Aseem Chandra from Omniture on Mobile Channels and Marketing Metrics at eMetrics Toronto 2009

by Alexa Clark

At the recent eMetrics conference in Toronto, I sat down with Aseem Chandra, Sr. Vice President, Product Marketing at Omniture, to discuss his keynote on Optimizing Social Media, Mobile, Video and Multi-channel Data to Engage Customers. Aseem discusses the importance of mobile channels in interacting with your customers as well as the need for CMO's to actually DEFINE their key metrics.