Even More Social Media Stats about Canadians
Seems like we're all trying to get a handle on what Canadians think and do vis a vis social networks and social media. Delvinia throws their hat in the ring with their recent Insights report on the behaviour and attitudes of Canadian consumers when it comes to their digital social needs as well as their attitudes toward sharing information. Highlights from the Delvinia survey include:
SOCIAL NETWORKING
Canada's view towards Social Networking:
- 83% of female Canadians aged 18-30 feel digital technology allows for easier social connections, compared to their male counterparts at 76%.
- Only 6% of NGen and 4% of Gen X report visiting recent media darling, Twitter, in the last month. The same as other, less talked about social networks including Hi5, DIGG and Tagged.
- There is a significant difference between how frequently Canadians visit social network sites vs. post content. YouTube experiences the greatest difference between views and posts - for example, while 83% of NGen visited YouTube only 6% posted content. While 59% of Boomers visited the site, only 4% posted content.
SHARING INFORMATION
When sharing information online, here's how Canadians felt:
- No surprise, NGen feel the safest about sharing any type of personal information online but are more comfortable sharing credit card (79%) rather than address and phone number (50%).
- The majority of NGen and Gen X feel safe about sharing and using credit card information; Boomers & Canadians 65+ are significantly less confident (only 46% of Boomers, 39% of 65+ feel safe).
- Only the majority of NGen are comfortable sharing demographic information (53%) - the majority of all other generations are neutral or not comfortable sharing information like their age, gender and marital status.
- Most Canadians would prefer NOT to share their addresses or phone numbers online. NGen is most comfortable (yet only 29% feel safe), while Boomers are least comfortable (only 22% feel safe).
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