« December 2006 | Main | February 2007 »

Posts from January 2007

January 31, 2007

Stupidest. Blog Article. Evar.

I get that not everybody loves blogs. Really. But to say that blogs are isolating and bloggers lonely sorts living in a fantasy world shows that Calgary professor Michael Keren is seriously out of touch with reality himself. Read this Globe And Mail article called Author laments lonely life of bloggers then come back here, scroll down and share your thoughts on whether blogging has made your social life stronger or weaker.

Jobhunting Part 3: Working With the Google Index

With Google capturing roughly half of the search engine market share, jobseekers need to be aware of what appears about them in Google’s omnipresent index. With a plethora of articles citing how your online social profile – myspace, friendster or facebook – can have detrimental affects when jobhunting, web users need to be more savvy in attuning their radar to web-based information that can negatively impact on their job hunt. You can’t clear the minefield, but you can lessen its impact by creating a more positive web based persona.

While it is almost impossible to remove sites from Google’s index, here is a strategy that I propose to make your online image more presentable. It involves creating content to generate a more positive online identity. Your first step: create a blog and start posting content. New content is indexed in Google and could counterbalance existing contrary information. At the very least, it expands your online content, and increases the opportunities for positive posts to attain a higher ranking. This essentially amounts to an attempt to re-brand your online identity. Another byproduct of this blog strategy is that it allows you to apply for certain jobs. Yes, some employers have a “no blog no job” policy – Ken previously posted one. A blog gives potential employers the ability to assess how articulate you are, the extent of your written skills, your creativity, or perhaps your sophistication. Your blog compliments your resume.

Your second step: privatize your online profiles. Make your personal information accessible to your network of friends, but make it inaccessible to strangers. Restricting access will stop unwanted information from becoming indexed. Also lock down private sections on your website – like photo albums – so adventurous surfers don’t get there by chance.

Step three: Add to the conversation with insightful comments. By posting comments on articles you participate in online conversations, which allow links back to you personal blog. I cannot tell you how many referrals come from comments I have made. Additionally, comments complement step one, and compliment your rebranding.

Step four: keep up your momentum. Many blogs, podcasts, and interesting websites lose steam over time. Don’t be intimidated by the amount of time you spend online, just be diligent with how you attack the web. If you need, create a roadmap with posting ideas, or invite others to help. Whatever you do, don’t stop posting new content.

These steps, over time, will help replace your previously indexed personality with a new, more job-relevant one. Have any other tips? Post them below.

January 30, 2007

Cornerstone Lands Rogers Publishing Business

We don’t normally report on business wins here at One Degree but I thought this press release from Cornerstone was interesting as it shows a big company realizing that a) SEO was important and b) that they might benefit from outside help.

Cornerstone SVP Don Lange remarked that “The Rogers multi-magazine site was beautifully designed and written. What we brought to the table was a series of guidelines and reports that provided both content writers and developers with a series of blueprints and best practices to ensure that when search engines visit, the site clearly identifies the most relevant content. Our ongoing monthly service monitors where the site ranks with the most important keywords, tweaking the site when required.”

Good to see.

Update: Cornerstone is a sponsor of One Degree. They didn’t pay or ask for this coverage but in the interest of transparency, we note that they do help support One Degree financially through their sponsorship.

Toronto Transit Camp - February 4th - Gladstone Hotel

Toronto Transit Camp: An ad-hoc gathering at the Gladstone Hotel of designers, transit geeks, bloggers, visual artists, tech geeks and cultural creators passionate about transit in Toronto and the TTC.

Toronto Transit Camp is a platform for Toronto’s talented design community and enthusiastic transit users and fans to demonstrate their creativity and contribute to a better way for Toronto’s transit system. The content and ideas generated in this open unconference will be delivered to the TTC for their consideration in their work.

Date: Sunday, February 4th

Time: 9:30am to 5:00pm

Location: Gladstone Hotel, 1214 Queen Street West, Toronto

Attendance: Maximum attendance – 100

Cost: FREE for participants!

Registration: See our page on the registration process.

From The Backchannel: Icy Life

An interesting mix of links have hit the One Degree backchannel lately. Here are some highlights:

Check out the Bookmarks from the Community section of the sidebar and get tagging!

January 29, 2007

Podcasting Presents Itself – An AIMS Recap

Aims_logo This past Thursday I attended the AIMS Canada podcasting conference, with speakers Mitch Joel, Michael Seaton, and Judy McAlpine. A crash course in Podcasting, the afternoon dispelled myths on podcasting, and illustrated two successful Canadian cases of its employment. The event explored a variety of ways the technology could be deployed, and demonstrated effective techniques for creating a successful podcasting campaign.

Mitch kicked off the conference, describing how he felt there were three different types of podcasts:

  • Independently produced content
  • Repackaged traditional media
  • High quality, highly targeted content

Multimedia case studies provided by Mitch illustrated how with podcasting content is your media. Mitch also explored the economic incentives of podcasting, noting that “costs are cheap, and your distribution is essentially free”. He concluded in the style of his podcast, with 6 elements to having a successful corporate podcast:

  • Think in terms of tribes – people congregate around topics they love
  • Create an editorial calendar – know what, and when, you are going to say
  • Don’t be a talking horse – an analogy alluding to the ‘wow factor’ of a talking horse, and not the content itself
  • Bring in help to create and promote – guests, features, or exclusives
  • Raise the bar – kick your podcast up a notch
  • Passion trumps technology – bring your passion to the podcast and listeners will feel more attached

Following Mitch was teamster Michael Seaton, whose Scotiabank podcast, The Money Clip, was a presented case study. Creating information valuable to his customers, Michael illustrated how his podcast has a 98% retention rate, and reaches #1 download status on iTunes when new segments are released.

Scotia’s content is geared to have a long shelf life, and has a variety of listening options; RSS, Stream, and iTunes, which make it even more attractive. Closing his presentation, Michael left the audience with 10 things to keep in mind when creating a podcast:

  • Reason for being – why are you podcasting?
  • Spirit of the media – does it fit?
  • Content
  • Frequency – weekly, monthly?
  • Choice: RSS, Stream, iTunes
  • The little things – like keywords
  • Sound quality – professional or not
  • Metrics – it might not be all about ROI
  • Accessibility
  • The halo effect for your brand

The final presentation of the afternoon was Judy McAlpine from CBC Radio. Working with an established brand, Judy discussed how the CBC uses podcasting as an integrated part of the not-for-profit organization. With 200-250,000 downloads a week, the CBC claims that most of its subscribers are not radio listeners, but rather organic sign-ups engaging with the brand. Judy closed her presentation by stating that a company that is podcasting needs to think of “the relationship of a brand as not just a distributor, but as a creator.”

Mobilising Venture Capital At MobileMonday Toronto

Mobile_monday_logo MobileMonday Toronto – a mobile industry networking group – will be holding an open floor for mobile entrepreneurs on Monday February 5th, in an effort to pitch ideas to venture capital companies. Attendees will be able to present ideas to an industry panel of experts, as well as hear presentations from:

  • Sean Wise – Principal, Wise Mentor Capital
  • Ted Anderson – Managing General Partner, Ventures West
  • Steven Bloom – Chief Financial Officer, Brightspark

Date: February 5th, 2007

Location: Fort York Armory – 660 Fleet Street

Time: 6:30pm

Contact: 416-755-1727

Website: http://mobilemondaytoronto.com/

The Biggest Domain Name Myth

I hear it all the time. And it drives me nuts.

By "it" I am referring to the statement: "all the best domain names are taken."

Not by a long shot.

While it is true that most (English language) dictionary words were scooped up long ago, there are still lots of opportunities to get your hands on a catchy and memorable .com domain name.

For starters, you can always turn to the domain name re-sale market where thousands of previously-owned (previously-loved?) domain names exchange hands every day.

Spend a few minutes poking around on The Domain Name Aftermarket and Afternic and you will find thousands of desirable domain names ready to be scooped up for under $500, and many for far, far less. (I paid a whopping $5 - yes, five bucks - for the last .com domain name I bought on the re-sale market.)

The other way to get a great domain name is to - pardon my bluntness - be a bit more creative.

True, croissant.com is not available, and you probably can't afford to buy it, but (at the time of me writing this) flakypastries.com and frenchtreats.com are available. (I'm not saying that these are the greatest domain names ever, but you could do a lot worse, and they took me all of two minutes to come up with.)

Play around with a thesaurus, rhyming dictionary, and domain name research tools and you should be able to find a great domain name just waiting to be registered.


QotD - Social Networking Benefits

Today's QotD comes from One Degree reader Jason Verwey who asks you:

To which social networking sites are you an active member of, and what benefts have come out of it?

Please post your comments below.

January 25, 2007

CaseCamp4 Blogs

Casecamp CaseCamp4 was all about value-added blogs. The event featured 5 presentations, and was highly engaging. With over 160 attendees, CaseCamp4 was the most successful Toronto event to date.

The Presentations:

MommyBlogsCatherine Connor discussed how accepting paid advertising can create a conflict of interest in the minds of the blog readership.

NewMindSpace – Following Catherine, Kevin and Lori illustrated how their ‘don’t ask just do’ approach to urban events brought over 1,000 Torontonians to an Urban Capture the Flag game. Their motto: “Never apply for a city permit for your spontaneous event!”

WWF Canada – Presented by CaseCamp creator Eli Singer, he illustrated how Cundari worked with the WWF to harness social media tools to connect directly with citizens and to garner mainstream media coverage.

Zipcar – Presenter Saul Colt gets the award for the best Blues Brothers delivery. Recognizing the effectiveness of blog advertising (realized solely by himself) he channeled marketing funds to make full use of their success. Saul was blatantly open for fresh ideas, which he transparently announced he would claim as his own, and emphasized the value blogs can bring to your brand. While not explicitly stating it, I got the impression that he was on a mission from god.

The fifth presentation was an ongoing event photobooth, conducted by well-known Toronto photoblogging duo Istoica. Working throughout the evening, this duo magically captured the event, and kept it alive the following day. Their fantastic portraiture has been posted online on a flickr CaseCamp4 set, and we can expect some more features on their daily photoblog.

For those who missed it, stay tuned for CaseCamp5 by heading over to the CaseCamp website and join the mailing list.

Web 2.0 Sites and Customer Silos

It appears that everyday a new Internet application arrives, reinventing the way we communicate with each other. For marketers, these advancements have allowed them to get one step closer to the Holy Grail - Building 1to1 Relationships with the target audience. Yet, these tools are commonly misused. Each new tool is creating customer silos, each disconnected from each other and unable to share information.

As companies add Blogs, SMS, Second Life, In-Game Advertising, newsletters, microsites, and podcasts to their marketing portfolios there is little effort to consolidate the audience's behavior with each tactic. You as a consumer may interact with a company via SMS, then check out their cheesy Second Life site, read their RSS Feed, subscribe to their micro-segmented newsletter, shouting "Hey it's me again", but they see multiple "profiles" in disconnected systems with no idea that it's the same person each time.

Organizations should only add a new marketing tactic when it can build upon their existing "customer/lead/audience" profile system. The data does not need to be stored in the same location, but it needs to be linked together. It is only when that foundation exists, that marketers build a correct picture of you "the consumer", apply their segmentation/campaign rules and effectively respond back to you in the multiple mediums that you interacted with.

For example: If a person sends a text message to learn more about your "product" via a billboard, watches your Tips N Tricks Podcast, and registers for a contest on your website, you should be able to combine all that data together, run segmentation rules against their behavior and send them targeted communications in the mediums you prefer (email blast, sms). With more web 2.0 tools arriving each day, that behavior needs to change now, as it's only going to get uglier and more frustrating for consumers.

Jobhunting Part 2: The Social Job Search

The era of the social job search has arrived. Networking has always been at the root of jobhunting. It is highly developed in traditional environments; namely in formal and informal real-world affairs. Add social web tools to these traditional environments and you create your social network. This is the starting point for your job search, using Networking 2.0.

Sites like Facebook and Myspace are designed for friends to share experiences, but they lack the tools for business oriented transactions (aside from ‘hooking-up’). LinkedIn provides a backbone for connected industry workers to tap associative talent. LinkedIn provides a perfect environment to make/seek introductions, which is why you should expand your connections. But does the size of one’s LinkedIn network increase the effectiveness of a job search? I would answer in the positive, and here is why I think that LinkedIn is a useful tool in your Jobhunt 2.0 arsenal.

Like buying more than one lottery ticket, the central tenant of the social job search is the more people who know that you are seeking employment; the more you increase the odds finding a job. As a job seeker, a large LinkedIn profile allows you to broadcast to all your contacts the fact that you are seeking employment. It gives them an opportunity to see your credentials, and its dissemination can explode exponentially. Kathryn Lagden of AIMS Canada commented in the first jobhutning installment that:

my first step when starting a job hunt is to write a short (3-4 sentence) paragraph about what I'm looking for and send it to my personal contacts. It makes it really easy for folks to hit the 'forward' button and send it on.

Kathryn could not be more correct in my opinion. This great approach cultivates your jobsearch organically, and introduces others into your pool of aides. Seeding your resume through these two channels will increase the likelihood that someone will take notice of you. It is a good first step in publicizing yourself and your skill set. What other tools would you recommend? Post them below.

January 24, 2007

Seven Fast Tips for Using Blogger

Now that I've established that Blogger doesn't suck anymore, I thought it would be helpful to share a few quick and easy tips to help you get the most out of Blogger, Google's free blogging software.

Continue reading "Seven Fast Tips for Using Blogger" »

Internet Marketer Tamara Bonar Dead at 39

Tamara_in_memorythumbYesterday Marketing Magazine reported that one of the industry’s most active members took her own life earlier this month:

Tamara Bonar, the finance director at the Advertising Club of Toronto and longtime ad industry denizen, died Jan. 10. She was 39. The cause of death was suicide, said her sister, Lyn Bonar. She was discovered at her home in Toronto by her boyfriend, Thomas Hepditch. In a career that spanned two decades, Bonar’s experience included work for marketers big and small. She broke into the business as a research assistant at Chatelaine magazine in 1987, moving on to work at places like Young and Rubicam as an account executive in 1991. In 1994, she became a marketing manager at Avis Canada, before moving on to jobs at Sony Music Canada and CanWest Interactive. Most recently, she was president of Torq Brand Fuel, a marketing services consultancy in Toronto she helped start last November.

I knew Tamara from her time at Sony Music and CanWest but mainly from my course for the CMA where she was at the top of the class and a wonderful contributor. AIMS’ Kathryn Lagden posted a tribute today on the AIMS blog that highlighted some of her volunteer work:

Tamara Bonar brought much energy and passion to her volunteer role on our event and registration committee. Considering how full of life her outward persona was, it saddened and sobered me to realize the inner conflicts and despondency Tamara must have suffered, when hearing that she chose to take her own life. Information received yesterday from the Advertising Club of Toronto (where she also volunteered as its director of finance) and from Marketing Daily, spoke of her vast experience and acumen as a marketer, and her commitment and passion to her colleagues and workplaces, most recently as president of Torq Brand Fuel, a marketing services consultancy in Toronto she helped start last November. That sounds like the Tamara we knew here at AIMS; that is the Tamara we will very much miss. Our thoughts and condolences are extended to her family and friends, and work and volunteer colleagues.

I would like to second Kathryn’s sentiment. We’ll miss you Tamara.

The photo was originally posted by the The Advertising Club of Toronto a few days ago.

Epicurious Doesn't Want To Hear From ME

A regular reader writes:

    I love Epicurious – I go there daily. A few days ago I got an email from them asking me to participate in a survey. I don’t usually do surveys, but since Epicurious is a site I use and the idea of maybe getting money from a credible source like AMEX sounded good so I decided I had a moment to spare (ha) and started the survey. After the third page is was clear to me that this wasn’t about improving their site or my needs to cook – it was about credit cards! I think less of Epicurious now. In my mind and probably that of many others, this diminishes their reputation and my trust in them. If One Degree is looking for examples of what not to do to your regular readers, this is a great one!

Interesting. Look at the survey message our reader forwarded:   

To: xxxxxx@xxxxxxx.com
Epicurious.com Wants to Hear from You
Epicurious.com sponsored e-mail
Dear Epicurious.com member, We need your help! We’re always looking for ways to provide you with content that you care about. Please help us out by answering a few questions in our brief survey. As a thank-you for your participation, you will be automatically entered into a drawing for a chance to win one of three American Express Gift Cheques valued at $3,000, $1,000 or $750! Access the survey at: http://services.inquisiteasp.com/cgi-bin/qwebcorporate.dll
Thank you, The Epicurious.com Team

Not too bad, although I can see at least three things that could be immediately improved. Can you spot them? Add your suggestions in the comments below. Still, no matter how well-crafted the email is, the experience of completing the survey clearly left this faithful site visitor discouraged and upset. Upset enough to take those feelings of being tricked public.

Ask A Marketer - Selling Real Estate Online

A few weeks ago we introduced our newest feature called Ask a Marketer. Our first question comes from Sulemaan Ahmed, Online Channel Manager at Sears Travel who sent this message to askamarketer[at]onedegree[dot]ca.

A friend wants to sell some property in Prince Edward Island and promote it online. It’s about an acre and a quarter of land in cottage country. Are there any good websites (beside the obvious MLS) that she might want to look into? Specifically ones in Canada but ones in the US are fine too.

Thanks for the question Sulemaan. Always tough to be the one to break the ice so kudos for getting things started. In this situation your friend’s goal is to find the best marketplace to sell her property. That means finding a trusted market with the maximum number of qualified buyers. And that means using a real estate broker or agent who can put the property into the MLS system.

The number of fsbos has been in decline for many years. There are lots of issues with trying to sell your home on the open market yourself and while the big commission an agent can get rubs some people the wrong way, the vast majority of people end up using an agent. I would therefore recommend against looking at non-agent options for selling the property. That doesn’t mean that she shouldn’t think about promoting the property if it is the type of property that needs help finding the right buyer.

I have no idea if cottage country land in PEI is a hot market right now. If it is, sit back and let the agent do the job of finding the best offer. If not, maybe a little Internet marketing to help the agent out might be in order. It probably wouldn’t hurt to put the property on the PEI version of craigslist. Right now there seem to a bit less than one real estate post per day there, so there probably isn’t that much traffic but what the hey – it’s also not that hard to do the listing to point people to the agent.

Another option would be to do a web site specifically for the property. Setting up a blog with a URL (like PEIheaven.com – still available as I write this) would be great way to promote the experience and possibility of the land. Blog photos and videos of what the property is like. Interview locals about how much they love the area, talk about the different things people could do with it. Post the videos to YouTube and Google Video to get folks from those sites and to make it easy to embed the videos in on the blog. Anything to make the property unique, remarkable and desirable.

Search Visibility will be important here and that’s another advantage to doing this as a blog. Your friend can write about the land and the surrounding areas using words that people might search on in looking for their “little piece of heaven”.

Do you agree or disagree with Ken’s advice? Have other answers to this question? Why not take a minute to scroll down to read the comments – maybe post one yourself! If you have a question you’d like to Ask A Marketer, feel free to send your question to askamarketer[at]onedegree[dot]ca.

Anatomy Of A Free Online Marketing Campaign

It’s the end of the quarter and your marketing budget has run dry. You’re a start-up with few funds to dedicate to promoting your business. Whichever category you fall under, more than likely you’ve been in a place where you could use some free advertising.


I recently found myself in the latter—involved with a new independent Web property, and needing to generate some traffic and buzz. So I started to weigh the options. How could we get consumers’ attention? Which existing Internet features and tools could we leverage to increase awareness of the site? What I found is the right combination of tactics can produce an effective online marketing campaign – virtually free of charge.

The first step was to come up with a campaign theme. My site suffers from being attached to an industry that’s inherently unglamorous. As an automotive service and maintenance resource for consumers, Servassist tends to attract gearheads, but hasn’t made it onto the radars of everyday consumers for whom the car care information is just as valuable. What the site needed was an immediate infusion of playfulness and humour.

We considered our product, and the time of year. With Valentine’s Day right around the corner, our solution was a concept called “Show Me Some Lube.” We would write an open letter from a car to its owner pointing out the places where their relationship could use some help – which Servassist, naturally, could provide. We created a light-hearted visual letter rich in double entendres, replacing certain words and expressions with images. Users could test their auto IQ by trying to decipher them all.

Our only monetary expense throughout the campaign was the cost of the new URL. We secured ShowMeSomeLube.com and tacked the site onto our existing hosting plan, which allows for unlimited domains. The one-page microsite (seen here) was built and live within 24-hours. Once the site was up, it was time to promote it. Our first stop was Digg.com, a popular social media site where users can vote to determine which submitted content deserves a top ranking. I submitted our “article” free of charge and used Digg’s email tool to forward the link to an existing list of press contacts, both traditional journalists and bloggers. Next we linked to the microsite from the Servassist home page to foster loyalty among existing users and encourage “word of mouse” promotion.

Since launching about a week ago, Show Me Some Lube has been the second largest referral source of traffic for our site, next to Google organic search. We’ve also seen an overall boost in direct site traffic, as visitors have referred their friends. With Valentine’s Day still a few weeks away, I expect we’ll see a steady increase in visits from consumers who may otherwise never have come across our site. Total cost? Less than $20 for domain registration and about 36 hours of hard work. I’d say it was well worth the investment.

Tips for creating your own free campaign:

  • Get creative. The more unique your concept, the more attention you’ll receive.
  • Start looking into available domains early. The limited options still out there promote creativity by necessity.
  • Make it light. Humour, games, and quizzes resonate with consumers. Give them something they’ll enjoy to encourage brand recall and loyalty.
  • Make it relevant. Be sure your concept and theme tie back to your product. It has to speak to your service offering to be effective beyond its own popularity.
  • Time it right. If there’s a seasonal event or holiday coming up you could tie your campaign to, all the better. Tap into what’s already top of mind for consumers with a related theme.
  • Tell a friend. Don’t just rely on sites like Digg to get the word out. Send your concept to existing contacts, even family and friends, to gain critical mass, and include a “send to a friend” feature on the site.
  • Give it legs. If you can, devise a concept that can be rehashed in later months. It may even become a regular site feature that continues to draw visitors over time.

January 22, 2007

AIMing High With Podcasting

Aims_logo_2 This Thursday AIMS will be hosting its Should Your Company Be Podcasting event, with some familiar One Degree contributors taking the main stage.

On the bill are veteran podcasters Mitch Joel, Michael Seaton, and Judy McAlpine, and event organizer Kathryn Lagden described the event as “not just an introduction, but some interesting examples of corporate Canadian Podcasters.”

Reaching maturation, podcasting is now used by both the business and consumer communities alike, and is a versatile medium. Through internal AIMS research Kathryn noticed that many AIMS attendees were asking about Podcasting, and felt it would be a good idea to provide a crash course on Podcasting with a Canadian focus. With over 150 registrants, this afternoon event will not only be informative, but will provide the backbone for anyone interested in exploring this marketing channel.

I will be attending, and will be providing a presentation overview after the event. If you haven’t already registerd there is still time. Head over to the event homepage and sign up.

Vive La Difference: Slicing And Dicing Language Preferences

If your website is Canadian and contains lots of content, have you taken a look at the "languages" of your website visitors?  Do visitors with different language preferences look at different topics of content?  Are their visits of significantly different lengths?

The preferred language setting in visitors' browsers is reported by many web analytics tools.  English, French, Spanish, Japanese as well as various country-specific versions.  To uncover opportunities worth taking action on, look at the differences in website browsing behaviour.  Consider the topics they visit, number of pages they look at, where they come from, and what themes of search keywords they used that brought them to the site.

At a recent Web analytics gathering, one organization with a bilingual site said they completed an upgrade in the quality of French on their website.  The result? Traffic from French language visitors increased, such that the percentage of French visitors rose about 10 percentage points. Validation once again that quality content is worth the effort, in any language.

Marketer's Toolkit - SearchStatus

One tool I use every day that most marketers I talk to have no clue about is SearchStatus a simple but powerful Firefox extension that you should install right now if you aren’t already using it.

In a nutshell, SearchStatus adds useful information about the page you are on to the status bar at the bottom of Firefox. Here’s what the bottom of my browser looks like when I’m on the One Degree home page:


How cool is that? A quick visual representation of PageRank and Alexa Rank for every page you go to. Mouse over the bar graph and you’ll see the exact numbers. Better yet, right-click on the “Q” and you get a contextual menu with a ton of juicy details:


How useful is that? So if you haven’t already stopped reading and done so, head over the quirk.biz and download SearchStatus

January 21, 2007

QotD - What Feedreader Do You Use And Why?

Most of our readers subscribe to OneDegree either through RSS or via our Feedblitz email announcements (which if you haven't signed up you can do so on the left).  Today's QotD asks our readers:

What feedreader do you use, and why? If you do not use a feedreader, please share with us why you have made the choice to do so.

January 18, 2007

From The Backchannel: Giggidy Giggidy Google!

Looking through the Backchannel it seems as though one of our contributors has been Gizoogaling on the web. Here are some links on the all-web-knowing Google.

Not sure what the Backchannel is? Check out the Bookmarks from the Community section in the sidebar to get involved.

Invitation To CaseCampToronto4 – January 23

Come out and participate in Toronto’s first CaseCamp gathering of 2007! Already 70 people have signed up for CaseCamp4. This time around, the 15 minutes case-presentations are by Newmindspace, Zipcar, WWF-Canada and MommyBlogsToronto. Istoica will be hosting a portrait booth too!

This free un-conference brings together individuals interested in sharing insights into today’s marketing-oriented trends and activities. It’s an open-environment for dialogue and deepening insight. Details Tuesday, January 23rd The Fifth Club 225 Richmond Street West

Doors open 6pm, cases start at 6:45

Visit the wiki to see who’s signed-up and get more information.

January 17, 2007

Jobhunting Part 1: The One Page Resume is De Rigeur

JobHunt 2.0 began on Monday, and I am actively stoking the fire in my job search locomotive. Strategically placed logs in the boiler, (think of it in terms of the green, yellow, and red logs from Back To The Future Part III) should allow me to complete my journey.

The Internet has transformed job hunting. Those looking for jobs can effortlessly email resumes to hundreds of employers through listings on monster.ca, workopolis, or Yahoo! HotJobs. Jobseekers, like marketers, needs to find innovative ways to successfully reach their target audience – sparking interest and resulting in an interview. People are doing really interesting things out there – like this rocking youtube resume of this interactive flash resume.

The secret weapon in my view: the one page resume. With HR departments inundated with resumes, and little time to review them all thoroughly, a resume needs to be succinct and to the point. Gone are the days of the three-page autobiography. Say hello to the condensed and robust one-page personal history. Using my resume as an example for a one page resume, your One Degree diploma in Job Hunting begins with Resume 101.

1. What is your goal statement?

  • This opening statement is the gateway to what is to follow. It is like the first sentence of a short story; it’s all about the first sentence. Make it strong, but not overpowering.
  • Tailor the goal statement for specific positions or markets, but remember to keep it short, simple, and to the point.

2. Lead with your experience – it is your currency.

  • Be selective in each job description: Include only what you think is necessary to delineate your employment.
  • Use active, rather than passive words – they articulate marketable skills acquired in previous employment.
  • Don’t be redundant – once is enough.
  • Indicate how you directly affected and influenced productivity. Prospective employers look for positive results.

3. Education

  • Education is like the foundation of a building – highlight the strengths of your educational background.
  • Include awards and achievements – Honours awards, Dean’s lists, and foreign exchange studies broaden the extent of your learning.

4. Personal Information

  • Got a life? Highlight it! – Hobbies, appreciations, and talents give an understanding of you as a person. Give your future employer a glimpse of how well-rounded you are.

5. Edit, Edit, And Edit Again – Remember Where We Started: Less is More

  • Writing a resume takes time and effort. The first draft is only a starting point.
  • Expect to write a number of iterations before you arrive at a suitable rendering.
  • When you think your resume is done send it to a friend, family member, or partner to look over. Fresh eyes are always helpful.
  • Make sure you spell-check your resume (I did!) Stay tuned for the next installment. Any suggested edits to my resume; send them my way.

January 16, 2007

From The Backchannel: A Sausage Fest

The Backchannel was full of great links over the weekend as our readers started thinking of us more (thanks!). Here are some interesting articles as submitted by you.

Not sure what the Backchannel is? Check out the Bookmarks from the Community section in the sidebar to get involved.

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.