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I had the opportunity to sit down recently with Jim Sterne of Target Marketing. Jim shares his thoughts on cross-channel measurement and the evolving sophistication of measurement tools.
Jim will be keynoting the upcoming eMetrics Marketing Optimization Summit in Toronto on March 29 - April 1, 2009.
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Interesting. Only three possible biz goals...
make more money,
spend less money,
make your customers happier
I'll have to live with that for a while and see
if it holds true.
Posted by: ger | February 05, 2009 at 08:31 PM