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Posts from September 2008

September 30, 2008

Wrap Up of MIXX Canada 2008 in Toronto

Mixxlogo The Interactive Advertising Bureau of Canada kicked off its annual MIXX Canada conference series in Toronto on Sept. 29. On the menu was a tasty mix of digital marketing issues ranging from how General Motors is making the most of social media to the latest developments in search and mobile marketing. Conference highlights:

  • General Motors’ social media website, www.igotshotgun.com, takes consumers behind events the automaker sponsors, such as the Toronto International Film Festival, and lets them watch interviews with celebrities and create their own blogs. GM also relaunched www.gmnext.com as the landing page for its social media interactions including blogs, photos, videos and a wiki. GM is developing relationships with bloggers, citizen journalists and websites like www.blogher.com, which already reach GM’s target audience, according to Natalie Johnson, manager of social media for General Motors’ Global Technology Group. She said the future of social media includes deeper partnerships, tighter integration, continued experimentation and refined metrics and measurement.
  • Mobile is on the verge of reaching its full potential, said Jacques Hervé Roubert, president and CEO of Nurun. The Quebecor-owned company created a L’Oréal Paris application, with original content, specifically for the iPhone when it launched in Europe last year. Roubert advises marketers to create content specifically for mobile, integrate mobile immediately into their marketing strategies, understand how consumers are using mobile, learn how relevance leads to personalization, and not to be afraid to experiment.
  • A huge opportunity for mobile search is in localization. “Mobile has knowledge of location, so it’s got more and different context than a desktop,” said Marc Donner, engineering director with Google in New York. Martin Stoddart, senior product manager, Microsoft Live Search, said the next phase in the evolution of search will include rich semantics and user experience, the economic model will look to paid engagement and consumer reward, and the customer will be much more experienced and savvy in understanding search.
  • David Friedman, president of Avenue A / Razorfish, Central Region, commented that too many organizations treat digital as a new silo with its own marketing budget when, in fact, digital isn’t the only marketing channel for most organizations. On the future of the banner, Friedman said it “still matters whether people click or not,” and that rich media banners will make it even more important. He said that search gets far too much credit for conversions: “Search is often the last click prior to a sale, but the banner does influence the sale. When you look more at the touch-points and the purchase funnel, you will see that the banner plays an important part.”

The MIXX Canada series hits Montreal on Oct. 6 for a full day, then runs half-days in major cities across the country through October. Go to www.mixxcanada.com for details.

Wendy Robertson on Marketing Performance Management at MIXX Canada 2008

Wendy Robertson is the founder of Kneebone Inc., a firm that provides marketing performance measurement and forecasting.  I sat down with her at MIXX Canada 2008 in Toronto to chat about the importance of performance measurement ...

Natalie Johnson on Social Media at General Motors at MIXX Canada 2008 in Toronto

Natalie Johnson is the Manager of Social Media for General Motors Global Technology Group.  I sat down with her at MIXX Canada 2008 in Toronto to chat about the personalization of social media and its future ...

September 29, 2008

Mini Book Expo: Business Edition Round-Up

Mbebe_logo Thanks to all of you who are participating in the Mini Book Expo: Business Edition! Your addresses are being submitted to the publishers as I type and you should be getting your books soon. We look forward to reading your reviews!

Addresses and Confirmation

If you claimed a book and did not receive a confirmation email, please email me at [email protected]

If you received a confirmation email but did not fill out the address form in that email, please do so a.s.a.p.! And if you lost the email, drop me a line and I'll set you up.

Books Still Available

The claiming is not over! We'll be running MBE:BE here at OneDegree until October 30th. So if you missed out on the first round, here are the books that are still available to be claimed (remember - if you've already claimed 2, you're at your limit!):

            

What Do You Wish Your Agency Could Do?

Magicwandcropped Earlier this month, Sapient conducted a survey of 200 CMOs and senior marketing professionals trying to gain insight into what they wanted from their agencies.  Based on the results, Sapient Interactive put together a Top 10 Wish List for Agencies of the Future.

1. Greater knowledge of the digital space. With more than a third of marketers surveyed revealing that they are not confident that their current agency is well-positioned to take their brand through the uncharted waters of online digital marketing and interactive advertising, it’s clear that agencies need to have a greater knowledge of the digital space in order to thrive. In fact, nearly half (45 percent) of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns. Further, when it comes to an agency’s area of expertise, 79% of respondents rated “interactive/digital” functions as ‘important/very important.’

2. More use of “pull interactions.” When trying to engage consumers with their brand, 90 percent of respondents agree that it is becoming increasingly important that their agency uses ‘pull interactions’ such as social media and online communities rather than traditional ‘push’ campaigns.

3. Leverage virtual communities. An overwhelming 94 percent of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.

4. Agency executives using the technology they are recommending. Ninety-two percent of respondents said it was ‘somewhat’ or ‘very’ important that agency employees use the technologies that they are recommending. For example, it is important that agency executives regularly use Facebook, Flickr, wikis, blogs, etc. in their personal social media mix.

5. Chief Digital Officers make agencies more appealing. Forty-three percent of marketers surveyed said that agencies with chief digital officers are more appealing than those without.

Continue reading "What Do You Wish Your Agency Could Do?" »

Monitoring Your Brand Online

If you're going to participate in the social media space, monitoring for online mentions is the essential first step. Before you start building strategies and figuring out creative and snazzy ways to "go viral", you've got to listen to find our what your brand advocates and detractors are saying.

I'm here to tell you that it doesn't cost a cent to get started and through the wonder of RSS it only takes a few minutes to get yourself set up.

Start with a quick brainstorm of all the relevant key words for your brand. In addition to your brand name, generate a quick list of your key executives and company spokespeople. Next, list competing brands and related key words and names. You know your brand inside and out so consider and issues relevant to your business that you're tracking. Finally, are there industry or vertical keywords that are relevant?

Keyword_brainstorm_2  
Next, get yourself set up with a feed reader. There are many, many options and folks tend to get pretty passionate about their favourites. You've got to decide what works for you. You can download a program, read feeds inside your desktop email client, or opt for a web-based and/or mobile service. I use Fastladder for monitoring. It is fast, bosses around a large number of feeds really well and includes handy browser buttons for Firefox.

Now comes the time to test your keywords by running some searches. The first stop is Google Blog Search.

Google_blog_search_2  

Now you're going to prune your list and modify your search queries so they yield the most accurate results. Once you're satisfied, subscribe to the RSS feed of that search query using your feedreader. (Take a look at this Common Craft video for instructions if you're not sure how).

Repeat this step for your entire set of keywords.

I monitor keywords across multiple search tools. Often different search tools (with different search algorithms) pick up different results. Lots of times, you will end up with duplication. As you read your monitoring feeds, you'll continue to edit your search terms and add additional feeds. Other Search services I use include: Twitter Search, Technorati, and Ice Rocket. Again, there are a lot of options out there. Just this week, I found out about Social Mention.

Once you're set up and monitoring the real fun begins - online reputation management, blogger relations, community-building - it all starts with listening.

September 25, 2008

Oct 4-5 - WordCamp Toronto - Toronto

September 23, 2008

How to Speak Directly to Customers' Buy Buttons

September 22, 2008

Join in and Celebrate OneWebDay

OneWebDayToday is OneWebDay, an Earth Day for the Internet. The idea behind OneWebDay is "to encourage people to think of themselves as responsible for the Internet, and to take good and visible actions on Sept. 22 that celebrate the positive impact of the Internet on the world."

As a communications person, I truly believe the Internet has altered my destiny. I came out of journalism school and went into PR ten years ago. I was totally into the potential of Internet to enable real dialogue. (There wasn't much relating in public relations during the mass media era.) I learned all I could and applied it to my professional life. I believe I am extremely fortunate to have the opportunity to practice communications during such a transformative time.

There are OneWebDay events happening around the globe today. Given how essential the Internet is to our world, I think it's important to take a moment for reflection and to dream a bit today. Let's celebrate OneWebDay together. Please leave a comment and share:

  • Amazing ways the web has changed the world
  • How web has changed your world
  • Ways you'd like to see the web change the world

September 19, 2008

The Customer Rules, Closing the Innovation Gap, and Ikonica (MBE:BE)

Three titles for today's release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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The Customer Rules: The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by C.Britt Beemer & Robert L. Shook

Courtesy of McGraw Hill

The_customer_rules Market-research guru C. Britt Beemer and bestselling author Robert L. Shook, combine case studies of the world's leading customer service companies with data from proprietary market research to show you how to win strong customer loyalty and build life-long relationships.

With The Customer Rules, you will be privy to never-before-published consumer research that identifies what consumers are thinking that you need to know. Yes, your gut instinct may be right on target--sometimes--but often your intuition just won't cut it. The book's solid research removes the guesswork from establishing customer loyalty. Beemer and Shook show you how to emulate the best-in-class companies such as Four Seasons, Chubb, Lexus, NetJets and Edward Jones. They explain how to cater to your customer's needs, win market share, and generate a healthy bottom line.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (August 27, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy by Judy Estrin

Courtesy of McGraw Hill

Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught?

Closing_the_innovation_gap In Closing the Innovation Gap, Judith Estrin provides the answers to these and other questions critical to our future. A technology pioneer and business leader, Estrin describes what will be required to reignite the spark of innovation in business, education, and government--ensuring our long-term success in the global economy. Innovation does not occur in a vacuum. It grows from the interplay of three drivers of creative change--research, development, and application. Estrin calls this dynamic the “Innovation Ecosystem,” explaining how these communities work together to create sustainable innovation. Leaders in business and public service “must think beyond short-term financial results and understand the impact of globalization and an accelerated pace of change on future economic growth,” says Estrin.

With Closing the Innovation Gap as your guide, business leaders will gain key insights into identifying their needs, asking the right questions, testing new ideas, and successfully leading their organization to the frontiers of twenty-first-century innovation.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (September 7, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Ikonica: A Field Guide to Canada's Brandscape by Jeanette Hanna and Alan Middleton

Courtesy of Douglas McIntyre

Ikonica Ikonica is the first exploration of Canada’s rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Blackberry. This visually stunning tour of Canada’s branding environment highlights the prime movers, the triumphs and the failures.

Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like the Four Seasons Hotels to domestic upstarts like WestJet. The heart of the book is more than thirty interviews with a “who’s who” of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain) and William Thorsell (Royal Ontario Museum). The authors’ provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Douglas & McIntyre (September 1, 2008)
  • Shipping within Canada & US sponsored by Douglas McIntyre

September 18, 2008

Founders of PodCamp See a Bright Future

I don’t think when Chris Brogan and Christopher S. Penn  started PodCamp Boston in September 2006 that they knew they were starting a movement. But a mere two years later, PodCamp is a worldwide phenomenon for creators of new media and an inspiration to participants.

Last February, at PodCamp Toronto, approximately 60% of those in Chris Brogan’s opening session, Social Media & Networking Starter Guide, were attending their first PodCamp. “It’s really heartening to see the interest in podcasting and new media growing, to me that’s a big success story in itself,” said Jay Moonah, one of the PodCamp Toronto organizers.

With the first PodCamp Montreal kicking off this weekend, it’s a perfect time to talk to Chris and Chris about the growth of the event, and where they see it going.

Continue reading "Founders of PodCamp See a Bright Future" »

How We Lead Matters, Customer Obsession and Just Good Business (MBE:BE)

Three titles for today's release (total of 9 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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How We Lead Matters: Reflections on a Life of Leadership by Marilyn Carlson Nelson

Courtesy of McGraw Hill

How_we_lead_matters Marilyn Carlson Nelson has achieved global recognition for the Carlson brands of hotels, restaurants, cruise, travel, and marketing services. But that's only part of the story.

This thoughtful book offers a surprisingly personal glimpse into a multi-faceted woman who happens to be one of the most successful CEOs in the world. She describes the thrill of flying in an F16 over Death Valley (without getting sick), and throwing a barbeque for the KGB (who preferred vodka to the traditional beer). She shares the difficulty of making choices and sacrifices to run her family's business, and the heartbreak of losing a child.

Her insights are sprinkled with the timeless words of Mahatma Gandhi, Anne Frank, Oscar Wilde, Albert Einstein, Mark Twain, and others, as she talks about what it's like to be a woman in today's business world, while reflecting on an engaging array of subjects-from equal rights to corporate wrongs to motherhood. Most compelling of all, she reveals how a meaningful legacy is built one day at a time.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (August 21, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo and Ricardo Pomeranz

Courtesy of McGraw Hill

Customer_obsession Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins' breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (October 3, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand by Kellie McElhaney

Courtesy of Raincoast Books

Just_good_business Corporate Social Responsibility can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage?

In Just Good Business, author Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding.

Full description and author bio at MiniBookExpo.

September 17, 2008

Grapevine, Disrupting Class and The Red Rubber Ball at Work (MBE:BE)

Three titles for today's release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter

Courtesy of Penguin Group (Canada)

Grapevine Word of mouth is an amazingly powerful force — but how does it really work?  Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love,

Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Portfolio Trade (June 24, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton M. Christensen, Curtis W. Johnson and Michael B. Horn

Courtesy of McGraw Hill

Disrupting_class WARNING: THIS BOOK WILL CHALLENGE EVERYTHING YOU EVER LEARNED-ABOUT LEARNING

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (May 14, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play by Kevin Carroll

Courtesy of McGraw Hill

Red_rubber_ball_at_work_2 Play. It's building a fort out of a refrigerator box or daydreaming new worlds. But, according to Kevin Carroll--the bestselling author of Rules of the Red Rubber Ball -- it's also the foundation for tackling your biggest challenges at work, from innovation and leadership to risk-taking and problem-solving.

In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball (2007), Carroll switches the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: Entrepreneur Press; 1 edition (April 29, 2009)
  • Shipping within Canada & US sponsored by McGraw Hill

September 16, 2008

PodCamp Comes to Montreal

Podcampmtl_en This weekend, new media comes to town with the first PodCamp Montreal.   For the uninitiated, PodCamp is an "unconference" where people come together to share knowledge and engage in open discussion about video and audio podcasting, blogging, social media and social networking. The do-it-yourself nature and collaborative attitude of the event makes PodCamp very different from other conferences.

Most PodCamps are free to attend and free to present. Want to run a session? Just sign up! I'm running a session on using Twitter to build and monitor your personal brand.

In Montreal, PodCamp will be bilingual with presentations in French and English. In a session and decide you want to leave for something else? Then go! One of the tenets of PodCamp is the rule of two feet; you are free, at any time, to leave a session for whatever reason.  With so many enthusiasts in one place, despite an incredible session schedule, many of the best discussions happen in the hallways, and spontaneous circle discussions could break out at any time.

PodCamp is an inspiring place to be. But don’t take it from me. I asked Canadian podcasters attending the event this weekend to complete statement: “For me, PodCamp is…”

Continue reading "PodCamp Comes to Montreal" »

Relevance, Why Mexicans Don't Drink Molson, How to Succeed In Business Using LinkedIn (MBE:BE)

Three new titles for today's release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Relevance: Making Stuff That Matters by Tim Manners

Courtesy of Penguin Group (Canada)

Relevance After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives.

The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: Portfolio (September 18, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

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Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity by Andrea Mandel-Campbell

Courtesy of Douglas McIntyre

Why_mexicans_dont_drink_molson Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Douglas & McIntyre (January 4, 2007)
  • Shipping within Canada & US sponsored by Douglas McIntyre

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How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site by Eric Butow and Kathleen Taylor

Courtesy of Raincoast Books

How_to_succeed_in_business_using_li Hailed as the "MySpace" for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field.

How to Succeed in Business Using LinkedIn takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.

Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: AMACOM (August 27, 2008)
  • Shipping within Canada & U.S. sponsored by Raincoast Books and AMACOM.

Think You're Optimized? Not Without Split Testing

September 15, 2008

Sept 24 - Web Analytics Wednesday - Toronto

Please join us at Bar Wellington on September the 24th at 6PM for another great Web Analytics Wednesday event in Toronto!

All are welcome to join our informal gathering, regardless of title or experience. Web Analytics Wednesday Toronto brings together some of the leading minds in the Web, search, social, and mobile measurement spaces. And we're always happy to meet new people. See you September 24th!

Date:  Wednesday, September 24, 2008
Time:  6:00 PM
Venue: Bar Wellington - 520 Wellington Street West, Toronto

The World is Curved, One Hell of a Ride and The She Spot (MBE:BE)

Two titles for today's release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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The World Is Curved: Hidden Dangers to the Global Economy by David M. Smick

Courtesy of Penguin Group (Canada)

The_world_is_curved David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, he has conferred with central bankers (such as Alan Greenspan and Ben Bernanke) and advised top Wall Street executives and investors, from George Soros to Michael Steinhardt to Stan Druckenmiller. Political leaders (from Bill Bradley to Jack Kemp) have regularly sought his policy advice.

The World Is Curved picks up where Thomas Friedman’s The World Is Flat left off, taking readers on an insider’s tour through the private offices of central bankers, finance ministers, even prime ministers. Smick reveals how today’s risky environment came to be—and why the mortgage mess is a symptom of potentially far more devastating trouble. He wrestles with the two questions on everyone’s mind: How bad could things really get in today’s volatile economy? And what can we do about it?

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: Portfolio Hardcover (September 4, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

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One Hell of a Ride: How Craig Dobbin Built the World's Largest Helicopter Company by John Lawrence Reynolds

Courtesy of Douglas & McIntyre

One_hell_of_a_ride One Hell of a Ride traces the life, triumphs and tragedy of Craig Laurence Dobbin, weaving a tale that is inspiring, amusing, tragic and, like its subject, never less than gripping. Dobbin was an irrepressible Newfoundlander who counted prime ministers and U.S. presidents among his friends, teetered on the edge of bankruptcy for much of his life, and remains a legend among all who knew him.

Born during the Great Depression, Dobbin built a small empire in real estate and discovered the joy of fishing in remote salmon pools. To reach these he bought a helicopter. Ten years later, he was running CHC Helicopters, a public corporation earning hundreds of millions of dollars annually, most from ferrying men and equipment to offshore oil platforms. He soon grew the company into the largest operation of its kind in the world.

When he died in October 2006, Dobbin left behind a legacy of business and personal achievements unmatched by any Canadian of his time. Everyone who dealt with him agrees: they will never see his like again.

Full description and author bio at MiniBookExpo.

  • 5 copies 4 copies available
  • Publisher: Douglas & McIntyre (Aug 25 2008)
  • Shipping within Canada & US sponsored by Douglas & McIntyre

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The She Spot: Why Women Are the Market for Changing the World, and How to Reach Them by Lisa Witter and Lisa Chen

Courtesy of Raincoast Books

The_she_spot_2 In this practical, inspiring guide, Lisa Witter and Lisa Chen of public relations powerhouse Fenton Communications offer nonprofit organizations key recommendations for leveraging the power of women to promote positive change through advocacy, fundraising and the ballot box.

The She Spot
incorporates real-life case studies of successful woman-focused marketing campaigns from the corporate world as well as nonprofits and advocacy organizations, and offers specific steps and actions that organizations can take to communicate more effectively with women.

Full description and author bios at MiniBookExpo.

September 12, 2008

Planet Google, Tribes and Stick to Drawing Comics Monkey Brain! (MBE:BE)

Three titles for today's release (total of 12 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Planet Google: One Company's Audacious Plan To Organize Everything We Know by Randall Stross

Courtesy of Simon & Schuster Canada

Planet_google Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?

The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?

Full description and author bio at MiniBookExpo.

  • 2 copies available This book is CLAIMED
  • Publisher: Free Press (September 23, 2008)
  • Shipping within Canada sponsored by Simon & Schuster Canada

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Tribes: We Need You to Lead Us by Seth Godin

Courtesy of Penguin Group (Canada)

Tribes If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about.

You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face.

You know about the way it feels to go back to the church where you grew up.

You know about the real power of a brand.

According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time.

Tribes (the book) will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Portfolio (October 16, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

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Stick to Drawing Comics, Monkey Brain! by Scott Adams

Courtesy of Penguin Group (Canada)

Stick_to_drawing_comics Everyone knows Scott Adams, the creator of Dilbert, as the king of workplace humour. His insights into the crazy world of business have long been on display in his hugely popular comic strip and bestselling books like The Dilbert Principle. But there’s much more to life than work, and it turns out that the man behind Dogbert and the Pointy-Haired Boss has an equally outrageous take on life outside the cubicle.

Adams ventures into uncharted territory in this collection of more than 150 short pieces—on everything from lunar real estate to serial killers, not to mention politics, religion, dating, underwear, alien life, and the menace of car singing. He isn’t afraid to confront the most pressing questions of our day, such as the pros and cons of toothpaste smuggling, why kangaroos don’t drive cars, and whether Jesus would approve of your second iPod.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Portfolio Trade; (September 30, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

September 11, 2008

Buying In, How Toyota Became #1 and Grown Up Digital (MBE:BE)

Three titles for today's release (total of 9 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

Courtesy of Random House

Buying_in Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.

In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.

Full description and author bio at MiniBookExpo.

  • 1 copy available This book is CLAIMED
  • Publisher: Random House (June 3, 2008)
  • Shipping within Canada sponsored by Random House

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How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company by David Magee

Courtesy of Penguin Group (Canada)

How_toyota_became_1 Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Portfolio Trade (October 28, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)

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Grown Up Digital: How the Net Generation is Changing YOUR World by Don Tapscott

Courtesy of McGraw Hill

Grownup_digital From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society. In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents.

In a fascinating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its members turns 30, enters the workforce and marketplace, and establishes their roles as life-long learners and contributors to society. Based on a $4 million research project he led, Tapscott investigates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and governments by looking at how they learn and work, and what power and influence they hold.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (November 14, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

September 10, 2008

Buyology, Click and Search Engine Marketing (MBE:BE)

Three titles for today's release (total of 19 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

Courtesy of Random House

Buyology How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Full description and author bio at MiniBookExpo.

  • 1 copy available This book is CLAIMED.
  • Publisher: Doubleday Business (October 21, 2008)
  • Shipping within Canada sponsored by Random House

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Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer

Courtesy of Hyperion

Click What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click. 

Full description and author bio at MiniBookExpo.

  • 15 copies available This book is CLAIMED
  • Publisher: Hyperion (September 2, 2008)
  • Shipping within Canada & US sponsored by Hyperion

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Search Engine Marketing: Proven strategies for leveraging SEO, PPC advertising, and Web analytics by Andreas Ramos & Stephanie Cota

Courtesy of McGraw Hill

Search_engine_marketing Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales. This is the definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics -- the three critical tools marketing experts need to understand as marketing and sales move to the Internet.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill Osborne Media; 1 edition (November 17, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

September 09, 2008

Think, The Way Ahead and The Pirates Dilemma (MBE:BE)

Three titles for today's release (total of 8 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Think! Why Crucial Decisions Can't Be Made in the Blink of an Eye by Michael R. LeGault
Courtesy of Simon & Schuster Canada

Think Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, LeGault argues, it comes as no surprise that sharp, incisive reasoning has become a lost art in the daily life of people everywhere.

Somewhere along the line, the Age of Reason morphed into the Age of Emotion; this systemic erosion is costing time, money, jobs, and lives in the twenty-first century, leading to less fulfilment and growing dysfunction. LeGault provides a bold, controversial, and objective analysis of the causes and solutions for some of the biggest problems facing Western culture in the 21st century. From the over- load of reality TV shows and gossip magazines that have rendered curiosity of the mind and spirit obsolete to permissive parenting and low standards that have caused an academic crisis among our children, LeGault looks at all aspects of modern lives and points to how and where it all went wrong.

Full description and author bio at MiniBookExpo.

  • 1 copy available This book is CLAIMED.
  • Publisher: Threshold Editions (October 24, 2006)
  • Shipping within Canada sponsored by Simon & Schuster Canada

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The Way Ahead: Meeting Canada's Productivity Challenge (Governance Series) by Tom Brzustowski

Courtesy of University of Ottawa Press

The_way_ahead Canada is a prosperous country, but this prosperity is being stressed by demographics, pressures on the public purse, and low productivity growth. To maintain the nation's high quality of life, prosperity must increase while remaining sustainable.

Ultimately, increasing prosperity will require a new level of understanding, strategic coherence, and mutual support between the private and public sectors in Canada, a challenge that the author feels Canada is prepared to and absolutely must face.

The Way Ahead articulates a strategy to strengthen the Canadian economy, focusing on innovation and productivity that will ensure and increase prosperity in the 21st century.

Full description and author bio at MiniBookExpo.

  • 5 copies 4 copies available
  • Publisher: University of Ottawa Press (January 22, 2008)
  • Shipping within Canada & the US sponsored by University of Ottawa Press

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The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason

Courtesy of Simon Schuster Canada

The_pirates_dilemma In The Pirate's Dilemma, VICE magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society.

Mason brings a passion and a breadth of intelligence to questions such as the following: How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual.

Full description and author bio at MiniBookExpo.

  • 2 copies available This book is CLAIMED. 
  • Publisher: Free Press (January 8, 2008)
  • Shipping within Canada sponsored by Simon Schuster Canada

The Right (and Wrong) Way to Use Testimonials

September 08, 2008

Twitter Fiction: 6 lessons learned from Tweeting like a Mad Man

Twitter_mad_men A few weeks ago, characters from the show Mad Men started showing up on Twitter.  Fans of the show were immediately fascinated. In a very short period of time, hundreds of fans were following these characters and having conversations with them. The whole affair was widely considered a brilliant marketing play by the show.

It turned out the characters were actually just fans, and not in any way endorsed by AMC, the media company that produces Mad Men. I should know, since I was one of those characters.

This is a short article highlighting some lessons learned and how you can apply them to your own marketing efforts.

1. Let your fans be fans.

Let's get the obvious lesson out of the way.  When your fans decide to do your marketing for you, don't attack them.  If you're worried that they might affect the integrity of your brand (a fair concern), be polite and respectful in working something out with them.  By no means should you take legal action.

2. People love to be connected to the people that they love.

The reason the Mad Men Twitter experiment was (and continues to be) so popular with fans is that they love the characters.  They wanted more of them.  The question you need to ask yourself is, "Do people love me?"  If the answer is yes, give them what they want.  Be accessible to them.  Whether you're a real person or simply a work of fiction, whether you are based in the present or in the 1960s (prior to the existence of the Web), if people love you then you should really give them more.

3. Twitter is low-committal.

Since we've already established that it's wise to be connected to your fans, there's an evident issue of what the best medium is for making those connections.  You probably shouldn't give them your cell phone number, for example.  With Twitter, people are restricted to 140 characters, and so are your responses.  It's hard to be less committed than that.

4. Less is more.

Even with Twitter, it's possible to overdo it. What became obvious from the feedback we were receiving as fake Mad Men characters was that some of us were writing far too much.  Don_Draper, for example, has been frequently congratulated on being rather sparse with his comments. The idea is to give glimpses into your life (real or fake), not use Twitter as a personal diary.

5. Twitter is great filler.

Especially when it comes to anything that has a scheduled publishing format (like TV, radio, magazines), your biggest fans want something to carry them over while they await the next release.  Dropping clues about what's coming up in the next episode make for excellent entertainment.  Even as fans, many of the Mad Men characters became very skilled in pulling out little clues that the show had released about the next episode and using them as fuel for their posts.  This gives the Twitter characters a feeling of continuity.

6. Have fun.

Twitter is a social platform.  No one cares about your press releases.  We want to get in your head.  It's personal, it's invasive, and if you have a problem with that then you should consider staying out of this game.

Codfathers, Bizzwords, and Vulcans, Earthlings and Marketing ROI (MBE:BE)

Three titles for today's release (total of 14 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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The Codfathers: Lessons from the Atlantic Business Elite by Gordon Pitts

Courtesy of Key Porter

The_codfathers_2 Around the globe, Canadian business leaders are known for their effective management style: patient, polite, often undemonstrative, they are great networkers and deeply committed to operations. What are the roots of this management style, and how did it become the gold standard for Canadian business leaders?

Based on in-depth interviews with Maritime business leaders, The Atlantic Connection provides a window on the notoriously secretive world of the Irvings, the McCains, the Sobeys, and other business tycoons. It examines the power networks built around former New Brunswick premier, Frank McKenna, who is now bringing the Maritime Mafia into the corridors of power in Washington, D.C. This export of entrepreneurial talent from the Maritimes is one of corporate Canada’s best-kept secrets.

Full description and author bio at MiniBookExpo.

  • 2 copies available This book is CLAIMED
  • Publisher: Key Porter Books (Sep 13 2008)
  • Shipping within Canada & US sponsored by Key Porter

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BizzWords: From Ad Creep to Zero Drag, a Guide to Today's Emerging Vocabulary by Gregory Bergman

Courtesy of Adams Media

Bizzwords There's language . . . and then there is the language of business. In today's offices, you're as likely to hear kitchen-sinked or ticker shock as capitalization and balance sheet. With the international marketplace and the prevalence of text messaging, the vocabulary of business is constantly evolving. This evolution has left many a step behind, wondering:

    * Should you blush if your boss tells you to put some pants on it?
    * Could you be fired for frazzing?
    * What's the correct reaction to a bozo explosion?
    * How does a dot snot act around the office?

You will find answers to these questions and more in BizzWords, defining the new buzzwords of business. Written in a sophisticated and slightly irreverent style, BizzWords is an engaging guide to today's essential, edgy business terms and expressions.

Full description and author bio at MiniBookExpo.

  • 10 copies available This book is CLAIMED
  • Publisher: Adams Media (July 1, 2008)
  • Shipping within Canada & US sponsored by Adams Media

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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet by David Rutherford & Jonathan Knowles

Courtesy of Wilfrid Laurier University Press

Vulcans_earthlings_and_marketing_ro Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It’s a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question “Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?”

Full description and author bios at MiniBookExpo.

  • 2 copies available This book is CLAIMED
  • Publisher: Wilfrid Laurier University Press (December 14, 2007)
  • Shipping Worldwide sponsored by Wilfrid Laurier University Press

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