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A few weeks ago I got my monthly "Aeroplan": newsletter and I was surprised to see some familiar but unexpected faces in there - Gordon and Frank - the Bell Beavers:
I can't seem to think of any other examples of mascots from one brand being leveraged by another. Did the Honey Nut Cheerios Bee ever do a Nike commercial? I vaguely recall the Pets.com Sock Puppet in someone else's ad after the dot bomb, but still, this is pretty unique.
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There was a Chevrolet ad a few years back featuring the Maytag Repair Man... a character who personifies quality and reliability
Posted by: Mickii | November 04, 2006 at 09:15 AM