Microsoft Gets Email Marketers Hopping
Microsoft’s latest decision has the email marketing industry foaming at the mouth. (I won’t use the moniker that this link arrived in my inbox bearing, but let’s just say that Star Wars fans would recognize the way that the sender referred to Microsoft in sharing their plans for HTML in Outlook and how it is going to affect email marketers.)
Outlook up until now has used the Internet Explorer engine to render HTML within email. But next month, when Outlook 2007 is released, IE rendering will be gone to be replaced by …. Word. That’s right! Word’s appropriately infamous HTML rendering engine will now be the default for Outlook.
For those of you who aren’t acquainted with the finer points of HTML rendering, it’s sort of like going from using Windex to wash your windows to a slightly grubby washcloth. The reaction has already been extensive, and not positive. Campaign Monitor goes into great details about the changes, with an accompanying fury of comments from aggravated users.
How are you planning to adjust your campaigns as a result? My team tells me that we have been using inline CSS for a while, but the last thing that beleaguered legitimate, permission-based email marketers need is another complication in getting their messages read. Have OneDegree readers got solutions in place or is a mad scramble underway?