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Posts from January 2014

January 21, 2014

Consumer Psychology & The E-Commerce Checkout

Consumer Psychology and the E-Commerce Checkout - An infographic by the team at vouchercloud



January 16, 2014

The Gathering - Banff February 20, 2014 - 5 (ish) Questions with Chris Kneeland

We love "Big Ideas" at One Degree. When I heard about this event I wanted to know more, and wanted to share the details, the background and offer you, our readers, a chance to take in this great event. You will see a display ad to the right with an exclusive code to the One Degree readers for $200 off the conference ticket.

Here is the link http://www.cultgathering.com/ and the code is GHT432.

Calgary-based engagement agency, Cult Collective, had a pretty bold idea: Create a secret circle of cult brands and invite them to a mountain hideaway to swap ideas and honour each other in ceremonious ritual.

Continue reading "The Gathering - Banff February 20, 2014 - 5 (ish) Questions with Chris Kneeland" »

January 04, 2014

Impact of Optional Fields on a Sign Up Form

ThpLogoI recently had the opportunity to try out some tests on www.thehockeypool.com, a web site owned by a friend.

Like many sites that like to collect extra/optional information from subscribers, thehockeypool.com too had extra fields in the sign-up form.

The goal of Experiment was to understand the impact of the removal of the “Optional Fields” on the sign-up rate.

Download the PDF of this case study.


Harmit Kamboe


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