« June 2009 | Main | August 2009 »

Posts from July 2009

July 31, 2009

Worldly Matters - July 31 Week in Review

From Our Sponsors & Advertisers

This week's WIR curator is An Nguyen.

Seen around the Blogosphere

  • Shake up in the Search World, Yahoo and Microsoft partner to take on Google
  • Bloggers rule, and what a better example than the latest reveal of Holt Renfrew’s store window in Toronto. Take a look at the unveil by visiting this blog
  • Oh Canada! We have so much to be proud of, especially of the companies on Backbone Magazine’s latest top 20 Web 2.0 pioneers

This week’s Video Meme

This week’s video is a homage to a kind person and a creative power house, Yasmin Ahmad.  Her body of work remains for us all to enjoy and appreciate.

July 30, 2009

September 3 - AdClub Internet Day 2009 - Toronto

July 28, 2009

IAB Announces Canadian Online Advertising Revenue Grows To $1.6 Billion

We thought there was a lot of online advertising happening - but just how much? The IAB of Canada tells us:

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues exceeded budgeted expectations of $1.5 billion, and grew by 29% in 2008 to just over $1.6 billion.

Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years -- building from $364 million in 2004 to the $1.6 billion mark in 2008 -- surpassing 2008 Radio revenues of $1.55 billion in the process.

Online Advertising now occupies third spot in terms of both time spent by consumers with media, as well as marketing spend by Advertisers, representing a full 11% of the combined $14 billion spent on all major media in Canada (TV, Newspapers, Internet, Radio, Magazines and Out Of Home).

  • Automotive - 13%
  • Financial - 11%
  • Technology - 10%
  • Telecommunications - 9%
  • Packaged Goods - 8%
  • Media + Entertainment - 6%
  • Leisure - 6%
  • Retail - 5%
  • Other - 32%

Read more on IAB's website...

Tuesday Tweetfest - July 28th, 2009

What our Twitter team has been tweeting recently ...

August 10-14 - Search Engine Strategies - San Jose

July 27, 2009

Ikonica [Jena Lorbach's Review]

Ikonica Jena Lorbach, as well as her friend and her husband whom she enlisted for supplementary reviews, was unimpressed with Ikonica - they all found it more of a blanket cheer for Canadian brands than a valuable look at marketing in Canada.

Here's an excerpt from her review:

I wanted to read Ikonica because it looked fun and educational for this American living in Canada. Part coffee table book, part Canadian marketing overview, Ikonica was not as fun as I thought it would be. I learned some stuff--there are a few brands/companies I didn't know were Canadian (like Umbra, the company that designed the liquid soap dispenser I bought in NYC). Mostly, though, Ikonica is a book that boils down to a pat-yourselves-on-the-back book for Canadian companies (which seems to have been the purpose of Hanna and Middleton). Readers, whether they are Canadian or not, will quickly tire of of "Canadians are so great" statements that appear at least three times a page.

Continue reading Jena's review...

More information   

  • ISBN-10: 1553652754   
  • ISBN-13: 978-1553652755 

Closing the Innovation Gap [Kontra's Review]

Closing_the_innovation_gap Kontra notes that Closing the Innovation Gap is not a book analyzing the effect of politics on innovation, but one that looks at the waning culture of innovation.

Here's an except from the review:

Closing the Innovation Gap is not a polemical book. A deeper analysis of how politics impacts innovation, perhaps a more Belt Way approach, is not Estrin’s focus. For example, how public funding of basic research leads to commercial application of technology and monetization by private interests or how governmental attempts to pick winners in various industries and technologies can backfire are not discussed in any detail. It is mostly an exposé of the varied facets of our innovation dilemma seen through the West Coast/Silicon Valley perspective. In that it excels.

Keep reading Kontra's review...

More information   

  • ISBN-10: 0071499873   
  • ISBN-13: 978-0071499873 

July 24, 2009

Sitting in a Tree - July 24, 2009 Week in Review

From Our Sponsors & Advertisers

This week's WIR curator is Erin Raimondo. Erin is the intern at LintBucket Media in charge of scone acquisition and latte liberation.

In the News:

From Canadian Marketing Blogs:

Heard on Twitter:

  • @mynameiskate Vanity Fair cleans up (i.e. makes professional) @AKGovSarahPalin's resignation speech. Very instructive. http://tr.im/tAHL
  • @jgombita - Feature in today's Persuasion: Cookie Monster has spoken, advertisers have listened ...vow to restrict marketing to kids.. http://tr.im/sQnH
  • Some good commonsense about how PR folks can find quality local bloggers http://tr.im/tGiw
  • Very clear graph showing how folks share content on the web (in response to FB stats): http://tr.im/toUA

Viral Video of the Week:

July 23, 2009

Tribes - [Adam's Review]

Tribes Adam Goucher can't say enough good things about Tribes. A book that had his brain working through the entire read, he found it immediately applicable to his own life.

Here's an excerpt from his review:

Tribes is a big book packed in a small format and absolutely deserves a place in your bookshelf. It could also have been the most-important but overlooked non-testing book for testers of 2008.

Keep reading Adam's review...

More information   

  • ISBN-10: 1591842336   
  • ISBN-13: 978-1591842330 

Blue Falcon Marketing by Omar Zaibak (Blogroll)

Name of Blog: Blue Falcon Marketing

URL: http://www.bluefalconmarketing.com

One Line Description: Strategic online marketing blog covering the latest SEO, Web Analytics, and Social Media strategies.

Topics It Covers: Search Engine Optimization, Web Analytics, Social Media, Website Development, Wordpress.

Language: English

Author(s): Omar Zaibak

Location: Toronto

Contact Deets: ozaibak [at] yahoo [dot] com

Three Representative Posts:

  1. The 5 Essential Twitter Tips for SEO and Internet Marketing
  2. The Top 3 Reasons Website Analytics are Important for Your Business or Blog
  3. Google Keyword Tool VS Wordtracker

July 22, 2009

August 10-14 - Canadian Marketing Association Summer School - Toronto

The Customer Rules - [Miro's Review]

The_customer_rules This our third MBE:BE review from Miro Slodki. He found The Customer Rules to be full of good examples, but may have preferred a touch more scholarly insight. Here's his review:

At times like this, when daily the news seems to go from bad to worse, the stories told in The Customer Rules, is a beacon of what business can/should be all about. I can't help but wonder if Wall Street had read and adopted Johnson & Johnson's Credo (pg6) - how things might have been different.

Written in an anecdotal style, The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World, by Beemer and Shook, outlines some of the customer centric practices of Four Seasons Hotels, Chubb, Tom James Clothiers, Lexus, Cabela, RE/MAX, NetJets, Pulte, MaryKay, World Wide Technology, Harrah's, Johnson & Johnson and Edward Jones.

The authors do a good job in the book's 14 chapters (300 pages) of reinforcing existing wisdom/practices in customer centricity, although there was no mention on how/why these particular US companies rated as being the Greatest Service Companies in the World, other than "scoring exceptionally high marks in customer satisfaction" (intro pg xv). In truth much of customer centricity is based on three simple principles of: helpfulness, respect and listening. In following those principles customer intimacy is gained and insight is transformed into compelling brand value benefits resulting in customer retention, up sell/cross sell and word of mouth referrals. And so while the solution is simple, the hard part is instilling those principles consistently across all customer touch points. Fittingly Chapter 1 starts the journey by identifying that customer centricity and the resultant value creation is "Everyone's Job" and how that challenge needs to be ingrained in the corporate culture in order to succeed.

As much as I am a lowly monk kneeling in the back pews at the church of customer centricity, I felt the book could have been stronger had it contained an overarching customer centric master plan/model and chapter summaries to help readers more readily transform the book's stories/lessons into best practice principles. I think the most important business lesson one needs to learn today is that customers are a privilege, and not a consequence of business. Seen from that light everything else will start to fall into place.

Continue reading "The Customer Rules - [Miro's Review]" »

The Codfathers - [Dale's Review]

The_codfathers_2 Dale can't wholeheartedly recommend The Codfathers as a page-turner, but is still glad he read it by virtue of the fresh perspective gleaned about Atlantic Canada.

Here's an excerpt from his review:

The Codfathers: Lessons From the Atlantic Business Elite is a sometimes interesting, sometimes mundane look at the cadre of business leaders hailing from Atlantic Canada. Though competent, the writing did not jump off the page and much of the detail covered felt superficial. Writing aside, Codfather contains many interesting facts and presents a different perspective of Atlantic Canada than seen on the evening news. Though I can't whole heartedly recommend it, neither can I tell you to skip it.

Keep reading Dale's review...

More information

  • ISBN-10: 1554700892
  • ISBN-13: 978-1554700899

Blogging Me Blogging You by Ed Lee (Blogroll)

Name of Blog: Blogging Me Blogging You

URL: http://bloggingmebloggingyou.wordpress.com

One Line Description: My sandbox for thinking and talking about marketing and communications - generally with social media mixed in as well.

Topics It Covers: Social media, marketing, PR, communications, sport.

Language: English

Author(s): Ed Lee

Location: Toronto

Contact Deets: e_v_lee [at] hotmail [dot] com

Three Representative Posts:

  1. Social Media Jargon Buster
  2. Crisis Communications: Dark Sites 101
  3. The Gartner Hype Cycle: What Consultants and Agencies Need to Know

Miscellaneous Notes and Accolades:
I haven't won any awards. My blog is not highly ranked. My blog is my creative outlet to try out ideas and concepts before trying them out on my clients. For my day job, I am managing director of com.motion, Veritas Communications's social media and online marketing practice.

July 21, 2009

In-House SEO with Laura Lippay of Yahoo! - 5 Question Interview

OneDegree: When should an organization start considering moving their SEO in-house?

LL: Each and every situation is different. It does seem though that in-house SEO has been the trend the last few years. This is possibly due to a number of factors, not excluding independent black hat SEOs finding it harder to make the kind of money they did a few years back, companies becoming more privy to what SEO is, how targeted it is, and what it can do, and organic search marketing taking on a more integrated role in companies’ overall marketing strategies rather than being seen as some magical weird science that should be kept far away from traditional marketing campaigns. 

Overall there are multiple factors to take into consideration if you’re thinking about bringing SEO in-house, primarily revolving around what you’re selling, how many moving parts your company and your website have, what your ROI on a full time SEO employee or team would be, and even the size of the company or the project(s).  I’m a firm believer in In-House SEO for large corporations with online businesses, mostly for the fact that in-house SEOs spend 40 hours a week in the trenches with the teams building trust and getting to intimately know the people, the company system & process abilities and limitations, the product, the product space, the competitive space, and even potential industry innovations on the horizon that can be tapped into. 

It takes a focused, dedicated, sociable, and persistent person to weave themselves into the moving parts of the company and constantly follow up and keep all players (engineering, designers, product managers, marketers, etc) working together towards a common goal of getting visibility in Search results. At a large corporation with an abundance of people and moving parts it is harder to get that engrained if you don’t have an in-house SEO person or team in there every day building those relationships. 

I’ve covered this topic in much more detail, including potential advantages and disadvantages for small and large companies in Part 1 of The Ultimate Guide to In-House SEO: When to Hire In-House vs. Contracted SEO, and of course if anyone has any questions or needs some help with the idea feel free to get in touch with me.

OD: In your experience, is there a particular area of an organization or type of role that is a good one to start to take on (or train up for) SEO tasks?

LL: I usually see three primary types of SEOs: those with a web development background, those with a marketing background, and those with a social/community background (or more often a social focus more than a “background” per se).  The best of all worlds is to have a team with a good understanding of all three areas. You’ll need the web dev expertise to tackle the code & technical side of SEO – the meat of what search engines spiders are eating on a daily basis.  You’ll need the marketing expertise in order to take SEO beyond the code and work it into Search Marketing, balancing organic SEO efforts with paid, and with other marketing channels including offline. You’ll want the social media edge to break beyond just visibility in Search, involving your product in relevant communities, which in turn can help the SEO efforts (along with brand affinity, customer service, and product insights).

Now, if you could only hire ONE person, I’m not going to lie to you, it is very hard to find someone with an actionable, working understanding of all three of those areas.  You might want to consult with someone like Jessica Bowman to determine which strengths your company needs to benefit from the most before you hire.

If you hire someone with a good understand of marketing & social media but no hands-on background in web dev, you could shoot yourself in the foot with a great marketing and community plan but a product that search engines can’t crawl well. 

If you hire someone with the web dev background, but no marketing experience, you might have a well-developed website that search engines can crawl and even rank well, but miss out on strategic opportunities to target specific markets, enhance marketing campaigns with Search, balance PPC & SEO effectively, etc. 

So it may depend on what your needs really are, and of course it’s ok if you start with an SEO with strength in one certain area and hire more later to cover other areas, or hire a contractor to take care of where your SEO needs help.

Because SEO works cross-functionally, covering marketing, engineering, business development, design, etc, it could live in different places in the org.  Most SEOs I’ve talked to roll up into Marketing, then Engineering, then Product. I’ve rolled up into all three and found advantages in each area. Wherever it sits in the org, it is *very* important that the execs there are “believers” in SEO, meaning they’ll support your needs in that part of the org as well as helping you to get buy-in and accountability in other parts of the org where you’ll need.  More on potential org structures in Part 2 of The Ultimate Guide to In-House SEO: What Does the In-House Org Structure Look Like?

Continue reading "In-House SEO with Laura Lippay of Yahoo! - 5 Question Interview" »

BizzWords [Multiple Reviews]

Bizzwords We gave out a lot of copies of BizzWords by Gregory Bergman during the Mini Book Expo: Business Edition. And now we're getting a lot of excellent, thoughtful reviews!

To avoid clogging your inbox or RSS readers with multiple reviews of the same book, we decided we'd compile the latest ones here for easy access. Enjoy!

Squidgeaboo would call it a "not-quite book." Read Squidgeaboo's review...

Stacy found it "useful, with a smirk." Read Stacy's review...

And while Josh found some moments of humour, he couldn't get wholeheartedly behind the book: Formatted like a dictionary, and written like bad comedy, BizzWords purports to be "A Guide to Today's Emerging Vocabulary". There are plenty of terms that cause a chuckle, such as Dot Snot defined as a "young arrogant person who got rich by owning a dot com company" or when people stick their heads over a cubicle wall when there's noise or something interesting happening is called "prairie dogging". Read Josh's full review...

More information   

  • ISBN-10: 1598694723   
  • ISBN-13: 978-1598694727

July 17, 2009

Those summer nights - July 16, 2009 Week in Review

From Our Sponsors & Advertisers

  • Search Engine Strategies San Jose is coming up for August 10 - 14, 2009. We interviewed one of the speakers, Barbara Coll of WebMama Inc, this week and are looking forward to a couple more next week, including Yahoo!'s Director of Technical Marketing.  Remember - OneDegree readers get 15% off registration when you use the code SJ15OD
  • eTail East 2009 is being held August 3-6, 2009 in Baltimore.

This week's WIR curator is Leona Hobbs. She tumbles at tumbleona and tweets as flackadelic.

In the News:
Yesterday, the Office of the Privacy Commissioner of Canada called Facebook on the carpet for its privacy policies.

Seen around the blog-o-sphere:

TechCrunch: Twitter's Internal Strategy Laid Bare: To be "The Pulse of The Planet". Over 300 confidential internal documents from Twitter were leaked by a hacker to TechCrunch this week.  

Spiff up your PowerPoint decks with notable social media stats from Mashable. According to Neilson, "Twitter grew a massive 1,928 percent in the US from June ’08 to June ’09, now reaching a total of 21 million monthly unique visitors. Facebook, which Nielsen recently reported sucks up more time than any other website, leads all social networking sites with 87.3 million unique visitors in June."

From Canadian Marketing Blogs:

Viral Video of the Week:

Nothing beats a Squirrel in a Yogurt Cup

July 16, 2009

August 10-14 - Search Engine Strategies - San Jose

Where Oh Where Have Your Manners Gone?!

The blog post below was originally written about a year ago but never published. Why publish it now you ask? This week I got more spam from this same company. It made me so angry that I dug up this post and I hope it gets wide distribution. Here's why. From 2008 sometime…The other day I got an email in my inbox. It said in part….

Dear Lynda Partner,

Hi, this is Nick Longo the CEO of CoffeeCup Software, you have been selected as one of the few that I would like to personally invite to become a CoffeeCup Ambassador. This is an exclusive club of our biggest fans, best users, and closest friends.

If you would like to become an Ambassador please Click Here:


Please join us today. We need you as a Fan and Evangelist to spread the word about CoffeeCup Software.Thank you so much for participating. I am honored to invite you.

My first thought was “I don’t know any Nick Longo”. My second thought was “How did this person get my email address?”

Sound familiar?

It took me awhile but it turns out that when I opened a web hosting account recently, the hosting provider offered a free download of Nick’s software. I did not download it. So how did they get my email address and why were they sending me emails I didn’t want that did not even have an opt-out link?

Continue reading "Where Oh Where Have Your Manners Gone?!" »

Leveraging Consumer Generated Content with Barbara Coll of WebMama.com Inc - 5 Question Interview

Barbara Coll I had the opportunity to chat with Barbara "WebMama" Coll recently.  Barbara is a true web pioneer in the search engine marketing industry, launching her SEM company, WebMama.com Inc, in 1996, as well as founding the industry's trade association Search Engine Marketing Professionals Organization (SEMPO).  We can also claim Barbara as a Canadian success story – she grew up in Ottawa and attended Carleton University for her B.Eng. before moving to Silicon Valley. 

At the upcoming Search Engine Strategies San Jose, Barbara is going to be on a panel discussing how to ignite your viral campaign by leveraging consumer-generated content.  She took a few minutes to share some of the thoughts that she wants to cover on the panel.


One Degree: What's the relationship between consumer-generated content and viral campaigns?

BC: Well, you really can't "go viral" with consumer/user-generated content without getting your customers engaged in the first place.  You need to get your customers talking about you online, in some kind of community fashion - whether a review site (like TripAdvisor) or a support forum or a community you've created.  Search engines are getting smarter in  displaying CGC results in brand and product searches.  Being in the top pages of search results can contribute to the virulence of your campaign.

OD: How do I get my customers talking about me?

BC: Ask them!  The onus really is on the business to ask for the review - particularly if you are a local business.  If you're a restaurant, make sure you let your customers know that you're on Yelp and you'd love their feedback.  Give them a card with their bill that has a reminder to submit a review.  You also want to make sure that you're doing this on a regular basis.  It seems to me that search engines are really starting to value currency - the business or product that has the more current reviews will get better search engine rankings.

Take for example a Bed and Breakfast in Yosemite. They have had a few negative reviews so the owner is no longer reading TripAdvisor, and certainly not recommending that happy clients post their reviews. This leads to the negative reviews being highly visible in search results - not a good thing for a small business owner.

OD: What do you think about incentivizing customers to write about you?  Free product? Chance to win? Etc?

BC: This practice would tilt the reviews positively towards the business which many would say is unfair. On the other hand, it is common practice in many lines of marketing and advertising to give discount coupons, freebies, and awards to encourage customers to return to the business, purchase from the business online, or provide material for case studies.

OD: Besides product reviews, what are other suggestions do you have for encouraging CGC?

BC: Another key area is support - where can you offer your expertise and help other people solve their problems?  Take a look at support and developer communities. VMware, the virtual cloud computing company, has a huge community of developers that are constantly asking and answering each others' questions; fodder for search engines, product managers, and customer support.

Another suggestion is Sales CRM systems that help manage your online presence. You can also create a controversial blog or at least blog on a current topic.

Comments to blogs are perfect CGC and indexed by the engines along with the blog post.


OD: What are your favourite resources for staying up to date on SEO and CGC?

BC: Attending SES Conferences of course.

Thanks, Barbara!  You can see her at the upcoming SES San Jose conference.  Or, if you can't make it to the conference, check out some of her previous SEO presentations that are online.

July 14, 2009

Click! Weekly Looking for Top Canadian Interactive Marketers of 2009

Nominations now open for 'hot list' of Interactive marketing leaders, innovators

Click! Weekly is looking for your nominations for the most extraordinary minds in Interactive marketing.
This inaugural list will recognize the best Interactive marketing professionals in Canada.

Top Canadian Interactive Marketers of 2009

"This is a hot list that celebrates online marketing leaders and innovators in Canada," says Amy Bostock, Editor of Click! Weekly. "We encourage all industry professionals to nominate colleagues whose creative strategies and passionate dedication have not only made a difference within their organizations but truly raised the bar for Interactive marketing in this country."

Nominations for the Top Canadian Interactive Marketers of 2009 can be submitted online at http://www.clickweekly.com/nominations

Winners will be featured in Click! Weekly, and highlighted at the annual IAB Canada's MIXX Canada Conference Series event on September 29, 2009 in Toronto.

The deadline for nominations is August 10, 2009 at 5 p.m.

eBook Reviews - A Reading List for Social Media and Small Businesses

The rumours are true - not all ebooks are created equal. Some are more suitable than others, depending on the audience. This time around, we checked out and rated the following ebooks according to their usefulness for small business owners.

We’re doing a little quantitative rating, for folks who like numbers - and a little qualitative rating, for the philosophers.

Here's how we broke it down:

Readability: 1 - 5 All writing is not created equal - what is the tone of the writing? Does it keep my interest, or does it feel like I'm slogging through a quantum physics textbook?

Layout: 1 - 5 Are there screenshots? Will you go cross-eyed? Do the visual elements add to the understanding of the content?

Interactivity: 1 - 5 Is there or isn't there content designed for the reader to interact? Worksheets, sample plans, reading lists etc.?

Kool-Aid Test: How much social media kool-aid must you have ingested prior to reading - is the book geared towards the absolute beginner or a brush up for the already savvy. A thimble-full? A shotglass? A pitcher?

Letstalk eBook: Let's Talk: Social Media for Small Business
Author: John Jantsch of Duct Tape Marketing

Price: Free

Readability: - 4 - Written in a fairly conversational, easy to read style, the content comes at you at manageable pace - not too rushed, but neither is it pedantic. The author maintains a clear, consistent voice and overall, it's a nice light read.

Layout: - 3- The layout relies pretty heavily on a lot of subtitles and lists, but as the reason such formatting is so popular is clarity of information, you can't fault it. Plus, there are even a few pictures and diagrams thrown in for illustration, including a nice little one of a social media take on Maslow's Hierarchy.

Interactivity: - 1 - Not so much, on this point. There are a few references for further reading, but no solid list of suggestions for continued reading/learning.

Kool-Aid Test: A shot glass - Taking care to do a quick explanation of each technology before getting in to the usage of it, Let's Talk definitely makes itself accessible to the beginners - fitting, as it's specifically aimed at small businesses looking to get their feet wet in social media.

Final Word: This may not be overly innovative, but it does what it sets out to do - provide a social media primer for small businesses. The value here definitely lies in it's clearly laid out, easy to understand introductions to the various types of social media tools out there.

Artists eBook:
Getting Started with Social Networking for Artists and Arts Organizations
Author: Rebecca Coleman

Price: $19.95

Readability: - 5 - I've got to say, one of the things I liked best about this book was the voice of it - it somehow manages to make me feel as though someone's actually talking to me. Rebecca manages to cover a pretty broad range of principles and technologies (in a comparatively shorter format) without rushing it.

Layout: - 3 - Perhaps I'm simply too close to my years of history text books, but I find myself longing for more visual interest. It's laid out nice and clearly, and there are some good screenshots to illustrate the references, I just wish the vivaciousness in the writing came through a little more in the design to make it a little bit easier on the eyes (41 pages is a lot of text to take on the screen)...but ah well. It's organized, and the writing makes up for it.

Interactivity: - 5 - Here's where it shines. The ebook comes with 10 pages of worksheets, sample plans and examples for multiple social networks, complete with a fill in the blank social media plan template. Very pretty, very handy.

Kool-Aid Test: A thimble - Another one written for beginners, but from a different angle. As Getting Started is aimed at artistic types who may or may not have a business background, it starts right down at basic marketing principles and works its way through social media from there, focusing on networking. Even for non-artists, it provides a solid intro to the basics.

Final word: The originality here lies in the well thought out worksheet section. While most ebooks on the topic have suggestions, Getting Started literally gets you started, even for those no background whatsoever in marketing. A great little starter kit!

Continue reading "eBook Reviews - A Reading List for Social Media and Small Businesses" »

July 13, 2009

Pushing the GO Button

Go_ButtonI've worked really really hard on my latest project - a crowd-sourced survey of Twitter users. I've sweated over it and worked it and edited it and it's ready to go. My plan is to use Twitter to get Twitter users to join in and share their insights about themselves. Then in the true spirit of social networking, I'll share the results.

The survey is done, and I find myself unable to push the GO button because I am afraid. There, I said it. I AM AFRAID.

  • I am afraid that nobody will complete the survey
  • I am afraid that nobody will retweet my posts
  • I am afraid that I'll annoy my followers if I talk about it
  • I am afraid that my voice is so very tiny that nobody will even hear it, and that will hurt

Where did this fear come from? Since when did I become too polite and too timid to "Just Do It". I think it must have something to do with using a personal brand instead of a corporate brand. It's MY NAME on this project. If it fails, it's all on me. It's like that feeling when you throw a party and for 30 minutes before people show up you are convinced nobody will.

Or is this a Canadian thing? Too polite and too timid to "Just Do It"? Is that why Nike is not a Canadian company? But I digress.

Continue reading "Pushing the GO Button" »

July 10, 2009

Fruits of Our Labour - July 10, 2009 Week in Review

From Our Sponsors & Advertisers

New Contributors This Week
We have a new contributor this week - Janice Diner - who debuts with her write up about her experience and insights from being a judge at Cannes this year.  Welcome, Janice!

This week's WIR curator is Erin Raimondo. Erin is the intern at LintBucket Media in charge of scone acquisition and latte liberation.

Seen Around

  • In case you hadn't heard, Google is hopping into the OS game, furthering their plans of world domination, no doubt. Off the back end of Microsoft's entry into search, Google announced the development of an open source OS based on Chrome, initially to be aimed at netbooks.
  • Do you #moonfruit? Take a good idea from Squarespace and tweak it so that what's free, is actually free, and you've got this week's twitter meme - Moonfruit. The website builder has been giving away MacBook Pros left right and center, as well as handing out discretionary prizes of iPod touches for creative entries...and some of them are beauties.
  • Blogathon is coming - will you be ready?

Heard on Twitter

  • RT @martinwaxman Great post on 3 key things businesses need to embrace in order to go social, from @ambercadabra http://bit.ly/2vydA
  • RT @SarahCooley Today, slightly after noon, for one very special second, it will be 12:34:56 7/8/09

This Week's Video Meme

I'm unsure whether to be charmed or moderately terrified by the scarily advanced looking babies, but hey...it's certainly different!

Submissions for the 2009 Digital Marketing Awards are Open

2009 Digital Marketing Awards Innovation, excellence, leadership. It's what the Digital Marketing Awards are all about. Produced by Marketing Magazine, the DMA's represent the best of interactive marketing in Canada. The Awards are judged exclusively by the industry with the mandate to inspire many but reward few. Those few are chosen for their creativity and for leveraging the interactive environment to its full potential.

The categories have been divided into three groups:

  • Online Advertising: Distributed content.
  • Websites: Destination is the site, content is at the destination.
  • Other Digital Media: Ads or technology that does not fit into the traditional categories.

The entry form may be fully completed and submitted on the DMA website.

The entry deadline is Friday July 31, 2009 at 5:00 p.m. EST.

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.