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Posts from February 2013

February 24, 2013

Vine: Make it part of your editorial mix

Move over YouTube. Step aside Hulu. Twitter has unleashed Vine. Vine is the microblogging social media network’s video iOS application. A six-second video platform, Vine enables users to capture short looping,
stop-animation style videos with their mobile device that can be then shared on networks like Twitter, Facebook and the Vine hub itself.

ImagesWhy should brands care about Vine?

The numbers tell it all. There are a growing number of users who have purchased a smartphone, over 125 million of these being iPhones. In addition, there have already been over 35 billion applications downloaded on an iOS device alone.

But, there’s more. Of the half a million users currently on Twitter, approximately 60 percent access the service via a mobile device. According to emarketer, over 90 percent of all mobile video viewers share mobile video content with other mobile users; with the most popular method of sharing being via social media sites.

Even more interesting (and not surprising) is the kind of videos that are most commonly shared via mobile. They are short, funny clips, followed by music videos and trailers. In today’s hyperactive social media environment, Vine seems to be the perfect, no fuss, no muss solution for sharing. Furthermore, Vine could become a good opportunity not only for everyday users but for brands as well. Vine is barely a month old and already a few progressive brands have already started experimenting with the new video app, creating playful, quirky videos. All of this is refreshing to see.

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Di Gallo (@digallo) is the Director, Social Media Partnerships at Rogers. Intrigued by the ever changing digital and social media landscape and the impacts on entertainment, fashion and the shopping experience.  

February 15, 2013

Search Marketing Expo Toronto Metro Toronto Convention Center March 20 – 21, 2013

February 12, 2013

Cell phone & Web: The Perfect Valentine’s Day Cupids!

Tech Cupid comes your way

 The Tech Cupid will strike you again this Valentine’s Day, but not in the traditional way. February 14th is just round the corner and your sweetheart must be expecting some exciting surprises. So how have you planned to surprise your beloved? A bouquet of dozen roses, expensive wine, orgasmic chocolates or wait…you have forgotten even this year! Wakeup before the happy hour slips from your hands and you end up being one of the 53% guys who had to go through a break up on the day when lovers all over the world celebrate their love. If you are not sure what to buy for your love in such a short time, the following info graphic would jolt you out of your slumber and help you plan a successful V-Day surprise.

With permision:

Cell-phone-valentine-cupid

February 03, 2013

What Big Data & Your Kids Have in Common (Infographic)

The growing availability of big data analytics to marketers has spurred both hope, and speculation. While the possibilities may seem endless, it’s worth considering which questions are most urgently in need of answers, and which ones Big Data tools are currently most equipped to answer. Strangely enough, these may mirror the questions some of us have been hearing from our kids over the last two months.

From infochimps.com

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