Significant Google Analytics Segmentation Enhancements
It’s been a great eMetrics Marketing Optimization Summit in Washington D.C. with mind-expanding sessions and wonderfully open conversations.
But I have to say that Google’s announcement today was monumental.
Google Analytics evangelist Avinash Kaushik excitedly unveiled six new capabilities in Google Analytics, “Raising the Bar” as he said, yet again. His excitement was well justified.
The significant upgrades include:
- New login interface that allows comparisons of all accounts
- New “motion charts” that allow the correlation of multiple metrics in more than 2 dimensions, with a slidebar, facilitating dynamic analysis.
- Adsense data now available in Google Analytics
- Custom reporting, with a report builder and the ability to store different reports for different manager levels, as you desire
- Advanced visitor segmentation
- The Google Analytics API - export data to databases or to create your own custom dashboards
All these capabilities are available now. More details on the Google Analytics Blog, including demos (thank you, Jeff).
As those in my WAA BaseCamp session on Monday and eMetrics session yesterday have probably noted, segmentation was, in my opinion, one of the major deficiencies in Google that would cause most enterprises serious about web analytics to outgrow Google Analytics in 12-18 months. This barrier may have now been overcome.
Thank you Avinash for creating your “list”, pushing for the changes, and to the Google Analytics development team for taking this live.