. It is preferred equally by SMEs and major MNCs, private and public sector institutions as an option for deciphering the trends that data reveals.

Where is Big data Generated?

Big data is a compilation of data gathered from sources that are fuelled by the internet – from social media, search engines, click-through-rates, surveys and much more. Big data is used for improving marketing efficiency and raising profitability by spotting trends in the retail industry through seeing customer preferences. In the health sector, it is used for computing issues, tracking solutions and finding cause and effect links. Inputs from various sources  are rendered complete by the various analytical tools and further presented in an easy to understand manner for decision-making.

Where is Big data mostly used?

Big data is a source of information that is used by companies across all industries – retail, finance, real estate, information technology and so forth. As businesses are beginning to understand the importance of unravelling the mysteries that are hidden under the immense data sets, they are rapidly adopting technologies that will keep pace with the rate at which data is generated. With digitization, as rapidly as data is generated, it is being rendered obsolete at the same pace too. Hence, it is essential to have a rapid response ready.

Where does Hadoop step in for Big Data?

Hadoop has had a profound impact on making big data analytics tools accessible to a vast array of businesses. It's open source architecture, thriving developers’ forum and user-friendly tools make it easy to integrate with existing systems in the business workplace. For companies that have to watch how much they invest on technology, Hadoop offers all the advanced features at a very small development price. A few places where Hadoop is used are:

  • Active data archive – Hadoop is appropriate for storing and cross-linking transactional, sensor machine, clickstream and social media data among others. Its powerful archive allows the user to access data at a later date when the information is critical.
  • Analyse that - Hadoop’s design, which enables it to easily manage large volumes of data in all sizes and forms, also allows it to run analytical algorithms. These can be presented into graphs and charts for understandable presentations.
  • Managing large data sets on vastly distributed nodes – The Hadoop Distributed File System (HDFS) is designed to plug any nodal failure to ensure seamless data streaming and mix fault tolerance with high throughput.
  • Managing multiple systems – Hadoop has a tool called “zookeeper” that manages access of multiple data clusters across machines. This enables the user to synchronize their work across the different machines.

Hadoop is already the favourite platform for data management amongst major businesses, from varying industries. Whether the nature of data is simple or complex, Hadoop is leading the market by a huge margin.

About the Author:

 Sonal Maheshwariloves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.


September 27, 2015

In the news ... September 27, 2015

Hobbyists still run the digital world – where are the experts?

Chief executives should stop worrying about their mobile apps and focus instead on integrating digital expertise across their businesses ...

Read more

Apple Pay: A new digital marketing tool

Launched this summer, Apple Pay has been an advanced step in ridding the traditional wallet. And not only will it have consumer benefits, and is a big plus for the retail sector – this new technology is also bringing a fresh tool for digital marketers to play with.

Read more


IAB Canada partners to bring a new standard of interactive marketing education to Canada

In a response to increased demand for digital training across the interactive advertising landscape IAB Canada has taken steps towards providing experiential learning by partnering with experts and key service providers in Canada.

 IAB Canada is excited to announce a refreshing new approach to training for the marketing and digital media industries starting November 2015. The program launches with two pilot courses designed to give students a hands-on, contextually relevant approach to learning important skills for success in digital advertising.

Read more

September 18, 2015

In the news ... September 18, 2015

3 Reasons Why B2B Digital Marketing Is Different From B2C

A great marketing strategy for any business focuses on how to create, distribute, and track buyer-centric content. But B2B digital marketers face a unique challenge that B2C does not—taming content chaos.

Read more at http://www.business2community.com/b2b-marketing/3-reasons-why-b2b-digital-marketing-is-different-from-b2c-01329133#p1CXuZpOGEvDAdx6.99

Read more  

Find your new riding: Search our interactive map

There will be 338 ridings contested in the next federal election — that's 30 more than last time.

Electoral redistribution added seats in B.C., Alberta, Ontario and Quebec, but it also redrew the boundaries of many ridings across Canada. Many of the riding names have been changed, too.

Read more

Have You Seen This? Epic Canadian campaign video

OH, CANADA — If you’re running for office, it’s reasonable to desire a campaign ad that stands out from the white noise of formulaic and traditional campaign ads.

You’re looking for that hook, that extra special line or visual, that will make people stop and take a second look. Maybe unsurprisingly, some candidates take that special hook too far and turn the corner into bizarre territory. The attack ads become awkward hyperbole, and the “I will fight for you” ads become overzealous juggernauts.

Read more



September 11, 2015

How to Create a Successful Digital Coupon Strategy

Ever since the first known use of paper coupons in 1887 by Coca Cola bottlers, retailing has been fascinated by the potential for their return on investment with product coupons. A reported two hours a week are spent by consumers as they scavenge for online deals, and with the popularity of extreme couponing, businesses today would be wise to find ways to make their in-store and online coupons easier for customers to use. These tips can help you find a way to develop a better couponing strategy and get more out of your digital campaigns. 

Research and Choose Wisely
Accurate marketing research is the key to good couponing. Knowing your present and potential customers and their shopping habits over the course of a year is a must. Knowing exact customer preferences can also be telling for retailers. For instance, grocery coupons are the most commonly searched for coupons, and they make up over 50 percent of online searches

Depending on the marketing researchers doing the studies, coupon users may prefer dollar amount discounts by up to 31 percent, as opposed to those 9 percent who prefer free shipping offers. Another indication of customer preferences for coupons is seen in an incredible 91 percent of coupon users who will purchase again from the same retailer--if they are given a large enough coupon discount. Up to 57 percent of shoppers have reported back that if they had not been offered the discount in the first place, they never would have bought the product or item.

Use your company’s own findings to develop a game plan for future customers and the kinds of discounts and coupons your business would benefit from offering them.

How Will They Know If They Are Not Told

Nationally known retailers such as Kohl's know the dynamic potentials of running viral campaigns by using email marketing, social media, and multiple digital marketing channels--all being launched simultaneously. It's hard for consumers to not notice sales after such a barrage. They also know what kind of coupons will get their own business more purchases and still make shoppers happy like their often offered Kohl’s 30 percent off coupons made available online at discountrue.com for in-store purchases.

Recent research shows that up to 40 percent of consumers share an email ad with their friends, and up to 28 percent of consumers will share promotions via social media. Needless to say, the larger a retailer's mailing list, the better chances of building up potential or return customers, and keeping their present base happy. The temptation of social media users to simply 'like’ a social media's button far outweighs what local newspaper ads could ever have done in the past as far as your return on investment. What percentage of actual sales conversions are done through the social media as opposed to retail store sales is still in question, but the fact remains social media is the modern way of getting the word out more quickly.

Today retail stores have a lot of competition to contend with. Couponing is one way you can take your business over the top and offer more than your competition. Make sure you have a good strategy in place and are always referencing what the customers want to see. If you don’t know what they want, you’ll never be able to connect over the register.

September 03, 2015

CASL - The Hierarchy of Email Consent

By Derek Lackey

Not All Email Consent is Equal

Some forms of email consent are just better than others under our new CASL rules.

What makes them better is:
1. the clarity of the opt-in. An Express Opt-in, presented with CASL compliant language and information is always an intentional act on the part of the person opting -in. There is no ambiguity. Nothing is implied, it is explicit and clear. 
2. Low maintenance. An Express Opt-in can be added to your email list and, with the exception of the individual unsubscribing, be valid for life. There is no time limit. Most other forms of opt-in have to be re-confirmed every 2 years, so maintenance can be a pain.


The best form of opt-in under CASL is clearly EXPRESS CONSENT.

If you meet CASL's criteria and an individual opts-in, you can email them as long as they do not unsubscribe. It is clean and simple. They want your messages or they don't. I believe the average open rate of emails will increase as CASL's full impact rolls out over the next few years. Many marketers are emailing hundreds of thousands of email addresses insisting that a 20% open rate is acceptable. If they had the data, I would suspect that the same 20% open most of their emails because they are actually interested. The other 80% are not and given a choice, would not opt-in.

Size matters, but not when it comes to old-style email lists. Let's start seeing 75% open rates. That should be your first clue that your potential audience is interested and even remotely engaged. When 80% consistently do not even open your messages, who are you kidding? Is it better to tell your boss that you emailed 100,000 people and 20,000 of them opened your email or that you targeted 25,000 interested people and 20,000 of them opened your email? I certainly know which scenario would interest me as a boss.

http://www.crtc.gc.ca/eng/com500/infograph3.htm. Reproduced with the permission of the Canadian Radio-television and telecommunications Commission on behalf of Her Majesty in Right of Canada, 2015

The next best type of opt-in is your customers and near customers - CRTC refers to them as EXISTING BUSINESS RELATIONSHIPS.

These have a 2 year expiration. So if you are a customer, I can email you for 2 years from the date of your last transaction (invoice). If you are a prospect who has enquired, I can email you for 2 years from the date of your last enquiry. The messy part of this is tracking, in real time, those status changes. Remember the burden of proof is 100% on you. So you must track this and be able to prove that this person enquired/transacted on this date so you can continue emailing that indivdual for 2 years from that date. Once again, all unsubscribes must be removed from your email list within 10 days of their request to unsubscribe.

The next level is reserved for charities and non-profits. CRTC refers to them as EXISTING NON-BUSINESS RELATIONSHIPS.

They are defined as" You are a charity, a political party or a candidate and the recipient has provided you a gift, a donation or volunteer work. You are a club, association or voluntary organization and the recipient is one of your members." Once again, if they unsubscribe you must cease emailing them within 10 days of their request.
The CRTC expects you to prove they qualify as an "existing non-business relationship" so you must once again track their status in real time, changing your database as their status changes.

The next level is for B2B marketers. If someone "CONSPICUOUSLY PUBLISHED their email address and their title without restrictions, and your message relates to the recipient's functions or activities in a business or official capacity". The big caveat here is: these email addresses cannot be collected using 'bots' or automated processes. You will have to answer to the Privacy Commissioner's Office if caught doing that. Like EXPRESS CONSENT, this form of consent has no time limit but a request for unsubscribe must be dealt with within 10 days. Proof may require that you need to take a screen grab or scan of the place where the email address and title were conspicuously published and attach it to that file.


http://www.crtc.gc.ca/eng/com500/infograph6.htm. Reproduced with the permission of the Canadian Radio-television and telecommunications Commission on behalf of Her Majesty in Right of Canada, 2015

My least favorite form of consent is PERSONAL RELATIONSHIP. For starters, all emails must be sent from that individual, NOT from the organization he/she represents. To qualify, "the sender and the recipient have to have had direct, two-way communications in the past."

But it's worse. You have to prove that in past communications you shared interests, experiences, opinions or information with each other. You must prove these communications were frequent and recent. You must also prove that you have met this person and know them personally (not just their alias or their social media profiles). SO somebody who "likes" one of your posts does not constitute a personal relationship under CASL.

Again, this one is messy, convoluted and will be difficult to prove. I call this "consent of last resort" under our new laws.

So before you rush off and email the world, consider what CASL considers as consent. And be prepared to prove whichever level of consent you are claiming.



August 17, 2015

Why Hiring Staff Recruitment Agency is Good for Companies?

Recent research has shown that recruitment agencies have been performing rather well despite the rise of online job boards and social networking. Using social media is fine, but when it comes to filling a role for a technical position, an agency can help guide the process better.  Group

Here are just a few of the advantages that staffing agencies bring to the table for both parties in a job vacancy.

 Better Talent

Companies can really sit down with a rep from a staffing agency and create the best profile for their company. This lets the firm understand the characteristics of an ideal candidate and helps to find the best talent. Also, agencies have access to a much bigger pool of talent than a single company. This division of labor bodes well for all those involved.


Companies and potential employees can both save a lot of time and effort on signing with an agency. The process is a lot simpler and the amount of costs involved are reduced dramatically. Because of these savings the companies are more likely to go with agencies and this means it is better place to find work for job seekers.


Staffing agencies usually have a pretty good idea about the sort of candidates out there and the ones that can fit roles in companies better. It is what they do and because the focus is on talent acquisition, the results are usually better than most other alternatives. Staffworks CNY, a great staffing agency, has suggested that the positive results staffing agencies continue to post around the year is partly because of the competitive services they offer both recruiters and people recruiting.

Better flexibility

A contingent workforce is exactly what is needed for a company to thrive. Many times the work that is increased suddenly needs to be dealt with carefully. Hiring temps is the most practical solution and this can be done through staffing agencies. Agencies allow companies to access a workforce that works on demand and this helps people find temporary jobs while driving efficiency at companies. 

Less risk

When a company goes out a gets its own recruitment done, it runs the risk of hiring the wrong candidate. This sort of risk is a waste of time, effort and resources. All of the risk can be mitigated by hiring temp workers from a staffing agency. This means less risk for companies, who are in turn more likely to hire from a certain agency.

More focus

Staffing agencies can give a lot of focus on individual candidates and companies. They work tirelessly to fulfill demand for labor, so the best candidates are often helped to get the most well-paid and desirable jobs. Companies are also more comfortable with it since the focus is entirely on the most well-suited candidate. Hiring managers at companies cannot be expected to be experts at everything, so they get help from agencies who know the industry and the labor market a lot better.


August 13, 2015

Life in the Cloud (Infographic)

The cloud, whether it’s to be productive at work, share special moments with friends or relax at home, it has become a huge part of life online, in ways you may not even think of. In order to help educate people on the cloud, here is an infographic from the company SingleHop that lists some of the functions that the cloud provides on a daily basis. Below are some questions that might help you think about how the cloud affects you on a regular basis! 

  • Do you stream music/videos from the cloud? Streaming services can give you access to millions of files or you can host your own files to share home movies with family and friends!
  • How do you use the cloud to streamline your work and stay productive in and out of the office? Do you use it to share documents and files between different members of your team?
  • How do you use social media, email or instant messaging to stay in touch with friends and family? What sort of data do you you store on sites like Facebook and Twitter?
  • What apps do you use that run in the cloud? Apps often run on cloud servers, which are broken up into public versus private clouds, that are accessed by millions daily. These servers save all of the data that you use on apps that you access from any electronic device.

How would your life be different if you didn’t have access to the cloud? Check out the graphic below to find out!


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