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Posts from April 2007

April 30, 2007

RSS In Plain English

A great video from Blip.tv, explaining RSS is plain English.

There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.

Interactive Advertising Bureau Challenges ComScore and Nielsen

A tip submitted by Hugh Thompson pointed me towards a press release from the Interactive Advertising Bureau's (IAB), challenging ComScore and Nielsen to provide an independent audit on their tabulation methods for website visits.

In the IAB Press Release, president Randall Rothenberg calls  for a move towards more transparent systems for interactive analytics, as companies begin to pour billions of dollars into interactive and web technologies to push their products. As website ratings, visitors, and analytics are becoming more important to valuation and success, improper and incorrect interactive reporting can be damaging for any website. 

Hugh talks about this in his post towards the end of his post on the Digital Home blog.  My question though, lies possibly with the fact that the IAB seems to be resorting to playground bullying because its market share may be weaning - but Hugh's numbers speak for themselves. What are your impressions on this?

InteractionCamp - June 2 - Toronto

InteractionCamp is an unconference for everyone with an interest in designing interactive customer experiences, from online and retail spaces, to consumer product design, mobile, urban planning, and social media. InteractionCamp Toronto brings together designers, marketers, strategists, technologists, and students, in an open and collaborative environment of sharing and learning.

We only have room for 60 people so please sign up early.

Date: Saturday, June 2, 2007

Location: Critical Mass 425 Adelaide Street West - 10th Floor Toronto, Ontario M5V 3C1

For more information, head over to the InteractionCamp Webpage.

April 27, 2007

The TTC Touches All Channels

Ttc_logo This morning when I came through the turn-style in my subway station I was unexpectedly met by TTC chair Adam Giambrone, who was handing out pins and information sheets on Toronto's new LRT/ROW plans. I never expected to see Adam campaigning for the TTC, but then again, lots of things the TTC has been doing lately have been unconventional, and have touched the Toronto transit community (AKA, the other TTC) in new ways.  No longer does the TTC interact with its city - its clients - solely in print, but they have taken their views online.

Rewind to February, when the TTC held TransitCamp, an event inspired by Toronto bloggers, inviting the community to comment on the TTC's declining website, and share general ideas about the services.  With transit aficionados, geeks, and TTC riders all in attendance, TransitCamp was a big success.  The event was reported on many Toronto major blogs, and was also published in traditional news outlets like City News and The Star.

Adam Giambrone and the TTC have begun bridging the gap between service provider and customer, by communicating through many touch points to their community - making for a more pleasurable experience. The TTC is not only taking part in a conversation with its community, but acting on its constructive input.  Just check out the renaming of the new TTC token as the Giambroney to get an idea of how the TTC is taking to the web. By harnessing social media tools both on and offline, the TTC is poised to rebrand its image as a more community-oriented, and customer based service.

Links From The Backchannel

Here are some links from the Backchannel our readers found interesting. 

Not sure what the backchannel is? Read our Bookmarks from the Community section in the sidebar to get involved.

April 26, 2007

Canada's Social Space Gets A New POV

Cundari_logo Toronto-based ad agency Cundari launched a new social media practice on Monday, called Social POV

Headed up by Eli Singer, creator of Casecamp and One Degree contributor, Social POV takes a unique approach by focusing on the social (ie, the community), and not on the media. Social POV's point of differentiation is marrying Cundari’s skills in traditional and interactive communications with an advisory board of internationally acclaimed new media practitioners.  Lending their talent to the Social POV advisory board are Todd Defren, principal of Shift Communications and creator of the social media press release, Andrew Baron, founder of Rocketboom - one of the most successful video podcasts with over 200,000 visitors a day, Kevin Bracken and Lori Kufner - the duo behind Newmindspace, and Brian Oberkirch - blogging strategist for major US corporations. Cundari's social media client list includes Deloitte Consulting, WWF-Canada, Royal Ontario Museum, and the CIBC Run for the Cure.

For some more information head over to the Social POV blog.

QotD: Which Online Brand Do You Interact Most With?

Thinking about online branding, and websites that I frequent, I was drawn towards today's QotD.  Personally I spend plenty of time interacting with Toronto-branded blogs, photographers, and news outlets - most of which are local and content-specific.  Today's QotD asks:

Which online brand do you interact most with (on a daily basis)?

From The AIMS Community: An Event Recap

Aims_logo This morning I attended the AIMS Canada AM conference on "Building Online Communities"  Below is a recap of the conference, with some great take-away.

Robert Kozinets, an associate professor at the Schulich School of Business, opened the event with an academic-centered dissection on community, jam-packed with metaphors for your mind to swim in.  Thinking about the concept of community, one of Rob's key comments to anyone looking to create or grow a community was that "unless you [a business] are willing to talk [to and in the community], don't join in the conversation."  Robert likened managing communities to the role of a beekeeper, and of cultivation, a metaphor I quite liked.

Jennifer Evans of Sequentia followed Rob, and told the audience that "every company has a community, and that every community has life cycle that needs to be understood."  Providing some fantastic case studies, Jennifer did what every other social media presenter I have seen failed to do: link social media and interactive tools to hardline analytics, proving that cultivating communities and creating/maturing them can be done with successful results (and not just *X* number of video views, or comments, which are inherently not a sign of profitability).  Jenn closed her presentation with her belief (with supplied proof) that good content has longevity and lead generation long past its initial creation.

Lee Dale, founder of Smack Inc. was the final presentation of the morning, hearkening to Malcom Gladwell's book The Tipping Point about the different members of a community; The Connector, The Mover, and the Sales People.  Lee's presentation was laden with specific case studies and examples of how companies are building communities to complement their real-world brands.

April 23, 2007

Leveraging Community To Learn About Community

Aims_logo_2 This Wednesday, April 25th, AIMS Canada will be holding an event designed around Building Online Community.

With Jennifer Evans from Sequentia, Robert Kozinets from Schulich, and Lee Dale from Smack Inc., the event's informative agenda will help time-starved people with crash-course in community, while still being able to make it back to the office before noon. Event organizer Kathryn Lagden described the speaker list as "a good balance between an academic understanding of communities, and a more practical one."  She continued by describing how "having a bigger picture understanding on 'why these things are happening' is key to the event."

If you haven't signed up, head over the the Event Registration Page and sign-up.  If you are there, don't hesitate to say hello!

April 22, 2007

Help Me Make Marketing Matter For Little Guys

I got an Ask A Marketer request last week that really struck a chord with me.  Rick Couture of Go-Mango Fitness sent in this question:

OK, I'm still fairly new to the world of online marketing, and I rely on the many wonderful marketing e-newsletters I get to help with my education.  What I have not seen is info on how to get started with online advertising. I keep getting calls from my newspaper sales reps to try advertising on their websites.  Problem is I have nothing to compare their rates to elsewhere online.  Can you provide any resources to see CPM ad rates for banner ads?  I can't help but wonder if $30 per thousand for an "in story" ad that is only mildly targeted (Health section editorial, our business is fitness equipment) is asking too much. Has anyone done a real comparison of newspaper online ads vs other websites rates and effectiveness? Are there places I can compare prices for similar levels of targeting? Is that what DoubleClick does?

I see this kind of confusion and concern in small business owners ALL the time.  They can find lots of pundits punditing (guilty) but where do they turn for the basics?  How do they know they're not being ripped off?  How do they determine value? I'd love to see some feedback from you folks on what you tell small businesses and those new to the business in terms of this kind of stuff.

Bell Takes Bat and Runs Home - DigitalHome.ca says "Na-na-na-na-boo-boo"

Beaverbelt Seems like there's a battle royale brewing between Bell Canada and Digital Home Canada - one of (if not the)  online resource for those interested in digital entertainment in Canada.

A few weeks ago Digital Home ran a post called New ExpressVu HD Receivers Expected By July that was a bit of a scoop for them. It included detailed information from internal Bell communications.

In a March bulletin, Bell informed its dealers that it would be introducing brand new ‘MPEG4’ receivers in July 2007. Dish Network currently has several HD receivers that can decode MPEG4 for sale in the U.S. including the VIP 211 and the VIP611. It is our belief the new ExpressVu receivers will be re-branded DISH VIP211 and VIP611 receivers. Digital Home will post further details and pricing information when ExpressVu formally announces the new receivers. In the interim here is a brief overview of the Echostar receivers.

Bell threatened to pull all advertising from the site if owner Hugh Thompson did not remove the article.  Thompson refused saying it was accurate reportage and the next day Bell pulled their ads.
6100_replacement

Yesterday, I was contacted by a press relations representative from Bell Canada and was informed that Bell Canada “might” pull its advertising from Digital Home Canada if the article was not removed from the Digital Home site. The PR representative explained the request came from Pat Button, the Vice President of Marketing at ExpressVu. The representative said Mr. Button had seen the article and demanded it be taken down from the site because it was having a negative impact on dealer sales. The representative also said that it was impossible for Bell to be releasing new HD receivers this year because a Request for Proposal (RFP) for the receivers had not even been issued by ExpressVu. These comments were in direct contrast with information that I had received from multiple ExpressVu dealers which I shared with Bell and asked them comment on.

What makes this more than another marketing exec getting his hair mussed up by a leaked announcement is the fact that the site in question is an online forum that is primarily driven by reader generated content.  Repeat after me folks - online communities are NOT a good bunch to pick a fight with.

Continue reading "Bell Takes Bat and Runs Home - DigitalHome.ca says "Na-na-na-na-boo-boo"" »

April 20, 2007

Deconstruct This Home Depot Email Campaign

We haven't asked your opinions on an email campaign in a while so I thought I'd put forward this message that hit my inbox earlier this week. Take a look and add your thoughts on what they did right and where they missed the mark.

Homedepotemail

(Click the image to see a full-size version of the message.  A very small part of the message's footer is not seen.)

A Must-Read Resource For Every Email Marketer

Way back in March of 2006 I raved about Campaign Monitor's A Guide To CSS Support in Email so I was thrilled to see that they've done a follow up for 2007 called, appropriately, A Guide to CSS Support in Email: 2007 Edition

It's been just over 12 months since I posted our original Guide to CSS Support in Email and quite a bit has changed since. Sadly, the most significant of these changes was in the wrong direction, with Microsoft's recent decision to use the Word rendering engine instead of Internet Explorer in Outlook 2007. We've written plenty about it already including an explanation of the reasoning behind it. More on its impact on CSS support later.

It hasn't all been doom and gloom though, a number of vendors have maintained or improved their support for CSS, especially in the web-based email environment. The new Yahoo! Mail looks very promising and the old Hotmail will be making way for the new Windows Live Mail in the coming months. Desktop based apps tend to move a little slower and not a great deal has changed on that front, but traditionally they've been the best performers anyway. This year we added Outlook 2007, the new Yahoo! Mail and Mozilla Thunderbird for the Mac to our test suite, and also noticed some subtle changes in others.

If you are interested in what you can and cannot do in email formatting you really need to read this and bookmark it for future reference.

April 18, 2007

QotD: How Many Loyalty Programs Do You Subscribe To?

Today's QotD stems from a previous post on touching your customers, and incentive programs.  There are many different credit cards and services which you can subscribe to, catering to your shopping habits and needs.  Today's QotD is

How many incentive programs do you subscribe to - and how many do you actually use on a regular basis?

Please leave your comments and impressions as well.

Touching Your Customers: Interactions And Incentives

Air_miles_logo Riding the rails this morning, I picked up the Metro, and saw a feature on Loyalty & Rewards.  With Bill's post on interacting with a brand without it being online, I found this feature interesting from a marketing vantage point.

While I use some loyalty programs like Air Miles, the program I see the most value (for me) is Aeroplan.  From a person who enjoys international travel, this is a great incentive for using their products. Their CIBC credit card is among the most popular loyalty cards in Canada, and for good reason: people like to travel, especially when it is free.

In an age where consumers are smarter with online tools like Travelocity for travel, or Red Flag Deals for local bargains, companies need to find new ways and incentives to get customers using their products, and find new and interesting touch-points for interaction.

When I went to see The Grindhouse last week, I saw an ad for Cineplex's Scene Card before the trailers.  This card is relevant to frequent movie-goers (of which I am not), but by touching customers in a variety of mediums (trailer, billboards, and kiosks) Cineplex is able to target a niche demographic. Both advertisers and marketers are realizing that driving traffic to a URL is simply not enough.  Product conversions are going to occur at a much higher rate if you companies are offering visitors and users some sort of incentive for their eyeballs and dollars.

Threadless: A Case Study In Online Community

Threadless_logo I own threadless shirts, and love seeing their new, and often campy, designs on a weekly basis.  With some previous coverage of threadless on previous One Degree posts about saving abandoned shopping carts, this article provides a bit of a case-study on the offset communities threadless has generated.

The first question to answer is; What is threadless?  In short, threadless is a community-oriented, and centred, t-shirt store which users submit designs and concepts.  Designs are voted on by the community, and winners are not only printed, but compensated monetarily as well. While specifically dealing with adult t-shirts, threadless has since branched off to make kids t-shirts over at threadless kids, as well as the new Naked and Angry - a separate community which has made user-submitted ties and wallpaper.

Where threadless has excelled is is by maturing a creative community which has generating subsequent communities based off of its original concept.  These communities however, are not run by Skinnycorp (threadless' parent company), but rather by its customers. Loves Threadless is a blog about threadless, and is run by a web developer and blogger.  The community site discusses the new weekly designs (updated every Monday), and takes the conversation about the shirts to a new level.  Looking at the site's statistics, the average daily visits are over 200 from all over the world, and while small, presents a nice audience heavily interested in the product.

Continue reading "Threadless: A Case Study In Online Community" »

April 17, 2007

Naked Billboards In Brazil: Toronto Next?

Sao_paolo_ads This afternoon I caught a post through my RSS reader from the Leo Burnett blog, in a post from Jason Oke about billboard advertisements in Sao Paolo, Brazil. You can read the original post here (or over at the Spacing Wire).

To sum up, it covers a move by the city of Sao Paolo to ban all outdoor billboard ads. While I think this is an interesting concept, I was unable to visualize what it would look like until I clicked through and saw the results from the change.  Jason's original post links to photos by Tony de Marco, a Sao Paolo resident, who has profiled the negative space once occupied by billboard ads in a Flickr photo set.  For me, this photo set is interesting both as a marketer, but also as a photographer.

Returning to Toronto, local activist Rami Tabello has put together a campaign to combat illegally placed signs across the city.  His website - illegalsigns.ca - has received local coverage in both mainstream media and Toronto-based blogs, and is running a campaign in the hopes that Toronto doesn't suffer from the same problem that plagued Sao Paolo. While tourists treat advertising hot-spots as tourist destinations (like New York's Times Square), to the average commuter or resident mass advertisements which disrupt your daily routine are often just plain annoying and aggravating.

Naked_billboard

With Toronto's Yonge and Dundas square transformed into a Canadian version of Times Square, Torontonians can take relief that the Dundas Square has had its naming rights sold, and will now be called the Toronto Life Square.

While this post doesn't deal directly with online marketing, I see the move by Sao Paolo as a reaction to invasive advertisements.  As online marketers, we need to make sure we are not ostracizing those we are marketing to, and to not overload our customers. Do you think Rami's illegalsign's project would have been able to gain such following if blogging wasn't an available - and pretty-much free - medium?

Sony Pictures' Killer Marketing Idea

Is it possible to have an immersive, interactive, and on-brand marketing experience without even visiting a Website?

I believe you can, based on my recent experience interacting with the proprietor of the Pinewood Motel.

Here's the scoop: I'm watching TV and see a commercial for Sony Pictures' new horror film, Vacancy. Other than the fact it has some A-level stars in it, the film (and the commercial for it) looks like a typical slasher flick. Until the end of the commercial, that is.

Continue reading "Sony Pictures' Killer Marketing Idea" »

Facebook Invades Toronto: Keeners Rejoice

Facebook_face_logo Popular social networking/hooking-up/friend-keeper-upper site Facebook has invaded Toronto and taken it by storm. How do I know this? – Let me elaborate.

While I don’t use the site excessively like many of my peers do (I like keeping my private life private), I was put on to a note by a friend, and fellow Toronto photoblogger Rannie Turingan. Rannie is a hub in Toronto. Not only does he connect Toronto-based photobloggers, but his reach spans to bloggers, others in the social space, and his other social networks in Toronto which I am not aware of. When I look at his profile he is listed as having 451 friends in Toronto, and over a hundred in his other networks – not only is he popular, but he is also a great photographer!
Eva_facebook_diagram

A post by another friend and fellow Toronto-based blogger, Eva Amsen profiled her Facebook friend network last month (with accompanying diagram above).  In her article Eva analyzes her network, describing the importance of hubs and bridges within networks:

In any network, both the hubs and the bridges are important. Hubs obviously connect many different nodes, and are efficient spreaders of information. ... But without bridges, information wouldn’t spread to the further outreaches of a network.

In social networks, bridges are the people who are able to provide you with new connections outside of your regular networks, and they don’t have to be that extensively connected to be able to do so.

Eva’s post is helpful when trying recognizing the best way to disseminate messages, or targeted advertising.

Continue reading "Facebook Invades Toronto: Keeners Rejoice" »

April 16, 2007

CNMA Announces 2007 Finalists Announced

Cnma_logo The Canadian New Media Awards announced their 2007 finalist for the awards, which will be held in Toronto on May 28th at The Carlu. For a full list of the categories and finalists, head over to the 2007 finalist award page. Make sure not to forget to sign up for the gala through the online ordering page.

Links From The Backchannel

Here are some links from Ken and Joseph Thornley seen in One Degree’s Backchannel.

Not sure what the backchannel is? Read our Bookmarks from the Community section in the sidebar and get involved.

Google Buys DoubleClick - Another Power Move

What a power move -- Google announced on April 13 that it has acquired DoubleClick.  I believe that this is another significant and very brilliant move by Google – far more so than their purchase of YouTube earlier this year. Here are six reasons why:

  1. Google has been the dominator in the search market, but other than distributing banner ads via their Adwords & Adsense network they have not had a stronghold in the more traditional online-media world of display (banner) advertising.  This puts them in a very important role within this world. This is an interesting position for them to acquire a piece of -- DoubleClick isn't a publisher or an advertiser, but it is one of the two main intermediary channels between publishers and advertisers.  The other leader in this space is Atlas, followed by Mediaplex and others.   

    Look at it this way - there are two big highways and a handful of roads in this arena right now.  Now Google owns one of those highways.  What owning this highway will allow them to do is create a bridge (sorry for all the traffic metaphors – I've been spending too much time commuting lately) between their extensive network, and every other publisher and network which can be reached via DoubleClick – that expands their reach in nothing less than a mammoth way.  Imagine the day when, in addition to being able to publish Google ads on their search pages, partner search pages and the content network, there might be an additional option in Google's interface which allows you to publish beyond their network onto anything reachable by DoubleClick.  That's huge.
  2. As is usual in this industry, there's at least one strangely incestuous element in every deal. And here is one for this deal:  aQuantive is the parent company of Atlas (the other 'highway').  aQuantive is also the parent company of Avenue A/RazorFish.  This agency (which has been one of my favourite to watch lately) spent $542 million in online media billings last year, with 28% of this on search. If only 50% of this 28% was spent with Google (probably an underestimate), then they would have paid $75 million to Google last year.  This leads me to wonder about conversations taking place at Avenue A /RazorFish now... such as "where do we spend that money this year, now that Google is a competitor?"; and 'how can we possibly NOT continue spending significant dollars with Google?"
  3. We assessed about 10 different search marketing bid management tools last year to find the one that best met our criteria for such a tool.  One of them was DoubleClick's DART tool; and another was Atlas' tool.  Neither had all the features we were looking for; but the Atlas tool seemed stronger than DoubleClick's offering.  In all cases; bid management software providers seemed to be constantly playing a game of 'crack the whip' – every time Google or another search player made a significant change to their system, the bid management provider would have to work furiously to implement changes which would allow it to catch up and continue to support the search network's new feature.  Now that DoubleClick is part of Google it will be interesting to see whether their search tool will be integrated for free (a la Google's purchase of Urchin which allowed them to provide free analytics); or if at very least the tool will leap ahead of its competition in terms of functionality and speed with which changes are integrated.  It will also be interesting to see if Atlas' bid management tool starts falling behind, now that their unofficial 'partner' status has changed into 'official competitor'.
  4. Speaking of bid management tools, when Yahoo launched Panama earlier this year, Stuart Larkins, of Performics (which is owned by DoubleClick) bragged that "DoubleClick's DART Search is highly integrated with Yahoo's new platform.  DoubleClick was the first outside entity to access Yahoo's test environment and utilize it for keywords, ads and reporting requests.  DoubleClick's DART Search will also allow major advertisers and online agencies to use third-party applications to manage programs on Yahoo."

      Will DoubleClick's tight integration with Yahoo remain like this now that Google owns DoubleClick?  I think not.  In a world where bid management tools haven't integrated extremely well with search engines, this was a selling point for Yahoo – but it's doubtful that it will continue to be one. I can't see DoubleClick being "the first outside entity to access Yahoo's test environment" ever again.
  5. Another reason why this is significant... it continues to blur the gap between search marketing and display advertising. This is one of the interesting trends in this space that has been emerging for the past couple of years. Is Google now a search player or an online media player?  They can only reach a handful of search sites and searcher clicks, but via DoubleClick they have access to every major portal, site, and ad network out there – this must give them larger display reach than searcher reach now.

       
  6.  
  7. Google has been criticized in the past by players in the online media world because they haven't really supported third party tags for ad impression data.  This means that the only source of data on impressions coming from Google's network is Google itself.  In the more traditional display world, companies like DoubleClick and Atlas have provided third-party data around ad impressions on portals, niche site and on ad networks.  Buyers, advertisers and publishers all like third-party data because it provides an impartial source of data upon which to base assessment of results and billings.  Now that Google owns its own third party (even though, once you own one, it's kind of arguable whether you can still call it a third party), they will perceivably provide third party tracking via DoubleClick; and critics will have to find something else to criticize them about instead.

As with many big moves by Google, I'm sure there are at least 7 other reasons why this purchase is strategic and plays into Google's big picture strategy for world domination, er, I mean, organization of the world's information.  But as with many of the moves executed by the rocket scientists and Ph.D's at Google, we'll just have to wait with the other mere mortals to see how Google capitalizes on this purchase.

QotD: Where Do You See DRM Heading?

Last week Apple announced that it had sold over 100 million iPod’s. Following this announcement speculation on the web suggested that the largest online music retailer (Apple’s iTunes) might change its tune and offer subscription based sales. Additionally, if one takes note of Apple’s recent move to offer DRM-free music, one can only wonder what is next. Today’s QotD follows this series of events to ask you;

Where do you see music DRM heading in the near future? 

Unsure what DRM is? Head over to the Wikipedia entry on DRM for a crash course.

April 15, 2007

Marketing Magazine's Top 12 Blog Picks

Marketing Magazine April 16th issue published an article in their Blogroll titled If you only read 12 blogs (registration required).

The article profiled 12 blogs you should be reading. OneDegree was featured on the list, touted as the the blog "where all the cool internet geeks plug in." Thats you...way to go cool internet geeks!

Other blogs mentioned were OneDegree contributor blogs by Kate Trgovac, Mitch Joel, Michael Seaton, as well as the CMA Blog, Joseph Thornley’s blog, as well as 6 others. The blogs profiled represent a fantastic array of marketers utilizing blogs and social media to share their keen insight on online marketing. Keep up the great work everyone! And thanks for reading OneDegree.ca.

April 14, 2007

BREAKING NEWS: Twitter Hacked

Something VERY odd is going on at Twitter right now. A user called JehovahOne created an account about two hours ago. Nothing strange there, BUT in those two hours JehovahOne has added over 2,550 friends!  That number appears to be increasing by about 20 per minute. If a two hour old account with one tweet and no picture adding 20 friends a minute isn’t a hack, I don’t know what is! (Apparently I don’t know what is – see updates below)_ Worse still, many people seem to be on auto-pilot and are following JehovahOne simply because they’re returning the favour – friending a new friend back. 200+ followers as I post this! I’ll do updates if/as I learn more. Add a comment letting me know if you received the friend message.

Jehovahoneonedegree2247

Update 1: An hour later we have 3,242 friends and 242 followers.

Update 2: A few people have commented here and at Digg that this is a ‘bot rather than a hack. I guess that’s correct but I meant it in a broader sense as in someone’s found a way to use Twitter that will be perceived as a hack by many. By this I mean 3200 people now have a friend message in their inbox. Not bad on it’s own but if this becomes rampant a big mess for Twitter.

Update 3: Looks like this is being driven by a script that’s taking names from the Public Timeline at Twitter. I checked about a hundred of JehovahOne’s “Friends” and all of them have posted in the last five hours (i.e. one hour before the user account was created). The Timeline updates every four minutes with the 20 most recent posts. Looks like anyone whose posts get there will get an invite.

Update 4: Now that it’s been four hours since the account was set up the number of friends went DOWN from where it was after 3 hours. Not sure how friends would go down other than the user starting to remove people. I don’t think you can shake someone who’s following you on Twitter – or can you? I’m about to call it quits. Interesting watching this happen in real time.

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