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Posts from February 2010

February 27, 2010

eMetrics Marketing Optimization Summit Toronto April 6-9, 2010


Compelling Speakers

Valuable Lessons

Actionable Insights

Over 40 industry experts want to advance your education in online marketing optimization – the continuous improvement process of increasing conversion results. Marketers, ecommerce managers, web analysts, usability specialists and customer knowledge experts convene at the eMetrics Marketing Optimization Summit in Toronto April 6-9th, 2010.

Announcing 2010 Keynote Speakers:

Jim Sterne, Founder and Chair of Toronto eMetrics Marketing Optimization Summit

Jim Sterne, Target Marketing
Founder of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association
Social Media Metrics: Measuring Business Results

Brian Flanagan, Director of Product and Retail Expedia.ca

Brian Flanagan, Expedia.ca
Director of Product and Retail Expedia.ca
Bridging Analog to Digital: How Expedia Listens to Millions of Customers as Individuals

Theresa Kushner, Director of Customer Intelligence, Cisco
Theresa Kushner, Cisco
Director of Customer Intelligence, Cisco
Leveraging Customer Data for the Customer Instead of About the Customer
Shari Cleary, Director of Digital Research - Entertainment & Games, MTV Networks
Shari Cleary, MTV
Director of Digital Research - Entertainment & Games, MTV Networks
Meaningful Insights: Video Use and Engagement across a Global Network

Register now for the Best Rates!

Your discount code is DMAT15 for both events and provides a 15% discount.

Pre-conference Workshops and Training:

Sponsors and Exhibitors Announced!


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15  12

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14  13

9  3

Association Sponsors:

16  2  4

Register now for the Best Rates!

Your discount code is DMAT15 for both events and provides a 15% discount.

Andrea Hadley, Conference Director
eMetrics Canada

February 22, 2010

Good News about OneDegree

I'm delighted to let you know that OneDegree will begin publishing again.  Rosemary and I are passing the torch to one of the most delightful, creative and curmudgeonly marketers I know - Peter Mosley.  "The Mose" has written for us in the past, including one of our most popular articles of all time, The Mose's Top 10 Networking Tips.

I first met Peter back in 2006 when I attended his workshop on expanding creative potential at the national CMA conference. One of my favourite lines from his talk "Crap with reverbs is still crap" still resonates particularly that we as marketers seem to have so many shiny new toys in our toy box.

Peter's deep background in branding and marketing, his affiliation with DMAT as its new President, his track record of building online communities and his strong professional network will all serve to bring a renewed vigor to OneDegree.  And to our contributors: I hope that if you have written for OneDegree in the past, you will consider doing so again.  And that if you haven't, you may find a home here under Peter's guidance.

I will still be contributing occasionally and will, in the short term, be helping with the transition over the next few weeks.

Thank you for your support in the past - Peter and I look forward to it in the future!

Long live, OneDegree!

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