The Principles of War...as they apply to business.
1. The Master Principle
The selection and maintenance of the aim. This means that first of all you are to establish clearly what your objective is to be. Once this has been determined precisely you should not allow yourself to be deviated from the plan of action you have made.
To achieve your aim you will require high morale from your peers, hence look after them and their interests. With good morale you will create the will to achieve your aim. Good morale can be hard to create and can be even harder to maintain so take it into consideration when planning.
3. Offensive Action
Move forward. Be bold and confident. Tread where others have not. Be one step ahead of your enemy (the competition). Never become complacent.
4. Surprise
Do the unexpected. Come up with a new and well thought out plan. Avoid doing "the same old thing." Ensure that your competitors have no idea as to what you are doing or planning.
5. Security
Keep it to yourself. Use the need to know rule. If someone does not need, they do no have to know. Why lose the element of surprise?
6. Concentration of Force
use your resources carefully and at the right time. One good presentation is better than many poor ones.
7. Economy of Force
do not burn yourself and your resources out. Try to keep an ace up your sleeve. Do not use a sledge hammer when a gentle tap will do just as well.
8. Flexibility
So what if the original "Master Plan" does not work or has a temporary set-back. Find an alternative. Maintain morale throughout. If you look hard enough you will find another method to achieve the aim.
9. Co-operation
Do not do everything yourself. Employ the skills of others and let them use your skills. Help others and be willing to be helped.
10. Administration
All of the above will require sound administration to work. Even if you do not like doing it you must ensure it is maintained, for should you become a casualty your peers can take over and achieve your aim for you if you had sound administration.
These apply to business in general and quite frankly ... life.
Comments