I love "Ta-Da List":http://www.tadalist.com/, an online "to do" list that "37 Signals":http://www.37signals.com/ created to promote their equally wonderful "Basecamp":http://www.basecamphq.com/ online project management app.
Continue reading "Ta-da Theater" »
Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can "pay Forrester US$345 for the report":http://www.forrester.com/Research/Document/Excerpt/0,7211,36424,00.html or you can thank "Pixelbox":http://wanadoo.typepad.com/pixelbox/2005/02/flash_shopping_.html for doing the same thing.
Continue reading "Flash Shopping Cart Boosts Conversion Rates" »
I was just looking at "Answers.com":http://www.answers.com, the latest incarnation of "GuruNet":http://www.gurunet.com/ and I was impressed by their intelligent use of URLs.
Continue reading "URLs As Marketing Tools" »
One of the key "trends we're watching in 2005":http://www.onedegree.ca/2005/02/22/what-were-watching-in-2005 is the rise of Rich Internet Applications.
Continue reading "Ajax Is The Future Of Web Applications" »
Here are a few of the top trends I'll be watching closely in 2005:
# "Web First" Marketing Strategies
# Rich Internet Applications
# Desktop Apps
# RSS Hits Mainstream
Continue reading "What We're Watching In 2005" »
Kevin Lee has a very nice overview of the difference between SEO and SEM in his ClickZ article "Compare and Contrast: SEM and SEO":http://www.clickz.com/experts/search/strat/article.php/3461891.
Continue reading "Compare and Contrast SEM and SEO" »
Canada Post is recently launched Fetch. The "site is now live":http://www.fetch4.info.
There was a brief Globetechnology article back on January 25th about the fact that Fetch is being piloted in Calgary (which is somewhat unusual). (The article is no longer on the site)
This quote from the article does a good job of explaining the service at a very high level:
bq. The Fetch service allows a user to set up an account with Canada Post, and input personal contact information in confidence. When users see an advertisement from a company participating in Fetch, they request that information be sent to that on-line account, either by entering a text message on a cellphone, or through an interactive voice system.
bq. Advertisers would pay only when a consumer requests one of their offers, and individuals would pay nothing for the service.
Continue reading "Canada Post Launches Fetch" »
"Marketing Daily":http://www.marketingmag.ca/ (sub req'd) points out that "HerpesHealth.com":http://www.herpeshealth.com/home/home.asp is a GlaxoSmithKline web site.
The article states:
bq. The initiative, with creative by Ogilvy Healthworld in Toronto, in includes print and television ads that focus on the tag line: “Genital herpes–don’t give your new relationship a gift from the past.” Print ads, to appear in national consumer magazines, show a bottle of perfume–a typical romantic gift–with the words “Genital Herpes” on the label, along with the campaign tag line. The TV spot follows the same creative concept. It shows people passing on a bottle of perfume, as if it were being passed from one relationship to the next.
Continue reading "GlaxoSmithKline Behind herpeshealth.com" »
Subway is running a limited access promotion at "Way To Dough":http://www.waytodough.com/way-to-dough/.
The promotion is doubly limited because only stores in Atlantic Canada, Alberta, Eastern Ontario, Northern Ontario and Saskatchewan are participating and you need a game card from a participating store to enter.
Continue reading "Subway Offline to Online Promotion" »
Recently I asked the "AIMS":http://www.aimscanada.com/ Discussion List what blogs by Canadian online marketers they read.
Here's the list they came up with in the order they arrived in my inbox:
Continue reading "Canadian Marketers Who Blog" »
Marketing Magazine "recently named":http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 Tim Hortons as their 2004 Marketer of the Year.
Admittedly, Timmy's has done a great job with their offline branding and the company is a success. But their "web site":http://www.timhortons.com/ is pedestrian and for a company that outsells McDonalds in Canada ($2.5 billion to $2.28 billion) I would suggest slightly embarrassing. And I don't think they have #ever# done any serious online marketing ("correct me":mailto:firstname.lastname@example.org if I'm wrong).
Continue reading "Marketer of the Year with No Online Strategy?" »
Hot online marketing links for Thursday February 17, 2005 follow the jump.
Continue reading "Links For February 17, 2005" »