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Posts from January 2009

January 30, 2009

Camp Season: January 26, 2009 Week in Review

Popular On One Degree This Week

Rob Cottingham's Noise to Signal cartoons were quite popular this week - perhaps people need a pick-me-up in this economic climate?  These were the N2S's that folks used to tickle their funnybone:

Thanks to Our Sponsors!

This week's WIR curator is Eden Spodek. Eden has her fingers in several social media pies, but is perhaps best known for blogging at Bargainista.ca.

Seen Around the Blogosphere
Three camps in two different cities with Atlantic Canada finally making a splash on the national social media landscape…

Heard on Twitter

Interesting Bookmarks from the Backchannel

Releases, Announcements and News
What are all the fashionable women are wearing at camp this year? Why the HP Mini Vivienne Tam Edition, the World’s First Digital Clutch of course!

This Week's Audio Meme



This Week's Video Meme

January 29, 2009

Stay Positive and Take Creative Risks - Advice from the Marketing Hall of Legends

What becomes a legend most? Well, it certainly isn’t a Blackglama mink in this economy. If you listen to the advice of seven members of the Marketing Hall of Legends, a recession could be the best thing that ever happened to Canadian marketers and their creative agencies.

During a panel discussion in Toronto this week, just prior to the annual Marketing Hall of Legends awards ceremony, seven members of that exclusive club–Harry Rosen, Tony Chapman, Bill Durnan, Claude Lessard, Stephen Gunn, Paul Lavoie and Peter Elwood–said it’s important to stay positive and get back to basics.

Instead of being paralyzed by the negative talk heard daily in the media, Chapman, president and founder of Capital C, encourages young people in the marketing business to promote their entrepreneurial skills and be a source of positive energy for others.

Durnan, creative director at Cossette agrees. Noting that word of mouth is the ultimate form of advertising, Durnan advises marketers to get to know their customers better by starting two-way conversations: “Build a community… get them talking about you. They’re willing to almost be part of your sales force.”

Building relationships is something that Harry Rosen knows something about. The executive chairman of Harry Rosen stores says sales staff are trained to treat every single person who walks in the door as a future prospect. “No-one should be taken for granted,” says Rosen. Staff recognize the value of an encounter, and must present themselves as trustworthy professionals that clients will want to come back to.

Toronto-based agency Taxi was founded during a recession and built its initial success by courting brands that ranked third, fourth or fifth in their categories, says Lavoie, founder, chairman and chief creative officer. Even though these clients had smaller ad budgets, they were “more willing to take risks and were less resistant to new thinking,” than marketers who had the top selling brands.

The last thing retailer Sleep Country Canada will do in this recession is to cut back on advertising. “Our share of mind and voice go up in hard times because our competitors cut back,” says Gunn, who is CEO and chairman.

The Hall of Legends was founded by Mandrake and the Toronto chapter of the American Marketing Association.

N2S on Compensation

2009-01-28-compensation  

January 28, 2009

5 Steps to Increase Your “Tell a Friend” Email Marketing Success

The following is a sponsored post by ThinData. The Email Authority.

Industry Announcements from the CIAIC and the IAB

The Canadian Interactive Alliance wants to build a complete profile of Canada's interactive media industry, including all companies in Canada that work in or service the interactive media industry, either completely or partially. To that end, they have created the Canadian Interactive Industry Profile (CIIP):

The 2008 Canadian Interactive Industry Profile (CIIP) will assist the CIAIC in strengthening the Canadian interactive industry by increasing investment and partnering opportunities and improving the business climate for interactive media. Since the interactive industry is not routinely tracked by government agencies such as Statistics Canada, it is up to the industry to produce a comprehensive economic and operational profile to present to relevant decision makers.

The questions in the 2008 CIIP survey should be completed by company principals in a position to comment on overall operations of their company (CEO, CFO, COO, etc.). The survey asks for detailed financial and staffing information needed to form an inclusive profile of the industry.

Visit the CIAIC's site to start the survey. Deadline is Friday, Jan 30, 2009.

The Interactive Advertising Bureau of Canada is creating a Tripartie Industry Committee on Online Audience Measurement in Canada. They are looking for Agency, Advertiser and Online Publisher Research professionals, as well as Media Buying, Planning and Sales "super users" of comScore Media Metrix (and other Online audience measurement tools).

Immediate goals of the committee:

  • Conducting a gap analysis between the Ultimate Audience Measurement "Wish List" developed by stakeholders at IAB Canada's Dec. 10, 2008 Industry Forum and the current offering from comScore Media Metrix, in order to identify short-, medium- and long-term industry initiatives going forward;
  • Developing official, Tripartite Industry Positions, Submissions and Requirements for Online Audience Measurement Vendors in Canada (comScore Media Metrix for now), re:
    • Increased Transparency in Methodology o Auditability Of Methodology
    • Increased Data Segmentation and Granularity
    • Tool and Interface Upgrades
  • Evaluation, Applicability and Approval of IAB U.S. Audience Measurement Guidelines for the Canadian Market.


Visit IABCanada's site for more info including how to join the committee.

January 27, 2009

Optimize Your Landing Page's Submit Box to Boost Conversions

The following is a sponsored post by Commune / The Content Optimization Company™.

Podcamp Halifax: Rocketboom's Andrew Baron

By Ben Boudreau

3226546295_3e2e7b9309Before it even began, Podcamp Halifax was ready to launch the social media scene of Atlantic Canada into orbit with the help of keynote speaker and founder of Rocketboom.com, Andrew Baron. For most of us, the thought of sustaining a daily international news program online may sound daunting enough but for Andrew and his team it's just another day in the life of the people behind the podcast featured in The New York Times, Rolling Stone and even CSI: Crime Scene Investigation.

Andrew's keynote, delivered to a diverse crowd spanning all ages, industries and levels of expertise, covered a lot of ground but one of the biggest takeaways was his analogy of social media immersion. He suggested quite eloquently that learning how to use social media is like adjusting to a new city and culture. If you were to move to North Korea, you would adapt and get your footing faster by leaving the house, eating at local restaurants, talking to people and exploring surroundings. If you were to just sit inside your house and peek out the window, you wouldn't get the same level of understanding.

To understand social media, you have to be a citizen of the internet both taking information from the Photobucketcommunity and contributing to it. Read more blogs, get a Twitter account and follow people, participate, comment, and push yourself past being an observer to truly witness the value of social media today.

Oh - and don't claim to be a social media expert. Andrew will make fun of you and you will deserve it.

Here's a brief interview with Andrew before his keynote at the first ever Podcamp Halifax:

Continue reading "Podcamp Halifax: Rocketboom's Andrew Baron" »

January 26, 2009

Podcamp Halifax: Does design even matter anymore?

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Jeff White is an experienced and innovative web designer and professor based out of Halifax, Nova Scotia. With a passion for social media and an eye for aesthetics, his perspective is one focused on integration, usability and – of course – super cool internet toys.

You can find Jeff blogging, tweeting and presenting at Podcamp Halifax but I managed to catch up with him for a quick chat before his session!

1) How are we seeing design's impact on the internet change as social media grows?

I'm planning to circuitously discuss this on Sunday. I think design has an even bigger role to play in the social web. As tools for interacting with people get more and more complex, we need good quality design and usability experts to make the process simpler, more straightforward and enjoyable. Look at the difference between MySpace and Facebook. Sure, MySpace allows for more personal expression, but you can't even read the damn thing! At least Facebook sets standards for everything that make it relatively easy to figure out what's going on. This is why it has become a tool that almost anyone can get into, no matter their age or computer experience.

2) Of the major players, which are the ones pushing the bar with design?

I really think we can all learn a great deal from Facebook. They have set standards and this creates challenges for app developers, but at the same time it shows which apps are truly pro and which are more fly-by-night. As a recent iPhone convert, I am a serious advocate for the platform. What Apple has managed to do with the iPhone OS puts every other smart phone maker to shame. I'm also really stoked on what Palm is doing with the Pre. RIM, Google and Microsoft seriously have their work cut out for them if they intend to compete on a similar usability level. They're simply not even close. I also have to say I'm blown away by the design work coming out of the Obama campaign and the recently released whitehouse.gov. If the Whitehouse is blogging, what excuse does any business have?

Continue reading "Podcamp Halifax: Does design even matter anymore?" »

Podcamp Halifax: Social media in Atlantic Canada

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Giles Crouch has been passionate about marketing and communications for close to 20 years much of which has been spent working in international markets. Also the co-creator and founder of the Ice Awards, creative advertising awards for Atlantic Canada, Giles has long been pushing for change and innovation within the industry. It's only natural that he has come to spend the past two years entirely immersed in his newest passion, social media.

Giles was happy to chat with me before his state-of-the-nation presentation at Podcamp Halifax!

1) Atlantic Canada's social media scene - how does it measure up with the rest of Canada/North America?

We’re on a par in many ways with the rest of Canada in terms of what social media services and tools we use and how we consume but participation is another matter. We’re seriously lagging with mobile application usage. In terms of Internet usage Ontario and BC lead simply because of density of urban populations, higher incomes and access to broadband in more rural areas coupled with increased populations since the Stats Can survey in 2005. As the Atlantic Provinces increase broadband access in rural communities I think we’ll see a big increase in social media usage as these rural communities find their “voice” and we expect that to be with tools like photo and video sharing, music sharing and blogging. The work the provinces governments are undertaking to build high-speed infrastructure in this regard is very positive and shows insight to the future.

The interesting thing we’ve seen in Atlantic Canada is the way the Power Law curve has come into play. This means that while many people are “consuming” social media (watching, listening) fewer are very “active” in social media in terms of writing and creating. This will change in 2009. We saw a drastic upswing in people voicing opinions and discussing issues from the spring to winter of 2008.

Continue reading "Podcamp Halifax: Social media in Atlantic Canada" »

Sales - A Wake Up Call: Part 2

Cash_register In the last instalment of this article,  I started with a preamble to selling and how it will be the saviour in this econolypse.

I have been fortunate to have been a salesman, to have run companies as a CEO and Board Member and to have been a marketer. The following are my "To Dos" for each of these points of view

Here is a list for the Boss:

Note: These are business truisms as I personally know them. I am not talking about anything here that I haven't personally experienced. These I believe with all my heart!

1. Hire properly.

  • Hire real slow - fire real fast. No one wins by keeping dead wood around the shop. It’s better for you, your company and for the folks who are probably in the wrong posts to change. It is a very stressful thing to do. I know. I have hired literally hundreds of folks and sadly had to let a few go. That is never good. In fact, a couple were friends. That hurts even more. But no one said being a boss is easy - you can't stand the heat, get the hell out of the kitchen.
  • I have heard umpteen times, especially at agencies that "Our assets go up and down in the elevator every night." Wow. When I hear that the first thing that comes to mind is a joke. Consultant asks company Prez "So how many people work here? Prez ... "Oh, about half."
  • I have always wondered how, or why, certain people ever got hired. Folks, if you have what my Ol Buddy David Maister calls "Human Capital" issues and they are rotting on the shelves? Get rid of them. They will poison the rest of the assets, smell when customers come near them and be really nasty to look at. Enough metaphors - you get my point.

2. Price, promote and plan properly. If ya don’t know how - get help.

  • Most people running companies aren't marketers. Hell, most marketers aren't marketers! I know, Sally-  "Pete say it ain't so!" They are engineers, accountants, inventors, sales folks or simply kids whose parents left 'em the shop. If you aren't a great marketer - get help. Companies will eventually tank without great marketing.  Companies like GM, who haven't had a marketer within 1,000 miles ...ever, are evidence of this fact.

3. Get out and meet the folks. You staying in your office is like the faux-hunters at the lodge I mentioned in the previous instalment.

Continue reading "Sales - A Wake Up Call: Part 2" »

January 23, 2009

Podcamp Halifax: Unfriend someone today

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Think you're friends with Joel Kelly? Don't count on it.

Joel – blogger, twitterer and digital meddler – is known for many things but none more than his reputation as the Fort Knox of Facebook. While some of us have hundreds of friends, he has managed to keep his list down to a respectable 28 despite pressures, threats and uncomfortable he's-just-not-that-into-you conversations.

How does he do it? Why does he do it? Why should YOU do it? I asked him some questions before his presentation at Podcamp Halifax to find out:

1) How many friends DO you have on Facebook?

28 right now, I think...

2) How do you determine who makes the cut?

If I don't mind them seeing something about my life that I'd consider quite personal, something only for real, actual friends. I take that "friend" word in the old-fashioned sense. Recently I've broken my own rules and added some people who probably wouldn't fit that particular definition. They may not survive the next culling...

3) What does the world have to gain by following your online friend etiquette?

The world? Probably nothing. People who are annoyed that Facebook has become useless to them, that they don't really use it anymore, that it's just a phonebook with pictures -- those people stand to gain a useful, fun, powerful resource for staying in touch with their real, actual friends. I'm not suggesting this is for everyone, but it is a course of action worth considering. You don't *have* to friend your boss. Just tell her that your profile is very personal, and you like to keep it relatively private. You can't really argue with that.

4) How much longer do I have to pretend to like you before earning an add?

Another month or so.

5) What's the one thing, person, company, tool, or movement to watch in social media for 2009?

Politics for sure. The Obama campaign is a ridiculously thorough case study on how to just use the internet... About how to stop thinking about this stuff as some newfangled technology and just realize that this is how a huge chunk of the population communicates. It's just life. And that campaign has made it all a mainstream tactic for marketing, now. It's proven its utility, so you're going to see a lot of people start to lose some fear about it.

It's going to be interesting..

Keep an eye on http://podcamphalifax.ca for online video of the event's presentations. They will be uploaded as soon as they become available!

A Twit, a Rant, and a Connection: January 19, 2009 Week in Review

Top Twitterers Who Referred People to OneDegree This Week

Remember, if you're on Twitter, you can follow us at @onedegreeideas

Thanks to Our Sponsors!

This week's WIR curator is Kathryn Lagden. She tweets as @klagden.


Seen Around the Blogosphere


Heard on Twitter

  • kimpittaway RT @timmcsorley National Film Board launches its new site today www.nfb.ca--tons of great free docs, animation about 2 hours ago from web
  • Extravagant 2,695,205 - the number of articles in English on Wikipedia Source: TheFutureBuzz.com
  • tamera Thinking about how many social tools one can successfully absorb into daily life while still being fully participatory offline
  • jayrosen_nyu Guess: whitehouse.gov is slow, static, one way-ish because they have to prepare White House people for what it means to open and two-wayish.


Other Tidbits

N2S on Breakups

2009-01-22-breakup

January 20, 2009

Mar 29 - Apr 1 - eMetrics Marketing Optimization Summit - Toronto

Optimize Your Landing Page's Body Text to Boost Conversions

The following is a sponsored post by Commune / The Content Optimization Company™.

January 19, 2009

FITC Wants to See More Women at FITC Toronto

FITC If you're a woman working in the interactive industry - designers, developers, account managers - FITC wants to see you at FITC Toronto 2009!

FITC recognizes that women in the industry are underrepresented. As such, FITC is stepping up and offering 100 free festival tickets to any women who would like to attend.

Interested? A woman? Then all you have to do is submit a video post telling FITC why you want to attend. The first 100 posts submitted get a free ticket to FITC Toronto 2009 - The Design & Technology Festival, April 25 - 28, 2009.

Go to http://www.fitc.ca/female/ to see sample videos, for full details on how to enter and to submit your video post now!

January 18, 2009

Job Searching 2.0: Looking for Work “New School”

I gave a talk at UBC last week on “uncovering the hidden job market online” - from how to find job listings to how to network on and offline. Whether you're a new grad or just looking to make a change, here are a few highlights from my presentation for the social media savvy job hunter:

Tweet Your Way to a Cool Job with twitter_logo_s

Twitter is a great resource for information and job openings are no exception.

  • As JmakTech advises Use the search at search.twitter.com to find specific tweets about companies and recruiters hiring. Search for specific titles you are interested in like ‘community manager‘ or more generic terms like ‘now hiring‘. Also, check out TwitHire which is a free service that has begun aggregating all job related tweets.”

  • Occasionally, (and when you have built up a good database of followers/connections) mention (tweet) that you are looking for work (be specific about what you want - even writing a Twitpitch for yourself (elevator pitch of <140 characters).  If you can add a link to your portfolio, so much the better. (You might also adding your resume/portfolio/linkedin profile as a “posted item” on your Facebook.)
  • Make sure your profile and picture looks like you’re professional - or at the very least, not nuts (I question the motivations of Twitterers with shirtless pics…).  For the “Web” section, use your blog, website or Linkedin profile - which ever you think would present you best/most-interesting.  If you have any mad design/photography skills you could upload your own background design.  Or bereft of any such talent (as I am) you can look to a “Pimp my Twitter Background” type site, or even get one customized, to make your profile stand out and mesh with your brand.
  • Create real relationships.   Schawbel notes: “Most people get jobs on Twitter by already having hundreds or thousands of followers. For example, I’ve heard of at least ten people getting a job by tweeting “just got laid off, looking for a job in finance” and then receiving a few direct messages with people who want to help them. Of course, these individuals had built trust, credibility and relationships with their followers over time, so they were more inclined to come to their rescue. You can do the same, just start right now!
  • Follow the companies you want to work at (or Twitters who work at that company).  But don’t harass or pester - just be friendly, lay low and see if they tweet about a job opening.  They just might.

rob-cottingham-tweet-social-signal-job2

Continue reading "Job Searching 2.0: Looking for Work “New School”" »

January 16, 2009

On Dating and Data: January 12, 2009 Week in Review

Questions that Searchers Were Hoping We Could Answer this Week

I often put our most popular links for the week here - but this week they were pretty much a repeat of what we posted, so I browsed through our keywords.  These were the burning questions this week.  My fav is the last one - that's what marketing is really all about.

  • How do you address the 4P's in the service industry
  • How do you buy a domain from someone
  • How to buy advertising on iTunes
  • How to do a hard launch
  • How to optimize my web routine
  • How to convince a customer to buy

Thanks to Our Sponsors!

This week's WIR curator is Leona Hobbs. She tumbles at tumbleona.

Seen Around the Blogosphere

Other Tidbits

The Buzz on Twitter

This Week's Video Meme

Chrysler Cordoba TV Commercial with Ricardo Montalban from 1975. RIP Mr. Montalban.

January 15, 2009

N2S on Kicks to the Crotch

2009-01-14-piechart

Sales - A Wake Up Call: Part 1

Well, as we are knee deep in the “ECONOCLYPSE”, I just may have the solution for you.

It stems from something I have been noticing for years. We can’t sell. Full stop.

I can list dozens of alleged sales contacts I have had over the last few months alone, with seemingly professional sales folks who, quite frankly, couldn’t sell eternal life to a dead person. I believe this is a pandemic. And, no that isn't a sick cuddly black and white bear.

We hide behind marketing (whatever the hell that is today) with all that PowerPoint drivel with its spinning globes, throbbing gristle and jumping bunnies. And the all-too-hip glossy, marketing-speak chest pounding end-to-end-solution brochures. The sales pipelines done in spread sheets longer than Rip van Winkle’s beard and all-to-common ever-so-soft useless, pointless, make-me-feel-good titles like Business Development, Account Executive, Business Drivers, Thought Leaders, Change Agents and on and on and so on and so forth. Makes me wanna scream. If I ever see a card handed to me that says "Joe Schmoe - Salesman" I will die of apoplexy!

What the world - the marketing world that is - needs and needs right now, to get us out of this mess, is a good kick in the ass.

Lemme talk about selling.

Selling is about building long-lasting relationships. You cannot have a relationship where fear is the starting point. You can’t have a relationship built on lies. And, most importantly, you can’t develop a relationship without a lot of work.

Selling is in grave danger. True selling that is. And in all businesses - sales are key. "Nothing happens till someone sells something."

I am not talking “order taking” - which is “clerking.” That's where the customers surprise you.

I am talking about selling. Where you go out and surprise them!

My view on selling is as follows: Selling is like hunting. There are two types of hunters (Metaphor alert: I am referring to sales people).

Continue reading "Sales - A Wake Up Call: Part 1" »

January 14, 2009

Social Media and Social Networking by the Numbers

numbers We all like a few stats to toss into presentations.  Even better if there are charts.  Now I don't necessarily think that numbers tell the best stories, but they can be very compelling to the folks who balance the books and write the cheques.

I found a couple of good resources on social media and social networking numbers that are interesting.  None of them are Canada-specific (still looking for a good source for those), but they do offer a perspective on magnitude and reach around social media and social networking.

The first is from Adam Singer's Future Buzz: 49 Amazing Social Media, Web 2.0 And Internet Stats.  It includes numeric tidbits about Google, Wikipedia, Twitter, Facebook, the blogosphere and Digg.  For example, about YouTube ...

70,000,000 - number of total videos on YouTube  (March 2008)

200,000 - number of video publishers on YouTube (March 2008)

100,000,000 - number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 - number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds - average length of video

412.3 years - length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours - amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock - amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 - YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Check out the full post for more numeric goodness!

Secondly, there is an older post (Nov 2008) from Jeremiah Owyang (Forrester analyst) where he has pulled together a collection of numbers-oriented links about several social networks.  For example ...

Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions, Nov 10th, 2008, LinkedIn, Anderson Analytics.

“Although the company claims it has 35 million unique users per month, independent researcher comScore (SCOR) says that Digg had 16.3 million users worldwide in October 2008, up 31% from last October’s user base of 12.4 million”, also “But according to Quantcast’s Web site, Digg.com claimed 21.7 million global users as of Nov. 30″, Dec 2008, Business Week

Twitter is dominated by newer users - 70% of Twitter users joined in 2008, An estimated 5-10 thousand new accounts are opened per day, 35% of Twitter users have 10 or fewer followers, 9% of Twitter users follow no one at all, Dec 08, State of the Twittersphere

There are several updates in the comments as well.  

Oh, and a reminder to check out Michael Garrity's post from Dec about three reports on growth in the digital space.  Some good numbers in these as well.

What are your favourite sources for stats and numbers? Do you have any other recommendations, particularly for Canadian data?

January 25 - Podcamp Halifax - Halifax

January 13, 2009

Optimize Your Landing Page's Headline to Boost Conversions

The following is a sponsored post by Commune / The Content Optimization Company™.

January 12, 2009

The Red Rubber Ball at Work [Kate and Sam's Reviews]

Red Rubber Ball at Work Sam and Kate were both charmed by Kevin Carroll's The Red Rubber Ball at Work.

Sam enjoyed the sense of the play (and the quick read):

Red Rubber Ball at Work is a sweet little read that evokes memories of childhood and makes the reader crave a workplace that she enjoyed as much as the people profiled in the book.  It’s a quick, snippety read which is heavily anecdotal but one which allows the reader to feel as though they are reading a particularly astute advice column. 

Read Sam's review...

And Kate was inspired by the stories of innovation and by the design of the book itself:

Building on the success of his Rules of the Red Rubber Ball, Carroll's The Red Rubber Ball at Work is a collection of biographic vignettes.  Subjects include people like Seth Godin, Irene Au of Google, Duff Goldman of Charm City Cakes, Majora Carter (oh, talk about inspiration - watch Majora at TED in 2006.  Amazing!!) and Vicki Phillips of the Bill & Melinda Gates Foundation.  Each vignette describes both a childhood moment at play that crystallized a key idea or philosophy and then the subject's current vocation and how they bring this playful attitude to the work environment.

Read Kate's review...


More information   

January 09, 2009

Resolution Edition - January 4, 2009 Week in Review

We don't like to make too many resolutions over here at OneDegree.  But for 2009, we've made one - revive (and grow) the Week in Review posts.  And we've recruited some help!  Starting next week, we'll  have guest curators for some of our WIR posts - to give you different perspectives on the digital marketing and social media space.  We'll still do the stats and sponsors, but our guest curators will choose the news, blog posts and other miscellany to share.  Stay tuned!

Most Popular Posts on OneDegree This Week

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Thanks to Our Sponsors!

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Seen on Canadian Marketing Blogs

For more great links, make sure you check out our delicious tag: onedegree.

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Press Release Roundup

  • CBC's Fortune Hunter is starting its second season, starting the year off right with a Ukranian vodka entrepreneur!  In addition to airing on CBC Newsworld, episodes are streamed on CBC.  There is also a contest that runs along with the show with prizes of subscriptions of Profit Magazine and several business books.
  • Delvinia Interactive apparently had some great results from a program they developed for the town of Markham, Ontario.  Called Quest for the Best, the contest used digital mediums to solicit feedback from Markham youth about making the town a greener place. In less than two months, more than 2,000 submissions were received from the youth market, often touted as a tough-to-reach demographic. (Open plea to all PR people who send me a press release: please put your press releases on your client's site BEFORE you send them to me so I can link to them.)
  • Both CES and MacWorld happened this week.  Apparently both have been snooze fests.  Steve Jobs wasn't at MacWorld and the only thing that has saved CES is Sony and Tom Hanks.

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This Week's Video

BC Hydro has launched a series of funny videos on YouTube that promote their newly overhauled, conservation-oriented website. Extra bonus: they star Kids in the Hall alum Kevin McDonald in various wildlife guises.

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