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Posts from February 2006

February 28, 2006

Syndicate Canada - June 14-15 - Toronto

There is early word now of _another_ great conference scheduled for Toronto this spring/summer. I'm on the Advisory Board for this event that organizer Jai Cole describes this way: bq. "Syndicate Canada":http://www.syndicate.plumcom.ca/ in Toronto, June 14 & 15, 2006, is the premier industry event addressing the issues facing companies using new technologies to communicate and interact with their markets. The advent of online media syndication and emerging technologies and tools RSS (Really Simple Syndication), weblogs, OPML (Outline Processor Markup Language) and podcasting are the driving forces in the syndication evolution bringing us out of the age of the mass market and into the dawn of the dialogue. I'm looking forward to this and hope we'll be able to pull together some great sessions. If you have suggestions on what you'd like to see, drop me a note or leave a comment below.

5 Questions For Adam Froman, Founder CNMAs

Adam Froman Adam Froman founded "Delvinia Interactive":http://www.delvinia.com/ in 1998 and has led its growth to become one of the leading digital agencies in Canada. He has received several awards, including CANARIE’s prestigious “Application of Technology” I-Way Award for pioneering innovative uses of technology related to the development of Canada’s information highway. Adam is the Founder and Executive Producer of the "Canadian New Media Awards":http://www.cnma.ca/, and is a member of the CMA and the Market Research Industry Association (MRIA), formerly the PMRS. *One Degree: You are (obviously) a strong believer in the relevance of the CNMAs to the Canadian industry. Can you flesh out what you feel the CNMA adds to our industry?* The intent of the awards is to recognize the work of the industry and the people within it at a national level. My vision has been to create an environment where the leaders of the industry (the approximately 50 finalists) from across the country can come together, share experiences, build relationships and celebrate our Canadian talent. We create a memorable experience for the finalists and eventual winners both leading up to the event, during the event and after the event. It has always been my desire to create an environment where we as Canadians working in new media can celebrate our capabilities together. I am not aware of any other awards event in the Canadian new media industry that has the longevity nor the continued focus to achieve this vision as we have with the CNMA. According to a survey we just launched regarding the CNMA, over 70% of industry respondents felt that the CNMA is important to the industry. *One Degree: The CNMA is sponsored by many levels of government. Do you feel that, in general, our leaders are more aware of the importance of the Internet and supporting a vibrant industry?*

Continue reading "5 Questions For Adam Froman, Founder CNMAs" »

Hot Banana Integrates PR Distro Into CMS

"Hot Banana":http://www.hotbanana.com (based in Barrie, Ontario) just made an interesting announcement: bq. Hot Banana Software, a leading provider of Web Content Management (WCM) and Active Marketing solutions, and PRWeb, the Internet's leading press release distribution platform, announced today a partnership that allows users of Hot Banana's Active Marketing Web Content Management Suite to distribute press releases to multiple online news, syndication and newswire services via a technology integration with PRWeb. This unique service allows Hot Banana users to maximize their online press release distribution through PRWeb's extensive online distribution network. The announcement was made from the Hot Banana booth, at the "Search Engine Strategies Show in New York":http://www.jupiterevents.com/sew/winter06/index.html.

February 24, 2006

1.5 Questions For Mitch Joel

_Mitch Joel is a passionate entrepreneur and speaker who connects with people worldwide by sharing his communications insights, marketing strategies and commitment to building a better community. As well as being co-owner of "Twist Image - Multimarketing Studio":http://www.twistimage.com, he is an interactive expert, educator, community leader, freelance journalist, blogger and believer in doing the impossible._ *One Degree:* "Mitch, If you could recommend one book to people interested in how marketing is changing, which one would it be and why?" *Mitch Joel:* So essentially, you're asking me to choose between my four children. Do I choose "Re-Imagine":http://www.amazon.ca/exec/obidos/ASIN/078949647X/imho0b-20 by "Tom Peters":http://www.tompeters.com/, "Purple Cow":http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 by "Seth Godin":http://sethgodin.typepad.com/, "The Cluetrain Manifesto":http://www.amazon.ca/exec/obidos/ASIN/0738204315/imho0b-20 by Rick Levine, Christopher Locke, "Doc Searls":http://doc.weblogs.com/ and "David Weinberger":http://www.hyperorg.com/blogger/ or "Life After The 30-Second Spot":http://www.amazon.ca/exec/obidos/ASIN/0471718378/imho0b-20 by "Joseph Jaffe":http://www.jaffejuice.com/ ?

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February 23, 2006

Big Problem With Google Pages - EDITED

Edits to this article appear at the end (Nov. 4, 2007) googlepagecreatorlogo.gif Well, this will stir things up a bit. A few hours ago Google launched "Google Pages":http://pages.google.com/. If you have a "Gmail":http://mail.google.com/ account you can create your own web site on Google using a very nifty AJAX interface. The application itself is great, although the standard templates leave something to be desired. Some of the nicest features: * An "undo" button * Ability to add images, links and pages easily * Testing links while in edit mode * 100MB of storage * Simple, memorable URL You should really try it out. But you might want to *think twice before you hit "publish".* See that last feature (simple memorable URLS) is also the greatest weakness of Google Pages and I think it is going to cause a *huge* headache for Gmail users. And *a potential PR nightmare for Google.* Why?

Continue reading "Big Problem With Google Pages - EDITED" »

February 22, 2006

1.5 Questions For Jennifer Evans

_Jennifer Evans is President of "Sequentia Communications":http://www.sequentia.net, a Toronto-based marketing and public relations firm that specializes in helping companies acquire and retain customers through community building._ *One Degree:* "Have blogs changed the role of PR professionals in the last few years, and if so, how?" *Jennifer Evans:* The world of PR is changing drastically. It used to be that you needed to use media as an outlet to reach the public, so media relations was one of the primary tenets of a public relations strategy. However, the Internet has completely changed all that - first of all by making it not only possible but economically feasible and efficient to reach the public without an intermediary. Secondly, it's introduced a new layer of voices and 'content creators' that PR strategists need to factor into their planning: the blogger.

Continue reading "1.5 Questions For Jennifer Evans" »

February 21, 2006

New Web 2.0 and Blogging Conference To Hit Toronto

Last night at "DemoCamp 3.0":http://barcamp.pbwiki.com/TorCampDemoCamp3 here in Toronto "Michael McDerment":http://www.michaelmcderment.com announced that he, "Matthew Ingram":http://mathewingram.com/work/, "Rob Hyndman":http://www.robhyndman.com, "Mark Evans":http://evans.blogware.com/, and "Stuart MacDonald":http://stuartmacdonald.ca/ are working on a conference for all us Toronto-bound Web 2.0/Social Media/Blog/Feed/AJAX/etc. fans. Right now they are sharing their ideas and soliciting input: * "Michael's Post":http://www.michaelmcderment.com/article/DemoCamp3-and-Conference.html * "Matthew's Post":http://www.mathewingram.com/work/index.php/2006/02/21/hey-my-dad-has-a-barn-lets-put-on-a-show/ * "Rob's Post":http://www.robhyndman.com/2006/02/21/new-toronto-web-20-conference/ * "Mark Evan's Post":http://evans.blogware.com/blog/_archives/2006/2/21/1775451.html With such heavy-hitters behind it, expect to hear lots on this around the blogosphere. In fact "memeorandum has already picked it up":http://tech.memeorandum.com/060221/p32#a060221p32. Take a look at what they are up to and give them some feedback - on their sites or here - about what you'd like to see and what you would _not_ like to see. Please mark me down as one vote for "no panels".

New Feature - 1.5 Questions

Sometimes "Five Questions":http://www.onedegree.ca/category/five-questions are just too much, so starting today we're announcing a new recurring series called "1.5 Questions". Stay tuned for the first 1.5er shortly. If you have a question you'd like us to ask someone, or if you'd like to _answer_ a question, just "drop me a line":http://www.onedegree.ca/contributors/ken_schafer.

Two Weeks With Gordon and Frank

Last week we did a "one week update":http://www.onedegree.ca/2006/02/15/one-week-with-gordon-and-frank-so-much-to-learn on our little "gordonandfrank.ca":http://www.gordonandfrank.ca/ experiment. Here's what we see after two weeks: * 21,026 pages served (a bit less than half of One Degree traffic). * 4,032 people clicked through to the real Bell site. * 2,001 people got here by searching on phrases using Bell, Beavers, Frank, or Gordon. * “Bell Beavers” is the most common search term. 683 people got to One Degree using that phrase! * 89 people got here because of Norm MacDonald. They're still angry about this. * 46 people have taken the time to post "often gushing":http://www.onedegree.ca/2006/02/21/do-real-people-know-about-agencies comments about the mascots.

Continue reading "Two Weeks With Gordon and Frank" »

Do Real People Know About Agencies?

I'm not sure that the average Bob and Betty on the street have that much appreciation for the role of advertising agencies in the ads they see. If they do it's probably a stereotypical "Darrin Stevens":http://www.tv.com/bewitched/i-darrin-take-this-witch-samantha/episode/13947/summary.html or "thirtysomething":http://www.tv.com/thirtysomething/show/203/summary.html?q=thirtysomething concept of what goes on. The reason I ask this is that the folks commenting over at "Gordon and Frank":http://www.gordonandfrank.ca/ seem to be very quick to talk about Bell's agency. For the first week most of the comments on "our post":http://www.onedegree.ca/2006/02/06/gordonandfrankca were generally negative towards the ads and to Norm MacDonald's involvement. Then on Monday February 13th the posts took a turn and became _overwhelmingly_ positive. I'm not sure what might have caused this - maybe the ads changed or something. Anyway, here are a few representative posts: bq. Hilarious. It's about time we show our great Canadian sense of Humour. How about stuffed animal mascots for sale. Great fund raiser for our future Canadian Athletes. I buy a pair. Keep up the great work.I'm proud to be a Canadian and a Bell subscriber. bq. Hooray to the Bell Marketing department to hire a company with a sense of humour. Enjoy the ads, breaking up the sometimes dry CBC commentary.

Continue reading "Do Real People Know About Agencies?" »

February 20, 2006

Can Your Ego Handle egoSurf?

A relatively new web site I've visited a bit over the last few weeks (yes, I admit it), is "egoSurf":http://w3.egosurf.org/ billed as "ego surfing without the guilt". The premise is simple, enter your name (or brand) and your domains. egoSurf then checks your status on Google (and other search engines) and spits out your rankings along with an overall score. There really isn't much point to this but it sure can become addictive!

February 17, 2006

Two TorCamp Unevents Coming Soon

The momentum behind "TorCamp":http://barcamp.org/TorCamp continues as *two unevents happen next week*. On Monday February 20th, "Tucows":http://www.tucows.com will be hosting "TorCamp DemoCamp 3.0":http://barcamp.org/TorCampDemoCamp3. Then on Saturday, February 25th, "Navantis":http://www.navantis.com/ will be the site of a new event format added to TorCamp by "Bryce Johnson":http://barcamp.org/BryceJohnson, namely a "Design Slam" called (appropriately) "SlamCamp":http://barcamp.org/TorCampDesignSlam1/ *What is a Design Slam?*

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Jay Aber Leaves 24/7 After 9 Years At Helm

Jay Aber I just got word from industry veteran, "AIMS":http://www.aimscanada.com co-founder, friend, and all-round-nice-guy Jay Aber that he will be leaving "24/7":http://www.247canada.com at the end of the month. In an e-mail to associates, Jay said, in part: bq. This is a short note to tell you that I have made the decision to leave 24/7 Canada, and that my last day will be February 28th. Through my nine years as President of 24/7 Canada & ClickThrough Interactive, I have had the pleasure of meeting and working with terrific people, helped build a great company, and had the good fortune to be part of the launch of the Internet, and actively participate in its growth as an advertising medium in Canada. However, as the old cliché goes, all good things must come to an end. It is time for me to make a change. We wish Jay all the best in whatever he turns his attention to next.

People Can't Respond To What They Can't See

h3. Best Practice bq. Provide enough contrast between body text and background for your average reader on an average screen to be able to read the copy without strain. Ignore your designer's complaints about your lack of understanding of design aesthetics. h3. Rationale It is very fashionable these days to use relatively low contrast palettes. In fact One Degree could be calling the kettle black (and white) on this one. Never-the-less, most businesses are using e-mail to drive some kind of action (if you aren't why are you sending the message in the first place?) so visual appeal has to be balanced with the need to communicate clearly and effectively what it is you want the reader to do. Take a look at this e-mail offer I just received from Apple: Apple E-mail Offer Gorgeous isn't it? But even on my brand-spankin' new 15" Powerbook this was hard to read. Some of the most important links are so subtle as to almost disappear on lesser screens: Apple E-mail Offer Detail While the dull blue "Buy now" button bubbles to the top in this sea of grey, the links to the store, retail locator, and toll-free number are drowning. Please Apple, throw them a high-contrast lifesaver! h3. Best Practice In Action Compare with this e-mail offer from icoke.ca: iCoke E-mail Offer Let the designer vs. direct marketer mud-slinging begin!

Someone Is Paying Attention To gordonandfrank.ca

Well, we still haven't seen anything official from Bell or Cossette about our little "gordonandfrank.ca":http://www.gordonandfrank.ca/ experiment, but a sharp reader _did_ find proof that _someone_ at Cossette is paying attention. "gordonandfrank.com":http://www.gordonandfrank.com redirects to the official "Bell Beavers" site at "frankandgordon.ca":http://www.frankandgordon.ca. A quick WHOIS shows that "Fjord Interactive":http://www.fjordinteractive.com/ (the interactive side of Cossette) registered gordonandfrank.com on - February 10th - *five days after* One Degree registered the .ca. bq. Domain Name: "GORDONANDFRANK.COM":http://www.gordonandfrank.com/ Registrar: DOMAINPEOPLE, INC. Whois Server: whois.domainpeople.com Referral URL: http://www.domainpeople.com Name Server: NS1.FJORDINTERACTIVE.NET Name Server: NS2.FJORDINTERACTIVE.NET Status: REGISTRAR-LOCK Updated Date: 10-feb-2006 Creation Date: 10-feb-2006 Expiration Date: 10-feb-2007

February 16, 2006

Made for the Web

Whether relating to movies, specials, or real-life dramas, the phrase "made for TV" may soon go the way of the Dodo. Online publishers and offline producers are increasingly turning their sites to the Web, and creating original content expressly for Internet users. It was "announced":http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm?release_num=55254527 this week that Katalyst Films -- the production company headed by actor Ashton Kutcher that's responsible for such shows as Punk'd and Beauty and the Geek -- will be developing and producing at least five original comedy shows (comprised of about 20 "mini-episodes") for AOL sometime this year. The Web-only programming will be available on AOL and AIM. This isn't the first incidence of programming being developed exclusively for the Internet. In November, for example, Food Network launched "Eat This with Dave Lieberman":http://www.foodnetwork.com/food/show_et, a Web-only series hosted by the Food Network chef by the same name. In it, Lieberman visits various US cities to uncover and share food trends.

Continue reading "Made for the Web" »

February 15, 2006

One Week With Gordon And Frank - So Much To Learn

This whole "Gordon and Frank" thing is offering some really interesting insights into cross-channel marketing. Not up-to-speed on the saga? Here's a recap: # Superbowl Sunday - See Bell Beaver ads tagged with "frankandgordon.ca":http://www.frankandgordon.ca/ URL, wonder if they registered "gordonandfrank.ca":http://www.gordonandfrank.ca/. They didn't. # Register the domain. # Monday February 6th - write an "article for One Degree":http://www.onedegree.ca/2006/02/06/gordonandfrankca explaining why Bell probably should have bought the alternate domain and point gordonandfrank.ca at it. # Read "the Marketing Magazine article":http://www.marketingmag.ca/magazine/current/the_work/article.jsp?content=20060206_74079_74079 _(sub. req.d)_ and realize this is a *huge* campaign that will go well beyond the Olympics. # Wait for someone at "Bell":http://www.bell.ca or "Cossette":http://www.cossette.com to notice. So, after one week, where were we: * 6,618 pages served. * 1,225 people clicked through to the real Bell site. * 745 people got here by searching with words like Bell, Beavers, Frank, Gordon. * "Bell Beavers" is the most common search term that gets people here. * 34 people got here because of Norm MacDonald. A lot of them are angry. * Then again, some people love the beavers so much they're looking to buy Frank and Gordon plushies. * The National Post's Mark Evans "talks to":http://evans.blogware.com/blog/_archives/2006/2/14/1761227.html "Frank and Gordon". * Still no word from Bell or Cossette. Things we can learn from this exercise:

Continue reading "One Week With Gordon And Frank - So Much To Learn" »

DoubleClick Email Solutions to be Acquired

"Epsilon Interactive":http://www.epsiloninteractive.com - "formerly":http://www.alliancedatasystems.com/news/newsreleases/viewrelease,753949.html Bigfoot Interactive - has announced it is acquiring DoubleClick Email Solutions, the email business of DoubleClick Inc. "Here's the press release.":http://www.epsiloninteractive.com/eisite/pressroom/press_releases/pr2006/pr-02-14-06.htm Epsilon, itself is a division of "Alliance Data Systems":http://www.alliancedatasystems.com which owns Canada's "Loyalty Group":http://www.loyalty.com and their "AIR MILES":http://www.airmiles.ca national coalition loyalty program. So what does this all mean to Canadian marketers?

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Could This Be Google's Next Killer App?

This past weekend I went on one of my rare, real world shopping expeditions. (As you may recall, I hate shopping.) I found myself standing in the housewares department of my local large department store. And I was annoyed. I'd gone there in search of a new humidifier and for the life of me I couldn't figure out where the store kept them. Of course no staff were anywhere to be found, and there was no store directory or useful signage in view. I was about to lose it, and then I got one of my crazy ideas.

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February 13, 2006

E-mail Postage Is Coming

"E-mail Postage":http://www.google.com/search?q=%22e-mail+postage%22, the use of a "pay-per-email" model to get email delivered, is heating up as a topic for e-mail marketers. The idea has been around for a long time, especially after January 2004 when Bill Gates announced "Microsoft was looking into it":http://www.cnn.com/2004/TECH/internet/03/05/spam.charge.ap/. With some "recent announcements":http://www.goodmailsystems.com/news/pressrelease110705.php from AOL this stuff "is getting coverage in USA Today":http://www.usatoday.com/tech/news/computersecurity/2006-02-05-aol-yahoo-email_x.htm and the "New York Times":http://www.nytimes.com/2006/02/05/technology/05AOL.html. What is email postage?

Continue reading "E-mail Postage Is Coming" »

iSUMMIT Early Bird Registration Ends Tuesday

The "NMBA":http://www.nmba.ca has a big event coming up at the end of March and we've only got until Valentine's to benefit from the early-bird price. And hey, early-birds get a chance to win a 60BG iPod with video too! "iSUMMIT 2006 - Content That Pays":http://www.isummit.ca/ will be held at the MaRS Collaboration Centre in Toronto Canada, March 29th to 31st, 2006. iSUMMIT is a international entertainment and media event dedicated to the business of digital content on interactive platforms. The list of confirmed speakers is pretty impressed: * Ted Cohen, Senior VP - Digital Development & Distribution, EMI Music * JD Lasica, Chief Cat Herder, OurMedia & Author of DarkNet * Norm Bolen, Executive Vice-President, Content, Alliance Atlantis * Mike Lee, Chief Strategy Officer, Rogers * Maria Hale, VP Content Business Development, CHUM * Matthew Mullenweg, Founding Developer, WordPress * Shawn Hall, Director, Starcom Mediavest * Albert Lai, CEO, Bubbleshare * Jim Griffin, Managing Director, OneHouse LLC * Jake Gold, President, the Management Trust * Raja Khanna, Chief Creative Officer, QuickPlay Media * Michael Geist, Research Chair, Internet & e-Comm. Law, University of Ottawa * Paul Marino, Executive Director, Academy of Machinima Arts & Sciences * Mclean Mashingdaize Greaves, Executive Producer, Nimble Inc. * Jowi Taylor, Producer, bright eyed inevitable inc. & Global Village (CBC) * James Lewis, Editor, Canadian New Media * Mark Bishop, President, marblemedia * Charles Zamaria, Project Director; Canadian Internet Project * Scott Campbell, US Media & Comm. Industry Advisor, British Consulate-General

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Microsoft Adds Podcasts To Globe And Mail Campaign

Globe and Mail IDC Podcasts The Globe and Mail is promoting "The IDC Perspectives on Productivity" supplement (sponsored by "Microsoft":http://www.microsoft.ca/) via banners running on their site. Interestingly, there's also a related print article in the ROB section every Monday with a call-to-action at the bottom of the article encouraging readers to "go to the site to listen to the podcast interview":http://www.theglobeandmail.com/productivity/main.html The podcasts are less than 15 minutes long and will be released each week as the new supplement appears in print. This is one of the first examples I'm aware of where podcasts have been integrated into such a traditional business-to-business marketing approach. My guess is we'll see a many more analysts working on their radio voices as podcasts become as viable as white papers for communicating complex messages. "Give them a listen":http://www.theglobeandmail.com/productivity/main.html and let us know if you think the strategy works.

February 10, 2006

People Love Sharing

The online world, especially email, is very conducive to sharing of content and viral marketing. A "recent study":http://www.sharpepartners.com/news/news_2006_jan_25_pr_01.shtml by "Sharpe Partners":http://www.sharpepartners.com indicates that 89% of adult Internet users in the United States share content with others using email. A full 63% share content weekly or more often. What are these people sharing?

Continue reading "People Love Sharing" »

February 09, 2006

Beavers And Caribou Drive One Degree Search Traffic

Man this is turning out to be a very weird week. Our traffic is through the roof because of two innocent posts - one about "Bell's Beavers":http://www.onedegree.ca/2006/02/06/gordonandfrankca on Tuesday and the other about "Google's Caribou":http://www.onedegree.ca/2005/03/13/what-is-google-caribou _last March_. On Tuesday I wrote about how I felt that Bell Canada's "Beaver Ads" should have anticipated that people would get confused on the exact URL for the campaign - "frankandgordon.ca":http://www.frankandgordon.ca. I registered "gordonandfrank.ca":http://www.gordonandfrank.ca/ to see if my theory was correct and pointed that domain to "my post":http://www.onedegree.ca/2006/02/06/gordonandfrankca on the topic. After DNS updates kicked in we started getting hundreds of visitors to that page and the traffic seems to be increasing each day. So, in the spirit of learning and sharing, here are the top 100 searches people did to get them to One Degree so far today:

Continue reading "Beavers And Caribou Drive One Degree Search Traffic" »

Oglivy PR Gives One Degree Props

Ah, the things you find in your web stats. We started getting some traffic from a new site yesterday and in checking out the link I found "Ogilvy BlogFeeds":http://blogfeeds.ogilvypr.com/index.cfm. Here's how Ogilvy characterizes the site: bq. The Ogilvy PR BlogFeeds are our feeds from some of the most influential blogs out there. The ones we're reading every day. Visit any of the categories below to get a snapshot view of all the headlines. Pick and choose blogs to add to your own personal RSS feed aggregator - or just bookmark these pages to always get the latest headlines from blogs relevant to you. I was honoured to see that they had this to say about One Degree: bq. This collaborative blog brings together thinking from numerous contributors in the Canadian Online Marketing industry. The blog covers and interesting range of topics and offers a great non-US perspective. It was also nice to see that they included us up there with other blogging luminaries like "Seth Godin":http://sethgodin.typepad.com/, "MarketingVox":http://www.marketingvox.com/, "John Battelle":http://battellemedia.com/, and "Duct Tape Marketing":http://www.ducttapemarketing.com/weblog.php among others. Good company!

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