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Posts from October 2009

October 20, 2009

Stopping the Presses ...

It is never an easy thing to say goodbye, but the time has come to stop the virtual presses at One Degree.  As of today, October 20, 2009 we will no longer be publishing new content. 

We have been delighted to be a part of your online marketing content consumption for the last few years. To share our thinking behind this move, we’ve prepared the following Frequently Anticipated Questions:

Frequently Anticipated Questions

1. What? WHAT?!  But, why?
 
There are a few key reasons:
 
The Mercenary One:
Publishing and maintaining a site like One Degree is a lot of work. And it doesn't generate a lot of revenue. If you compare hours invested to revenue recognized, we actually make less than minimum wage.  And while we see One Degree as a labour of love, even love likes to get taken out for a nice dinner and be able to buy something frilly every now and then.
 
The Empty Nest One:
We feel that One Degree has introduced a number of unique voices and viewpoints to the Canadian online marketing scene. Several successful Canadian marketing and communications writers got their start at blogging on One Degree.  And we've been thrilled with their success as they have gone on to focus on their own blogs, or to write for publications other than ours.  We have enjoyed being a part of this evolution in the Canadian marketing community, but we don't feel that this growth role is as important to the community as it once was.
 
The David vs Goliath One:
One Degree's existence and popularity over the last few years was partially due to the dearth of great online content about the Canadian online marketing scene.  However, over the last two years, we've seen traditional marketing publications and professional associations emulate what One Degree started.  And frankly, these pubs and orgs have much deeper pockets and bench strength than we do.

 ~+~

2. What's Going to Happen to All the Content?

We'll definitely be keeping the URL active until the end of 2009, but likely longer than that.  There just won't be any new content published.  We will also be keeping our YouTube channel and our Flickr account.  And, if you bookmark things on Delicious, you can still add the tag "onedegree" for those folks who do subscribe to it.

We would like to thank all of our amazing contributors whose thought leadership, writing, curating and tweeting kept One Degree's content engine running and our readership informed!

 ~+~

3. If you're not going to publish One Degree anymore, can I have it?
 
Short answer: No.

Long answer: we don't want to just give it away to someone who has an immediate "ooo ... I could publish it" shiny-thing reaction.  We want to ensure the content will remain live for as long as possible, that the domain remains legitimate and that the email addresses of our subscriber base aren't handed over to a spammer.  So, we're not able to just turn it over to the first person that raises their hand.  However, if you have a plan, a passion for the community and resources to invest, we'd love to talk to you.  We have a notebook full of ideas about how One Degree could evolve and continue to provide value to the Canadian online marketing community.  But taking it over and bringing either those ideas or your own to fruition will take an investment. 

 ~+~

4. Wait a minute, is this just a publicity stunt?

No. We are not Balloon Boy.
 ~+~

5. Will you be publishing a list of deadbeat advertisers who didn't pay their invoices so we can shun them or perhaps storm their offices with pitchforks and torches?
 
No. Well .. no. At least not on One Degree :)

Seriously though ... we would like to thank our wonderful wonderful advertisers who not only paid their invoices but who also took the time to experiment with different ad formats and to create content that was valuable and interesting for our readers. Thank you!!

We have enjoyed our time at One Degree.  Thank you for reading, commenting and contributing to the One Degree community. 

And if you're looking for your next online marketing content fix, we heartily recommend the blogs and Twitter streams from our contributors and other thought leaders in the Canadian online marketing and communications space:

Bright Clear Canadian Voices

Our Favourite Twitterers

  • Liz Hover was the driving force behind One Degree's Twitter account.  Liz always digs up the best stuff.  Follow her!
  • Tamera Kremer - smart, savvy, opinionated.  Originator of the "tamerant" - her Twitter stream is never boring and she helps you challenge your assumptions.
  • Brad Grier was a frequent curator of our week in review posts. I always liked when Brad curated because he generally found things that were very interesting but off the beaten path.
  • Sarah Prevette is the founder of Sprouter.  Her startup experience and social-mindedness fill her Twitter stream with all kinds of interesting things.
  • Ian Capstick - Ian is in Ottawa, knows all about politics, government and online stuff. Also, funny.
  • Tris Hussey - Tris is a prolific Tweeter and a little technical, but there are always several gems in his Twitter stream.


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The Old Guard

October 01, 2009

Interview with Stephen Henrik at Mobile Innovation Week

Stephen Henrik, Director of Business Development for the Globe and Mail addresses how the paradigm shift for content delivery requires new models of monetization in his video interview for onedegree.ca The reality that mobile user is able to create an a-la carte-menu of media that is always “in hand” means media budgets will continue to shift to mobile channels as we consume more and richer content via our mobile device.

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