Don Tapscott on the Net Generation in Canada (Part 2 of 3 Part Interview)

by Alexa Clark

In part 2 of my interview with Don Tapscott, Don discusses the growth of marketing and migrating from the traditional 4 Ps of Marketing to the ABCDEs of marketing. He emphasizes that we're not only wasting a large portion of our marketing spend on the Net Generation, but that we're missing elements in our campaigns.

Tapscott also speaks about Canadian company, Best Buy, and what they are doing right in their marketing -  particularly to Net Gen.