By the Book – April 17, 2009 Week in Review

Many Thanks to Our Sponsors & Advertisers! 

Conference season continues!  And new jobs continue to be posted!

• nextMEDIA is being held in Banff, June 5-7, 2009. We'll be there covering it!  But that's not the ONLY reason you should come - there are a bunch of great speakers and stuff!
• Search Engine Strategies returns to Toronto, June 8-10, 2009.  OneDegree readers get a 15% discount!
• The CMA's National Convention and Showcase is coming up fast, April 27-29, 2009.  Some fantastic speakers!  Oh, we'll be at this one too :)
• Assistant Digital Strategist at Syncapse in Toronto and a Senior Designer position in Toronto

This week's WIR curator is Eden Spodek. Eden has her fingers in several social media pies, but is perhaps best known for blogging at Bargainista.ca.

Seen around the blogosphere:

#AmazonFAIL
Amazon removes books with sexually explicit content (including many classics plus gay, lesbian and bisexual themes) from their rankings and bestseller lists, thus burying them in search and causing outrage on Twitter (and the blogosphere). According to Ivor Tossell in today’s Globe and Mail, as many as 57,310 books were affected. Was it a calculated decision or a technical glitch? Hugh McGuire offers an excellent synopsis on The Book Oven blog. Advertising Age offers six tips on How to Weather a Twitterstorm.

Cluetrain Plus 10
In March, Keith McArthur announced cluetrain plus 10: 95 bloggers. 95 theses one day in april to commemorate the tenth anniversary of The Cluetrain Manifesto. The project needs 95 bloggers from around the world to write about one of the Cluetrain’s 95 theses on April 28.

Christopher Locke, one of the Cluetrain authors and One Degree’s own Kate Trgovac have signed up and you can too! This week Keith launched the Cluetrain Plus 10 wiki. Sign up and participate by choosing one of the theses. More details can also be found on the wiki.

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
Mitch Joel introduces the cover design of his upcoming book via Twitter. Stay tuned.

This Week’s Video Meme:

The Whuffie Factor
Canadian ex-pat Tara Hunt visits Toronto and hosts a Whuffie Tweetup on the heels of the launch of her book (available April 21), The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Not sure what Whuffie means? No problem, Tara explains it in this video.

The Whuffie Factor from missrogue on Vimeo.