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I had the opportunity to have an extended conversation with David Alston - VP Marketing at Radian6, following his panel on Measuring Awareness to Action at the recent eMetrics Toronto conference. David shared his thoughts on measuring brand conversations in social media and the challenge of creating metrics and linking back to a brand property.
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Excellent points David - voice of reason within the sea of hype.
figure out what you are trying to accomplish and then connect the appropriate dots across the various touchpoints.
Posted by: miro | June 05, 2009 at 07:12 AM