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Posts from July 2011

July 25, 2011

Professional Presentation Skills - Part Eight

By Peter Mosley

I am delivering a keynote next month on Professional Presentation Skills. In writing my speech I thought I would share my Five Key Points.

Number 1
KISS - Keep It Simple Stupid.
Too often I see presentation design and format cluttered, obtuse and downright confusing. Less is more! Full stop. There is nothing wrong with white space.

Number 2
A Picture is worth a Thousand Words.
Great images of emotionally-rich subjects enhance your point. The emotion of a great image is truly worth a thousand words!

Number 3
If you fail to plan, you plan to fail
More than a platitude. This is true to the core. Take some time. Do not fall prey to the "last minute" temptations.

Number 4
Avoid "Death by PowerPoint"
There is no shame in talking to an audience without slides. You really do NOT need all the jumping bunnies and throbbing gristle in your slides! They distract at best and are boring at worst!

Number 5
Then practice some more. When you are done that ... practice some more.

July 04, 2011

Monetizing Your Platform Strategically – Go Beyond the Book

By Peter Winick, Thought Leadership Leverage
Clip_image002-1 Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history.
It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches and financial success.  But alas, Oprah is no longer on the air, and even getting a spot on The Today Show isn’t easy.  In fact, the one shot grand slam strategy is pretty much the highest probability way of striking out at your first and only chance at bat. Most books published today don’t make money at all. But many authors make a lot of money, using the book as a component of a solid platform.
So what is an author to do?  Very simply, you must go beyond the book.
To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.

Continue reading "Monetizing Your Platform Strategically – Go Beyond the Book " »

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