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Posts from July 2008

July 29, 2008

Canada's Web 2.0 Pioneers - KPMG and Backbone Magazine Announce the Pick 20 Winners

Pick20_logoAt the beginning of July, KPMG and Backbone Magazine announced the first Pick 20 Winners - Canada's up and coming pioneers who are leading the Web 2.0 evolution on the web.  I had the privilege of serving as one of the judges for these awards, along with seven other esteemed colleagues of mine in marketing, technology and venture capital.

The full list of Pick 20 winners is below.  Of the winners, One Degree has interviewed Kaboose, BlogTO and Fresh Books, had contributors from MovieSet, quoted Cambrian House, and showcased Thought Farmer.  You can meet the Pick 20 Winners at the 1st annual Pick 20 awards on September 16th in Vancouver and September 22, 2008 in Toronto.

The PICK 20 Winners

1. Club Penguin
A virtual world for kids

2. FreshBooks
An online invoicing and time tracking service that “saves you time and makes you look professional”

3. ConceptShare
An online design collaboration space that allows users to share, discuss and mark up designs for online review

4. Cambrian House
The home of a large crowdsourcing community

5. Smallthought Sytems’ Dabble DB
A site that helps people create online databases

6. Octopz
Online collaboration built for creative professionals

7. Open Text
An enterprise content management company

8. Kaboose

Crafts, recipes, games, health, holidays, parenting and more

9. Standout Jobs
A suite of Web-based recruitment tools

10. NowPublic
NowPublic is a crowdsourced media outlet

11. blogTO
A daily blog about Toronto covering “music, film, arts, people, places and other happenings”

12. Jiibe
For people considering a career move, “making better decisions for a happier life”

12. Something Simpler
Unique functional applications that process vast streams of real-time Web information

14. Mob4Hire
A bidding system for mobile application testing

15. MovieSet
Premier online destination for behind-the-scenes access to films in production

15. b5media
A blog aggregator that claims more than 350 blogs and 15 vertical channels 

17. SmartHippo
A community-created site that compares rates on U.S. mortgages and other financial services

18. ThoughtFarmer
An intranet for intranet-haters

19. Protagonize
A collaborative fiction Web site

20. Store Ops-Center
On-demand service enabling two-way communication/task mgmt. between head-office & retail locations

Hat-tip to Sean Moffitt from whose post I copied the HTML links.

July 28, 2008

Buffalo Stampede: The Power of a Generic Domain Name

I love it when I stumble across a great Internet marketing case study as I am just going about my day-to-day life.

Last month, my wife and I took a quick day trip to Buffalo, New York. At one point during the day, we needed to call for a local taxi, so my wife whipped out her mobile phone and began dialing. I was puzzled as to how she happened to have the number of a Buffalo taxi company at her fingertips. So I asked her about this.

As it turns out, my wife - who is the more practical one in the family - knew that we'd need the services of a local cab company while we were in Buffalo, so prior to our trip she had turned to our mutual friend, Google, for help.

It turns out that she had typed "Buffalo taxi" into the search engine. My wife was presented with the first 10 results out of over 3 million. Quickly scanning the Google results page, she saw "Buffalo Taxi Cab" (second from the top) and the URL www.buffalotaxicab.com. And that's what she clicked on. And that's who got my wife's business. (Yes, even with the crappy, one-page Website that currently resides there.)

I was intrigued by all of this, so I asked my wife how and why she chose this particular taxi company. She explained to me that the number one thing that got her attention was the fact that the company had "the best Website address." She went on to explain that, based on the fact that this company was using buffalotaxicab.com as their domain, she figured they were "legitimate" and "had their act together."

My wife is right, of course. buffalotaxicab.com is a terrific generic domain name that not only clearly explains what the company has to offer, it is intuitive from a type-in perspective, and it is also loaded with the keywords that are ideal for high search engine ranking.

The thing I found most interesting was that the clever company that owned this domain name consists of just two guys with two cabs. But by having this great generic domain name, two guys with two cabs beat out dozens of larger competitors for my wife's business.

Way to go, guys. And thanks for planning ahead, honey.

Looking for Marketers to Participate in the 2008 Word of Mouth Survey

Sean Moffitt alerts us to the 2008 Word of Mouth Marketing Survey ...

We (Agent Wildfire) are polling over 300 marketers, media, communications, digital and business people on the 14 questions that we'd love to learn more about with respect to key decision maker's attitudes, behaviors and opinions on the world of word of mouth and social media.

We'd be happy to share the results once completed and  we've also given respondents a chance to win one of 12 authoritative books on the subject as a small potential token of our appreciation.

Take the 2008 Word of Mouth Survey.

Thank you in advance for participating in the survey, the survey  should take 10 minutes to complete.

Once Sean has compiled the results, we'll share them with the One Degree community.

July 21, 2008

News Flash - Social Media Group Acquires Livingston Communications

We're taking a quick break from our break to share some great news from Maggie Fox's Social Media Group.  SMG has acquired Livingston Communications, one of the leading social public relations firms in the Washington DC area.

With the acquisition, SMG's staff grows to 20 with offices in Toronto, Calgary and Washington DC.

Geoff Livingston, currently CEO of Livingston Communications and author of Now is Gone: A Primer on New Media for Executives and Entrepreneurs becomes Executive Vice President for Social Media Group and will continue to head the Washington DC office.

Included in the acquisition are the popular Buzz Bin blog as well as the BlogPotomac conference.

"I am absolutely thrilled that Geoff Livingston and his team will be joining SMG. Geoff is one of the industry’s most highly respected thought leaders. Adding his social PR practice to our already comprehensive services creates a social media offering capable of serving any Global 2000 company, rivaling every traditional communications agency or consulting firm’s ‘social media practice’,” said Maggie Fox, CEO of Social Media Group. “Together our combined assets position our company as the largest independent and most experienced social media firm globally."

More details can be found on SMG's site as well as on the Buzz Bin blog.

Congrats to Maggie and the entire team at Social Media Group!  Great to see Canadians taking over the world :)

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