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Posts from May 2005

May 31, 2005

Food For Thought: A "Sithsense" About Marketing

Sithsense I stumbled across a fun, if slightly risky, interactive ad for Burger King while searching for Star Wars themed birthday gifts. The ad is fun, and funny, while the punchline is a bit risque. And, once I'd finished challenging Lord Vader, it got me thinking about what makes a web campaign viral.

Continue reading "Food For Thought: A "Sithsense" About Marketing" »

Registration For Fall E-marketing Course Now Open

CMA_Mas.gif The CMA (they of the bright new logo) are now taking registrations for the fall E-marketing Certificate course (taught by "yours truly":http://www.onedegree.ca/contributors/ken_schafer). Here's the deal: bq.. *Canadian Marketing Association* *E-Marketing Certificate Course* Position yourself on the cutting edge of this increasingly important marketing discipline. Learn the latest in best practices for creating online advertising, developing successful email campaigns, optimizing search engine exposure, designing websites, using online marketing tools such as blogs and RSS feeds and much more. This course starts Wednesday, September 21, 2005 and runs once a week for 14 weeks at the Ontario Bar Association Conference Centre (20 Toronto Street near King and Yonge) in Toronto. p. Early bird registration rates are in effect for a limited time. You can "get more details and register":http://www.the-cma.org/certprog/1_1b_toronto.html at the CMA site.

Paula Skaper Becomes Latest One Degree Contributor

I'm happy to announce that "Paula Skaper":http://www.onedegree.ca/contributors/paula_skaper has signed on as our latest Contributor. Along with bringing her many years of Internet marketing experience to the group, we'll be looking to Paula for insights into the online marketing scene on the left coast. Welcome Paula!

Clipped: ClickZ for May 31, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "Using Predictive Models, Part 2":http://www.clickz.com/experts/crm/analyze_data/article.php/3508091 (Brian Teasley) * "Outlook: Enthusiasm, Optimism, and Confidence":http://www.clickz.com/experts/media/agency_strat/article.php/3508101 (Pete Lerma) * "Who's Behind The Wheel Now?":http://www.clickz.com/experts/brand/cmo/article.php/3508411 (Pete Blackshaw)

Firefox Rocks One Degree

browsers200505.gif Do you use "Firefox":http://www.getfirefox.com/? Our may browser stats show that there is a better than one-in-three chance you are.

May 30, 2005

Free Internet Marketing Event Listings

Are you looking to promote an upcoming Canadian Internet marketing event? Remember that One Degree is offering free Event Listings during our Preview Release period, so "drop us a line":http://www.onedegree.ca/contact if you'd like our readers to know about your upcoming event.

May 27, 2005

Clipped: ClickZ for May 27, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "The Google Factory: Where Do Marketers Fit In?":http://www.clickz.com/experts/brand/buzz/article.php/3508216 (Pamela Parker) * "Telling A Richer Story":http://www.clickz.com/experts/ad/rich_media/article.php/3508096 (Dorian Sweet) * "Five Critical (and Overlooked) Design Elements":http://www.clickz.com/experts/crm/traffic/article.php/3507666 (Bryan Eisenberg) * "Test or Die":http://www.clickz.com/experts/search/strat/article.php/3508151 (Kevin Lee)

Filtered: Links for May 27, 2005

Here are your pre-filtered online marketing links for May 27, 2005 * "Digital Web Magazine - 11 Ways to Improve Landing Pages":http://www.digital-web.com/articles/11_ways_to_improve_landing_pages/ * "GlobeTechnology - Blogs moving mainstream?":http://www.globetechnology.com/servlet/story/RTGAM.20050525.wblog0525/BNStory/Technology/ * "Business 2.0 - Beer Buzz":http://www.business2.com/b2/web/articles/0,17863,1065960,00.html (virals) * "B2B Online - WebTrends update addresses ‘cookie’ conundrum":http://www.btobonline.com/article.cms?articleId=24374 * "Michael Geist - We're Number...Five?":http://www.michaelgeist.ca/home.php#412 (broadband) * "A VC - Getting The Mail Through":http://avc.blogs.com/a_vc/2005/05/getting_the_mai.html (deliverability) _(this is our 200th post by the way)_

May 26, 2005

Clipped: ClickZ for May 26, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "Meet Mobile Video":http://www.clickz.com/experts/media/media_buy/article.php/3507406 (Tessa Wegert) * "More Money From Paid Content":http://www.clickz.com/experts/crm/actionable_analysis/article.php/3507661 (Heidi Cohen)

Stay On Top With One Degree

If you are at all interested in Internet marketing in Canada, we would of course love it if you (ahem) made One Degree your homepage (ahem). Failing that, we've just changed up the design of the site a bit to make the e-mail and feed subscription links a little easier to find. They are now near the top of the navigation bar at left on every page for you subscribing convenience. If you have already given us your e-mail address for updates, fear not - we haven't lost it. We're launching e-mail updates next week. Feeds have been in place since day one and we think you'll get more timely information that way, but if you are just looking for weekly highlights, e-mail updates are the way to go. In any case, hope to see you again soon!

HBC's Michael LeBlanc Moves to CanWest Global

Just got word that Michael LeBlanc has left "Hudson's Bay Company":http://www.hbc.com and will be taking a new role as General Manager/Director - Shopping at CanWest Interactive. Here's his brief announcement: bq. After a fantastic 6.5 year run at Hudson’s Bay Company, I’ve moved on to another great Canadian organization - CanWest Global. Based here in Toronto, I’ll be leveraging my experience in brand, retail, strategy, technology and CRM to create Canada’s quintessential destination for online shopping at "canada.com":http://www.canada.com, as well as enabling eCommerce across the CanWest enterprise. No word yet on a replacement for Michael as Director of Enterprise Campaign Management (CRM) at HBC.

Five Questions For Seth Godin

SethGodinbyJohnAbbott.jpg Seth Godin is the popular author of seven bestselling books including the just published "All Marketers Are Liars":http://www.allmarketersareliars.com/. He also produces a widely read "blog":http://sethgodin.typepad.com/ and e-books like "Knock Knock":http://sethgodin.typepad.com/seths_blog/2005/05/seths_new_ebook.html . *One Degree: For online marketers, I think of your books as the "big five" ("Permission Marketing":http://www.amazon.ca/exec/obidos/ASIN/0684856360/imho0b-20, "Unleashing the Ideavirus":http://www.amazon.ca/exec/obidos/ASIN/0786887176/imho0b-20, "Purple Cow":http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20, "Free Prize Inside":http://www.amazon.ca/exec/obidos/ASIN/1591840414/imho0b-20, and now "All Marketers are Liars":http://www.amazon.ca/exec/obidos/ASIN/1591841003/imho0b-20). But Permission Marketing was written over six years ago. When you look back at the earlier books, do you feel they still hold true or would you have written them differently knowing what you know now?* Seth: I think I would have been more cynical. Permission Marketing was right on, but I couldn't imagine how fast spam would spread or how hard it would be to eradicate. Unleashing the Ideavirus was practical and accurate, but people hurried to take advantage of honest person to person networks.

Continue reading "Five Questions For Seth Godin" »

Clipped: ClickZ for May 25, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "CPU: A New Behavioral Targeting Media Model":http://www.clickz.com/experts/media/behavioral_marketing/article.php/3507076 (Andy Chen) * "The Law of Unintended Consequence":http://www.clickz.com/experts/search/opt/article.php/3507091 (P.J. Fusco) * "Mid-Year Review":http://www.clickz.com/experts/brand/emkt_strat/article.php/3507086 (David Cohen)

May 25, 2005

Impression Spam Worries Google Advertisers: ClickZ

Spam is a luncheon meat. It is part of a Monty Python skit. Spam is also the dirge of email marketing. Lately it has come up as a term, and problem, in areas such as SMS (text messaging) and now even Google! It seems “impression spam” is becoming a hotter topic than ever and, as always, there is more than one side to the story. The version from paid search advertisers and the one from Google. For more information read the ClickZ article “Impression Spam Worries Google Advertisers”(May 24, 2005). Have you been affected by “impression spam”? What are your thoughts on this “problem"? Post a comment or email me at stefan@onedegree.ca.

Learned: Rumours of the Banner Ad’s Death are Greatly Exaggerated

I was chatting with a business associate the other day when I brought up the topic of using banner ads. He looked at me as if I had lost my mind, then said, "Banner ads?!?! Do those still work?" Well, yes, they do. While I am all in favour of new and innovative online marketing techniques, it’s a tad premature to be retiring banner ads to the online marketing graveyard. Here’s why...

Continue reading "Learned: Rumours of the Banner Ad’s Death are Greatly Exaggerated" »

May 24, 2005

Filtered: Links for May 24, 2005

Here are your pre-filtered online marketing links for May 24, 2005 * "Nick Bradbury - RSS, Spam and Spyware":http://nick.typepad.com/blog/2005/05/rss_spam_and_sp.html * "Forrester Research - iTunes to support podcasts (and Forrester's podcasting forecast)":http://blogs.forrester.com/charleneli/2005/05/itunes_to_suppo.html * "Forrester Research - Google announces My Google":http://blogs.forrester.com/charleneli/2005/05/google_announce.html * "New York Times - Advertisers Want Something Different":http://www.nytimes.com/2005/05/23/business/media/23adco.html?8seia&emc=seia * "GlobeTechnology - DNS poisoning on rise":http://www.globetechnology.com/servlet/story/RTGAM.20050524.gtpoisonmay24/BNStory/Technology/ * "A Whole Lotta Nothing - Why adsense for feeds is a bad idea (at least for now)":http://a.wholelottanothing.org/features/2005/05/why_adsense_for.html * "Yahoo! News - U.S. online retail sales seen at $172 bln in 2005":http://story.news.yahoo.com/news?tmpl=story&cid=582&e=2&u=/nm/20050524/wr_nm/retail_online_dc * "MarketingProfs - Four Steps to Crafting the Perfect RFP":http://www.marketingprofs.com/5/labick1.asp * "MarketingProfs - Listen Up: Your Customers Are Talking About You Online (Part 1)":http://www.marketingprofs.com/5/reynolds7.asp * "Marketing Vox - Only One in Eight Fortune 100 Sites Well Optimized":http://www.marketingvox.com/archives/2005/05/24/only_one_in_eight_fortune_100_sites_well_optimized/index.php * "Michael Geist - Task Force Report a Roadmap for Canning Canadian-Based Spam":http://www.michaelgeist.ca/home.php#410 * "Andrew Goodman - Advertising 2.0? Old News.":http://www.traffick.com/2005/05/advertising-20-old-news.asp

Automated Blogs – a “faux pas”?

I have heard about so-called “faux blogs” in the past but came across something recently that made me investigate further. As I started learning more here is what I came across. These faux or false blogs are automated blogs that don’t seem to have any live human being writing the majority of the content. However, they are popping up all over the place, especially when looking for information on a hot topic like popular actors, musicians or other celebrities. And...

Continue reading "Automated Blogs – a “faux pas”?" »

Clipped: ClickZ for May 24, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "Is Viral Overexposed?":http://www.clickz.com/experts/brand/cmo/article.php/3507071 (Mark Kingdon) * "The Incredible Disappearing Web Ads":http://www.clickz.com/experts/media/agency_strat/article.php/3506841 (Hollis Thomases) * "Breaking Down a Conversion Funnel":http://www.clickz.com/experts/crm/analyze_data/article.php/3506831 (Jason Burby) * "Fast and Fearless: Brands' Blogging Future, Part 2":http://www.clickz.com/experts/brand/brand/article.php/3506016 (Martin Lindstrom)

Five Questions for Chris Carder - CEO, ThinData

chriscarder.jpg _Chris Carder is CEO of "ThinData":http://www.thindata.com/, Canada's leading permission-based email marketing firm whose more than 200 clients worldwide, include Aeroplan, Air Canada, Direct Energy, Delta Hotels, Canada Savings Bonds, World Vision, and Mirvish Productions._ _Chris leads a team of 40 email and e-marketing professionals and is a two-time Canadian New Media Awards winner (Volunteer and Employer)._ _Active in the community, he is also Co-Chair of "The International White Ribbon Campaign":http://www.whiteribbon.com/ (having utilized the Internet to help grow the campaign from Toronto to more than 40 countries worldwide)._ *One Degree: ThinData has transitioned from its roots as a web developer to being one of Canada's top e-mail marketing service firms. Why did you make the shift?* Chris: Four years ago, we recognized that marketers (including our own Web clients) needed more advanced tools and strategies to fulfill on the promise of one-to-one/one-to-few marketing programs. Our clients were looking for strategies and technology to profile and engage their Web site visitors. They needed more than email deployment software, they needed sophisticated marketing tools and strategies. That's where we saw the market gap and our opportunity -- to bring email technologies and methods that would answer the real needs of Canadian marketers. We married this idea with our experience delivering mission critical solutions and exceptional client service and the result was the new ThinData. *One Degree: Do you still need to sell corporate Canada on the benefits of e-mail marketing or do they "get it"?*

Continue reading "Five Questions for Chris Carder - CEO, ThinData" »

Great List of Useful Web Tools

"kuro5hin.org":http://www.kuro5hin.org/ contributor "kpaul":http://www.kuro5hin.org/user/kpaul has put together a "Web Apps Compendium v1.0":http://www.kuro5hin.org/section/mlp that provides summaries and links to just about every tool an online marketer would want in their toolbox. Well almost all. The few that are missing are now getting added in the comments.

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CAN-SPAM changes are coming

Recently the US Federal Trade Commission (FTC) and their equivalent of Canada’s Task Force on Spam submitted proposed changes they recommend to the existing CAN-SPAM Act of 2003. In their Notice of Proposed Rulemaking (NPRM) the FTC aims to reduce spam for email recipients and help email marketers and senders better understand the existing law. Some proposed changes: * Who is responsible for complying with CAN-SPAM? This change will clarify who the "sender" of a marketing email is and who must ensure CAN-SPAM compliance when you have multiple companies involved in a campaign or transmission. This will help when you have the marketer, agency and email service provider (ESP) working together.

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Canadian Task Force on Spam Presents Final Report

On May 17 the Canadian government’s Task Force on Spam presented its final report titled “Stopping Spam: Creating a Stronger, Safer Internet.” Our own One Degree contributor Amanda Maltby is on that Task Force. Some findings presented in the report (surprise, surprise): * Spam is more than a nuisance. It is increasingly being used to carry viruses and worms, to commit fraud, to steal personal information, and to invade privacy. Not only do these activities drive up the costs for both consumers and businesses, but they also threaten the integrity of the Internet as a platform for communications and commerce. * To effectively combat spam, government, industry, business and consumers must continue to work together, using a variety of instruments - from clear laws with strong penalties and vigorous enforcement, to sound business practices, consumer awareness, public education and international cooperation.

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May 23, 2005

Clipped: ClickZ for May 23, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "Nominate! The 2005 ClickZ Marketing Excellence Awards":http://www.clickz.com/experts/brand/buzz/article.php/3506716 (Rebecca Lieb) * "Identifying SEO Experts, Part 3: Advanced":http://www.clickz.com/experts/search/results/article.php/3506496 (Shari Thurow) * "E-Mail List Quick Fix: Too Good to Be True?":http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3506396 (Jeanne Jennings) * "Project Apollo: Ready for Lift Off?":http://www.clickz.com/experts/ad/ad_tech/article.php/3506486 (Jeremy Lockhorn) * "Assigning a Value to E-Mail Addresses":http://www.clickz.com/experts/brand/capital/article.php/3506376 (David Daniels)

May 20, 2005

We're Off For The Long Weekend

It's the Victoria Day long weekend in Canada so you're unlikely to see anything from One Degree until Tuesday. Do like us and move away from the keyboard for 72 hours. Get out and enjoy the sun.

Clipped: ClickZ for May 20, 2005

Here are today's "ClickZ":http://www.clickz.com articles: * "Loyalty Doesn't Come From a Program":http://www.clickz.com/experts/crm/traffic/article.php/3506306 (Jack Aaronson) * "Create New Pages for PPC Search Landing Pages":http://www.clickz.com/experts/search/strat/article.php/3506066 (Kevin Lee) * "Rich in Satisfaction":http://www.clickz.com/experts/ad/rich_media/article.php/3505601 (Rob Graham)

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