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We interviewed Emanuel Rosen, author of The Anatomy of Buzz, at Search Engine Strategies Toronto. We discussed the creation of buzz and its usefulness for not only new products, but old products in new markets. We also touch on the importance of stimulating word of mouth, particularly with existing products, and how marketers should approach criticism from non-users.
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Joy Robson
Pavel Webb
Jordan Behan
Christian Arno
Guillaume Bouchard
CT Moore
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Mark Nicholson
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Derek Lackey
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David Stubbs
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Alistair Bruyns
John Dinsmore
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Alan Langford
Monica Hamburg
Harmit Kamboe
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