Down to the Wire - June 5, 2009 Week in Review
Editor's Note: This WIR could also be called the "Better Late than Never" edition. We were having so much fun in Banff (I blame the thin mountain air) that OneDegree was left unattended for a few days. Our apologies to Leona, curator this week, who totally got her part in on time.
Many Thanks to Our Sponsors & Advertisers!
- There's a position open for an online operations and ecommerce manager in Brampton.
- AdLounge is hosting the very cool Art from the Unexpected event in Toronto on June 16. Sounds like one heck of an evening!
- Hey, Calgarians! The Art of Sales is headed to Calgary on June 12, 2009. Sign up to hear four amazing speakers on the fine art of selling, Plus, mention "onedegree.ca" when you call or register online to qualify for the special rate of $249! (regular rate $349).
- A new virtual conference has just been announced: eComXpo on July 8 & 9.
New Contributors This Past Week
We're excited to have two new contributors this past week. The lovely and talented Jayne Hoogenberk, community manager for eHarlequin's online community who debuted with her tips for relationship building in communities, and the intrepid Erin Raimondo who is spending the summer as LintBucket Media's (publisher of OneDegree) intern - her first piece was on the most dangerous keywords. Welcome to both of you!!
Well, TGIF eh folks? Phew, what a week! I don't know about you, but I'm about ready to chill out and catch up on the wide world of digital communications and social media. Won't you join me?
Off the Top
There's a new search engine in town called Bing. According to the 60-second TV spot (produced by JWT), "Search Overload is Over". The Wall Street Journal reports, Microsoft is spending $80-$100 meeelion dollars to support the new search engine, "designed to make hunting for online information easier."
B.L. Ochman's weblog brings us the tale of how the combo of social media monitoring and community helped Starbucks survive a brand attack.
From the OneDegree Blog Roll
- Eric Karjaluoto calls for "More mess, less B.S." (or: Nine simple suggestions for using social media)
- What is the Average Clickthrough Rate on Twitter? Darren Barefoot shares his preliminary results and calls for more contributors to his short (18-second) survey.
- Globe and Mail editors listed the Top Toronto Tweets this week. Bob Ledrew ponders who'd make the Ottawa edition?
- Jay Moonah got a ChangeThis manifesto published this week. Check out Trusting Google and Yahoo: Search Engines & Information Literacy.
Viral Video of the Week
The Vendor Client relationship - in real world situations