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Posts from June 2014

June 30, 2014

In the news ... June 30, 2014

Television news cuts at CBC will hurt Canadians

Canada NewsWire

OTTAWA, June 27, 2014 /CNW/ -  The Canadian Association of Journalists expresses its concern over the Canadian Broadcasting Corporation's decision to reduce its workforce in coming years by up to 1,500 employees.

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CNW is Ready for CASL

Canada NewsWire

TORONTO, June 27, 2014

TORONTO, June 27, 2014 /CNW/ - Canada Day marks the implementation of the Canadian Anti-Spam Legislation (CASL). In preparation, CNW has undergone a thorough examination of its operations to ensure our compliance under the law and to assist our clients with their own compliance obligations. CNW is ready for CASL

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The CBC report is, shall we say, unwieldy in its use of jargon


The Globe and Mail

Published Saturday, Jun. 28 2014, 6:00 AM EDT

The things I do for you people. While the rest of you were dipping a toe into summer, I plunged headfirst into the new report on the future of the CBC, A Space For Us All, so you wouldn’t have to.

I was hoping that report might be called The Miracle Of The Loaves And The Fishes, given its promise to do a lot more with a lot less. Apparently that title isn’t compatible with a digital-focused future, since it brings to mind the wrong kind of tablet.


June 27, 2014

In the news ... June 27, 2014

Study praises Canada’s digital diplomacy on Twitter

Harper_vs_obama.jpg.size.xxlarge.letterboxBy: Abdul Latheef The Canadian Press, Published on Wed Jun 25 2014

TORONTO — Canada is among a small group of countries that have Twitter accounts for most of their embassies and missions, a global study revealed Wednesday.

The study, called Twiplomacy and conducted by the public relations firm Burson-Marsteller, looked at the use of the microblogging site by heads of state and by governments and ministers of foreign affairs.

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Okay App will be a social network which will enable users to post 3/4 pictures of outfits and get immediate access to the collective intelligence of the members of their own social network, and selected elite fashion advisors from Paris, by getting the percentages of popularity between these pictures. 

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comScore Says that Over Half of Digital Media Time Spent is On Mobile Apps

In case there was any doubt, the Internet is now primarily a mobile medium. A new comScore report estimates that in May, 51% of digital media time was spent on mobile apps, while an amazing 60% of digital time was spent on mobile devices. That’s up from 50% a year ago.

This mobile wave has huge implications for brands and Web publishers. For starters, publishers need to figure out how to generate more revenue from mobile ads, which often command much lower prices than traditional banner ads on desktop sites. That’s a big reason so much of the digital media world has embrace native advertising, which is thought to be a more effective ad vehicle on mobile devices.

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June 25, 2014

The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014!

New Canadian Anti-Spam Legislation Requires You Take Immediate Action

The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014!

You have no doubt been receiving "opt-in" emails for a month or so, and if you have a list of your own you should be sending out your own opt in email. Now would be good! 
Here is a great article about CASL Compliance from Inbox Marketer.
I saw a couple of interesting twists - my insurance broker sent me an opt in email with a contest. If you opt in you have a chance to win a $100 gas card.
And the Toronto Golf Show will send me a $5 off voucher if I opt in to their email list I am on.
As a direct marketing guy from way back - the offer is King!
But, is this the right thing to do? Is it ethical? Legal?

June 17, 2014

In the news ... June 17, 2014


Social Media: 4 steps to build your personal brand using LinkedIn

What is personal branding? A personal brand is an expression of a value proposition.

It is a powerful message that clearly articulates who you are, what you do and how you create value.

When applied to social media, a personal brand creates a memorable first impression that entices visitors to connect with you. When using LinkedIn, a brand message should be the professional version of your value proposition. This brand messaging should be consistent throughout your profile and capture the attention of your visitors.

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European entrepreneurs: build your business, not your network

Being a key player on the startup "scene" in Europe seems to have become more important than actually building a business. This needs to change. Startup events can be a little like hairdressers meeting up to cut each other's hair

The European startup scene is thriving, full of bright young things trying to turn innovative ideas into real businesses.

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TrackR bravo - The Thinnest Item-Tracking Device. Ever.

Isn't it such a bummer when you lose your keys or wallet? Every time I lose something, I spend 20 minutes looking for my keys only to find them hiding in the most obvious place, possible - usually in yesterday's jeans or under the couch cushion. 

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June 14, 2014

In the news ... June 14, 2014

Second City’ sketch comedy among slate of new digital content from Shaw

TORONTO – Shaw Media has announced a slate of new digital content, including a sketch comedy series featuring the newest generation of Second City comedians.

“The Second City Project,” which will premiere in short form on GlobalTV.com and Global Go this fall before airing on Global as a series of specials, is one Shaw’s four new “cross-platform” offerings.

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Regina tech firm creates Google Glass news app using CBC content

Oh Media was just one of about a dozen firms chosen by Google to help test the new product.

Google-glassIt may look a little silly, but Google Glass may be the future of breaking news.

A few months ago Regina tech firm, Oh Media, became one of just a handful of Canadian companies chosen to help Google develop its latest venture into wearable technology.

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CANADA - DIGITAL MEDIA TRENDS Canadian Online Internet Use Facts +

Canadian Tire Corporation and TSN Announce Media, Content, and Digital Partnership

TSN to develop and produce exclusive content for Canadian Tire and Sport Chek marketing channels -

Premiere access for CTC retail banners to TSN's exclusive coverage of Canada's leading sports events, including the World Juniors, Grey Cup, FIFA Women's World Cup Canada 2015 and TSN's slate of 130+ NHL games

Strategic partnership covers all retail banners in the Canadian Tire 'family of companies

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June 11, 2014

Making the most of your conference by entering competitions

By Kyle Henric

In every area of business, there are usually conferences held throughout the year.  There are some conferences that are annual, and businesses prepare for these conferences all year long, getting products and services ready to be advertised and gain exposure at the conference.  There are outsiders that come in and have the chance to see your products and services.  It is a great place to come together with other people who are involved in business like you and exchange ideas!  There are also great competitions that you can take part in for fun or for a chance at future business success!

Reasons that you should look into competitions at conferences

One of the main benefits of going to conferences is that you have the opportunity to take part in many different types of events that will give you exposure to other businesspeople, businesses, and customers.  Since there are usually a large number of people at conferences, the people that put them on try to give those who are there different types of competitions that they can take part in.  While some of these competitions only give fun prizes or products from the conference, there are other competitions that are more serious.  If you take part in one of these, they could give you rewards such as presenting your business idea to experts in the field.  This type of conference competition gives you the chance to skyrocket your business beyond what you have ever imagined!!

How can I find out more information about the competition?

Every conference is usually supported and hosted by one particular organization, so their website is one of the best sources of information for more details about any competitions that may be planned during the time of the conference.  There is information about how to enter into the various competitions and what you need to remember when entering.

Entering a conference competition can only result in a positive reward for you.  There is usually no cost to enter, and if you do end up winning, you will either get something fun to enjoy or the possibility of a better future for your business!


June 02, 2014

In the news ... June 2, 2014

Digital Media To Drive Job Growth By 2016

BANGALORE: With technology coming into the mainstream, consumers and businesses are increasingly shifting their attention from the traditional marketing media. As such digital media is set to play an integral role in this drastic shift, as reported by InformationWeek.  

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Canadian Tire, TSN Announce Digital Media Content Partnership

 Sports specialty channel TSN will develop and produce exclusive digital content for the retail marketing channels of Canadian Tire and Sport Chek.

Canadian Tire has struck a multi-year media, content, and digital partnership with TSN that includes access to the network’s suite of assets to develop and produce branded content for its marketing channels. The partnership also includes extensive traditional marketing and advertising opportunities across the sports channel’s digital and TV properties.

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One buys Phase 4 in $24.8m deal

Transatlantic producer and distributor Entertainment One (eOne) has acquired Phase 4 Films to reinforce its VoD, digital and home entertainment operations in the US.

Toronto-based Phase 4 was founded by president and CEO Berry Meyerowitz in 2009 and distributes TV, film and special interest content across all media in the North American market.

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