« May 2011 | Main | July 2011 »

Posts from June 2011

June 25, 2011

Developing the Creative Craft XIII

Number thirteen in a series - number twelve is here.

 Lateral Thinking

Transparencia_social04 Edward de Bono writes in "Serious Creativity", how he became interested in the sort of thinking that computers could not do: creative and perceptual thinking. The entry in the Concise Oxford Dictionary reads: "seeking to solve problems by unorthodox or apparently illogical methods.

Lateral thinking is about moving sideways when working on a problem to try different perceptions, different concepts and different points of entry. The term covers a variety of methods including provocations to get us out of the usual line of thought. Lateral thinking is cutting across patterns in a self-organising system, and has very much to do with perception.

For example: Granny is sitting knitting and three year old Susan is upsetting Granny by playing with the wool. One parent suggests putting Susan into the playpen. The other parent suggests it might be a better idea to put Granny in the playpen to protect her from Susan. A lateral answer!

The term "Lateral thinking" can be used in two senses:

Specific: A set of systematic techniques used for changing concepts and perceptions, and generating new ones.
General: Exploring multiple possibilities and approaches instead of pursuing a single approach.

Coming soon to this page will be a summary of de Bono's fundamental principles, and a nutshell guide of techniques.

June 13, 2011

Five Questions - Monica Hamburg

We are honoured to have this "Social Media Diva" as one of our contributors, and graciously has daned to grace us with the answers to our "5 Questions."
So first question, Monica ... what are you wearing?

Why does everyone ask me that? ;)
Just kidding …
#1 - You have settled into Vancouver, become a fixture, but your sensibilities and, certainly, your sense of humour is way more New York. Is that a challenge? Hell, do we Canadians get is at all?

Continue reading "Five Questions - Monica Hamburg" »

June 08, 2011

Eat Strategy

Continue reading "Eat Strategy" »

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.