Or possibly more accurately titled, "Why I lead the charge on buying One Degree and dragged three other investors kicking and screaming along with me." (But that's a pretty long title).
I have been posting on One Degree since the early days and have watched as Ken's vision for the site took hold and a community began to grow around it. Canadian marketers posted, read, shared their unique POVs and created a body of work that is a valuable resource for new and veteran marketers alike.
When Ken mentioned that he was thinking about selling One Degree, I immediately put up my hand and said, "Me, me, pick me!" I'm a huge fan of what he has built and hated to think that it might disappear from our toolkits, or worse, pass to someone who didn't have the passion and vision for it.
Over a couple of martinis, I managed to convince a few other folks, who also hold One Degree in high regard, to come along with me for the ride. They are:
- SpinGlobe headed by Sean Howard of Craphammer.ca fame - SpinGlobe is our design and technical team plus Sean will continue to write articles for us.
- Daniel Ponech, User Experience Architect extraordinaire -- Daniel is heading up our business development including site sponsorships, event & job listings and other partnership opportunities.
- Rosemary Rowe, Copywriter and Content Maven -- Rosemary will be point on content and contributor wrangling, ensuring we're readable, coherent, and well-indexed as well as creating some of our new features.
It's kind of a different mix, but we're hoping to shake things up a bit. Ken will continue to contribute his wisdom and insight to One Degree. Arieh, who has been for many of you the day-to-day voice and contact of One Degree leaves us as Associate Editor, but will continue to offer his valued perspective as a contributor as well. Ken and Arieh - thank you so much for all that you have done for One Degree!
So today, officially, One Degree becomes a reinvent! Communications publication. Look for some tweaks, enhancements, changes and hiccoughs over the next few months as we wrap our heads around what we've taken on and start to get a better understanding of what the community wants and needs.
I would be thrilled to receive any feedback you have; we will be conducting a survey in the next few weeks, but personal notes are always welcome. You can reach me via the contact page or at kate[at]onedegree[dot]ca.