Are You Reaching 75% of Online Canadians?
The study delivers numbers that reveal how Canadians use search, how they feel about advertiser transparency and what they're likely to click on in the search results.
In reading through the full press release, I found the wording about Canadians' reactions to "paid search advertisements" confusing. Apparently, 62% of them "very skeptical" of paid advertisements in their search results. But 44% of them are clicking on the ads. Are they skeptical? Are they clicking? Are they clicking in a skeptical manner? If you have any insights, please feel free to share them in the comments.
This quote, however, came through loud and clear:
"Three-quarters of online Canadians indicate they can usually find what they are looking for on the first page of search results." [emphasis added]
That's right - 75% of online Canadians are finding what they need on the first page of their search. This means that optimizing your site for search is more important than ever. You can't afford to be on page three!
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