We have been delighted to be a part of your online marketing content consumption for the last few years. To share our thinking behind this move, we’ve prepared the following Frequently Anticipated Questions:
Frequently Anticipated Questions
1. What? WHAT?! But, why?
There are a few key reasons:
The Mercenary One:
Publishing and maintaining a site like One Degree is a lot of work. And it doesn't generate a lot of revenue. If you compare hours invested to revenue recognized, we actually make less than minimum wage. And while we see One Degree as a labour of love, even love likes to get taken out for a nice dinner and be able to buy something frilly every now and then.
The Empty Nest One:
We feel that One Degree has introduced a number of unique voices and viewpoints to the Canadian online marketing scene. Several successful Canadian marketing and communications writers got their start at blogging on One Degree. And we've been thrilled with their success as they have gone on to focus on their own blogs, or to write for publications other than ours. We have enjoyed being a part of this evolution in the Canadian marketing community, but we don't feel that this growth role is as important to the community as it once was.
The David vs Goliath One:
One Degree's existence and popularity over the last few years was partially due to the dearth of great online content about the Canadian online marketing scene. However, over the last two years, we've seen traditional marketing publications and professional associations emulate what One Degree started. And frankly, these pubs and orgs have much deeper pockets and bench strength than we do.
2. What's Going to Happen to All the Content?
We'll definitely be keeping the URL active until the end of 2009, but likely longer than that. There just won't be any new content published. We will also be keeping our YouTube channel and our Flickr account. And, if you bookmark things on Delicious, you can still add the tag "onedegree" for those folks who do subscribe to it.
We would like to thank all of our amazing contributors whose thought leadership, writing, curating and tweeting kept One Degree's content engine running and our readership informed!
3. If you're not going to publish One Degree anymore, can I have it?
Short answer: No.
Long answer: we don't want to just give it away to someone who has an immediate "ooo ... I could publish it" shiny-thing reaction. We want to ensure the content will remain live for as long as possible, that the domain remains legitimate and that the email addresses of our subscriber base aren't handed over to a spammer. So, we're not able to just turn it over to the first person that raises their hand. However, if you have a plan, a passion for the community and resources to invest, we'd love to talk to you. We have a notebook full of ideas about how One Degree could evolve and continue to provide value to the Canadian online marketing community. But taking it over and bringing either those ideas or your own to fruition will take an investment.
4. Wait a minute, is this just a publicity stunt?No. We are not Balloon Boy.
5. Will you be publishing a list of deadbeat advertisers who didn't pay their invoices so we can shun them or perhaps storm their offices with pitchforks and torches?
No. Well .. no. At least not on One Degree :)
Seriously though ... we would like to thank our wonderful wonderful advertisers who not only paid their invoices but who also took the time to experiment with different ad formats and to create content that was valuable and interesting for our readers. Thank you!!
We have enjoyed our time at One Degree. Thank you for reading, commenting and contributing to the One Degree community.
And if you're looking for your next online marketing content fix, we heartily recommend the blogs and Twitter streams from our contributors and other thought leaders in the Canadian online marketing and communications space:
Bright Clear Canadian Voices
- Alexandra Samuel - possibly the smartest person I know in the social media and computer mediated communications space. She and her partner Rob Cottingham (whose delightful Noise to Signal cartoons graced One Degree for a time) run Social Signal, a social media firm that is doing wonderful things for the entire field of social media marketing by sharing their methodology on their company blog.
- Linda Bustos and the Get Elastic e commerce blog - Linda has a very serious handle on what makes ecommerce work (which is delightfully surprising since Canada is not a leader in ecommerce). I learn something new every time I read her blog.
- Ad Lounge run by Trina Boos. She is not only putting on some of the most interesting marketing events in Toronto, but she publishes a weekly update via the Ad Lounge Facebook group that includes digital marketing updates courtesy of Capital C.
- Phil Barrett - our go-to guy on mobile.
- Dave Fleet - our go-to guy on social media and PR.
- If you're worried that you're being a social media douchebag, go listen to the Shill Podcast. Dave Jones and Doug Walker call a spade a spade (and several other names as well). If you want to stop taking marketing and social media so seriously, give these guys a listen. The best part is, they actually know what they are talking about.
Our Favourite Twitterers
- Liz Hover was the driving force behind One Degree's Twitter account. Liz always digs up the best stuff. Follow her!
- Tamera Kremer - smart, savvy, opinionated. Originator of the "tamerant" - her Twitter stream is never boring and she helps you challenge your assumptions.
- Brad Grier was a frequent curator of our week in review posts. I always liked when Brad curated because he generally found things that were very interesting but off the beaten path.
- Sarah Prevette is the founder of Sprouter. Her startup experience and social-mindedness fill her Twitter stream with all kinds of interesting things.
- Ian Capstick - Ian is in Ottawa, knows all about politics, government and online stuff. Also, funny.
- Tris Hussey - Tris is a prolific Tweeter and a little technical, but there are always several gems in his Twitter stream.
Jobs Jobs Jobs
- To make it easy, I've collected a list of marketing and tech jobs boards and postings
The Old Guard
- Canadian Marketing Association's Blog - a number of great folks over there writing not only about online marketing but other marketing disciplines
- Stimulant Online - weird new ad ideas from Canada and around the world. Published by Strategy Magazine and Media in Canada
- Marketing Magazine, their blog and their Twitter feed