Develop the Creative Craft XVI

Question Checklist

If you are a naturally curious person like me - these questions are already floating around in your head when trying to write copy, solve a problem or come up with a new product. 

Put to other uses?

• New ways to use as is?
• Other uses if modified?

Adapt?

• What else is like this?
• What other idea does this suggest?
• Does the past offer parallel?
• What could I copy?
• Whom could I emulate?

Modify?

• New twist?
• Change meaning, color, motion, sound, odor, form, shape?
• Other shapes?

Magnify?

• What to add?
• More time?
• Greater frequency?
• Stronger?
• Higher?
• Longer?
• Thicker?
• Extra Value?
• Plus ingredient?
• Duplicate?
• Multiply?
• Exaggerate?

Minimize?

• What to subtract?
• Smaller?
• Condensed?
• Miniature?
• Lower?
• Shorter?
• Lighter?
• Omit?
• Streamline?
• Split up?
• Understate?

Substitute?

• Who else instead?
• What else instead?
• Other ingredient?
• Other material?
• Other process?
• Other power?
• Other place?
• Other approach?
• Other tone of voice?

Rearrange?

• Interchange components?
• Other pattern?
• Other layout?
• Other sequence?
• Transpose cause and effect?
• Change pace?
• Change schedule?

Reverse?

• Transpose positive and negative?
• How about opposites?
• Turn it backward?
• Turn it upside down?
• Reverse roles?
• Change shoes?
• Turn tables?
• Turn other cheek?

Combine?

• How about a blend, an alloy, an assortment, an ensemble?
• Combine units?
• Combine purposes?
• Combine appeals?
• Combine ideas?