Interview with Miriam Warren of Yelp at SES Toronto 2009

By Bart Molenda and An Nguyen

We interviewed Miriam Warren, Director of Marketing at Yelp, at Search Engine Strategies Toronto. We discussed how mobile marketing and live search have affected Yelp's traffic since the release of their iPhone application, and how the technology could have the ability to change the marketing landscape for even traditional brick and mortar businesses in the near future.