SMS marketing is growing and it's easy to see why.
It's low-cost (only a few cents per SMS if you're buying bulk) and it's easy to analyse the return on the investment.
What's more attractive is that most people read text messages when they arrive (around a 95% read rate), making SMS marketing difficult to ignore – especially when so few businesses are marketing to mobiles.
SMS marketing is still fairly new, and for most people giving up their mobile number seems more personal and less “throwaway” than an email address.
But that's where it is effective as a marketing channel. Customers are protective of their phones, and when they invite you in and allow you to send them messages, they are less likely to ignore your message than they do with email marketing.
Using SMS marketing to drive business