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Posts from October 2012

October 29, 2012

How Instagram came to be and why it was an amazing marketing plan

Instagram, the newest social tool, is a free app available on Iphones and soon for others. The photo sharing application simply allows you to post your favorite photos and give them unique and appealing effects. You can get likes on your pictures, comment and follow as many people as you'd like. The photos you take can also be easily posted and shared with other social media sites, allowing you to gain a wide variety of viewers. Instagram 

How did Instagram come to be?
Instagram was first created and developed in San Fransisco by Kevin Systrom and Mike Krieger. The two focused on multi-featured HTML5 and mobile photography, coming the two simple processed to make editing pictures easy. They wanted to make it a quick process to snap pictures with your iPhone and quickly upload them for all to see in one spot. 

The Explosion of Instagram:

On October 6th, 2010, instagram officially launched in the apple store. At a free price, millions of iPhone and ipod users grabbed the app and began to take and edit their pictures. What attracted many people towards it was how social connecting could now be done with just pictures, and no words. It allowed people to be creative and share their lives, which is one big way Instagram was such a smart marketing choice.

The next steps:

After the growing popularity, the makers of Instagram created a newer updated version of the app, Instagram version 2.0. After instagram started to bring in millions of dollars, Facebook realized that such a powerful social marketing tool could be great for them as well. Facebook bought Instagram for a billion dollars on April 9th, 2012. 

The decision to create such a powerful app and social media interaction was what made this app a truly great marketing tool. At one point, Instgram closed a $50 million funding round led by Sequoia Capital. The very next day, Facebook bought the small company. This app, which is now so popular among all, only took eight weeks to build and finish. It started out with 25,000 users in the first 24 hours and then rapidly grew to a million within the first few months. A simple concept that was created by two small individuals suddenly became a big hit, and now is partnered with many other social sites. For the creators, they still get to call the app their own work under Facebook's name and live with the one billion dollars that Facebook was given to them.

Today, 1.3 million photos are uploaded daily to the app. Instagram continues to grow in the market and app world, attracting all users and creating excellent marketing for Facebook and other sites.

Brendan Mitchell is a blogger in Australia. He has a background in marketing and social media.

Four Inexpensive Ways for Canadian Entrepreneurs to Find Customers Online

 Looking to start a business online? More Canadian entrepreneurs are looking for ways to supplement their income or even build a completely new life for themselves as business owners. In order to really turn a profit in online business, however, you'll have to understand the different avenues for marketing and advertising online. Many of these can be quite inexpensive if used correctly!

1. Social Media

Social media is used by savvy entrepreneurs to encourage potential clients to "follow" their updates. Typically, people will follow your social media account in pursuit of special deals and discounts. To maintain their patronage and ensure that they remain open to your updates, you will have to focus on providing informative updates that are relevant to them. This can be challenging at first, but is well worth it when you have a special offer to promote and see dozens, hundreds or even thousands of people respond quickly. An effective social media campaign needn't be technically complicated and it can be free.

Continue reading "Four Inexpensive Ways for Canadian Entrepreneurs to Find Customers Online" »

October 24, 2012

How to write a science paper

Papers whether scientific or social are given by teachers, whose prerogative determines what you write. They determine the font sizes, formats, procedures and detailed steps to follow when you are writing the paper. It’s your duty and responsibility to follow your teacher’s instructions to get the most marks.

However, not all teachers give the instructions on how they want their paper presented. You are free to use industry standards to write the science paper. Here are the standard guidelines required when it comes to writing science papers.

Use of headings

Science papers are structured and have sections with headings. The basic headings in science papers are the abstract, introduction, the method, results and discussion. Depending on what type of paper you are writing, try to divide it into different sections with unique headings as much as possible.

Continue reading "How to write a science paper" »

October 23, 2012

Writing Digital Copy For An Online Audience

Social Media Scores Can Get You a Job

Many thanks to OnlineClasses.org for this graphic

Social Score Infographic

October 12, 2012

Quality Customer Service

I do a lot of talks and lectures and keynotes and one of my favourite topics is quality. Especially when it comes to customer service. It goes hand in hand with my passion for selling.

Well, here is a perfect example of what quality is, or in this case … isn't. Quality is defined as "Conformance to requirements."

I was just out shopping at Sobeys. I like the place. The brand works for me. Nice enough experience - not Bruno's nor Whole Foods - but clean, good prices and selection plus, it meets "my requirements."

Continue reading "Quality Customer Service" »

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