Through the email addresses of our subscribers and the IP addresses of site visitors we can create a list that reads like the who's who of Internet marketing agencies and clients in Canada. I'd love to publish these to show potential sponsors the quality of our readership. But I hesitate because the information, while general and aggregated, seems like something people might consider sensitive. For example, I could say "people from FedEx and BlastRadius visit our site weekly." Is that an invasion of privacy and inappropriate disclosure?Discuss. BTW, the feedback here will largely make the decision for me on what I do in fact publish - so make your case if you feel strongly one way or the other!
In the seminal 1967 film "The Graduate,'' college student Benjamin Braddock (played by Dustin Hoffman), is offered some career advice by an older businessman:
Mr. McGuire: Are you listening?
Benjamin: Yes, I am.
Mr. McGuire: Plastics.
It is my personal opinion that were this conversation to take place today, Mr. McGuire would be tipping Benjamin off to podcasting. I know I would.
“SEOmoz's Page Strength tool is intended to serve as an alternative to Google's PageRank score in the toolbar, offering insight into how valuable, important and popular a site or page is as compared to others on the web...The tool is designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess a site/page's relative importance and visibility.”
What will the tool tell you?
How does it work?
Simply enter your URL and let the tool do the rest. You will receive a calculation of your overall page strength along with a report card outlining how well you are doing in each of the areas that contribute to the score, including:
After trying it out - I think this tool is great! It supplies you with a nice snapshot of your SEO efforts and helps you identify the areas that need improvement. You can also use the tool to strengthen your competitive analysis (apply it to your competitor’s sites to see how you measure up) and to rate potential link partners within your industry.
The increased access to timely, rich, insightful information on the Internet and the rise of "unconferences" like CaseCamp and BarCamp will soon have traditional business and tech conferences on life support.Discuss.
Last Thursday, we announced a joint venture in equal partnership with Montreal-based e-relationship marketing expert, René Godbout to form ZenData Marketing. René, previously Director of Marketing with Montreal-based Aeroplan, brings his 30 years' experience in marketing and CRM to the venture including consumer marketing experience with Bell Canada and Radio-Canada television network. ZenData will provide e-relationship marketing services to Quebec brands. The relationship between companies extends ThinData's commitment to providing permission-based email marketing nationally. The presence of ZenData does not change our existing client relationships in any way. It does, however, increase our ability to service Quebec based accounts.The full press release announcing ZenData is on the ThinData web site and the bilingual Zendata.ca site is now live.
I was recently asked to help someone define success metrics for a corporate blog. I thought this was such a great topic that I'd share my answer with a wider audience.
Many of the success metrics for blogs are similar to those that might apply to a Website, since blogs are a variation on a Website.
These 'shared' success metrics include:
Blog/Website Brand/Content Interactions
Blog/Website Responses (if applicable)
The last banner I clicked on was...Complete the sentence below...
James, what's astroturfing and why is it so bad?Astroturfing gets a "wikipedia entry of its own":http://en.wikipedia.org/wiki/Astroturfing that does a pretty good job of summarizing the metaphor. My $0.02: astroturfing is when someone who is interested, such as someone working in a professional capacity representing a company / brand / service, portrays themselves as disinterested or neutral - as just another member of a community. This lack of transparency is almost always fairly evident to community members, who tend to have very good bullshit detectors. It almost always backfires too because online environments can work as time machines or outboard memories, searchable in the past with new information that comes to light in the future.
Here is your "Question of the Day":http://www.onedegree.ca/category/qotd for September 13th:
Do you want One Degree to call companies out for online incompetence (as we did with Kraft earlier this week) or should we look for the good?
Let us know your thoughts in the comments. And feel free to call us incompetent if you like! :)
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