Brand vs Commodity
Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. You should do yourself a favour and check out this group.
I thought it would be interesting to port this over to One Degree and see what you think?
The question was posed ...
Can you describe, in one sentence or less, the difference between a brand and a commodity?
Here are some of the responses to get the juices flowing!
- Remember a brand is not what WE say it is, it's what THEY say it is.
WE = manufacturer/company THEY = Consumers
- Brand has a face while commodity is faceless
- A commodity becomes a brand when it establishes an emotional connection with a consumer!
- A brand is a sum of attributes while a commodity is only it's characteristics.
- A brand fulfills an emotional need, a product fulfills a practical need.
- A brand is the difference you remember, a commodity is a product without a difference.
So lets hear it! What say you?