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Posts from April 2011

April 28, 2011

The Impact Social Media Has on Job Applicants

It is hard to believe that this is already a tired phrase but, social media has reinvented the way we live our lives and the way in which we interact. For those who still believe our social media lives can be completely separated from our professional lives are sorely mistaken. Social media hubs such as Twitter and Facebook are now aspects of our lives that we cannot erase. And this is important. All too often, people discuss social media and its influence in the professional realm in a negative way. There are an endless amount of articles out there discussing the negative impacts social media can have on an individual's professional life. While these articles are founded in legitimate concerns, there are plenty of positives involved with social media for job hopefuls that go ignored.

 The fact is, the reason there is so much criticism of social media within the professional world is because there are a lot of negatives.

Continue reading "The Impact Social Media Has on Job Applicants" »

April 19, 2011

Professional Presentation Skills - Part Six

By Peter Mosley

(Links to previous parts at bottom of the article)


Book You are probably knowledgeable in the topic of the presentation you are about to give otherwise, you wouldn't have been asked to talk. But this doesn't mean you know everything about it. We can always learn more!

Continue reading "Professional Presentation Skills - Part Six" »

April 11, 2011

The Lifetime Value of a Like on Facebook

By Jordan Behan

Click. That was easy.

I just “Liked” your Facebook Page, and we are now connected, forever. Or at least until I decide to terminate the relationship. But I’m yours now, and you have an opportunity to benefit from our union:

  • Your Facebook Page’s activity will be visible in my news feed, just like one my friends
  • My activity on your Page may be displayed to my friends as Sponsored Content Ads
  • You have the ability (and permission!) to message me at any time

I have, in no small way, become a valuable asset to you. But just how much value can we attribute to this decidedly low-friction relationship? How can you ensure that you continue to strengthen our bond, and turn me from a mere Facebook Fan into a loyal customer, even an evangelist?

Continue reading "The Lifetime Value of a Like on Facebook" »

April 06, 2011

Social Media - the unwashed, the uninformed and the uninitiated

A recent Marketing post, provides a decent overview of the recent incident at a Conservative rally where a couple of girls were ejected, mainly as a result of Facebook.

This incident has prompted me to share a couple of recent experineces.

I am in a new industry for me - Environmental Biotechnology. I have attended a number of conferences and trade shows, made dozens of presentations and have been curious, as a committed and long time SM cultist, to see what impact SM has in this particular industry.

Answer ... none.

Continue reading "Social Media - the unwashed, the uninformed and the uninitiated" »

April 04, 2011

Developing the Creative Craft XI

By Peter Mosley

ImagesNumber Eleven in  series Number Ten is here.

"What-If Compass"

  Following up on problem reversal in our last installment, there are always alternate actions that can be applied to a given problem.

Just ask yourself

"What if I ........" and plug in each one of the opposites:

       Stretch it/Shrink It
       Freeze it/Melt it
       Personalise it/De-personalise it

This allows you to change the direction or location of your perspective. A physical change of perspective, like "Managing by Walking-around", or simply doing something different always provides a fresh perspective. (More on that later)

Flip-flop results

Turn defeat into victory or victory into defeat

If something turns out bad, think about the positive aspects of the situation.

If I lost all of the files off this computer, what good would come out of it? Maybe I would spend more time outside playing! Who knows!

I believe that the best jolt to creativity is a change of perspective.

April 01, 2011

Professional Presentation Skills - Part Five

By Peter Mosley

(Links to previous parts at bottom of the article)


How much time goes into researching, writing, and preparing for a speech?

According to an article I read, it takes clergymen about seven hours to prepare a 20-minute sermon. Terry C. Smith, a presentations expert and author of the book Making Successful Presentations, says that to give his best effort requires one hour of preparation for every minute he will talk.

Of course, the time you must spend to prepare your talk depends on several factors: your experience and skill in public speaking, your technical knowledge of the topic, whether the assistance of a company technical writer is available, and the importance of the talk. Also, it takes considerably less time to brush up an old presentation than to create a new one. The point, however, is that preparing a memorable address requires many hours--much more time than inexperienced speakers ever dream would be required. Plan your schedule accordingly so you can give your talk the attention it deserves.

Continue reading "Professional Presentation Skills - Part Five" »

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