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Posts from May 2014

May 27, 2014

The Value of Coupons in Digital Campaigns (Infographic)

From a recent report on business.time.com, “the “best coupons have two key features: They offer discounts on the products you like and would be buying anyway, and the discounts are substantial enough to justify the time required for clipping them.”

Vouchercloud has pulled together all the information and statistics behind coupon marketing campaigns to highlight just how coupons really affect sales figures. It reveals how consumer purchase decisions are influenced by them and the impact they have on brand loyalty. All you ever wanted to know about coupons is presented in a quality, easy to follow infographic! Find out who uses coupons and why. Learn which coupon types drive the most sales and what the brand benefits are for brands that use them. Also discover what has proven to be the best way is to deliver coupons in order to capture the attention of the consumer.

 The infographic answers the question on whether or not consumers are becoming more price conscious and just what lengths they will go to in order to bag a bargain. It also provides details on which company was responsible for the most successful coupon campaign to date and just how they were able to earn that accolade. 


The Value of Coupons in Digital Campaigns

May 23, 2014

In the news ... May 23, 2014

People, Places and Players Making News on the Canadian Digital Media Scene

Multi-award winning film producer and interactive content developer Anita Lee has been named by the National Film Board of Canada (NFB) as the new Executive Producer of the NFB’s Ontario Centre, based in Toronto, effective May 21, 2014.

As a staff NFB producer from 2005 to the present, Lee has produced some of the most acclaimed and inventive works in recent NFB history, including Sarah Polley’s genre-bending Stories We Tella film that has garnered awards at home and abroad, including a number of firsts for the NFB: the Best Canadian Film and Best Documentary awards from the Toronto Film Critics Association, the Canadian Screen Award for Best Feature Documentary, the Best Non-Fiction Film award from the New York Film Critics Circle and the Los Angeles Film Critics Association Award for Best Documentary Film.

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Canada ICT Investment Trends in 2015

Albany, NY -- (SBWIRE) -- 04/24/2014 -- The ICT investment trends in Canada report published by Kable Global ICT Intelligence presents the findings from a survey of 94 Canadian enterprises regarding their Information and Communications Technology (ICT) investment trends. The report illustrates the core technologies enterprises are investing in, including the likes of business intelligence, mobility, green IT and virtualization, and cloud computing.

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Read more: http://www.digitaljournal.com/pr/1872011#ixzz32Y8bAAZL

Millward Brown's Most Valuable Brands 

Analyst firm Millward Brown released their annual list of the 100 moist valuable brands in the world, and while many of the brands you’d expect to be on the list make the cut, there are a few surprises as to who fell where. 






May 21, 2014

In the news ... May 21, 2014

Canadian ICT revenues up last year, despite BlackBerry
Howard Solomon @itworldca  April 22nd, 2014

05991409-700x500The smart phone maker’s 40 per cent drop in revenue still left it number one in 2103 by revenue. But the rest of the industry grew nicely

Despite its troubled finances, BlackBerry was still the number one ICT company in Canada last year by revenue, according to a consulting company’s calculations.

In its annual listing of public and private information and communications technology companies in the country, Branham Group said the Waterloo, Ont. smart phone maker topped the 2013 list with $11.7 billion in revenue. Montreal-based services company CGI Group was second with just over $10 billion, followed by carrier and media company BCI Inc. with $9.4 billion.

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or visit http://www.itworldcanada.com for more Canadian IT News

Canada’s era of digital diplomacy well underway
By Michelle Zilio | Apr 22, 2014

05991409-700x500New social media accounts for Canadian missions and officials abroad are popping up daily. The digital diplomacy push is on, the diplomats are responding and people are noticing.

The Department of Foreign Affairs, Trade and Development (DFATD) has nearly doubled its social media presence in the past four months, according to newly-released numbers. According to the department, DFATD has added more than 90 new social media accounts for “missions abroad and departmental initiatives” since Jan. 1, bringing the total number of social media accounts to more than 200. This does not account for personal or professional accounts of DFATD staff.

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Canada’s Bell Fund invested 14.8M in digital projects last year: report

Money11The Bell Fund, a not-for-profit organization that supports Canadian production, invested just over $16.5 million in a record-breaking 188 television cross-platform and digital media projects, according to an annual report released by the fund this week.

Of that funding, $14.8 million was invested in 87 interactive digital media projects, three performance accelerator projects and 51 television programs associated with digital media projects.

Some of the TV series and digital projects to receive financing through the fund’s production program in 2013 include Insight Productions’ Big Brother Canada 2 and its cross-platform project to enhance fan engagement from Secret Location, and Marblemedia’s Hi Opie! and Hi Opie! Come Along from Marblemedia Interactive.

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May 18, 2014

In the news ... May 18. 2014

Canadian Digital Media Trends by the Numbers – April 2014

Here’s a look at some key trends and numbers that are impacting Canada’s digital economy for April 2014

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The trouble with Canada’s Digital Privacy Act

Shutterstock_113345188Ontario privacy commissioner Ann Cavoukian has been in the news this week, following her investigation into Canada’s practice of sharing personal (health) information stored by the Canadian Police Information Centre with U.S. border officials.

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Computer coding a growing trend in Canadian classrooms

New Brunswick middle school to be featured in upcoming documentary 'Code Kids'

Girls-learning-codeThe Canadian Press  

It's still small, but there's a movement afoot to teach coding to Canadian kids at school.

Given the increasingly important role that technology is playing in today's culture, business and everyday life, children should be exposed to computer tools as soon as possible, according to Leroy Vincent, a technology and art specialist at the River Valley Middle School in Grand Bay-Westfield, N.B.

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ICTC: What the cloud means for Canadian tech careers

Screen-Shot-2014-05-05-at-1.59.36-PM.pngCloud computing has divided CIOs into two camps: early adopters who are eager to take advantage of emerging technologies, and skeptics who feel cloud adoption is an unnecessary risk. While cloud computing is today mainstream, accessible, and affordable to consumers and businesses, it still faces a barrage of scrutiny from industry and government leaders.

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May 15, 2014

In the news ... May 15, 2014

Cybercrime unit tackles digital crime at the ‘leading edge’ of policing


When someone emailed a Calgary fire station last June threatening to shoot more than a thousand people at the Stampede, officials knew who to call.

The Calgary Police Services’ Cybercrime Support Team has been operating since last January, with six tech-savvy officers.

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Canadian nurses poised for digital health leadership

First-ever quantitative survey of Canadian nurses explores access, usage and impact on practice

TORONTO, May 14, 2014 /CNW/ - An inaugural survey* undertaken jointly by the Canadian Nurses Association (CNA) and Canada Health Infoway (Infoway) reveals that 83 per cent of Canadian nurses are comfortable using digital health tools in practice and approximately three-quarters feel digital health tools could improve continuity of care (78 per cent) and patient safety (72 per cent).

"The vast majority of Canadian nurses recognize digital health as a key enabler to help deliver better patient care and improved efficiency, yet 57 per cent say that the legacy systems and tools at their disposal are not adequate for their role," said CNA President Barb Mildon. "The survey has provided valuable insight into how the health community can intensify the implementation of digital health tools, what strengths can be built upon, and what gaps we need to close."

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Three Ways To Protect Your Business From A Digital Attack

By Craig Hayman, General Manager of Industry Cloud Solutions, IBM

Cybersecurity2Digital fraud is hitting a new high. The Heartbleed bug, massive data breeches, and denial of service attacks make it crystal clear that we’re in a new world.

The same innovations, being open, connected, and mobile, which make our life so much easier by letting us bank from our phone, shop without leaving the house, and stay in touch, are also behind today’s escalating fraud. The risks that come with the conveniences of the digital society we’re creating are on full display.

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May 13, 2014

In the news ... May 13, 2014

Only one cause could bring Canada’s CIOs and vendors together like this

Shane Schick @shaneschick 

Published: May 6th, 2014
ICTC’s president discusses an upcoming “digital manifesto” being drafted with the help of the CIO Association of Canada and CATA

If Canadian companies won’t spend more on IT, the country’s CIOs, vendors and labour market experts are prepared to make a collective business case.

The Information and Communications Technology Council (ICTC), CATAAlliance and the CIO Association of Canada (CIOCAN) announced late last week that they will be publishing a “digital adoption manifesto” next month that explains the key drivers for technologies such as cloud computing and mobility. By November, the consortium hopes to launch an online “learning hub” showcasing Canadian companies with success  stories based on how they use these technologies.

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Canadian Libraries to Offer Integrated Print, Digital Services

Public libraries in Canada are situated at a dynamic crossroads, where traditional books and innovative digital media intersect.

Beyond stocking the shelves, recent library initiatives have seen the establishment of hands-on tech workshops and hubs, where users can access the latest digital technologies, including 3D printers, imaging devices and software packages.

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Where is Canada's rage over digital surveillance?

Digital_surveillance.jpg.size.xxlarge.letterboxAmericans know their government is spying on them, thanks to Edward Snowden, but Canadians remain in the dark.

By: Jesse Brown Published on Thu May 01 2014

In the United States, people didn’t bury their heads in the sand when they learned about the pervasiveness of government surveillance, they did something.

According to a Harris Interactive poll, 47 per cent of American adults changed their behaviour on learning about NSA spying. About 25 per cent said they have decreased their online banking, shopping and email use, for example.

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May 11, 2014

In the news - Sunday May 11, 2014

Humber River Hospital’s digital revolution

Decorative_mural.jpg.size.xxlarge.promoRobots just part of the plan to deliver health care when North America's first fully digitized hospital opens

By:  News reporter, Feature Writer, Published on Sun May 11 2014

In appearance and proportions it resembles a major airport terminal.

And that 180-metre-long entrance hall to the new Humber River Hospital — the blue behemoth of a building that’s been rising north of Highway 401 at Keele St. — will function like a departures gateway as well.

Patients arriving by car will drive along the fronting roadway until they come to the door they need.

Instead of pulling over at an Air Canada or United sign, however, they’ll be dropped off at entrances marked Fracture Clinic, Physiotherapy or Dialysis. (Continue in reader)

Canadian Tire ups digital ante, offers 90 per cent of products online


TORONTO — The Globe and Mail - Published Thursday, May. 08 2014, 6:55 PM EDT

 Known for years as a stodgy retailer with little digital savvy, Canadian Tire Corp. Ltd. is rapidly coming of age.

Using its Sport Chek sporting goods chain as a digital testing ground, Canadian Tire – which abandoned e-commerce in 2009 – is now offering about 90 per cent of its products for sale online, following a small pilot that started in November.

(Continue in reader) 

Canada’s Digital Privacy Act lets companies share customers’ personal info, privacy critics warn

Stop-online-spying-webApril 14, 2014. 12:53 pm • Section: Digital Life

If you worry Big Brother is reporting everything you do on the Internet, changes introduced to Canada’s privacy legislation last week may prove your worries aren’t totally unfounded.

Privacy advocates warn under the Digital Privacy Act, Bill S-4,  Internet users could have their personal information handed over to companies and organizations and they won’t even know that it’s happening.

(Continue in Reader) 

Buying Again, WPP Acquires Canada's Twist Image


WPP, the world's largest advertising group, is keeping up its acquisition pace with the purchase of Twist Image, a Canadian digital marketing agency.

Twist Image, founded in 2000, has offices in Montreal and Toronto and employs over 100 full-time staff working on accounts including Dairy Farmers of Canada, TD Bank andWalmart.

(Continue in reader)



May 01, 2014

Television is dying.

In a world where anyone can get any entertainment that they want with the click of a button, many media companies are discovering that what their customers really want is a choice. They want something real, something visceral, and they want to be the ones who decide what they watch and when they watch it.

Enter social video.

Thanks to websites such as Youtube and Vimeo, people can find what they want all in one convenient location. What’s more? They have the control. So how do you reach an audience in a landscape of democratized entertainment? By embracing this new media format and giving your customers what they want.

Traditional marketing and advertising techniques don’t work well on the web, but that doesn’t mean you can’t take advantage of this gigantic medium. Several media gurus have popped up on social video services and made a name for themselves overnight, delivering the kind of entertainment that most major businesses in the industry never would have thought to be desirable.

Using this handy infographic, provided by 1800NumberNow.com, you will learn which social video sites are the most popular and what each of their strengths are. Whether your goal is simply to reach the largest audience or to present your business in the highest quality possible, you will find that the opportunities are limitless in this new age of media and entertainment.

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