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Posts from April 2013

April 29, 2013

Social media commentary (Avec video!)

Recent events have caused me to think about this social web of ours.

On the dark side are cruel stories of bullying and the resulting suicides of several young people. Very bad. And I refuse to discuss them here - enough ink has been splashed trying to make sense of all these events.

On the bright side I see a settling of these SM places. I think, as I venture into these worlds, things have calmed down and maybe have become as amazing, as I hoped they would.

Continue reading "Social media commentary (Avec video!)" »

April 18, 2013

The Social CEO (Infographic)

Courtesy MBAonline

The Social CEO

April 08, 2013

Marketing by Pharmas - What to Believe and Disbelieve?

There’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, the prescription drug companies aren’t gearing their resources towards new product development, but are only making small variations to the drugs present already on the market. Steady profits are being generated from the sales of these drugs.

The report goes on to say that 19 dollar is the outcome that’s used on marketing and promotion of every 1 dollar that is spent on basic-level research.

Pharmaceuticals have lately turned towards internet marketing for increasing their sales and revenue as they find it cost-effective compared to traditional marketing. They’re able to reach out to the masses through social media and search engine marketing.

However, there are many drugs, medications, supplements and prescriptions being sold online that make claims that are unproven, and some of them may cause more harm than good. They may mask symptoms of the underlying problem, making the patients think they’ve found a cure and leading them to the same lifestyle which led them to suffer the disease in the first place.

There are medicines that claim to offer treatments ‘within a single day’, and supplements that offer ‘weight loss in just 2 weeks without dieting or any physical activity’. Even with all the hype, consumers still fall for them; perhaps because of the marketing image they’re presented with that overtakes their emotion, leading them to a purchase. With so many leading personalities involved in marketing, these solutions are made to look more real and credible.

There are many media articles floating in search engines that are written by individuals with little or no knowledge on the topic they’re writing on. They fail to describe the actual workings of the drug, all possible side effects of its consumption, and whether it’s actually worth spending on or otherwise. Such articles focus more on call-to-action with claims that are unproven or untrue, without actually focusing on the details. They’re then pushed out to internet users (which also include doctors who do online research) through social media, content marketing and other means.

Scientists have also come out to accuse pharmas of inventing and medicalizing diseases to increase sales. Some medical conditions that people suffer are exaggerating and shown as something more serious by the industry. For example, restless legs syndrome and AHDH (attention deficit hyperactivity disorder) have been termed as new diseases, converting healthy females into patients.

On the contrary, there are problems and mid-to-serious diseases that are real and require multiple treatment plans which include a combination of medicines, exercise and diet. Due all the hype that surrounds pharmaceuticals drugs and solutions, there are some effective drugs that may be overlooked in the shadow of ineffective, overhyped pharma drugs.

For example, patients suffering from heartburn or acid reflux have the option to buy Nexium and other effective drugs that are backed by pure research and can be easily combined with diet and exercise.

It’s very difficult for consumers to find out the difference between hype and reality when purchasing drugs that claim to offer a miracle solution online. However, it’s not an impossible feat. A bit of research and reading of analysis from credible and reputable sources can result in a well-informed decision that’s effective and doesn’t lead to regrets later on. 

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