« June 2006 | Main | August 2006 »

Posts from July 2006

July 31, 2006

The Meme Epidemic - A Case Study

This post has been picked up on digg.com.  If you like it, take a moment and digg this article!

Someone forwards you an email joke. Your boss tells you about a great new Thai restaurant. Your kid comes home from school singing the praises of the latest Nintendo DS. You've just been infected with three memes.

The ethnologist Richard Dawkins coined the term 'meme'. He shortened it from 'mimeme', which was Greek for 'something imitated'. A meme is a virally-transmitted unit of cultural information. Memes are everywhere, and have existed throughout human history. Catchphrases, melodies, icons, inventions, and fashions are typical memes. A chain-letter is a meme, as is the concept of a meme itself. The most important thing about a meme, and the only way it can survive, is that it's compelling enough to pass on. No one wants to retell a really bad joke, and nobody hums a tuneless song after they hear it. Memes thrive because they're worth talking about.

Persistent and Amplified

The Internet is the natural habitat for memes. Why? Because the Web has evolved into the world's biggest, fastest information exchange. Concepts can emerge, evolve, permeate and perish in days or weeks. The growing popularity of weblogs, online diaries and other frequently-updated sites combined with traditional communication mediums like email and instant-messaging means that a compelling idea can reach hundreds of thousands of people within hours.

In the online world, memes are the currency of word-of-mouth marketing. The interesting thing about word-of-mouth on the Web is that it's persistent and amplifed. If you tell your sister about a great new shoe shop, no one else hears that communication. If you have a blog about high heels (don't laugh - there are probably several thousand on the subject), and you write about a new shoe shop, there are two important differences: your mention of the shop lasts as long as you maintain the website, and so can be accessed by readers browsing your archives and arriving via search engines. More importantly, your voice is amplified from a one-to-one relationship to one-to-many. Instead of just telling your sister, you're telling an audience of 10 or 500 or 50,000.

Memes for Good and Evil

Companies create memes - intentionally and accidentally, and citizens of the Web - both casual users and hardcore bloggers alike - decide whether they explode in popularity or die in the petri dish. On June 21, a Dell laptop spontaneously ignited during a conference in Japan. Someone took photos of the incident - people standing back as the laptop is engulfed in flames - and passed them on to the popular British technology news site The Inquirier, who published them. Since then, many popular technology sites have written up the story, and thousands of bloggers have referred to the incident. The idea of the exploding laptop spread from a single person - a conference attendee - to a single source (The Inquirer) before mutating into an epidemic of activity across the Web.

Continue reading "The Meme Epidemic - A Case Study" »

Measure Results With Tracking Parameters

The first post in a planned series by new Contributor "Chris Bryce":http://www.onedegree.ca/category/chris-bryce called Analytics for Marketers. It's likely that you are tracking 'open' and 'click' rates _from_ your e-mail campaigns and many of you are generating similar reports _from_ PPC(Pay Per Click) and banner advertising. Do you ever wonder what those people 'clicking' actually _do_ once they get to your site? There is any easy way to track this behavior. By simply adding tracking parameters into all the urls you place in your e-mail campaigns, PPC links, banners, and any other links that refer back to your site (and I even mean those html links in the bottom of your Outlook template). A tracking parameter is a unique bit of code that goes at the end of the url that you include in your links. For example: A recent e-mail communication that my company Dotfusion managed for "MTV":http://www.mtv.ca has links back to various programming landing pages within the MTV Channel Site. Tracking Parameters In order to segment site visitors and measure the activity of a subscriber who is referred from a link in the MTV e-mail, we added the following code to the link url: 'c_src=email&c_des0714' 'c_src=' is the parameter for the campaign source, in this case, e-mail. It could be 'banner' or 'outlook'. 'c_des=' is the description of the campaign, in this case the date. It could be 'chrisbryce' if we use the Outlook example. This would tell us exactly who was referred to our site by clicking on my Outlook footer. This practice gives Dotfusion the ability to not only segment site visitors by referring campaign, but allows us to report to our client the click paths for this segment and to track conversion and ROI from their unique campaigns. Results More on ROI conversion tracking in the next installment. Bottom Line: Simply include url parameters in all referring links to better understand your campaign performance.

The Net Can Even Make Irritating Industries Exciting

I really love the transformative and disruptive qualities of the Internet. Again yesterday I was reminded of how significant the impacts of this creation will be when I met "a company":http://www.icmgroupltd.com/ that is transforming the traditional and downright irritating industry of paper flyers. Think about it. You come home every day to see your mailbox overflowing with flyers stuffed there haphazardly by the local flyer kid. Easily ninety percent of it is not relevant and even within the ten percent that may be, only half of that has any immediate actionable value. Then what? You cut them out and pin them up somewhere until you can go to the store in question. It all seems very inefficient and wasteful, an industry ripe for disruption. Enter said new company, "ICM Group":http://www.icmgroupltd.com/. They are approaching all of these flyer producers and telling them that "their technology":http://www.icmgroupltd.com/pages/services/service_con.htm will take the same print file that they would send to the print shop and break it down into data and graphic elements, create a data table, and then dynamically create a flyer website. Presto! With no extra work, the flyer company has the beginnings of an online strategy. But wait, there's more. Because said company has now turned the paper flyer into data, the consumer can now actually sort or search through what they want and act on the flyer offer by clicking on an item of interest to find out more or take action. Who knows, some people might even be willing to build a changeable profile of their interests which could be mapped to offers and alerts. Whammo! You have instant e-commerce. But wait, we are not done yet.

Continue reading "The Net Can Even Make Irritating Industries Exciting" »

MVive Is Interesting

_This is part of our new "Interesting":http://www.onedegree.ca/category/interesting feature "we announced in April":http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an "interesting" site you think we should feature let us know._ I asked Al Sajoo, Vice President & CTO of "MVive Media Group":http://www.mvive.com why MVive was interesting: *One Degree: Who needs you?* Everyone needs MVive - businesses who want to build relationships with their loyal customers while also gaining new customers; and consumers looking for exclusive deals and timely, meaningful communications with their favourite brands. *One Degree: Why do they need you?* Both businesses and consumers need us because we empower the consumer to control what is marketed to their mobile device while at the same time allowing businesses to go where traditional marketing does not. The power of the mobile phone lies in the need it has created to keep people constantly in touch with their world. This need is now driving the next marketing revolution as consumers and businesses also look to constantly stay in touch.

Continue reading "MVive Is Interesting" »

Eloqua Is Interesting

_This is part of our new "Interesting":http://www.onedegree.ca/category/interesting feature "we announced in April":http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an "interesting" site you think we should feature let us know._ Recently I asked Shawn DeSouza at "Eloqua":http://www.eloqua.com/ to explain what makes his company interesting. *One Degree: Who needs you?* Marketers at B2B organizations tasked with providing a continuous stream of high-quality leads to their sales force. *One Degree: Why do they need you?* In today's competitive marketplace, marketers are under increased pressure to design and execute more effective marketing campaigns that generate revenue. Salespeople require a continuous flow of quality leads, and executives demand accountability in revenue terms. Marketers struggling to reach decision makers are shifting dollars from advertising to more direct and interactive tactics, using technology to improve results and accountability. They seek best practices in lead generation, development, qualification and distribution and tools that can transform isolated, random acts of marketing into coordinated, automated and measurable processes.

Continue reading "Eloqua Is Interesting" »

Cornerstone Is One Degree's First Official Sponsor

If you notice the site looking a bit more colourful these days, you can thank Cornerstone Group Of Companies for stepping up and becoming One Degree's first paid sponsor.

You may recall that we did a Five Questions With Don Lange back in November 2005 when Cornerstone was just about to launch their Canadian search engine advertising services.

Don tells me that, since then, the search business has been exploding. But they're not done growing yet.

If you are looking for a large, reputable Canadian company to help you with search advertising or Search Engine Optimization, One Degree suggests you put Cornerstone on your (very) short-list.

InfoQ Is Interesting

_This is part of our new "Interesting":http://www.onedegree.ca/category/interesting feature "we announced in April":http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an "interesting" site you think we should feature let us know._ Recently I asked Floyd Marinescu, CEO & Co-founder of C4media and founder of "InfoQ":http://www.infoq.com/ to explain what makes his site interesting. *One Degree: Who needs InfoQ?* Professionals in the Enterprise Software Development community, including developers, architects, project managers, consultants, coaches, etc. *One Degree: Why do they need you?* InfoQ provides daily news and technical content for the Java, .NET, Ruby, SOA, and Agile communities written by domain experts (instead of non-technical journalists). InfoQ also connects the audience to each other via lively discussions associated with current news and content. For professionals in this space, InfoQ is the only resource available that allows them to track what's going on across these communities in one place.

Continue reading "InfoQ Is Interesting" »

Would You Advertise on YouTube?

This post contains language which may offend some.  You've been warned!

After a glorious week off in Cape Cod, I was catching up one morning on my RSS Feeds and came across this chart at Silicon Beat with the updated unique visitor stats on the hot Web 2.0 sites, YouTube, Facebook, Photobucket and MySpace.


Two things struck me looking at these trends.  First, despite now being owned by “the man”, MySpace continues to grow incredibly.  Clearly the average user hasn’t figured out yet that Murdock didn’t lay down $600 Million so this property could continue to lose money.  Eventually the marketing push at the site will become noticeable and then we’ll see if the growth rates continue to sustain themselves.

My second observation is that YouTube has a faster growth rate than any of the other superstar Web 2.0 sites.  In a traditional portal space, this growth in regular users would naturally translate into the site being a magnet for advertising dollars. But I ask you, would you advertise your company’s brand on YouTube?

Continue reading "Would You Advertise on YouTube?" »

July 27, 2006

One Degree Mailbag

Letters, we get letters... A from Toronto writes... bq. I had my partner take a look at One Degree and spent hours reading through everything, his reaction at the end of the night was "Wow, this is an amazing site!". E from Toronto was featured on One Degree and wrote... bq. OneDegree, phenomenal, what can I say. This thing is exploding beyond my wildest dreams, thanks for making that post. J from Toronto writes... bq. Thanks for One Degree... It's part of my daily blog read... And of course, I enjoy reading Bill Sweetman, my all-time favourite One Degree contributor. Another J from Toronto writes... bq. Anyway, OneDegree gets better every day. Frankandgordon and then posting the search results...brilliant! Whether you've got a "tip of the hat" or a "wag of the finger", we'd "love to hear from you!":http://www.onedegree.ca/contact

Captcha - Don't Go Online Without It

Remember "those old American Express commercials":http://youtube.com/watch?v=ABwy2nFh1Vo&search=american%20express created by "Ogilvy and Mather":http://www.ogilvy.com, 'Don't leave home without it?' Well the same could be said about those identity checkers you see on blogs and websites, otherwise known as captchas. Captcha? Did somebody sneeze? In all seriousness, thanks to "Mitch Joel":http://www.onedegree.ca/category/mitch-joel for telling me the proper name. (It looks so much more professional when speaking to the IT department and saying 'Please implement a captcha for our upcoming viral contest' as opposed to 'Can you put in one of those identity checker thing-a-majiggers into our online form.') Actually, "CAPTCHA":http://en.wikipedia.org/wiki/Captcha stands for "Completely Automated Public Turing test to tell Computers and Humans Apart". The short version is that it prevents hackers, scam artists and other filthy mcnasties out there from easily running bots or scripts on online services. Whether it be completing online registration forms for web-based emails so they can spam you later or targeting online contests so they can stack the odds of winning in their favour. CAPTCHA This CAPTCHA of "smwm" obscures its message from computer interpretation by twisting the letters and adding a background color gradient.

Continue reading "Captcha - Don't Go Online Without It" »

Amazon.com Finally Points Canadians To Amazon.ca

As One Degree Contributor "Ryan McKegney":http://www.onedegree.ca/category/ryan-mckegney "pointed out":http://www.onedegree.ca/2006/04/14/canadians-top-100-sites-revealed back in April, Amazon's own "Alexa Service":http://www.alexa.com/ tells us that "amazon.com":http://www.amazon.com/ gets much more traffic than the Canada-specific "amazon.ca":http://www.amazon.ca/. Doing a check of Alexa's "Top Sites Canada":http://www.alexa.com/site/ds/top_sites?cc=CA&ts_mode=country&lang=none list today shows that *Amazon.com is the 19th most visited site by Canadian Alexa users while amazon.ca comes in at a humble 59th.* It seems that Amazon also noticed that loads of us Canucks are still using the US site and they are now doing something about it - in a very helpful, Amazon kind of way. Take a look: amazoncomsendstoca.png As you can see, when you are in Canada and using the Amazon.com site you now get an additional piece of navigation gently pointing you to the site you are supposed to be using. This is really smart. Clearly Amazon is using geo-targeting based on IP address to identify Canadians. They _could_ have simply redirected all traffic from the Great White North to the .ca site, but they have chosen a less intrusive approach. Since the sites differ in content and features there are legitimate reasons why Canadians might _want_ to be on the US site. _But,_ when it comes time to _order_ the product Canadians will generally prefer the Canadian site for local pricing and shipping. Now the redirection is not perfect. At this time there seem to be two types of links - one points you to a similar search result on the Canadian site and the other drops you and the Canadian home page. I would hope and expect that over time Amazon will figure out how to take you directly to the product in your local version of their site. Here's what the "generic" version of the link looks like in action: amazoncomsendstocageneric.png I'm not sure if this will have much impact on Canadian online retailers but I'm sure it will help Amazon in collecting up Canadian lost sheep how have wandered too far from pasture. Any examples of international retailers working to move Canadians to Canada-specific sites?

July 26, 2006

Burton Cummings, eBay, Blogs, And A Good Cause

Bridle Bash II Poster Over-the-top fundraisers have been a long standing tradition in Toronto but "Bridle Bash 2":http://bridlebash.com/info.php happening this weekend looks like it may become legendary. Hosted in the backyard of a palatial Bridle Path estate and promising that "the best view of the show is in the pool" this intimate event (if a thousand people can be intimate) is raising funds for "Camp Oohigeas":http://www.ooch.org/. Folks at "my day job":http://www.tucows.com/ have arranged for three pairs of tickets to be "auctioned off at eBay":http://cgi.ebay.ca/ws/eBayISAPI.dll?ViewItem&item=290010960948. Given that the only other option for getting into this event is "buying a pair of Platinum tickets for $5,000":http://bridlebash.com/sponsor.php and the cause being supported is a worthy one, we hope that people will bid _very_ generously. The primary way we're getting word out about this is via word of mouth and blogs. You may notice that, along with One Degree, Joey 'Accordion Guy' DeVilla "has picked up the cause":http://accordionguy.blogware.com/blog/_archives/2006/7/24/2157102.html as has Mathew Ingram who mentioned Bridle Bash on "his blog":http://www.mathewingram.com/work/2006/07/25/you-and-burton-cummings-together-again/ and at _his_ day job, "the Globe and Mail":http://www.theglobeandmail.com/servlet/story/RTGAM.20060725.WBmingram20060725160830/WBStory/WBmingram/?page=rss&id=RTGAM.20. If you are blogging and can spread the word, we'd appreciate it. Why mention this on One Degree? Well... # I want those of you with bigger bank accounts than I to get in on the bidding. # It's a good cause. # I find the use of the Net in promoting and to some extent managing this event very interesting. # Us using blogs as the primary buzz builders for the final few pairs of tickets struck me as something you wouldn't have seen even a year or two ago but it now seems perfectly natural. # "My personal blog":http://www.schafer.com/ has been sadly lacking in updates and as a result traffic has sagged since I started doing most of my posting here. I find it hard to blog in multiple places and the fact that I needed to post here instead of on my personal blog was a new insight for me. Since One Degree is a topic-specific site, how do I get the message out without creating an "off topic" category - something I've resisted for over a year? Follow the links, find out more and give some serious thought to what you are doing this weekend. You might end up with a story you'll be telling for decades!

Blogging with the Whales

This post has been picked up on digg.com. If you like it, take a moment and digg this article!

When I find myself discussing the merits of companies having their own blog as a companion to their corporate Website, I am often asked for examples of "real" companies doing so. (Most of the corporate blog examples I am aware of tend to be from Internet or technology related companies, which are sometimes not considered "real" enough companies by the folks I am speaking to. But that's a topic for another blog posting.)

I was on holiday in New Brunswick last week and stumbled across a seemingly unlikely but unquestionably "real" company that has its own corporate blog. There are at least a half-dozen small companies in the Bay of Fundy area that offer whale watching tours. Based on the limited information I had gathered from various regional tourism brochures, the whale tour companies all seemed to offer pretty much the same service for a similar price. So, like many other people would do in my situation, I turned to the Internet and explored the various companies' Websites.

Continue reading "Blogging with the Whales" »

July 25, 2006

Why Radiant Core Is Involved With Firefox

_Given recent news from "Radiant Core":http://www.radiantcore.com/ I decided to ask Jay Goldman, the agency's President, "1.5 Questions":http://www.onedegree.ca/category/15-questions about the Firefox win._ *One Degree:* Jay, what impact do you expect your involvement with Firefox 2.0 will have on Radiant Core and do you feel that other companies can use Open Source project involvement to their advantage while helping the community?" *Jay Goldman:* It's hard to imagine a better way to help the tech community than to contribute to an Open Source project, especially one that so strongly shares and embodies our beliefs. Working with "Mozilla":http://mozilla.org/ has been an opportunity for us to collaborate with some of the people who are responsible for building the community that we get to enjoy and it continues to be an incredible privilege to be involved. I hope that "our contributions to the Firefox 2 release":http://www.onedegree.ca/2006/07/12/torontos-radiant-core-to-skin-firefox-20 will help to make the industry as a whole more aware of the value of good design and of continuous evolution and measured improvements rather than the need to make revolutionary changes with every release. There's been a lot of talk lately about changing the way that software is built - from the old "release early/release often" saw to "37Signals' Getting Real":https://gettingreal.37signals.com/ - and I think there's a lot of value in those statements. We've try to follow a similar approach in all the work we do for our clients, including the Firefox 2 theme. A lot of our time on the Fx2 release has been spent on the small details of what makes a good browser experience and I think it will show when people have a chance to try Beta 2 in a few weeks.

Continue reading "Why Radiant Core Is Involved With Firefox" »

BarCamp Wiki Goes Offline

Just went to check on the guest list "for DemoCamp Toronto 8 Tuesday night":http://www.onedegree.ca/2006/07/23/democamp-toronto-8-happens-tuesday and found that BarCamp seems to be having some serious problems with their wiki software - "PBwiki":http://www.pbwiki.com/. BarCamp Unavailable This won't impact the event itself I'm sure but is a bit disconcerting. I'm checking with others to see what's happening. _Update: The site is back online at 10:00PM ET. No word on what happened but it seems like a technical glitch. As you were._

July 23, 2006


Coming Zune Word leaked out last week that Microsoft is working on an (ahem) "iPod killer" called Zune. I won't bore you with the details - "a quick search on Zune":http://www.google.com/search?q=zune will get you MORE than enough on this classic piece of Microsoft FUD(fear, uncertainty and doubt), but I _did_ want to point out a really nice teaser site they've built called "Coming Zune":http://www.comingzune.com/ I think it's the "Regina Spektor":http://www.reginaspektor.com/ song that made me want to link to the site. In fact I liked Spektor's "Us" so much that I "just bought it on the iTunes Music Store":http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=20006406&s=143455&i=20006472

The Internet Is A Series Tubes

This Jon Stewart clip has been making the rounds for the last few weeks. If you haven't seen it yet, you should: Remind you of any client's CEOs? :) "Here's the dance mix":http://www.anarchogeek.com/articles/2006/07/13/ted-stevens-the-internet-is-tubes-remix for your listening pleasure. This would be a lot funnier if the Ted Stevens being lampooned wasn't "this Ted Stevens.":http://commerce.senate.gov/public/index.cfm?FuseAction=Biographies.Chairman If you are in a position of power and say something profoundly boneheaded, know that in mere minutes the whole world will know (or at least "a quarter of a million people will try to make sure they do":http://www.google.com/search?q=%22a+series+of+tubes%22)

DemoCamp Toronto 8 Happens Tuesday

DemoCamp Logo Summer isn't slowing down the "TorCamp":http://www.torcamp.ca/ movement. Join the cool kids Tuesday evening at "DemoCamp Toronto 8":http://barcamp.org/DemoCampToronto8 to see what the fuss is about. And make sure to flag "me":http://www.onedegree.ca/category/ken-schafer down and introduce yourself as a One Degree reader!

July 19, 2006

Tools I Love: ProBoards

This is part of an ongoing series dedicated to the tools I regularly use and recommend as an Internet marketer.

What the heck is it?
ProBoards is a provider of threaded discussion forums. If you want to setup a discussion forum, public or private, dedicated to a topic or theme that is near and dear to your heart, then ProBoards is the fastest way to get going. Literally within minutes, your discussion forum can be up and running and accepting posts. ProBoards offers forum owners and their users all the popular features Internet users have come to expect from a forum, without the cost and expense of having to build one from scratch.

Continue reading "Tools I Love: ProBoards" »

July 18, 2006

iBegin Is Interesting

_This is part of our new "Interesting":http://www.onedegree.ca/category/interesting feature "we announced in April":http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an "interesting" site you think we should feature let us know._ Recently I asked Ahmed Farooq from "iBegin.com":http://www.ibegin.com/ to explain what makes his site interesting. *One Degree: Who needs you?* Anyone (in Toronto... for now) frustrated by local search. *One Degree: Why do they need you?* Simply because the current crop of local search sites (and Internet yellowpages) are rather craptastic. That's right - I said crap. *One Degree: Why are you interesting?* We are completely self-funded, with no interest for external capital. There is no exit plan that comprises of a hopeful eye towards the usual suspects for a financially delicious buyout. We even have a philosophy that guides us. Local search with a mix of zen. *One Degree: How do you make money?* We do not right now. We are on target to become self-sufficient by 2007.

Continue reading "iBegin Is Interesting" »

Should Your Website Display the CMA Logo?

CMA Logo Traditionally many CMA(Canadian Marketing Association) members have included the "CMA":http://www.the-cma.org logo on their direct marketing materials. But companies have been slower to adopt the logo on their websites. The association recently sent a _Member Briefing_ explaining the "Look for the Logo" program and pointing members to the new logos. bq. CMA Members are encouraged to display the member logo on all their marketing communications, including their website, envelopes, flyers, inserts and in print and online advertisements. Program guidelines and materials, including a new interactive banner and button for member websites and e-marketing campaigns, can be "downloaded from the CMA website.":http://www.the-cma.org/membership/logos/?dept=PAC&page=LFTL

Continue reading "Should Your Website Display the CMA Logo?" »

July 13, 2006

Toronto's Radiant Core To Skin Firefox 2.0

Firefox Skin This is very cool. Toronto web design shop "Radiant Core":http://www.radiantcore.com/ just "announced that it will be creating the skin for the next major version of Firefox.":http://www.radiantcore.com/blog/archives/12/07/2006/skinningafox bq. At any rate, it is with the greatest of pride that we hereby announce and proclaim that Radiant Core has been retained by Mozilla to design and implement the official theme for the Firefox 2 release! We've actually been hard at work on it for a few weeks, polishing pixels and zooming through XUL, but very much in stealth mode.

Continue reading "Toronto's Radiant Core To Skin Firefox 2.0" »

July 12, 2006

Tools I Love: Gmail

This is the first installment in an ongoing series dedicated to the tools I regularly use and recommend as an Internet marketer.

What the heck is it?
Gmail is Google's Web-based email service, although lumping Gmail in with other Web-based email services like Hotmail does Gmail a disservice. It really is in a league of its own.

Continue reading "Tools I Love: Gmail" »

1 Red Paperclip + 1 Year = 1 House

"Clipreneur" Kyle MacDonald "did it!":http://oneredpaperclip.blogspot.com/2006/07/503-main-street.html. Kyle (featured in a "Five Questions interview":http://www.onedegree.ca/2006/03/20/5-questions-for-kyle-macdonald-one-red-paperclip here at One Degree) took exactly one year (and a heap of viral buzz) to turn one red paperclip into a house via 14 trades. Congrats to Kyle! Web analytics fans will be interested to know that I found out about this when we started seeing tons of search traffic coming on searches for Kyle's name and the term "one red paperclip".

Help Me Make The Net Ad Case

Okay now that I've got my "online rules":http://www.onedegree.ca/2006/07/11/internet-marketing-is-the-place-to-be rant off my chest I'm getting serious about putting together some compelling visuals for all our presentations. I'd like to add a few things to "the chart":http://www.onedegree.ca/images/posts/iab1996-2006.png and maybe do a Canadian version as well. I could use a bit of help with this. If you have any of the following, maybe you can send me a copy, or a link, or just add the data in the comments below): * If you quarterly IAB Canada stats I'll do a Canuck version. * If anyone can source quarterly revenue from other marketing channels (in the US), I'll be happy to create a new version of the chart so we can compare our growth to their stagnancy. * I'd love to get some old Forrester and Jupiter projections. I'd be very interested in seeing their online ad predictions from the 20th century to see how they did. My guess is that their wildly optimistic guesses are coming true. Send me what you got, make suggestions for other stuff we need and I'll do my best to pull it together in a consistent format.

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.