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January 21, 2013

How to Get More from Your YouTube Channel

YouTube is a great way to get more exposure for your brand and to drive traffic to your site. However, just like with your website, if no one is visiting your channel, it is ineffective as a marketing tool. There are a lot of things you can do to get more page views, more subscribers, and more traffic and conversions on your website.

Here are a few tips for how you can get more from your YouTube channel:

SEO Your Channel

Search-engine optimization is a great way to get more exposure for your website, and the strategy works equally well when applied to your YouTube channel. Get more traffic for your channel (which will then funnel to your site) by using keywords in your page titles, descriptions, and tags. Users in your niche will find you faster and visit your website, as well.

Create Great Content

There's no better way to get more traffic and more engagement than to create great content. Share videos that are truly unique -- that approach an issue from a different angle, that offer a novel solution, or that entertain or inspire. The more interesting and unique your videos, the more traffic you will get for your channel and your site.

Include a Call to Action

If you want your audience to do something, you have to ask them to do it. Don't assume they will know what to do next. That means asking them to visit your site, asking them to check out your products, and asking them to share your video or your links. Include this call to action at the end of every video, either as a note at the bottom of the screen or a verbal request.


Take full advantage of all the tools available to you to drive traffic to your YouTube channel and, ultimately, your website. Promote your channel on your other social networks, in your blog, and in your e-mail marketing. The more traffic you get to the channel (even if they are people who already know about your site), the higher it will appear in search results, and the more traffic it will get. Traffic will beget traffic, and the more you get, the more you can funnel back to your website.

A YouTube channel can be a great marketing tool for your website, but you have to do more than throw up some videos and hope for the best. Use these strategies to get more viewer, drive more traffic back to your website and increase conversions.

What do you do to get the most out of your YouTube channel? Share your tips for success in the comments!

Carmen Brettel is a writer and manager for www.studentgrants.org. In her spare time, Carmen enjoys gardening and volunteering at animal shelters.


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