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Posts from June 2006

June 26, 2006

Gone Fishin'

gonefishin.jpg

The folks at One Degree are taking a bit of a summer holiday. We'll be back on our regular schedule starting July 11th.

In the meantime, if you are looking for some summer reading, you might want to check out our 48 Five Questions interviews or peruse the All Time One Degree Top Twenty:

  1. gordonandfrank.ca
  2. Big Problem With Google Pages
  3. Two Weeks With Gordon and Frank
  4. Saw The Viral, Bought The T-shirt
  5. One Week With Gordon And Frank - So Much To Learn
  6. Big Problem With Google Pages
  7. What Google Earth and Google Video Download Pages Tell Us About Google
  8. What is Google Caribou?
  9. The Million Dollar Home Page
  10. What Is Buddytown?
  11. shaveeverywhere.com
  12. PR Disaster As Viral Opportunity?
  13. Crispin Porter Bogusky And That Viral Chicken
  14. How To: Track Offline and Online Leads With Unique URLs
  15. Under The Hood At Driving.ca
  16. Kraft Tries RecipeCasting
  17. How To: Add Spell-check To Your Domain Names
  18. Five Questions for Dave Balter, BzzAgent
  19. Some People Think TD.com Is Always Offline
  20. Ken Schafer Joins Tucows

Second Toronto CaseCamp Announced

Second Toronto CaseCamp Announced It looks like "Eli Singer":http://singer.to/ refuses to take the summer off. Hot on the heals of the incredibly successful "inaugural CaseCamp":http://www.casecamp.org/home/show/June+13+-+Toronto Eli is in pulling together "CaseCamp Toronto 2":http://www.casecamp.org/. Over 70 marketers came out to that first event and I think, if you are in the Toronto area, you really owe it to yourself to block off the evening of -Tuesday July 11- _Friday July 7th_ to make the scene and see what all the fuss is about. *Update:* The date has changed to accommodate two special Case Presenters and to take advantage of a great new venue. Here's the scope from the organizer of this event, Eli Singer: bq.. Two outstanding presenters have signed on for the next event. They are Andrew Michael Baron, co-founder of Rocketboom (the immensely popular video podcast from New York) and Matt Blackett, editor of the Spacing Wire blog (arguably the most influential blog in Toronto). To accommodate the busy schedules of these gentlemen, we've moved the event to Friday July 7th. It will be at the Jamie Kennedy Kitchen at the brand new Gardiner Museum. The space is stunning and so is the patio. We were missing out on some good food at the last event, so many thanks in advance to Aldo Cundari who is sponsoring hors deurves for all. We are using the wiki to write a community press release which will go out to media mid next week. Please visit site and contribute. Lastly, and importantly, we need two more presenters. If you're on the fence, please call me to discuss what's involved. Don't be shy, step up and share. p. While I won't be there (because I'm supposed to be "fishin") I'm hoping we get LOTS of One Degree readers representing for us at CaseCamp 2.

10 Reasons B2B Companies Under Invest On Web Sites

Jakob Nielsen's June 1st Alertbox, "on B2B web site usability":http://www.useit.com/alertbox/b2b.html, inspired me to catalogue the resistance I almost invariably see when speaking with our B2B customers and prospects about their web sites. Here are my *Top 10 Reasons Why Business to Business Companies Under Invest in Their Web Sites* (and my reasons why they are all myths that need to be debunked): * *Number 10:* "We are not involved in e-commerce because we don't sell our products online." (People don't buy cars online either, yet "60% of new car buyers have spent 4.9 hours researching":http://www.theglobeandmail.com/servlet/story/RTGAM.20060216.gtwhinternet16/BNStory/specialComment/ their purchase online.) * *Number 9:* "Our sales process is much more complex than B2C sales so it can't be done online." (Is it possible you just haven't mapped out your sales process well enough to know how? Aren't there a lot of questions different types of prospects ask over and over that you could answer online for those researching your product?) * *Number 8:* "We have never received a lead or sale from our web site so it doesn't matter." (Umm... Shouldn't that be your first clue there may be a problem?) * *Number 7:* "Our customers don't look on the Internet for information in our industry." (Sure! The Internet is probably only used for e-mail and retail shopping anyway! That's probably why directories in sleepy industries such as "Frasers', Canada's industrial products directory":http://www.frasers.com/, only get 28,000 unique visitors per month.) * *Number 6:* "Our customers come from referrals and are closed by salespeople so it doesn't matter." (And, of course, they would never check your site before a meeting, and especially not before someone else in their company authorizes the purchase order.) * *Number 5:* "Nobody searches for what we do." (Because last time you checked the numbers they were....?) * *Number 4:* "The people that do search for what we do aren't our customers." (Because you've never got a good lead from your site? Re-read Number 8.) * *Number 3:* "Our product information changes too frequently so we just don't put any of it online." (I suppose it is cheaper to cut down trees, and more efficient to reprint sales binders again and again?) * *Number 2:* "Our customers are CEOs and Presidents, and they don't have time to look at our web site." (So they also don't have time to do _any_ research before making a major purchase?) And *the number one reason* B2B companies under invest in their web sites? "We don't want our competitors to know what we are doing!" (Eureka! It's better just to keep everyone in the dark about the company! Putting the entire sales load on reps is a time-tested model that is incredibly expensive and inefficient - surely it will never go out of style as long as we are in business.) I am sure no-one reading One Degree still holds on to these myths - but it is incredible how many in the non-Internet business world still do. Every time I go to a sales meeting I could check off three to four of these myths.

Is Your Website Mobile-Friendly?

I'm one of the millions of Canadians who uses a mobile device (two, in fact) to surf the Web. Twice this past week I was thwarted in my attempt to access a number of popular Websites because the sites weren't designed to allow mobile surfers, like myself, in.

I have two observations to make regarding this:

  1. Companies that continue to ignore (shut out) mobile surfers are going to start noticing that they are losing customers and, even worse, irreparably damaging their brands. As more and more people start to use mobile devices to access the Web, they are going to flock to the Websites of the companies that welcome them and their wireless brethren and avoid those that don't. Even when mobile surfers are forced to surf through a 'wired' device (e.g., a desktop computer), which Websites (and brands) do you think are going to be top-of-mind to them? Certainly not the ones that spurned them in the mobile environment.
  2. It's not as difficult as you might think to make a Website (or at least some of its key content) accessible to a mobile surfer. You don't even need to create a separate WAP Website. If you avoid the use of frames, JavaScript/Flash navigation, image maps, and tons of images, your main site will be more mobile-friendly. Sound familiar? Pat yourself on the back if you recognized that many of the same best practices that make a Website easily found by search engines also make a Website easily accessed by mobile users.

If you're planning on launching, or re-launching, a Website, make sure you remember to consider the mobile surfer in your plans. Their numbers are only going to increase over time.

Ken And Mitch's Excellent Podcast Adventure

Last week "One Degree contributor":http://www.onedegree.ca/category/mitch-joel, "blogger":http://www.twistimage.com/blog and "Twist Image President":http://www.twistimage.com/ was nice enough to interview me for "Six Pixels of Separation":http://www.twistimage.com/blog/archives/000619.html - his latest incarnation as a podcaster. The podcast covers a bunch of interesting topics including "CaseCamp":http://www.casecamp.org and "Second Life":http://www.secondlife.com/. My interview is about 15 minutes long and covers some of my thinking about One Degree and Internet marketing in general.

Continue reading "Ken And Mitch's Excellent Podcast Adventure" »

Are Portals Looking For New Territory?

opportunityprogression.gif If you look at the flurry of recent product, partnership and acquisition announcements from the major portal players, there is clearly a battle raging over the "entry points" to the web. And like those "Magic Eye":http://en.wikipedia.org/wiki/Magic_Eye "autostereograms":http://en.wikipedia.org/wiki/Single_Image_Random_Dot_Stereogram that were all the rage in the 90's, if you stare at the picture long enough, an image begins to emerge of where that battle is being fought and who is winning. To illustrate the image I see in the "Magic Eye" of these announcements, I've come up with this humble little chart. The idea is to show an opportunity progression where the bigger boxes represent a bigger entry point opportunity. By moving further up the chart (i.e. from the inside boxes to the outside boxes) you have an earlier entry point opportunity with users and thus have the opportunity to market your monetization strategy (search, localization, advertising) before the competition.

Continue reading "Are Portals Looking For New Territory?" »

Olive Ad Network Launches In Canada

I hit the launch party for the latest TorStar Digital venture, "Olive Canada Network":http://www.olivecanadanetwork.com/ last week. Here's the dish, first on the party and then on the company. The party was held at swanky A-list club, "This is London":http://toronto.com/bars_clubs/listing/000-124-544. There is nothing more uniquely urban than entering a hot club through a garbage bin-lined unmarked door down a dimly lit downtown back alley. The party was packed with maybe 700 people, mostly an attractive, under-35 crowd. There was an over-the-top 70's cover band in full regalia, "Maxim girls", hotdog cart, private limo's, open bars and lots of branding for Olive and their featured properties. Insiders say it was as much of a recruitment effort for new talent as a launch party for their target customers. Olive GM, Simon Jennings (formerly of "Yahoo! Canada":http://www.yahoo.ca), cracked my favorite joke of the night when he exclaimed from the microphone to a loud and inattentive room, "For the four of you from media buying agencies, thanks for coming, for the all of your cousins and friends who tagged along, enjoy the drinks." All in all a well-executed launch event with all the details covered.

Continue reading "Olive Ad Network Launches In Canada" »

June 22, 2006

High Road's Social Media Division Misfires At Launch

"Marketing Magazine":http://www.marketingmag.com/ reported today that "High Road Communications":http://www.highroad.com/ is "opening a digital communications division.":http://www.highroad.com/HighRoad/default.aspx?tid=1&xml=4.1.xml&aid=222 Here's how High Road explained the new division in their press release: bq.. High Road Communications has synthesized agency talent, experience and passion in VOX, a new social media and digital marketing division. The firm's VOX team consists of seasoned communicators who specialize in the online and social media spaces. They provide a potent mix of traditional media relations skills and forward-looking technological knowledge to deliver effective, relevant and results-driven campaigns to the audiences that matter. p. Kudos to High Road for doing this, it is indeed a much needed service and I'm sure they'll do fine with it. bq.. The High Road VOX team creates and delivers services including: * Blog/ chat/ forum relations - targeting online journalists, enthusiast and special interest sites * Online community relations - engaging online enthusiasts, brand Ambassadors, and promoting positive community partnerships * Experiential marketing - creating innovative programs that deliver direct-to-consumer, grassroots and hands-on experiences p. There's *one big problem with this* that puts their "seasoned communicators who specialize in social media" in question. The problem? "vox.com":http://www.vox.com/

Continue reading "High Road's Social Media Division Misfires At Launch" »

June 20, 2006

Who's Using Big-time Analytics and How?

Recently I received a thought-provoking e-mail from Jeff Ginsberg at "The E-mail Company":http://www.theemailcompany.com asking why we didn't talk more about analytics here at One Degree. bq.. Long time reader, big time fan. How come there is not much at One Degree about analytics? Am I not looking in the right place or has it been overlooked? After getting my free "Google Analytics":http://www.google.com/analytics/ trial and setting it up in a matter of minutes I have to tell you the reports rival the big boys. It would be nice to hear from readers who have used "Omniture":http://www.omniture.com/, "Coremetrics":http://www.coremetrics.com/, or "Web Side Story":http://www.websidestory.com to see what they think of Google Analytics. I'd also like to hear from people using the top tier products on e-commerce sites. Have they gone to the effort to do advanced tagging for the complex sales calculations the above mentioned products can give? By the way, "Hotwire":http://www.hotwire.com and some of the other travel sites use their analytics to send triggered email message to customers based on what they searched for on their site. For example if you sign up for Hotwire's deals and search for Los Angeles you will start to get e-mail about deals to LA like this: Dear Jeff, Looking for great deals in Los Angeles, California? Hotwire finds great deals on unsold hotel rooms. You save big. Travelers like you found these great deals on Hotwire: ... Very cool. Regards, Jeff Ginsberg, Chief Email Officer p. Cool indeed.

Continue reading "Who's Using Big-time Analytics and How?" »

Why the Hell Aren't You Blogging?

It's been less than three months since I launched my Sweetmantra blog (and less than two months since I told anyone about it) and I can't believe how many wonderful (and sometimes unexpected) things have already happened because of it:

Continue reading "Why the Hell Aren't You Blogging?" »

Quick One Degree Satisfaction Survey

iCoke Coins As Currency

Michael Garrity's Brand Nirvana post talks about how some brands have so much equity in the market that they become a currency onto themselves.

This got me to thinking about a recent iCoke e-mail I received:

Icokecoins

As you can see the iCoke promotion (codes on Coke products could be used to enter contests at iCoke) has morphed into co-promotions in which the promotional points can be cashed in for Cineplex tickets or DVDs at Zip.ca.

When this promotion started I would never have guessed that Coke was looking to set up a tiny Air Miles but that seems to be the case!

Brand Nirvana

How do you know when your brand has truly arrived? When your brand has completed its path of enlightenment and reached a state of "brand nirvana"? This is a question I put to some colleagues recently. One measurement that we all agreed to is when a brand becomes a form of currency, more appealing to your target audience than currency itself. Let me explain what I mean with some examples. A couple of years ago my team was planning a campaign for our company ("epost.ca":http://www.epost.ca/) and we wanted to include compelling prizing that would drive interest in signing up for our service. We wanted something more original than just giving away cash so we engaged our agency at the time and got back advice that we eventually used. No surprise to anyone, it was "iTunes":http://www.itunes.com/ downloads, "iPod":http://www.apple.com/ipod/ giveaways and for a grand prize, a "Mini Cooper":http://www.mini.ca/. Each of these product brands we felt had a value in the eyes of our target audiences which would exceed their cash value equivalent. This hunch seemed to be confirmed in our campaign results. After we ran that campaign I started to notice how many other organizations were using these exact same products as giveaways in their campaigns. That was almost two years ago. Today, you can't swing a cat without hitting someone giving away a free iPod or iTunes downloads or a chance to win a Mini Cooper for signing up for their service or buying their products. Haven't noticed? Go to your favourite search engine and punch in "ipod giveaway" and watch what happens. I got "over 2.2 million results on Google":http://www.google.ca/search?hl=en&q=ipod+giveaway. As marketers, we copy this idea because *we want cash with better branding.* It's kind of like hanging out with the cool kids in high school. We believe that our brands will increase in value by their association with what I'll call "currency" brands. This takes me back to my hypothesis. I hypothesize that you have truly reached brand nirvana when the value of your product is so well understood and generally desired that its market value exceeds its cash value in people's minds. I ask you, what higher attainment could a brand achieve?

Continue reading "Brand Nirvana" »

June 19, 2006

LinkedIn Connections Are Like Hockey Cards

A couple of months ago, I was introduced to "LinkedIn":http://www.linkedin.com and I must agree with "Mitch Joel":http://www.twistimage.com/blog/archives/000547.html that this is a very useful online tool. Just last night I had dinner with an "old university buddy":http://ac.micro.org/wp I lost touch with 13 years ago. We reconnected courtesy of LinkedIn. (No, I am not on their payroll nor have I been offered any compensation from them.) However, a colleague of mine had a complaint. She asked me not to include her name so let's call her 'Gertrude'. Gertrude recently connected with someone but while her new connection could see her contact list, she was blocked from seeing theirs. Gertrude thought this was rather selfish.

Continue reading "LinkedIn Connections Are Like Hockey Cards" »

Six Lessons In Podcasting

After being a co-host on Across The Sound - the new marketing podcast of Joseph Jaffe and then hearing a follow-up episode of ATS where CC Chapman co-hosted, I decided to throw my hat into the podcasting ring. With little more than college radio training and the occasional interview on talk radio, I created my own podcast, Six Pixels Of Separation.

Continue reading "Six Lessons In Podcasting" »

June 18, 2006

30 Quick Wins For Any Site That Sells

Last week I presented at "Visa's Big Thinking Conference":http://www.visa.ca/bigthinking/ (Thanks to "Rick Spence":http://canentrepreneur.blogspot.com/ for the opportunity). My presentation was called "30 Quick Wins for Any Site That Sells". One of my basic premises is that most every site should "sell" - in the sense that it should be built to help people take an action - and because of that the presentation is fairly different from the typical "a bunch of stuff to think about for your e-commerce site". In the spirit of sharing I've decided to post all 100 slides along with my speaker's notes here at One Degree for the benefit of those who were unable to attend. You can download 30 Quick Wins For Any Site That Sells as a 100 page, 7MB PDF file here.

Continue reading "30 Quick Wins For Any Site That Sells" »

DMA Jury Announced

Summer means that it is time to start thinking about the "Digital Marketing Awards.":http://www.marketingmag.ca/DMA06 Now in its seventh year, the DMAs have expanded once again. Six new categories bring the total to twenty. Also expanding is is the jury. Here's the official jury as selected by Thane Calder, President, CloudRaker and Jeff Smith, Senior Manager, Interactive Marketing & eBusiness, hbc.com: * Mario Alfano, SVP, Marketing and Strategy, CanWest Interactive * Fady Atallah, President, BlueSponge * Cam Bedford, VP, General Manager, Fjord Interactive Marketing and Technology * Kyler Bell, Director, eCommerce and Online Marketing, Loblaw Companies Limited * Paul Bichler, BBH * Mike De Luca, Directeur, Publicis Dialog * Joanne de Visser, Senior Manager Interactive, Coca-Cola Limited * Will Eagle, Manager, Online and Creative Services, Virgin Mobile * Larry Futers, National Marketing Manager, Mitsubishi * Jean-Philippe Gauthier, GM, Sympatico/MSN * Dawna Henderson, President and Managing Partner, Henderson Bas * Darrell MacMullin, iMerchant Services, Paypal Inc. * Jennifer Maks, eCommerce Marketing Manager, The ALDO Group * Joe Mosher, Director, Aliant ISP, Aliant * John Rocco, Director, Lifestyle & Kiosk, Indigo Books & Music Inc. * Rosie Riolino-Serpa, Director, Usability and Customer Experience, e-Business, Rogers Communications Inc. * Dave Smith, Art Director, Juxt Interactive * Dave Stubbs, Creative Director, Organic * Dominique Trudeau, Creative Director, Design and Interactive, Taxi Montreal * Jean-Christophe Yacono, Freelancer DMA judging will take place this summer, and the winners will be announced Nov. 2 in Toronto. The deadline for entries is June 23, giving the judges the summer to review entries and have everything ready to announce the winners in early November.

June 16, 2006

How Tennis Can Improve Your Marketing

Growing up as a bit of a tennis junkie, I always wanted to improve my game. I remember hearing an interview while I was a young lad (too long ago to remember if it was "Borg":http://www.bjornborg.net/ or "Connors":http://en.wikipedia.org/wiki/Jimmy_Connors) who said a sure-fire way to improve is to play with those who are better than you. Yes, I ended up getting my butt kicked on a regular basis by seeking out those who had more game than I did. It was humbling, but my game improved dramatically in short period of time. Getting ahead in tennis is really no different than getting ahead in marketing. Today we are all empowered with infinite resources to move from good to great. We have open access to smart, passionate and involved people willing to share what they know, openly and freely, on the topic of your choice. Access is creating new conversations and bringing more people into the exchange, regardless of experience or job title. Sharing has increased, learning curves have shortened and new ideas are being generated. We are all better for it and that is a very good thing.

Continue reading "How Tennis Can Improve Your Marketing" »

June 15, 2006

Tucows To Acquire NetIdentity

Disclosure: In real-life I "work":http://www.onedegree.ca/2006/03/24/ken-schafer-joins-tucows for "Tucows Inc.":http://www.tucowsinc.com/ I feel this is big news for the Canadian Internet industry because Tucows is one of Canada's largest Internet pure-plays, but I'm involved, so rather than provide opinion one way or the other, I point you to the "press release":http://resellers.tucows.com/about/press/abc_viewPressReleasesPy?ID=press_06_netidentity&year=2006&ACTION=View and the "FAQ and Podcast":http://resellers.tucows.com/about/investor/netidentity Tucows has prepared to provide further background.

Toronto CaseCamp, 24 Hours Later

Crossposted with Eli Singer. CaseCamp has launched! With a crowd of 70 out on Tuesday in Toronto and 26 people already signed up for Montreal (awesome work taking point on this Mitch), you can be sure this is the start of something. Thanks to everyone who participated, volunteered and presented. The next Toronto event will be announced soon, but first, what is CaseCamp going to be about going forward? I think CaseCamp's value is as an open and independent forum. Our challenge is finding the best ways to nurture those discussions for the overall benefit of our community.

Continue reading "Toronto CaseCamp, 24 Hours Later" »

June 13, 2006

Could a Monkey Sell Search Engine Advertising?

As a tactic, search engine advertising practically sells itself. Here's just one example:

I was recently asked by a somewhat price-sensitive client which tactic I would recommend they should do first: perform search engine optimization (SEO) on their Website or run a search engine advertising campaign for a few months.

I said go with the search engine advertising campaign, and here's why:

Continue reading "Could a Monkey Sell Search Engine Advertising?" »

HSBC.ca Red Tag Sale Leaves Us Cold

I got a tip from someone at one of the big banks who swears they're not submitting this to bad-mouth one of their competitors, merely to point out a particularly bad online customer experience.

Hsbcredtagthumb

We'll take them at their word because looking at hsbc.ca right now does bring some questions to mind...

I just went to HSBC.ca after having attended a luncheon that they sponsored and I was interested in getting more information on the luncheon series. I was shocked to see that currently when you plug their URL into your browser, you are re-directed to a page dominated by a special offer. You then have to click on a link to access their real web page.

Things then go from bad to worse when I try to find some information about the luncheon series. Their homepage is now filled with red tags with specials all over them. Isn't it Toyota who holds the brand for a "Red Tag event"? From here, I have to click on "sponsorships", then "Community Sponsorships", then scroll down the page to "Women of Influence Luncheon series", then click on the link for the HSBC branded website (hsbcwomenofinfluence.ca - terrible name), you get a pop-up that you are leaving the HSBC.ca site and have to agree before getting to where you wanted to go in the first place! Has their marketing department taken control of their publishing?

Please, please write about this. This is the worst customer experience I've encountered on a large corporate site in a very long time.

This is a classic case study in what happens when a marketing department takes control of a website. To make matters worse, they don't use a cookie, so you have to see that damn offer message every time you go to their site.

I'd rather you didn't use my name but you can say I'm a competitor in the financial services industry who doesn't plan on showing this to their own marketing department for fear they will fall in love with the idea. "Hey - I didn't know you could do that? Can we do that?"

I see a few issues here:

  • How promotional and a banks home page be?
  • How do you integrate special sites (for community events or promotional microsites) into the overall flow of your site?  People will assume they can get to everything you do from your home page, but how do you support that?
  • How much control should marketing have over very functional sites like banking?

I'd be interested in your thoughts on this.  Add your comments below...

Have You Tried Netvibes Or Pageflakes?

Andy Strote at "Context Creative":http://www.contextcreative.ca/ sent in a request:
Would it be possible to ask whether anyone here is using apps such as "Netvibes":http://www.netvibes.com/ or "Pageflakes?":http://www.pageflakes.com/ Any opinions, comparisons etc?
Yes, it would, Andy. You just did. If you've got opinions to share with Andy, feel free to add them as comments below...

The World Cup and the Internet

Joga Players I've never understood why NBA or NFL players call themselves world champions. To be world champions, don't you have to compete against the rest of the world? No matter - that's why we have the 2006 FIFA World Cup. It is a sport that resonates across all cultures, classes, religions and countries. The Internet also resonates across all the aforementioned. Put the two of them together and you have one powerful combination. Yes, television is required to watch the games in their entirety (for now) but if you want to listen to games or check live updates, you can do so online. The Official Site of the "2006 FIFA World Cup hosted by Yahoo":http://fifaworldcup.yahoo.com allows you view game highlights online as well. This is critical for football fans (I refuse to use the word 'soccer') in North America. We are in the middle of the working day while matches are being played live a few time zones ahead in Europe. Unfortunately, calling in sick during the World Cup is not as socially acceptable here as it is in other parts of the world. The numbers of people checking out the World Cup on the Internet is staggering. According to "eMarketer":http://www.emarketer.com/Article.aspx?1004004 5.7 Million unique visitors visited the offical 2006 FIFA World Cup site in April and 4.2 Million unique visitors in March. This is before the tournament started!

Continue reading "The World Cup and the Internet" »

June 12, 2006

CaseCamp Hits Critical Mass In One Week

CaseCamp You all know that I'm a _major_ believer that the Internet is changing just about everything around us. But even I've been blown away by the success of CaseCamp in going from idea to _national_ movement in about two weeks. As we "mentioned last week":http://www.onedegree.ca/2006/06/06/casecamp-barcamp-for-marketers Eli Singer's new event is kind of like "BarCamp":http://www.barcamp.org/ for marketers (or more accurately "DemoCamp":http://barcamp.org/TorCampDemoCamp5 for marketers I guess). When I wrote that first article, Eli had 10 people signed-up at the wiki saying they'd be attending. Now, just five days later, this inaugural event has _47_ signed up! I'm sure we'll see another burst of registrations in the next 24 hours as well. This is faster growth than the first Toronto BarCamp.

Continue reading "CaseCamp Hits Critical Mass In One Week" »

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