Pinterest is a social network that facilitates sharing through the use of a virtual pin-board. Users can group content into various boards by “pinning” pictures they want to save onto them. Pinterest’s focus on visual content makes posts quickly and easily consumable and can be used to promote visual sites and services such as makeup tutorials, recipes, quotes, and infographics. Over the last couple of years, Pinterest has become a social force, with over 12 million users in the United States as of February. In fact, in terms of traffic, it is the third most popular social network in the country and it is one of the most effective sites for engaging customers.