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I saw this chart last week (part of Marketing Sherpa's excellent "Chart of the Week" series) and it really struck a cord with me. I get a LOT of email. Most of the time I manage them actively, using the delete key as one tool in my info stream tool-kit if I don't happen to be interested in that week's content.
But lately, I've been hitting the "unsub" button a lot more. And the main reason: no longer relevant. Seems I'm not alone.
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Yes, so many marketers are breaking the first rule: think of your readers.
Marketing Sherpa released another relevant survey today which found that self-serving messages were more popular than reader-centered content.
I blogged it today, in case you are interested. http://tinyurl.com/d6vd9m
Posted by: Simon Payn | March 31, 2009 at 03:56 PM