« November 2008 | Main | January 2009 »

Posts from December 2008

December 19, 2008

Happy Holidays and a Delightful New Year!


Well, that's it for 2008!  We're taking the rest of the year off and will see you in 2009.  Many thanks to our wonderful contributors, our fantastic sponsors and to those of you who read One Degree!  Our best wishes for a safe and joyful holiday season!

Photo Credit: Chris_J

Portable Office - Alexa Clark's 2008 Favourite Thing

It's ironic for a professional critic to have a hard time picking her one favourite thing, but these kinds of questions are always a challenge for me. I like lots of things for lots of different reasons, so I have chosen to interpret this challenge with a little more flexibility than perhaps intended and hope I can sneak it in.

My favourite thing of 2008 is my Portable Office!

My portable office consists of a laptop, a smartphone, a camera, and of course all the requisite cables, plugs and power sources.  Since I need to work anywhere from the lobby of Le Germain to the wilds of a rural island in New Brunswick, I carry these three items with me everywhere and I've been doing it for years.

2008's upgrades have really made a huge difference in the load I'm carrying around, my connectivity and what I can accomplish while sitting on a beach (er... in a co-working space).

My 2008 cell phone the HTC S720 has let me wrangle orders, interviews and blog from a kayak a mile from shore. When in past years, these requests would have gone unnoticed for at least a week until I returned to the mainland.

Alexa's Portable Office

For more heavy lifting, without heavy lifting, I recently snagged an Acer AspireOne netbook. Yes those toy-looking ones they are selling on the Shopping Channel. No I didn't get the pink one.  I got mine in black.

Even with a six-cell battery & 160G harddrive it weights less then 3lbs. That's bigger than the drive on my workhorse Toshiba, but it weighs 5lbs LESS and lasts 5 hours longer. That's a delight since I don't have to constantly be trolling for power.

My camera, the Canon S5is, isn't all that small but since I can do video interview with it with the same ease as zooming in on the speakers at the front of the conference and snapping macro food photos, it really does cover a lot of bases.

With all of these tucked nicely into my slick new Golla laptop bag, I can carry my office around with me all day long without having to reach for any motrin at all (thought frankly I'm an advil girl).

Alexa blogs at Unsweetened. Her most popular post this year was Indigo Community Redux. Bob Crachett was planning to join the Indigo Community this year, but Scrooge kept bogarting the internet.

Byline for the iPod Touch - Kathryn Lagden's 2008 Favourite Thing

My favourite thing this year is a little app called Byline for the ipod Touch. (Yes, I went with the iPod Touch instead of the iPhone but that’s another discussion for another blog post).

Byline Screenshot This handy little app lets me read my Google RSS feeds offline. It stores up to 200 feeds (with images) and keeps track of what I’ve read, starred, and any notes I’ve added. When I’m next online it syncs up with Google reader so I don’t end up reading things twice.

For such a simple and easy to use app it’s had a pretty big impact on how I read feeds. Too often I was falling into the “mark all as read and start over” method of managing my feed reader. I subscribe to lots of great content but the days are busy and I just wasn’t finding time to keep up with it all.

Over the past week I’ve used Byline while lining up at the checkout in the library, in a doctor’s office waiting room, and waiting for takeout Thai food. Situations that used to make me fidget with impatience now pass quickly as I can easily flip through a few posts and usually find something interesting to read.

And living in Toronto, where Starbucks provides free Wi-Fi for cardholders, means I’m only ever 3 blocks from being able to jump online and sync up to get another 200 posts delivered to my fingertips. (One downside of being offline is not seeing the comments and discussion; I just read the original post. I usually star anything I want to follow up on and when I’m next online I can quickly scan my starred items and click through to review comments or add my own.)

I must confess that I didn’t do much research before purchasing this $4.99 app. I watched the video overview (below) and at a price point of a few dollars figured it didn’t really warrant further research and was quicker/easier to just try it out. Glad I did as I’ve finally found a way to keep up with all the great content I subscribe to.

Kathryn tweets as @klagden. Her most popular post this year was The New Front Page. Because not all of us are hanging out in fields getting our news alerts from choirs of angels.

More 2008 Holiday eCards

Ha!  I knew once I posted the first one, I'd get some more submissions :)

Twist Image created a fun video riff on It's a Wonderful Life, highlighting all their clients over the year.

Youthography made a mix tape

MixwitMixwit make a mixtapeMixwit mixtapes

Mighty offers a Then & Now holiday site of their staff - you can rate each team member with reindeers!


Continue reading "More 2008 Holiday eCards" »

December 18, 2008

Obama Mania - Mario Parisé's 2008 Favourite Thing

Barack-is-hope Is there any doubt that 2008 was the Year of Obama?  Never before have I seen a political candidate generate so much excitement. 

Amongst the many aspects of his campaign that can - rightfully - be praised as groundbreaking and progressive, the real secret to his success has been going back to basics.

In August 2007, I wrote that marketers needed to embrace the spirit of the web, not the technology.  It doesn't matter if someone comes out with the most amazing social network of all time; what matter is how it brings people together.

In the same way, we can pick apart and praise many of the technological achievements of Obama's campaign.  We can talk about his advanced paid search program, his remarkable usage of social media, even his willingness to experiment on the edges of technology with virtual worlds and in-game advertising.  But this would completely miss the point.

The reason President-Elect Barack Obama was able to take the nation by storm was because he connected people.

He did not use race to divide a nation; he used it to unite it.  He did not attack his opponent; he rose above him.  He did not dumb down his message; he made the complex simple.  Throughout his entire campaign, he stood proud not for himself, not for his own accomplishments, but for the accomplishments of the people.

Continue reading "Obama Mania - Mario Parisé's 2008 Favourite Thing" »

TwitterFox - CT Moore's 2008 Favourite Thing

I’ve found the one of the greatest strengths of Twitter is how easy it makes it to crowdsource your own personal network. From keeping tabs on what your contacts are doing and all the cool stuff they find, to being able to ask for help in real-time, Twitter is a great tool for helping you maintain your personal connections and strengthen them.

I often use Ping.fm to update my status/micro-blogs across multiple accounts all from one spot. This helped me maintain a profile across multiple networks through one interface. Well, when Ping.fm went down for a few days in October, I was suddenly at a loss on how to save time.

I decided to cut my losses, and focus on my Twitter account because, well, it’s the largest micro-blog network out there, and that’s where most of my contacts were. Suddenly, I was pulled into actually being social on Twitter. Of course, a disadvantage was how distracting it was to keep tabs on everything while I worked. Either I was constantly refreshing the page, or having to switch between windows to check updates through a Twitter desktop client.

Then I noticed how some people were updating via TwitterFox, and decided to check it out. TwitterFox is an add on for the Firefox browser that makes completely painless (and more time efficient) to be a Twitter-holic.


You simply install it on FireFox, give it your account info, and throughout your browsing session, there’s a blue Twitter icon in the bottom right-hand corner of your browser window. You can set the interval of when it pulls in the Tweets of your contacts, and whenever it does, they appear one at a time in small, unobtrusive bubbles in the bottom right-hand corner of your browser window. This lets you keep tabs on what your personal network is up to at a glance, while you continue to be productive online.

TwitterFox also lets you easily Tweet from your browser without leaving the page that you’re on. You simply click on the Twitter icon and a text box pops up, letting you type in whatever Tweet you have in mind. When that text box appears, there are also tabs for replies and direct messages, allowing you to have Tweet-based conversation with your contacts.

Essentially, having TwitterFox has not only made me more of a Twitter-holic, but it’s allowed to better crowd source my network, and be less distracted in doing so. By far, my favourite interwebs thing-a-ma-jigger in 2008.

Chris blogs at Gypsy Bandito. His most popular post this year was Choosing the Right Affiliate Marketing Partner. Thanks to his tips, Elmer the Elf is doing a roaring business in candycane shivs this year!

N2S on Being the Last to Know


Tweets and Twits

Twitter1 I just read a FaceBook post by Mitch Joel.

Mitch Joel: This sudden rash of bad marketing offers in reply emails when you start to follow certain people on Twitter is pretty sad (and bad).

I replied to Mitch and agree completely ...

Pete Mosley:  Watching all this Twittering is like a seeing a human without his/her skin. It's not pretty lookin' at all the gooey bits. Let alone the PR spins, obvious self promotion (Nominate ME!!!) and the "marketing" crapola. Plus, the 30 Tweets/30 minutes is just so not Cluetrain. They ain't tweets My Luv... me thinks they are cries for some well-needed therapy?

As y'all know, I am a Cluetrain guy. I have the rights and use the material in courses and lectures - and, I believe strongly in this wonderful thing we have called The Net. It is all about conversations.

I am watching - with great interest - Twitter; microblogging i.e. sending out updates and I noticed a couple of things ( I am researching this stuff for some clients and some talks I am preparing.)

Guy Kawasaki - yep, he is a stone-cold killer when it comes to all things Mac and Guerilla Marketing. However, if you are following Guy - like the 6 gazillion of us - he is using this Twitter thing as a self- promotional tool full stop. He calls it a weapon. Cluetrain states and quite rightly - "When did they turn marketing into a verb- with us as the object?"

He is non-stop all over us with his new AllTop.com site as well as his new book. Cool site fer sure. And I like his books - will probably get this one too. But OK we get it!!! Guy, you are becoming like a damn encyclopedia salesman. Hell, I know "trash and trinket" sales weasels that he makes look subtle! Take a smallish break Guy. We get it. Trust me, we get it. Ron Popeil would be embarrassed! Sometime ya have to know when you have made the sale. And when ya have to shut up!

Continue reading "Tweets and Twits" »

OneDegree Contributors - Winning Awards and Influencing People

Last week, we encouraged you to vote for the most influential woman in social media over at Profectio - now it's the men's turn!

Eight OneDegree contributors are among the nominees for Most Influential Man in Social Media:

Once again, we're delighted that so many of our contributors have been recognized as influencers in Canada's social media scene!  Congratulations, gentleman!

There will be a Final 3 - so please head over to Profectio and vote for your favourite influencerVoting closes December 31st!

Canadian Blog Awards

The results are in at the Canadian Blog Awards and a couple of OneDegree contributors are sporting some fine beaver bling (I look forward to the Google searches for that later).

There were some really excellent contenders in each category this year. So if you're looking for some fabulous new blogs to make out with under the RSS mistletoe, definitely check out all of the Canadian Blog Awards finalists - and congrats to the winners!

December 17, 2008

Shazam, Hippopost and Paying the Taxman - Sonia Carreno's 2008 Favourite Things

2008 was such a great year for adoption and innovation.  Here are three things that made me either smile or think hard about being online this year.

Favourite Application
Shazam ScreenshotPicking a favourite application is not easy.  I’m sure that there are applications that are more useful and some that may even end world hunger but I just can’t resist mentioning Shazam.

Think of all the times you’ve heard a song playing but didn’t know what it was. Whether on the car radio, a shopping mall, at a friend's house, or a bar, the Shazam application "listens" to the song for about 30 seconds, quickly scans it against its database of around 5 million songs and then sends a text message to your phone telling you the name of the artist and song title.  The iPhone application is hooked up to iTunes so the song is yours in under a minute. 

Shazam not only serves a cool purpose, it also speaks volumes about the progression of sophisticated search technology. Brilliant.

Notable Industry Realizations
While a big theme this year was about “letting go” and having marketers accept the uncontrollable nature of social media (there were some great talks from Unilever and General Motors on this topic in 2008), I found a more constructive theme warranted deeper reflection.

Continue reading "Shazam, Hippopost and Paying the Taxman - Sonia Carreno's 2008 Favourite Things" »

Tweetdeck - Rebecca Atkinson's 2008 Favourite Thing

My favourite thing of 2008:  Tweetdeck. While the community is abuzz about Twitter, I personally am a huge fan of the many applications that have been developed for it.  I especially find Tweetdeck to be one of the best applications.

Tweetdeck is a desktop application (built on Adobe Air so it is cross-platform compatable) that lets you keep track of your main tweetstream, public replies to you, tweets that include your @name and private direct messages all in a single interface.   But that's not all!

Tweetdeck SS

Do you follow a lot of people and find it hard to keep track of the conversations?

This is Tweetdeck's greatest strength. It allows you to segment or "bucket" the people you're following into groups. Tweekdeck collects the tweets from your group members into separate areas in the interface so that you can easily scan the conversations that are happening.  Tweetdeck's groups are totally self-defined so you can organize them according to what makes sense to you.

Tweetdeck was developed by @IainDodsworth and if you ask @Tweetdeck a question, or suggest an enhancement, they're really open to feedback and are quite responsive.

Rebecca blogs at The Direct Approach. Her most popular post this year was Increasing Subscribers is More than Offering Incentives. Of course, if your incentive is a lamp shaped like a sexy leg, your subscriber list is guaranteed to triple.

Things from Cultured Code - Leona Hobbs' 2008 Favourite Thing

As a maker of lists and a manager of projects, I have tried countless methods for task management and GTD. For me, the best (except for my trusty notebook and pen) is Things, task management software for Mac.

Things is simple software that blends into my workflow. I appreciate that it's not over-engineered and I don't feel forced to conform to someone else's ideas about task management.


Things 1.0 will be released at MacWorld Expo 2009 on January 6 and will carry a price tag of $49 (sign up to the newsletter before the release and get a 20% discount). I won't hesitate to pay for this gem. Oh, and Things is also the most popular paid to-do task manager for iPhone and iPod touch users.

Leona shares her internet finds at tumbleona. Her most popular post this year was Monitoring Your Brand Online.  A good read for those who want to see if they've been put on Santa's "naughty" list.

Wireless Spectrum Sale - Phil Barrett's 2008 Favourite Thing

Deathstar One of my favorite happenings of 2008 was the spectrum sale that ended in July.  Having Globalive, Shaw, Quebecor, Data & Auto-Visual Enterprises (DAVE) and Bragg Communications  join the consumer mobile market should bring lower prices, better service and more choice for consumers in 2009 and 2010.

More competition also means penetration of mobile in Canada should accelerate and reach nearly 100% within 3 years – which is great news for marketers looking for this channel to hit critical mass across all demographics.

Phil blogs at Burning the Bacon. His most popular post this year was Time to Decode the Mobile QR-code. We hear all the Whos down in Whoville love that QR-code!

Inspired By A Single Tweet - HoHoTo Redux

Monday night I attended an event built by a community for a community to support our community - #hohoto 


You may have heard of it.  If you are in Toronto, you were probably there too. The place was packed.

Inspired by a single tweet from @austinhill, #hohoto started as a great idea for Toronto's tech community to have a get together and raise a little money for charity. Then it turned into something epic. (And if you think I might be using that word a little loosely, we have someone using #hohoto as part of her PhD research.)

From the p#hohotoboothIn 2 short weeks, our community has raised $25,000 for Daily Bread Food Bank, becoming one of this year's top 5 third-party fundraisers. We sold out the Mod Club and built a black market for #hohoto tickets on twitter. We generated over 100 pages of tweets (twitter only lets you see 100 pages in search). Right before we lost count, we calculated #hohoto had raised approximately $15 per tweet. 

Leaders in the tech industry & social media community who weren't in Toronto sent in video shout outs to the crowd praising them for making a difference, and even Toronto's Mayor David Miller got his challenge in - for #hohoto to raise $25,000 by the end of the evening.  (Which with a little top of from Molson the next morning was met!)  #hohoto garnering mainstream media attention.  We even got the army's help in collecting all the food donations at the event.

Continue reading "Inspired By A Single Tweet - HoHoTo Redux" »

December 16, 2008

Google & SalesForce.com Integration - Simon Smith's 2008 Favourite Thing

Imagine running your entire business in the cloud--from your marketing campaigns through to your invoicing, with pretty charts to tell you how it's working all the way through.

Thanks to a growing partnership between Salesforce.com and Google, that's now a reality. My favorite thing this year was Google-Salesforce integration, which makes integrated marketing and reporting easy (and pretty cheap, all things considered).


If all goes well, I anticipate the partnership extending to Google Analytics (it already captures AdWords), and that means dashboard-level reporting for your most important metrics from a single screen. Retire early, and check up on your business every so often from your iPhone (or, more appropriately, your Android). 

Interested?  You can read more about their integration with Google AdWords and Integration with Google Apps. And Salesforce isn't stopping here. Already planned for 2009 is Facebook integration, Google Apps integration, and a complete cloud computing platform in which you can run your website and custom applications.

That's big.

Imagine, for example, knowing at a glance which customers make the most comments on your website's blog posts, or which customers are connected to other customers through Facebook. Seamless marketing at low cost with no servers to manage? It's coming.

Simon blogs, along with the Commune Media team, over at the Content Optimization Blog. Commune Media was a valued sponsor of One Degree this year and brought us a number of promo posts on SEO, content optimization and copywriting, the most popular of which was Six Simple Tricks to Boost AdWords Clicks.  Yukon Cornelius is going to use all of them in the hopes of getting some of the misfit toys new homes.

The Olympus LS-10 - Angela Kyrhul's 2008 Favourite Thing

Olympus ls-10 recorderI’d forgotten how much I liked Olympus products until the day I went shopping for a podcast-quality digital recorder and discovered the LS-10.

As a journalist, I’ve burned through countless tape recorders – from microcassettes to doorstop-sized models I used to record phone interviews. Usually, I wore out the gears by continually rewinding while transcribing notes. I bought my first Olympus, the Pearlcorder S810, about 20 years ago. A slick little number, it featured the latest technology: 24 cm-per-second tape speed and a cue mark button.

Well, I’ve fallen in love with Olympus all over again, and this time it’s the LS-10. It has tons of features I haven’t even used yet, but what sets it apart from other digital recorders in the same price range ($399) is how it feels in the hand. It has a compact, sleek and smooth aluminum body that, at 165 grams, has just enough weight to make you feel you’ve got a hardworking, professional piece of equipment.

The LCD screen is a good size, and there’s nothing wimpy about the navigation buttons. It has a 2 GB built-in memory as well as an SD slot. It even has a music folder where you can download songs and podcasts.

I use it to record my own podcasts and phone interviews, but it can easily handle situations like conferences where you want to zone in on a podium speaker. I love that the USB connection lets me easily transfer my recordings onto my Mac.

Now if only I could get it to transcribe my notes.

Angela tweets as @AngelPEK. Her most popular post this year was Globalive Mobile Aims to Yak with Mature Consumers. Mrs. Claus wasn't pleased to be referred to "mature"...but she IS thinking of finally getting a cellphone.

PodCamp, PAB and Podcasting - Eden Spodek's 2008 Favourites

Microphone When Kate asked me to share one of my favourite things with you, I agreed without hesitation. Then I stepped back and realized that I have a lot of favourites this year but narrowed it down to what's made the biggest difference – the 3Ps:

  • PodCamp
  • Podcasters Across Borders (PAB), and
  • Podcasting

Why? Three reasons:

  •  Professional development
  • Community
  • They're free or almost free (What other 3-day conference other than PAB has a $120 registration fee?)

PodCamps attract an eclectic group of people passionate about podcasting and other forms of social media. As for the attendees, some are professionals, some are hobbyists and others are podcurious. PAB provided the most incredible sense of community I've ever experienced at event.

As for me, I had no intention of starting a podcast. Little did I know when I started helping out with PodCamp Toronto, I'd end up co-hosting Community Divas six months later.  

If you're thinking about taking the podcasting plunge or are just curious about whether podcasting is right for you or your business, think about attending one of these upcoming PodCamps:

PodCamp Halifax – Jan. 25, 2009
PodCamp Toronto – Feb. 21 & 22, 2009
PAB – June 19-21, 2009 early registration is now until Dec. 31

(Full disclosure: I was on the organizing team for PodCamp Toronto 2008 and I'm staying on for 2009).

Eden blogs at Bargainista. Her most popular post this year was How Do You Manage Your Personal Brand? and includes a photo of a young man who's definitely getting into the holiday spirit.

Wassup, Jeep Liberty and SuperHeros - Monica Hamburg's 2008 Favourites

"Wassup 2008"

Wassup - Election 08

Simply put: “Wow”. This video, which aired before the US election, reunited the Wassup guys from the original Budweiser ads and let us in on their lives 8 years later. It has over 5 million views (!) on YouTube alone. Although there were many cool videos that appeared during “Decision 2008” (including the ubiquitous (and inspiring) “Yes We Can”.  The Wassup short is my pic for best of the year. It’s clever, funny, touching and makes me very, very happy the election turned out the way it did.

Jeep Liberty "Pouring In" Commercial

Jeep Liberty Pouring In Commercial

Given that I don’t own a television, when something appears on the web it’s “new to me”. So this Jeep Liberty "Pouring In" Commercial (2007), which made its way through the webosphere at the end of last year and though this year, is still on my faves list (and plays in my cave frequently). Now, I can count on one hand how many car commercials I actually like, let alone want to see a second time, but I actually shed a tear when I see this ad (and it’s not even for the environment!) Really - how many commercials actually have people saying: “I love this ad. I would buy the video if I could…"Uh, Ad WIN.

Kodak’s "Make Me Super!"

Make Me Super

I discovered this - where you can make yourself into a super hero on my friend’s blog and thought it was simply adorable.In fact, I had to make one for my boyfriend.

Some concerns, however:

  1. I’m not sure why a super hero gal can only be blonde. (And I’ll be writing my 60-page manifesto against that somewhere else).
  2. The site would be somewhat better if the song could be more tailored (perhaps with text about the person that the user could input) as after repeated listening, the cute song does grow tiresome. (While Snakes on a Plane certainly sucked little green snakes, they did have a fairly personalized aspect to the "call" one could get from Samuel L. Jackson, and Kodak could be doing something similar with this.)

Monica blogs at Me Like the Interweb. Her most popular post this year was her series on Crowdsourcing 101.  Santa has bookmarked it and is considering making his workshop a crowdsourced venture.

December 15, 2008

Pluck On Demand - Bill Sweetman's 2008 Favourite Thing

Launched last month, Pluck On Demand is a free service that helps Web publishers increase traffic to their sites through the addition of relevant content and social media interactions.


Within minutes of adding one or a series of Pluck On Demand widgets to their Website, publishers can add hundreds of pages of relevant content, including articles and videos, to their Website, as well as weave in a set of social media tools. The widgets automatically interpret the existing content on a page and then generate a list of links to contextually relevant articles and videos provided by a network of content providers.

What's most impressive is that these full articles and videos are displayed within the publisher's site as opposed to linking away to a third-party Website.

I've been piloting this service on one of my sites and have already seen a 10% increase in traffic that I can directly attribute to Pluck On Demand. And that's without taking advantage of any of the social media widgets!

For more details on how it works, check out the Pluck On Demand promo video:

Add content and social media to any website -- powered by Pluck On Demand

Bill blogs at Sweetmantra. His most popular post this year was 10 Facebook Tips for Professionals. If only Blitzen had read Bill's Facebook tips before he posted those pictures from this year's Christmas party...

Deal of the Day Email Newsletter - Matthew Vernhout's 2008 Favourite Thing

My favourite thing this year was a deals email I received from Future Shop.  Now Future Shop sends me deal emails randomly throughout the year, but what made this one different is that the 10 Days of Deals were all in one email!  


Each day during this promotion, the images behind these messages are updated to show the latest "deal of the day", and then previous images are changed to read this "deal has ended" -- keeping me in suspense to see the next deal.

I took away five key lessons from this program:

  1. Keep readers wanting your messages.  A teaser campaign like this keeps readers in suspense but not (unpleasantly) surprised.
  2. Be original. I don't get messaging like this from other retailers.
  3. Find cost effective solutions. Switching up the images means you’re getting more bang for your buck; one send means one CPM delivery charge but with the equivalent of 10 unique offers.
  4. Remain nimble. This type of email allows Future Shop to change the images midday if they sell out.  
  5. Create a strong sense of urgency.  Presenting the message in calendar form and emphasizing “offer valid for one day only” means I’m more likely to take action.

Matthew blogs at EmailKarma.net. His most popular post this year was Activation Emails: How to Make a Positive First Impression. Even the Grinch agrees that the right activation email can go a long way.

Playing for Change - The Mose's 2008 Favourite Thing

It must have either been, a horrible news year, or simply a year we would really all like to forget - I can't figure it out. I can tell you that it went awfully damn quick. Thank (Insert personal God-like-thing of your choice.)

Now, as a referent point, I spend most of my time Ranting - and with good cause (Someone has to!) - against some of the things people seem to take for granted. Christmas being too commercial, TV poisoning our homes, abuse of children of any type and here, at OneDegree, a lot about the Non-Cluetrain video epidemic online.

I Rant about some other stuff as well, but I only get a paragraph or two here. As I posted on One Degree a little while ago - I stood corrected. And happy to admit I was wrong. Not every single online video is shite.

Playing for Change

I found one that wasn't. Here it is. Please view.

And here's the story. And a link to the Playing for Change site

The Mose shares his musings, rants and ravings over on his blog. His most popular post this year was his Top 10 Networking Tips. Maybe if Rudolph had read them, he would have been more successful at the reindeer games!

December 14, 2008

Rickroll - Tamera Kremer's 2008 Favourite Thing

Looking back on 2008, my favourite meme in social media this year was the Rickroll. It was irreverent, silly, and such a viral success that, for example, YouTube turned their entire homepage into one big Rickroll on April 1st and an anchor on Fox News was Rickrolled live on air by a reporter.

If you haven’t heard of “Rickrolling” before, it started in May 2007 when the preview video of the video game “Grand Theft Auto IV” on the website 4chan led users to the video for Rick Astley’s “Never Gonna Give You Up” instead. The phenomenon really took off in 2008 and “Rickrolling” has become a part of dozens of offline events and has continued to spread online like wildfire.

The culmination for me was Rick Astley himself appearing at the Macy’s Thanksgiving Day Parade where he and the characters from Foster's Home for Imaginary Friends Rickrolled the crowd and millions of viewers on TV live. Within hours videos were up on YouTube, and so far two of the videos of that appearance have been viewed over 300,000 times each in less than 10 days.

I love that Rick Astley has been such an amazing sport about it all and got in his own before the year was out. Rickrolling is my very definition of “viral” in 2008 and has been good for quite a few laughs! Now if only I could get the song out of my head…

Tamera blogs at (3i). Her most popular post this year was 9 Ways to Get Involved in Social Media in 2009. Prancer is thinking of joining LinkedIn at Tamera's suggestion - always good to have connections in case this yearly gig gets old.

Must-Read Reports on Growth in the Digital Space - Michael Garrity's 2008 Favourites

Oreilly report It almost goes without saying that 2008 was a tough year all around and is ending with many pundits making dire forecasts both for Internet companies in general and for the business of online advertising. 

In this light, I would like to give "the gift of hope" to my fellow online marketing devotees and present my three favourite resources from 2008 which point towards significant growth for our industry.

First, if you haven't seen the Morgan Stanley presentation from the Web 2.0 Conference on Internet Trends, I would suggest it is a must read. There is ample doom and gloom at the front on our uncertain economic times but the back of the report is the most illuminating.  It statistically calls out where the relative growth in advertising will continue to be in 2009 and no surprise - it is overwhelmingly in digital and mobile.

Second, if you missed the Living and Learning with New Media report from USC and Berkeley on the underlying dynamics of our emerging Digital Youth, I also suggest it as a must read.  It is impossible to read this report on how the next generation is centering their lives in digital mediums and not immediately understand the need to keep our focus as marketers in this same space.

Finally, I strongly recommend getting a copy of O'Reilly's report on the emergence of Twitter and Micro-Blogging and the importance of this rapidly expanding communications platform.  There is a free overview and Podcast and you have to pay for the full report.  It is worth it though. If you and your company are not on Twitter yet, you need to read this document and get moving.  Incidentally, you can find me on Twitter at mgarrity and my company at communitylend.

Happy Holidays.

Michael tweets as @mgarrity. His most popular post this year was Make No Mistake, Marketers – This Next Generation is Hungry, Fast and Way More Knowledgeable. All the elves were twittering about it.

Our Favourite Things from 2008

Brown-paper-package Maria Von Trapp has themOprah has them.  And our One Degree contributors have them.

This year we asked our contributors to submit their favourite thing from 2008.  Could be a marketing campaign, a social media app, viral video, gadget, a piece of software, or technology related business decision.   Some folks sent in one - others sent in several. 

So this week, as a lead up to the holidays, we'll be featuring the favourite things of One Degree contributors.


Photo Credit: Brown Paper Packages by El Ramon

Holiday eCards and Microsite Roundup 2008

Album Cover - Songs for Gay DogsIt's that time of year: snow, eggnog, tinsel and seasonal digital greetings.  I've collected a number of holiday cards and microsites for your time-wasting pleasure:

Peter "The Mose" Mosley, our most cantankerous contributor here at One Degree, pulled together a collection of vintage album covers and jackets from books you shouldn't read your kids in his annual holiday card.

iStudio has released a new version of last year's popular "Do Not Want Ads".  Visit the site and you can select your favourite despised gift with the possibility of having it sent to you!  The iStudio team really goes to town on these - there is some exceptionally craptastic gift options.  Plus their copy is fun to read.  I was lucky and got my "do not want" gift sent directly to my door :)  Thanks Ed, Brandy and crew!  And oh my, that is the saddest gingerbread man :(

iStudio's Do Not Want holiday ads

Continue reading "Holiday eCards and Microsite Roundup 2008" »

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.