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Posts from July 2012

July 31, 2012

Strong words: How to craft premium content

Penguins and pandas, oh my!

There’s no way around the fact that the Google Panda and Penguin updates were a big blow to the way that many businesses executed their online marketing strategies. The move took many businesses by surprise, especially those that thought they only needed to bang out a few keyword-rich articles a day in order to stay up on the Google search rankings.

Web content now has to be more focused and substantial, featuring a minimum amount of links and a lesser emphasis on SEO. It’s Google’s way of leveling the playing field for online businesses and websites that didn’t stand a chance against bigger players before. Now anyone who can produce and market solid content in their niche has a chance at upping their Google search ranking. That’s a good thing, and the sooner you believe that the sooner you can get started on a new content production model.

Strong and engaging web content looks like this

Continue reading "Strong words: How to craft premium content" »

July 22, 2012

5 Tips for Improving Social Media Engagements with Your Customers

Any good business owner knows that customers are reached through various marketing efforts, not just one. However, across the board, businesses are utilizing social media to not only establish connections with their new customers, but also to engage in conversations with their current customers. Since so many people use social media today, this is an amazing, productive way to reach a large number of your clients. The most important aspect of using social media to market is to stay on top of the ever-changing trends. Fotolia_37877338_Subscription_XXL

Technology has greatly changed the way that businesses can interact with consumers. This doesn't just open the door for dialogue, but can also improve your conversion rate. By contacting consumers online, you can really increase the amount of business you're doing. Aside from just making a mark and educating more people on your company, you’ll also see a rise in sales. 25% of the world’s population is currently online and that number is quickly growing.

It's easy to engage in conversation with the people you're connected with on social media sites who are responding to you. When a customer or potential customer is commenting on posts that you put up on Facebook, for example, it's a no-brainer to respond to these people and start a conversation. The tricky part is engaging customers who are not as forthcoming. A majority of the people you’re connected to are either not seeing your posts or not responding to them. Here are 5 tips to help you change that and increase engagement with your online customers.

1. The key to getting the interested of these more quiet consumers is to tap into their personal interests. You may have to invest some time to browse their profiles and find out what they like to do, but the results will be worth it. Then you can gear your posts, pictures and overall approach to things that will target those specific clients. 

Continue reading "5 Tips for Improving Social Media Engagements with Your Customers" »

July 17, 2012

A Newbie Blogger Lesson: RSS Feed

It’s really simple.

You don’t need a degree in computer science or Internet marketing to promote your blog like a pro. With just a few quick tips, you’ll be on your way to learning the ropes and amping up your blog’s visibility and traffic.

Really Simple Syndication or RSS is a stripped-down version of your blog posts. The formatted page can be easily syndicated and distributed by online aggregators like Google Reader or directories like FeedBurner. Managing your RSS feed and distribution is a great way to build traffic and page rankings.

A feed is a collection of posts that can be browsed without traveling directly to the site. Feeds can be accessed through large directories, organized by categories; and they can also be created by browsers and managed in personal readers.

Continue reading "A Newbie Blogger Lesson: RSS Feed" »

July 08, 2012

Cellular Jerks (Infographic)

The rise of mobile access has made a lot of us savvy, plugged-in individuals, but it may very well also have given rise to the cellphone jerk. From loud conversations at inappropriate times to rude texting at an awkward moment, it seems like more people are getting lost in their own cell phone interactions. So attached are people to their cell phones that sometimes, those little devices end up in some interesting places. Check out the following infographic by www.onlinecollege.org and see for yourself: You might be surprised to realize that you could be a cellular jerk, too.

 

Cellular Jerks: Where Are Your Mobile Manners
Presented by: OnlineCollege.org

July 07, 2012

Why It’s Even Important for Online Marketers to Occasionally Unplug

So you’ve finally landed your dream job as an online marketer and can’t believe your luck. You get to brainstorm fun, innovative ideas, research interesting trends, and promote worthwhile, memorable content… and they PAY you for it! What could be better!? While it’s easy to get caught up in the swing of things—staying abreast of the latest information and developments—it’s important for you to take time AWAY from your work and simply unplug.

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Now by unplug, I don’t mean switching to simply using your wireless devices and gadgets and only checking your email every couple of hours—I mean completely cutting off electronic, digital contact. Now, I know this may seem a bit contradictory given your new role and professional title, but, just life every profession, it’s always a good idea to get some time away.

Now, this might be a little more difficult for you than others since your professional world is the web and everything it entails—from social media sites, to blogs and even emails—but you still need to make the effort for both your personal and professional benefit. Granted, given your job duties, your opportunities to take completely detached, “unplugged” breaks will probably be few and far between, there are still many reasons to take full advantage of the ones you do get. Read on to learn why it’s important to let yourself disconnect—if even just for a bit.

Ward Off Digital Burnout

Between smartphones, PDAs, tablets and laptops, it’s easy to let ourselves be connected, available and “on” 24/7. But all of that digital connection is not always good for us. Between the tweets, texts and statuses, it can be hard to keep up and may even be a bit overwhelming at times. Additionally, not only are you constantly working on promoting your clients’ specific brand, idea or product, you are also readily aware of what your competitors are doing.

Being in a constant state of awareness can be a good thing, but can also be exhausting as it may cause you to continually over think and brainstorm ideas to death all in an effort to stay on top. Now, this is not to say a certain drive is not necessary to succeed in the world of marketing, because that couldn’t be further from the truth. However, it’s about finding the right balance that works for you and your life so you can remain both sane and effective!

Refresh Your Thoughts

Giving yourself time away allows you the opportunity to reset your brain and thoughts, which have probably been going 90-miles-a-minute while you’re at work. This is important because your ideas need time to refresh. A rested mind means for fresh, upbeat content, where as the alternative can mean content and materials that are stagnant and forced. You want the creative juices to FLOW rather than be forced out unwillingly.

Anything that was awkward to write or develop will most likely come across that way to the consumer—so it’s best to nip that in the bud now while you can. Unplugging occasionally is like taking a proactive stance to produce better content.

Increase Your Appreciation for Your Job

Just as the cliché saying suggest—absence really can make the heart grow fonder. So, take that necessary, well-deserved time away if you can. Make time for it. Not only will you ward off digital burnout and writer’s block, but you will also keep yourself happy and appreciative of your super cool role. Rather than resenting your office and dreading each and every morning, you can come in with a renewed purpose and direction. Some might even say lease on life—but let’s not go that far!

So, although you might think your job is to be “on” all the time, it’s important for you to take some time for yourself. From college students to senior citizens, “me” Your clients, colleagues and sanity will thank you.

Nadia Jones is an education blogger for onlinecollege.org. She enjoys writing on topics of education reform, education news, and online learning platforms. Outside of the blogging world, Nadia volunteers her time at an after school program for a local middle school and plays pitcher for her adult softball team. She welcomes your comments and questions at nadia.jones5@gamail.com.

July 03, 2012

How to Get a Job as a Social Media Marketer

Working as a social media marketer can be a whole lot of fun, which is why so many recent college grads and even seasoned online marketing experts with MBAs aspire to spend their 40-hour workweek on Facebook and Twitter. Unfortunately, most of the time, social media marketing positions are both enjoyable and grueling. If you've ever worked in online marketing, you know that numbers are everything. Social media marketing is no different. As a social media strategist, you have to regularly drive traffic to websites using social media channels, and you have to make sure that the traffic you're driving is generating revenue for your employer.

If you're aware of the challenges associated with social media marketing and are still interested in working in the field, you should know that landing a job will take some effort and use of the right strategies. Social media positions are highly sought after, and there aren't a whole lot of entry-level slots. If you want to make yourself a more attractive candidate for social media marketing positions, here are a few things you should think about doing:

Continue reading "How to Get a Job as a Social Media Marketer" »

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