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Posts from December 2013

December 16, 2013

5 Marketing Tools Made in Canada

5 Marketing Tools Made in Canada With 2013 coming to an end, a lot of us marketers are turning an eye to mapping out strategies and planning campaigns for the new year. And as Canadians, part of that planning process is often how we’re going to either compete with some of our larger counterparts to the south, or engage a market with ten times as many consumers as we have here in the Peaceable Kingdom.

Well, sometimes it helps when you have some success stories to look to for inspiration, and while planning out my clients’ strategies for continental domination in 2014, I found myself asking “What are some Canadian companies who have really made a splash in their respective industries?” And working in the industry that I do, marketing companies were, naturally, the first to come to mind.

So here’s an overview of five marketing companies who have their roots north of the 49th parallel, but have managed to make their mark the world over. And if their example can’t help inspire you, then maybe their products/services can help you reach your marketing goals in 2014.

Continue reading "5 Marketing Tools Made in Canada" »

December 13, 2013

Merry Christmas and a Happy New Year from One Degree

Wishing you a safe and happy holiday season. It's that time of year to get together with families & friends to celebrate the season.

This beautiful original illustration (Click to enlarge) is a lovely gift to all of you from a fabulous illustrator I have known for some time -  Jo Swartz. Thank you Jo for the Santa food selfie. Check her site out and follow her on Twitter.


Santa selfiefoodphoto

The Magic of Christmas never ends
and its greatest of gifts
are family and friends.
Merry Christmas and Happy New Year!


December 10, 2013


It is not very often you see an ad, or a site, some viral video or bit of SM that makes you want to say, "Boy, I wish I did that!"

This is one of those times. Big brands simply ought to do big things and have to create big ideas and wonderful emotionally charged communications.



This is from the WestJet YouTube Channel

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. See how we did it, and learn how you could win airfare for two by sharing this video on Twitter: http://fly.ws/MakingXmasMiracle

Special thanks to our friends at studio m for helping to put this video together!

Connect with WestJet:
Twitter: http://twitter.com/westjet
Facebook: http://facebook.com/westjet
Instagram: http://instagram.com/westjet

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