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Posts from March 2011

March 31, 2011

Viral Marketing Mistakes for Small Businesses

T484988526he internet has made it easier than ever for individuals and small businesses to market themselves via sites like Facebook and YouTube. However, techniques that may work for large companies may not work on a smaller scale.

The past decade has seen the rise of some of the biggest changes in marketing since the printing press was first invented. The ability to post videos online as well as to connect to existing and potential customers has made doing business online one of the quickest ways to gain a new following whether you are a business or an individual looking to give a boost to your career. However, some of the techniques that work well for bigger companies do not always translate well to small businesses and individuals.

If you have your marketing degree, you have already been taught that creating a website, a video, or starting an account on a social media site is only the first step in connecting with other users. One of the biggest mistakes that many marketers make when working on the small scale is in assuming that it is enough to post a video to YouTube or to start a Twitter and wait for the views and site visits to start rolling in.

Continue reading "Viral Marketing Mistakes for Small Businesses" »

March 30, 2011

Bullying must stop.

Bullying is talked about in the media from time to time, but not enough.

Pass this around ... get the message out there.

 

March 29, 2011

Canadian Market Research

Do you use Statistics Canada as a resource?

I refer to these guides, among others, on a regular basis.

Canadian Social Trends

and

The Market Research Handbook

Given the complexities, and I would imagine the recent issues at Stats Can, we will not be seeing up-to-the minute reporting any time soon.

However, even at up to 3 years old, these docvuments and others are a valuable source - especially when developing marketing plans and corporate strategy docs.

Stats Can main site

Are there other resources you use? What are they?  Care to share?

Med-divider

Professional Presentation Skills - Part Four

By Peter Mosley

Here is Part One

Here is Part Two

Here is Part Three

Part Four

In my courses there are three things I really try to drive home. To me, the most important things to remember are:

  • Smile
  • Make Eye Contact
  • Slow Down

Continue reading "Professional Presentation Skills - Part Four" »

March 25, 2011

Professional Presentation Skills (Why you suck at presenting, and why you shouldn't!) Part Three

Here is Part One

Here is Part Two

Part Three

In the last installment I finished with my personal mantra:

So, what do I do?

  • I try to really know my material.
  • Any hesitation is misconstrued as fright.
  • I try to prepare as mch as practicable..
  • Write down the key phrases.
  • Get enough sleep and be alert.
  • Practice, practice, practice.

Let's say you are faced with a situation that prevents the above. It happens.

I believe we can all do ad-lib, spur of the moment speeches and presentations. It does take a bit of understanding but here's my theory.

We are all awful at this.
We are all the best at this.

Continue reading "Professional Presentation Skills (Why you suck at presenting, and why you shouldn't!) Part Three" »

March 24, 2011

Japan Fundraiser - CD

http://beatsforchange.bandcamp.com/

It's time to take real action! Following the devastating earthquake and tsunami in Japan BeatsForChange.org presents the fund raising project "Sendai Selections" with music by Stone Detectives.

Buy the CD now and receive a 20-track album of unreleased music by a duo from the Netherlands and Canada.

Every dollar you spend will go to the Red Cross Japanese Earthquake/Tsunami Response to support efforts to rebuild Japan for now and into the future.

This is a very worthy cause.

100% of proceeds are going to the Japan Red Cross and Unicef Japan for children.

March 20, 2011

Professional Presentation Skills (Why you suck at presenting, and why you shouldn't!) Part Two

Here is Part One

Part Two

I have been teaching Presentation Skills professionally for over 15 years. My courses are about developing and attaining your natural style in front of people. Being yourself. You are quite interesting!

The other courses out there and the organizations like Toastmasters have a different approach. I believe wholeheartedly that if we can learn the techniques that allow us to be ourselves and natural in front of people, and not by learning an "act" or "schtick" or "gimmick", we will be far more believable, confident and successful. And effective!

NERVOUSNESS

Glossophobia
IStock_Large
When people were surveyed about their greatest fears, there was one that surpassed death, spiders, snakes and losing a job. The dreaded fear was speaking in public or 'glossophobia'.

So, guess what? You're not alone at being nervous. I will let you in on a little secret, it is considered a normal reaction we humans have. This is especially true when someone asks that you speak to a group of people, and even more so when you do not know any of them. We all have that tendency to become nervous. I do not care who you are, some are just more nervous than others.

Continue reading "Professional Presentation Skills (Why you suck at presenting, and why you shouldn't!) Part Two" »

March 19, 2011

Why you suck at Presenting

A couple of things have nudged me to start a new series on presenting.

First, was the last three conferences I attended which were abysmal, and second, Jay Dolan's blog The Anti-Social Media. Fun stuff!

So, here is the first installment, of many, on - Professional Presentation Skills. (Why you suck at presenting, and why you shouldn't!) 

Now, some background ... I have been teaching my version of Professional Presentation Skills for over 15 years, I have lectured at three Universities and have been honored to have clients like AMEX Global, Bell, Deloitte, TD Bank, Atomic Energy Canada to name a few on the client side, as well as, Interbrand, TAXI, Bimm Communications and numerous other top-ranked agency-side clients. There are also hundreds of keynotes and conference sessions notched on my belt. And it works. It works because people have told me it works. It has gotten them clients, promoted and new jobs. That's good enough for me.

Also in this day and age when everyone blurts out phrases like Usability and User Experience I believe they should practice what they preach. User Experience during your presentations should not end with folks tossing tomatoes at you, or worse ... not getting the client!

This presentations thing has been a passion of mine, effective communications more specifically, and because we are doing more and more presentations this is a big part of communications. A bigger part of our jobs.

Continue reading "Why you suck at Presenting" »

March 11, 2011

Developing the Creative Craft X

Problem Reversal

From "What a Great Idea" by Charles Thompson.

Arr The world is full of opposites. Of course, any attribute, concept or idea is meaningless without its opposite.

Lao-tzu wrote Tao-te Ching which stresses the need for the successful leader to see opposites all around:

The wise leader knows how to be creative. In order to lead, the leader learns to follow. In order to prosper, the leader learns to live simply. In both cases, it is the interaction that is creative.

All behaviour consists of opposites...Learn to see things backwards, inside out, and upside down.

The method

     1.State your problem in reverse. Change a positive statement into a negative one.
     2.Try to define what something is not.
     3.Figure out what everybody else is not doing.
     4.Use the "What If" Compass
     5.Change the direction or location of your perspective
     6.Flip-flop results
     7.Turn defeat into victory or victory into defeat

Make the statement negative

For example, if you are dealing with Customer Service issues, list all the ways you could make customer service bad. You will be pleasantly surprised at some of the ideas you will come up with.

Doing What Everybody Else Doesn't

For example, Apple Computer did what IBM didn't, Japan made small, fuel-efficient cars.

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