eMetrics Panel on Audience Measurement Methodologies

By June Li

Kicking off the Toronto eMetrics Summit on March 31 is an exciting panel on audience measurement metrics. One aspect, apparent non-standard measurement standards, was actively discussed last fall. Kicked off by an article on Mediapost that asked why the WAA and IAB were not working together on standards, WAA member Jodi McDermott replied on Mediapost, on her blog and on the WAA blog. Jason Burby of ZAAZ weighed in on ClickZ .

Jodi, who is the Director of Product Management at Clearspring Technologies and an active WAA & IAB New York Member Contributor, will be Toronto for the Emetrics Summit and participating on the panel, which will be moderated by Chris Williams of Media Contacts Canada.

In addition to Jodi, other panel participants are:

• Brent Bernie, President, comScore Inc.
• Paula Gignac, President, IAB Canada
• Judah Phillips, Director Web Analytics, Reed Business Information

The panel is from 4:30 to 6 p.m. on March 31. Anyone in the Greater Toronto Area business community is welcome to attend (free of charge, but you must register in advance), whether you are an eMetrics attendee (we hope you are!) or not. And be sure to stay for the WAA reception after the panel.

Here's the session description:

Are you confused about the number of customers visiting your website?

Are the metrics reported by your web analytics tool different from the metrics reported by your online media, or by audience measurement organizations?

The WAA invites eMetrics Summit attendees and the local GTA business community of web marketers, publishers and agencies to attend this community meeting.

A panel of experts will discuss the value of the metrics, methods and tools used by web analytics practitioners, online advertising media and audience measurement organizations. Find out how-to use these metrics and tools to better understand your customers, your website’s competitive standing and overall website value.

Register to attend the panel and the reception on the eMetrics website.

See you at eMetrics!